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Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.0/5 ( download)
Download or read book Theoretical Foundations of Means-end Chains written by Jerry Corrie Olson and published by . This book was released on 1988 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693161
Total Pages : 463 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Author : Jan-Christoph Kischkewitz
Publisher : GRIN Verlag
ISBN 13 : 3638528103
Total Pages : 19 pages
Book Rating : 4.6/5 (385 download)
Download or read book Using means-end chains and hierarchical value-maps written by Jan-Christoph Kischkewitz and published by GRIN Verlag. This book was released on 2006-07-29 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 9/10, Radboud Universiteit Nijmegen, course: Global Marketing, language: English, abstract: As Gutman points out in the introduction to his early article on consumer categorization processes, “knowing that consumers want to look well dressed doesn’t tell us much unless we know why they want to look that way” (Gutman, 1982). Specifically, this points towards the problem of identifying the value-level considerations of consumers. The underlying assumption is that consumers have different reasons to buy a certain product, in the case of clothing for instance, these include but are not limited to wanting to express sexual attractiveness, accomplishment or neatness (Gutman, 1982) While these general problems are not new to marketers, they are enhanced by rapid developments towards two opposing forces in the market place that create additional complexity: on the one hand, tendencies towards a global-consumer culture with similar demands, while at the same time some aspects call for a higher tendency to localize products and to tailor them around the needs for given cultural segments. Consumer research is undoubtedly one of the key elements in informing marketing strategy and a key factor in the battle for competitive advantage. In fact this is only heightened by a growing, globalizing competition in retailing and other sectors alike. Therefore, consumer research and the need for insightful research approaches has probably never been greater than at this point (Devlin, 2005). Marketing failures in the product design or in the positioning phase must be prevented at all costs, as ill-designed or positioned products can be the cause of tremendous financial and reputational losses, especially if the product is launched globally. Thus, of particular value to retailers would be a more sophisticated research approach that helps gain a deeper and more meaningful understanding of the dynamics of consumer's perceptual orientations and the heuristics that govern their store choice (Devlin, 2005). All in all, “one of the central functions of marketing is to create [...] a psychological relationship between consumers and a product (Walker & Olson, 1991) and from this perspective, models should give the marketer an idea how the consumer perceives a product or a service. In this light, this essay will discuss the value of the so-called means-end chain approach to positioning products and new-product development, with a separate focus on the use of hierarchical-value map.
Author : Lawrence V. Snyder
Publisher : John Wiley & Sons
ISBN 13 : 1119024978
Total Pages : 956 pages
Book Rating : 4.1/5 (19 download)
Download or read book Fundamentals of Supply Chain Theory written by Lawrence V. Snyder and published by John Wiley & Sons. This book was released on 2019-07-01 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensively teaches the fundamentals of supply chain theory This book presents the methodology and foundations of supply chain management and also demonstrates how recent developments build upon classic models. The authors focus on strategic, tactical, and operational aspects of supply chain management and cover a broad range of topics from forecasting, inventory management, and facility location to transportation, process flexibility, and auctions. Key mathematical models for optimizing the design, operation, and evaluation of supply chains are presented as well as models currently emerging from the research frontier. Fundamentals of Supply Chain Theory, Second Edition contains new chapters on transportation (traveling salesman and vehicle routing problems), integrated supply chain models, and applications of supply chain theory. New sections have also been added throughout, on topics including machine learning models for forecasting, conic optimization for facility location, a multi-supplier model for supply uncertainty, and a game-theoretic analysis of auctions. The second edition also contains case studies for each chapter that illustrate the real-world implementation of the models presented. This edition also contains nearly 200 new homework problems, over 60 new worked examples, and over 140 new illustrative figures. Plentiful teaching supplements are available, including an Instructor’s Manual and PowerPoint slides, as well as MATLAB programming assignments that require students to code algorithms in an effort to provide a deeper understanding of the material. Ideal as a textbook for upper-undergraduate and graduate-level courses in supply chain management in engineering and business schools, Fundamentals of Supply Chain Theory, Second Edition will also appeal to anyone interested in quantitative approaches for studying supply chains.
Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693153
Total Pages : 510 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Author : Hal MacFie
Publisher : Elsevier
ISBN 13 : 1845693388
Total Pages : 632 pages
Book Rating : 4.8/5 (456 download)
Download or read book Consumer-Led Food Product Development written by Hal MacFie and published by Elsevier. This book was released on 2007-06-30 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area. Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers’ food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods. Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. Introduces the factors affecting consumer food choice Explores issues such as sensory perception, culture and ethics Analyses methods to understand food related attitudes
Author : Cixin Liu
Publisher : Tor Books
ISBN 13 : 1466853433
Total Pages : 513 pages
Book Rating : 4.4/5 (668 download)
Download or read book The Dark Forest written by Cixin Liu and published by Tor Books. This book was released on 2015-08-11 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspiration for the Netflix series 3 Body Problem! Over 1 million copies of the Three-Body Problem series sold in North America PRAISE FOR THE THREE-BODY PROBLEM SERIES: “A mind-bending epic.”—The New York Times • “War of the Worlds for the 21st century.”—The Wall Street Journal • “Fascinating.”—TIME • “Extraordinary.”—The New Yorker • “Wildly imaginative.”—Barack Obama • “Provocative.”—Slate • “A breakthrough book.”—George R. R. Martin • “Impossible to put down.”—GQ • “Absolutely mind-unfolding.”—NPR • “You should be reading Liu Cixin.”—The Washington Post The Dark Forest is the second novel in the groundbreaking, Hugo Award-winning series from China's most beloved science fiction author, Cixin Liu. In The Dark Forest, Earth is reeling from the revelation of a coming alien invasion-in just four centuries' time. The aliens' human collaborators may have been defeated, but the presence of the sophons, the subatomic particles that allow Trisolaris instant access to all human information, means that Earth's defense plans are totally exposed to the enemy. Only the human mind remains a secret. This is the motivation for the Wallfacer Project, a daring plan that grants four men enormous resources to design secret strategies, hidden through deceit and misdirection from Earth and Trisolaris alike. Three of the Wallfacers are influential statesmen and scientists, but the fourth is a total unknown. Luo Ji, an unambitious Chinese astronomer and sociologist, is baffled by his new status. All he knows is that he's the one Wallfacer that Trisolaris wants dead. The Three-Body Problem Series The Three-Body Problem The Dark Forest Death's End Other Books by Cixin Liu Ball Lightning Supernova Era To Hold Up the Sky The Wandering Earth A View from the Stars At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierre Valette-Florence
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.:/5 (49 download)
Download or read book Means-end Chain Analysis End Laddering Method written by Pierre Valette-Florence and published by . This book was released on 1989 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey S. Harrison
Publisher : Cambridge University Press
ISBN 13 : 1107191467
Total Pages : 301 pages
Book Rating : 4.1/5 (71 download)
Download or read book The Cambridge Handbook of Stakeholder Theory written by Jeffrey S. Harrison and published by Cambridge University Press. This book was released on 2019-05-09 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive foundation for stakeholder theory, written by many of the most respected and highly cited experts in the field.
Author : Henny Coolen
Publisher : IOS Press
ISBN 13 : 1586039555
Total Pages : 168 pages
Book Rating : 4.5/5 (86 download)
Download or read book The Meaning of Dwelling Features written by Henny Coolen and published by IOS Press. This book was released on 2008 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Meaning of Dwelling Features. Conceptual and Methodological Issues relates the research areas of housing preferences and the meaning of a dwelling with each other and with aspects of the means-end approach as applied in marketing research. It results in a conceptual and methodological framework for studying the meaning of preferences for dwelling features. These features are viewed as functional for achieving the goals and values that people pursue. The meaning of dwelling features lies in these functional relationships. The model presented in this study therefore relates preferences for the features of a dwelling to the meaning they have for people. These relationships are called meaning structures. Meaning structures are measured by a semi-structured interviewing technique, which is an adapted version of the laddering technique for measuring means-end chains, and network methods are used for the representation and analysis of these meaning structures.
Author : Pirjo Rajaniemi
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (37 download)
Download or read book Conceptualization of Product Involvement as a Property of a Cognitive Structure written by Pirjo Rajaniemi and published by . This book was released on 1992 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierre Valette-Florence
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (421 download)
Download or read book Means-end chain analysis and laddering method written by Pierre Valette-Florence and published by . This book was released on 1989 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eliyahu M. Goldratt
Publisher : Routledge
ISBN 13 : 1351982117
Total Pages : 471 pages
Book Rating : 4.3/5 (519 download)
Download or read book The Goal written by Eliyahu M. Goldratt and published by Routledge. This book was released on 2016-08-12 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. Described by Fortune as a 'guru to industry' and by Businessweek as a 'genius', Eliyahu M. Goldratt was an internationally recognized leader in the development of new business management concepts and systems. This 20th anniversary edition includes a series of detailed case study interviews by David Whitford, Editor at Large, Fortune Small Business, which explore how organizations around the world have been transformed by Eli Goldratt's ideas. The story of Alex's fight to save his plant contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt. Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors!
Author : Janie B. Butts
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284041360
Total Pages : 675 pages
Book Rating : 4.2/5 (84 download)
Download or read book Philosophies and Theories for Advanced Nursing Practice written by Janie B. Butts and published by Jones & Bartlett Publishers. This book was released on 2013-12-26 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophies and Theories for Advanced Nursing Practice, Second Edition was developed as an essential resource for advance practice students in master’s and doctoral programs. This text is appropriate for students needing an introductory understanding of philosophy and how a theory is constructed as well as students and nurses who understand theory at an advanced level. The Second Edition discusses the AACN DNP essentials which is critical for DNP students as well as PhD students who need a better understanding of the DNP-educated nurse’s role. Philosophies and Theories for Advanced Nursing Practice, Second Edition covers a wide variety of theories in addition to nursing theories. Coverage of non-nursing related theory is beneficial to nurses because of the growing national emphasis on collaborative, interdisciplinary patient care. The text includes diagrams, tables, and discussion questions to help students understand and reinforce core content.
Author : Richard Rosecrance
Publisher : Cornell University Press
ISBN 13 : 1501737708
Total Pages : 247 pages
Book Rating : 4.5/5 (17 download)
Download or read book The Domestic Bases of Grand Strategy written by Richard Rosecrance and published by Cornell University Press. This book was released on 2023-08-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the idea of grand strategy and offers a full-blown critique—both theoretical and empirical—of the gaps and inconsistencies that weaken modern realist theory. Grand strategy, the authors maintain, is determined as much by domestic politics as by international pressures.
Author : Daniel Baier
Publisher : Springer Science & Business Media
ISBN 13 : 3540269819
Total Pages : 620 pages
Book Rating : 4.5/5 (42 download)
Download or read book Innovations in Classification, Data Science, and Information Systems written by Daniel Baier and published by Springer Science & Business Media. This book was released on 2006-06-06 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume presents innovations in data analysis and classification and gives an overview of the state of the art in these scientific fields and applications. Areas that receive considerable attention in the book are discrimination and clustering, data analysis and statistics, as well as applications in marketing, finance, and medicine. The reader will find material on recent technical and methodological developments and a large number of applications demonstrating the usefulness of the newly developed techniques.
