The Work Of Belonging

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Belonging

Author : Sue Unerman
Publisher : Bloomsbury Publishing
ISBN 13 : 1472979605
Total Pages : 289 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Belonging by : Sue Unerman

Download or read book Belonging written by Sue Unerman and published by Bloomsbury Publishing. This book was released on 2020-10-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most important business book of the year" - Esquire There's never been more discussion around diversity and inclusion in the workplace. From gender pay gaps and the #MeToo movement to Black Lives Matter, it seems that every organization has finally recognised that lasting change needs to happen. Various studies show that the most successful and productive senior management teams are those which are truly diverse and eclectic. Yet there remains only 8 female CEOs of FTSE 100 boards, and only 10 BAME people working in leadership roles across companies in the FTSE 100. While there has been a clear shift in attitudes, actual progress towards more inclusive workspaces has been excruciatingly slow and, in some cases, has ground to a halt. Following extensive research and interviews at over 200 international businesses, Kathryn Jacob, Sue Unerman and Mark Edwards have discovered one major problem that is holding back the move towards greater diversity: why aren't the men getting involved? Most men are not engaged with D&I initiatives in the workplace – at one extreme they may be feeling actively hostile and threatened by the changing cultural landscape. But others may be unmotivated to change – recognising the abstract benefits of diversity but not realising what's in it for them. The time for change is long past. Belonging is the call to action we need today -the tool to turn the men in power into allies as we battle discrimination, harassment, pay gaps, and structural racism and patriarchy at every level of the workplace. The lessons in this book will help us work together to build a better workplace where everyone feels they belong.

Belonging At Work

Author : Rhodes Perry
Publisher :
ISBN 13 : 9781732441996
Total Pages : 194 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Belonging At Work by : Rhodes Perry

Download or read book Belonging At Work written by Rhodes Perry and published by . This book was released on 2018-11-13 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Belonging at Work empowers business leaders, change agents, visionaries, movers and shakers with the knowledge, skills, and confidence to build inclusive organizations. Rhodes Perry's visionary book serves as a blueprint for the future of work.

Cultures of Belonging

Author : Alida Miranda-Wolff
Publisher : HarperCollins Leadership
ISBN 13 : 1400229480
Total Pages : 273 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Cultures of Belonging by : Alida Miranda-Wolff

Download or read book Cultures of Belonging written by Alida Miranda-Wolff and published by HarperCollins Leadership. This book was released on 2022-02-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear, actionable steps for you to build new values, experiences, and perspectives into your organizational culture, infusing it with the diversity, inclusion, and belonging employees need to feel accepted, be their best selves, and do their best work. Bypass the faulty processes and communication styles that make change impossible in so many other organizations; access these practical tools and ideas for increasing diversity, equity, and inclusion (DEI) in your company. Filled with actionable advice Alida Miranda-Wolff learned through her own struggles being an outsider in a work culture that did not value inclusion, and having since worked with over 60 organizations to prioritize DEI initiatives and all the value and richness it adds to the workplace, this roadmap helps leaders: Learn why creating an environment where everyone feels belonging is the new barometer for employee engagement. Develop an understanding of the key terms around DEI and why they matter. Assess where your organization is today. Define and take the small steps that build new muscle memory into an organizational culture. Increase employee engagement, collaboration, innovation, communication, and sense of belonging. Build confidence in how to solve future DEI-related challenges. Get buy-in from colleagues (and even resisters) who can clearly see how to move forward and why. Overcome any limiting work environment and build all new processes and communication priorities that allow your employees to be a part of something greater than themselves while your organization learns to value and embrace the unique experiences and perspective that each employee brings to the company.

A Sense of Belonging at Work

Author : Lee Waller
Publisher : Routledge
ISBN 13 : 1000474348
Total Pages : 140 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis A Sense of Belonging at Work by : Lee Waller

Download or read book A Sense of Belonging at Work written by Lee Waller and published by Routledge. This book was released on 2021-12-30 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sense of not belonging, that we are not accepted or valued at work can be enormously detrimental to our psychological well-being and sense of self, and can impact engagement, motivation and performance. Based on extensive research, this accessible and practical book helps leaders understand the implications of belonging on our well-being and performance and equips them with the insight and tools to ensure their employees have a sense of belonging at work, through: establishing connections and developing meaningful relationships, identifying and leveraging values and strengths, developing their awareness of diversity and unconscious bias, fostering a psychologically safe environment in which all can speak up, developing an inclusive leadership mindset and challenging negative thinking patterns. The strategies and tips provided will allow readers to ensure they too have a strong sense of belonging at work. This book is designed for leaders in organisations who are responsible for the performance and well-being of their teams and for anyone who has experienced a sense of not belonging and wants to understand how to develop a sense of belonging now and in the future. It will also be of value to HR professionals and coaches, who are seeking to develop positive, inclusive workplaces.

The Oxford Handbook of Meaningful Work

Author : Ruth Yeoman
Publisher : Oxford University Press
ISBN 13 : 019109238X
Total Pages : 584 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis The Oxford Handbook of Meaningful Work by : Ruth Yeoman

Download or read book The Oxford Handbook of Meaningful Work written by Ruth Yeoman and published by Oxford University Press. This book was released on 2019-01-03 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Meaningful Work examines the concept, practices and effects of meaningful work in organizations and beyond. Taking an interdisciplinary approach, this volume reflects diverse scholarly contributions to understanding meaningful work from philosophy, political theory, psychology, sociology, organizational studies, and economics. In philosophy and political theory, treatments of meaningful work have been influenced by debates concerning the tensions between work as unavoidable and necessary, and work as a source of self-realization and human flourishing. This tension has come into renewed focus as work is reshaped by technology, globalization, and new forms of organization. In management studies, much empirical work has focused on meaningful work from the perspective of positive psychology, but more recent research has considered meaningful work as a complex phenomenon, socially constructed from interactive processes between individuals, and between individuals, organizations, and society. This Handbook examines meaningful work in the context of moral and pragmatic concerns such as human flourishing, dignity, alienation, freedom, and organizational ethics. The collection illuminates the relationship of meaningful work to organizational constructs of identity, belonging, callings, self-transcendence, culture, and occupations. Representing some of the most up to date academic research, the editors aim to inspire and equip researchers by identifying new directions and methods with which to deepen scholarly inquiry into a topic of growing importance.

Community

Author : Peter Block
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605095362
Total Pages : 363 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Community by : Peter Block

Download or read book Community written by Peter Block and published by Berrett-Koehler Publishers. This book was released on 2009-09-01 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of our communities are fragmented and at odds within themselves. Businesses, social services, education, and health care each live within their own worlds. The same is true of individual citizens, who long for connection but end up marginalized, their gifts overlooked, their potential contributions lost. What keeps this from changing is that we are trapped in an old and tired conversation about who we are. If this narrative does not shift, we will never truly create a common future and work toward it together. What Peter Block provides in this inspiring new book is an exploration of the exact way community can emerge from fragmentation. How is community built? How does the transformation occur? What fundamental shifts are involved? What can individuals and formal leaders do to create a place they want to inhabit? We know what healthy communities look like—there are many success stories out there. The challenge is how to create one in our own place. Block helps us see how we can change the existing context of community from one of deficiencies, interests, and entitlement to one of possibility, generosity, and gifts. Questions are more important than answers in this effort, which means leadership is not a matter of style or vision but is about getting the right people together in the right way: convening is a more critical skill than commanding. As he explores the nature of community and the dynamics of transformation, Block outlines six kinds of conversation that will create communal accountability and commitment and describes how we can design physical spaces and structures that will themselves foster a sense of belonging. In Community, Peter Block explores a way of thinking about our places that creates an opening for authentic communities to exist and details what each of us can do to make that happen.

Radical Belonging

Author : Lindo Bacon
Publisher : BenBella Books
ISBN 13 : 1950665496
Total Pages : 284 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis Radical Belonging by : Lindo Bacon

Download or read book Radical Belonging written by Lindo Bacon and published by BenBella Books. This book was released on 2020-11-10 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Belonging has been a formative struggle for me. Like most people with marginalized identities, my experience has taught me that it's hard to be yourself and feel like you belong in a culture that is hostile to your existence. That's why my body of work as a scientist, author, professor, speaker, and advocate for body liberation always comes back to the impact of belonging or not belonging. Radical Belonging is my manifesto, helping us heal from the individual and collective trauma of injustice and support our transition from a culture of othering to one of belonging." —Lindo Bacon Too many of us feel alienated from our bodies. This isn't your personal failing; it means that our culture is failing you. We are in the midst of a cultural moment. #MeToo. #BlackLivesMatter. #TransIsBeautiful. #AbleismExists. #EffYourBeautyStandards. Those of us who don't fit into the "mythical norm" (white, male, cisgender, able-bodied, slender, Christian, etc.)—which is to say, most of us—are demanding our basic right: To know that who we are matters. To belong. Being "othered" and the body shame it spurs is not "just" a feeling. Being erased and devalued impacts our ability to regulate our emotions, our relationships with others, our health and longevity, our finances, our ability to realize dreams, and whether we will be accepted, loved, or even safe. Radical Belonging is not a simple self-love treatise. Focusing only on self-love ignores the important fact that we have negative experiences because our culture has targeted certain bodies and people for abuse or alienation. For marginalized people, a focus on self-love can be a spoonful of sugar that makes the oppression go down. This groundbreaking book goes further, helping us to manage the challenges that stem from oppression and moving beyond self-love and into belonging. With Lindo Bacon's signature blend of science and storytelling, Radical Belonging addresses the political, sociological, psychological and biological underpinnings of your experiences, helping you understand that the alienation and pain you are experiencing is not personal, but human. The problem is in injustice, not you as an individual. So many of us feel wounded by a culture that has alienated us from our bodies and divided us from each other. Radical Belonging provides strategies to reckon with the trauma of injustice; reclaim yourself, body and soul; and rewire your nervous system to better cope within an unjust world. It also provides strategies to help us all provide refuge for one another and create a culture of equity and empathy, one that respects, includes, and benefits from all its diverse peoples. Whether you are transgender, queer, Black, Indigenous or a Person of Color, disabled, old, or fat—or your more closely resemble the "mythical norm"—Radical Belonging is your guidebook for creating a world where all bodies are valued and all of us belong—and for coping with this one, until we make that new world a reality.

Design for Belonging

Author : Susie Wise
Publisher : Ten Speed Press
ISBN 13 : 1984858025
Total Pages : 167 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Design for Belonging by : Susie Wise

Download or read book Design for Belonging written by Susie Wise and published by Ten Speed Press. This book was released on 2022-04-19 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, illustrated guide to using the tools of design to create feelings of inclusion, collaboration, and respect in groups of any type or size—a classroom, a work team, an international organization—from Stanford University's d.school. “This is a beautiful book. Wise has applied the gift and imagination and lenses of the d.school to one of our most precious questions: how to create belonging.”—Priya Parker, author of the Art of Gathering and host of the New York Times podcast Together Apart Belonging brings out the best in everyone. Whether you’re a parent, teacher, community organizer, or leader of any sort, your group is unlikely to thrive if the individuals don’t feel welcomed, included, and valued for who they are. The good news is that you can use design to create feelings of inclusion in your organization: rituals that bring people together, spaces that promote calm, roles that create a sense of responsibility, systems that make people feel respected, and more. You can’t force feelings, but in Design for Belonging, author and educator Susie Wise explains how to use simple levers of design to set the stage for belonging to emerge. For example, add moveable furniture to a meeting space to customize for your group size; switch up the role of group leader regularly to increase visibility for everyone; or create a special ritual for people joining or leaving your organization to welcome fresh perspectives and honor work well done. Inspiration and stories from leaders and scholars are paired with frameworks, tools, and tips, providing an opportunity to try on different approaches. By the end of the book, you’ll be able to spot where a greater sense of belonging is needed and actively shape your world to cultivate it—whether it’s a party, a high-stakes meeting, or a new national organization.

Inclusion on Purpose

Author : Ruchika Tulshyan
Publisher : MIT Press
ISBN 13 : 0262046555
Total Pages : 297 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Inclusion on Purpose by : Ruchika Tulshyan

Download or read book Inclusion on Purpose written by Ruchika Tulshyan and published by MIT Press. This book was released on 2022-03-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: How organizations can foster diversity, equity, and inclusion: taking action to address and prevent workplace bias while centering women of color. Few would disagree that inclusion is both the right thing to do and good for business. Then why are we so terrible at it? If we believe in the morality and the profitability of including people of diverse and underestimated backgrounds in the workplace, why don’t we do it? Because, explains Ruchika Tulshyan in this eye-opening book, we don’t realize that inclusion takes awareness, intention, and regular practice. Inclusion doesn’t just happen; we have to work at it. Tulshyan presents inclusion best practices, showing how leaders and organizations can meaningfully promote inclusion and diversity. Tulshyan centers the workplace experience of women of color, who are subject to both gender and racial bias. It is at the intersection of gender and race, she shows, that we discover the kind of inclusion policies that benefit all. Tulshyan debunks the idea of the “level playing field” and explains how leaders and organizations can use their privilege for good by identifying and exposing bias, knowing that they typically have less to lose in speaking up than a woman of color does. She explains why “leaning in” doesn’t work—and dismantling structural bias does; warns against hiring for “culture fit,” arguing for “culture add” instead; and emphasizes the importance of psychological safety in the workplace—you need to know that your organization has your back. With this important book, Tulshyan shows us how we can make progress toward inclusion and diversity—and we must start now.

Belonging

Author : Nora Krug
Publisher : Scribner
ISBN 13 : 1476796637
Total Pages : 288 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Belonging by : Nora Krug

Download or read book Belonging written by Nora Krug and published by Scribner. This book was released on 2019-09-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Winner of the National Book Critics Circle Award * Silver Medal Society of Illustrators * * Named a Best Book of the Year by The New York Times, The Boston Globe, San Francisco Chronicle, NPR, Comics Beat, The Milwaukee Journal-Sentinel, Kirkus Reviews, and Library Journal This “ingenious reckoning with the past” (The New York Times), by award-winning artist Nora Krug investigates the hidden truths of her family’s wartime history in Nazi Germany. Nora Krug was born decades after the fall of the Nazi regime, but the Second World War cast a long shadow over her childhood and youth in the city of Karlsruhe, Germany. Yet she knew little about her own family’s involvement; though all four grandparents lived through the war, they never spoke of it. After twelve years in the US, Krug realizes that living abroad has only intensified her need to ask the questions she didn’t dare to as a child. Returning to Germany, she visits archives, conducts research, and interviews family members, uncovering in the process the stories of her maternal grandfather, a driving teacher in Karlsruhe during the war, and her father’s brother Franz-Karl, who died as a teenage SS soldier. In this extraordinary quest, “Krug erases the boundaries between comics, scrapbooking, and collage as she endeavors to make sense of 20th-century history, the Holocaust, her German heritage, and her family's place in it all” (The Boston Globe). A highly inventive, “thoughtful, engrossing” (Minneapolis Star-Tribune) graphic memoir, Belonging “packs the power of Alison Bechdel’s Fun Home and David Small’s Stitches” (NPR.org).

Youth, Place and Theories of Belonging

Author : Sadia Habib
Publisher : Routledge
ISBN 13 : 1351362720
Total Pages : 299 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Youth, Place and Theories of Belonging by : Sadia Habib

Download or read book Youth, Place and Theories of Belonging written by Sadia Habib and published by Routledge. This book was released on 2019-07-30 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on interdisciplinary perspectives, Youth, Place and Theories of Belonging showcases cutting-edge empirical research on young people’s lifeworlds. The scholars demonstrate that belonging is personal, infused with individual and collective histories as well as interwoven with conceptions of place. In studying how young people adapt to social change the research highlights the plurality of belonging, as well as its temporal and fleeting nature. In the field of youth studies, we have seen a recent emphasis on studying the ways youth live out everyday multiculturalisms in an increasingly globalised world. How young people negotiate belonging in everyday life and how they come to understand their positions in fragmented societies remain emerging areas of scholarship. Composed of twelve chapters, the collection references key sites and institutions in young people’s lives such as schools, community/cultural centres, neighbourhoods and spaces of consumption. Drawing from diverse areas such as the rural, the urban as well as displacements and mobilities, this international collection enhances our understanding of the theories employed in the study of youth identity practices. Written in a direct and clear style, this collection of essays will be of interest to researchers working in geography, theories of affect, gender, mobility, performativities, and theories of space/place. Investigating how young people come to belong can open up new spaces and provide critical insights into young people’s identities.

The Power of Belonging

Author : Will van der Hart
Publisher : David C Cook
ISBN 13 : 0830777164
Total Pages : 173 pages
Book Rating : 4.8/5 (37 download)

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Book Synopsis The Power of Belonging by : Will van der Hart

Download or read book The Power of Belonging written by Will van der Hart and published by David C Cook. This book was released on 2019-02-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you struggle with feeling like an impostor in your own leadership? Do you carry a secret anxiety about being revealed as a fraud? We all long to belong, especially those in positions of leadership. But deeply rooted shame can keep leaders from connecting authentically and vulnerably. Reverend Will van der Hart and Dr. Rob Waller—an experienced church leader and respected psychiatrist—integrate the story of Scripture with the science behind mental health, offering real steps for transformation. When leaders know that they belong to God—when they develop a deep sense of security in Him—they can overcome constricting shame and lead with confidence. Offering a psychological and biblical response to one of the most persistent problems in leadership, The Power of Belonging is a unique resource to help you build success from your sense of security, allowing your unique leadership gifts to flourish and grow. Each chapter includes study guide questions for group or individual use.

Belonging

Author : bell hooks
Publisher : Routledge
ISBN 13 : 1135883971
Total Pages : 230 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Belonging by : bell hooks

Download or read book Belonging written by bell hooks and published by Routledge. This book was released on 2008-11-01 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to call a place home? Who is allowed to become a member of a community? When can we say that we truly belong? These are some of the questions of place and belonging that renowned cultural critic bell hooks examines in her new book, Belonging: A Culture of Place. Traversing past and present, Belonging charts a cyclical journey in which hooks moves from place to place, from country to city and back again, only to end where she began--her old Kentucky home. hooks has written provocatively about race, gender, and class; and in this book she turns her attention to focus on issues of land and land ownership. Reflecting on the fact that 90% of all black people lived in the agrarian South before mass migration to northern cities in the early 1900s, she writes about black farmers, about black folks who have been committed both in the past and in the present to local food production, to being organic, and to finding solace in nature. Naturally, it would be impossible to contemplate these issues without thinking about the politics of race and class. Reflecting on the racism that continues to find expression in the world of real estate, she writes about segregation in housing and economic racialized zoning. In these critical essays, hooks finds surprising connections that link of the environment and sustainability to the politics of race and class that reach far beyond Kentucky. With characteristic insight and honesty, Belonging offers a remarkable vision of a world where all people--wherever they may call home--can live fully and well, where everyone can belong.

The Power of Belonging

Author : Sunita Sehmi
Publisher : Business Expert Press
ISBN 13 : 1953349870
Total Pages : 184 pages
Book Rating : 4.9/5 (533 download)

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Book Synopsis The Power of Belonging by : Sunita Sehmi

Download or read book The Power of Belonging written by Sunita Sehmi and published by Business Expert Press. This book was released on 2021-05-11 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone who wants to achieve better personal and organizational effectiveness and fruitful business relationships. It is designed to give both the theoretical knowledge and the tools for action if you are to change the power dynamics in your organization. Indeed, to operate in a global environment that is increasingly more relational than transactional, it is vital to cultivate globally competitive leaders to deal with ongoing change and challenges. The Power of Belonging is about addressing the challenge faced by most leaders: how to influence and achieve organizational goals. This is also a book for individuals, especially as they learn that we cannot define ourselves by single dimensions – we are a synthesis of our backgrounds, experiences and philosophies. And we must come as the whole people that we are to form sustainable and meaningful relationships with others around the world. The most difficult lesson to learn perhaps is that belonging will remain a puzzle until we find that it has a personal dwelling place – that we must first belong deeply to ourselves. Ready to be a change agent? Then this book is for you.

The Art of Community

Author : Charles Vogl
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626568421
Total Pages : 217 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis The Art of Community by : Charles Vogl

Download or read book The Art of Community written by Charles Vogl and published by Berrett-Koehler Publishers. This book was released on 2016-09-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a Culture of Belonging! Strong cultures help people support one another, share their passions, and achieve big goals. And such cultures of belonging aren't just happy accidents - they can be purposefully cultivated, whether they're in a company, a faith institution or among friends and enthusiasts. Drawing on 3,000 years of history and his personal experience, Charles Vogl lays out seven time-tested principles for growing enduring, effective and connected communities. He provides hands-on tools for creatively adapting these principles to any group—formal or informal, mission driven or social, physical or virtual. This book is a guide for leaders seeking to build a vibrant, living culture that will enrich lives. Winner of the Nautilus Silver Book Award in the Business and Leadership Category.

The Politics of Belonging

Author : Nira Yuval-Davis
Publisher : SAGE
ISBN 13 : 1412921309
Total Pages : 266 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Politics of Belonging by : Nira Yuval-Davis

Download or read book The Politics of Belonging written by Nira Yuval-Davis and published by SAGE. This book was released on 2011-12-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Nira Yuval-Davis provides a cutting-edge investigation of the challenging debates around belonging and the politics of belonging. Alongside the hegemonic forms of citizenship and nationalism which have tended to dominate our recent political and social history, the author examines alternative contemporary political projects of belonging constructed around the notions of religion, cosmopolitanism, and the feminist ‘ethics of care’. The book also explores the effects of globalization, mass migration, the rise of both fundamentalist and human rights movements on such politics of belonging, as well as some of its racialized and gendered dimensions. A special space is given to the various feminist political movements that have been engaged as part of or in resistance to the political projects of belonging.

The Business of Belonging

Author : David Spinks
Publisher : John Wiley & Sons
ISBN 13 : 1119766125
Total Pages : 214 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Business of Belonging by : David Spinks

Download or read book The Business of Belonging written by David Spinks and published by John Wiley & Sons. This book was released on 2021-03-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.