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The Watercooler Effect
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Book Synopsis The Watercooler Effect by : Nicholas DiFonzo Ph.D.
Download or read book The Watercooler Effect written by Nicholas DiFonzo Ph.D. and published by Penguin. This book was released on 2008-09-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fresh look at informal communication, and how information spreads rapidly...An absorbing and compelling book." -Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs "Nicholas DiFonzo is one of the world's experts on why rumors spread. If you've ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you." - Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die During the 2008 presidential election, both campaigns sought to detect, decipher, and defuse a host of derogatory rumors. After Hurricane Katrina, rumors swirled about stranded residents shooting rescue workers. Tipping off the economic crisis, costly rumors crippled financial institutions as they flew through the stock market. Pyschologist Nicholas DiFonzo has studied hearsay for more than fifteen years, and in this book he shows how the process that gave rise to these troubling rumors is fundamentally the same as a tête-à-tête around the company watercooler. With The Watercooler Effect, you'll learn: *how businesses or campaigns can control destructive rumors *how to sort fact from fiction *why a "no comment" response can be more detrimental than helpful *how an organization can increase trust from within *why rumors can actually become more truthful the more they spread DiFonzo argues that rumors stem from our deeply rooted motivation to make sense of the world and are a window into both individual and group psychology. Using fascinating case studies and surprising research findings, The Watercooler Effect gives you the tools to find the truth behind the rumor.
Book Synopsis The Watercooler Effect by : Nicholas DiFonzo
Download or read book The Watercooler Effect written by Nicholas DiFonzo and published by Penguin. This book was released on 2008 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychologist DiFonzo has studied hearsay for more than 15 years, and in this book he argues that rumors--and the tendency to believe them without question--stem from people's deeply rooted motivation to make sense of the world.
Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe
Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Book Synopsis Cooperative Bulletin: Mining and Metallurgical Investigations by : Carnegie Institute of Technology
Download or read book Cooperative Bulletin: Mining and Metallurgical Investigations written by Carnegie Institute of Technology and published by . This book was released on 1926 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Ice and Refrigeration written by and published by . This book was released on 1926 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Book Synopsis Journal of the Society of Automotive Engineers by :
Download or read book Journal of the Society of Automotive Engineers written by and published by . This book was released on 1927 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 30-54 (1932-46) issued in 2 separately paged sections: General editorial section and a Transactions section. Beginning in 1947, the Transactions section is continued as SAE quarterly transactions.
Book Synopsis The Journal of the Society of Automotive Engineers by :
Download or read book The Journal of the Society of Automotive Engineers written by and published by . This book was released on 1927 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
