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Author :
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Wine Marketing Handbook written by and published by . This book was released on 1984 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cynthia Diane Slayton
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (456 download)
Download or read book The Wine Marketing Handbook written by Cynthia Diane Slayton and published by . This book was released on 2000 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (512 download)
Download or read book Jobson's Wine Marketing Handbook written by and published by . This book was released on 1992 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Wagner
Publisher :
ISBN 13 : 9781934259252
Total Pages : 0 pages
Book Rating : 4.2/5 (592 download)
Download or read book Wine Marketing and Sales written by Paul Wagner and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so can the owner of even the newest and smallest startup. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, with100 pages of new and expanded material in such topics as importing and exporting, logistical management, marketing your tasting room and wine region as a prime tourist destination, how to generate greater retail sales, and how to grab the benefits, while avoiding the dangers, of Wine 2.0, social networking and viral marketing. REVIEWS: "It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" - Robert Mondavi" Illustrated *
Author : James Lapsley
Publisher : Springer Science & Business Media
ISBN 13 : 0387299653
Total Pages : 303 pages
Book Rating : 4.3/5 (872 download)
Download or read book Successful Wine Marketing written by James Lapsley and published by Springer Science & Business Media. This book was released on 2013-11-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
Author : Colin Michael Hall
Publisher : Routledge
ISBN 13 : 0750654201
Total Pages : 378 pages
Book Rating : 4.7/5 (56 download)
Download or read book Wine Marketing written by Colin Michael Hall and published by Routledge. This book was released on 2008 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Author :
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.:/5 (726 download)
Download or read book The Wine Marketing Handbook, 1979 written by and published by . This book was released on 1979 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janeen Olsen
Publisher : Board and Bench Publishing
ISBN 13 : 1935879510
Total Pages : 424 pages
Book Rating : 4.9/5 (358 download)
Download or read book Wine Marketing & Sales, Second edition written by Janeen Olsen and published by Board and Bench Publishing. This book was released on 2016-02-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Download or read book Wine Marketing Handbook written by and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Liz Thach
Publisher : Board and Bench Publishing
ISBN 13 : 1935879138
Total Pages : 309 pages
Book Rating : 4.9/5 (358 download)
Download or read book Wine Marketing & Sales, Second edition written by Liz Thach and published by Board and Bench Publishing. This book was released on 2012-10-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Author : Pierre Mora
Publisher : Springer
ISBN 13 : 3319244817
Total Pages : 225 pages
Book Rating : 4.3/5 (192 download)
Download or read book Wine Positioning written by Pierre Mora and published by Springer. This book was released on 2015-11-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
Author : Nicholas Furlotte
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Jobson's Wine Marketing Handbook written by Nicholas Furlotte and published by . This book was released on 1988 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3319754629
Total Pages : 399 pages
Book Rating : 4.3/5 (197 download)
Download or read book Management and Marketing of Wine Tourism Business written by Marianna Sigala and published by Springer. This book was released on 2018-09-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Author : Nicholas Furlotte
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Jobson's Wine Marketing Handbook written by Nicholas Furlotte and published by . This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicholas Furlotte
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Jobson's Wine Marketing Handbook written by Nicholas Furlotte and published by . This book was released on 1987 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (866 download)
Download or read book Jobson's Wine Marketing Handbook 1986 written by and published by . This book was released on 1986 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Guerra
Publisher :
ISBN 13 : 9780578629513
Total Pages : pages
Book Rating : 4.6/5 (295 download)
Download or read book When Great Wine Is Not Enough written by Eric Guerra and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 95% of the wine brands that are developed and launched each year ultimately fail. Just visit your local wine shop and you will see the same wine brands on the shelf year after year as the new brands seem to quickly disappear, with only a few making it longer.Taken in by the allure, charm and enchantment of wine country, thousands of entrepreneurs come to the wine industry attempting to create the next successful winery or wine brand, only to learn one difficult and very costly lesson . . .Great Wine Is Not EnoughWhether you're dreaming of moving to the Napa Valley and living the wine country dream, or if you have the next great wine brand idea, this highly informative yet succinct guide will place your wine venture in the 5% that do succeed. Written from a wine industry insiders' perspective, it will bring to light the great importance of sales & marketing as the keys to your overall success, and give you insights that only come with years of industry experience.
