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The Wall Street Journal Guide To Information Graphics The Dos And Donts Of Presenting Data Facts And Figures
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Book Synopsis The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures by : Dona M. Wong
Download or read book The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures written by Dona M. Wong and published by W. W. Norton & Company. This book was released on 2013-12-16 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to the graphic presentation of information. In today’s data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. Wong, a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn: to choose the best chart that fits your data; the most effective way to communicate with decision makers when you have five minutes of their time; how to chart currency fluctuations that affect global business; how to use color effectively; how to make a graphic “colorful” even if only black and white are available. The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable reference work for students and professional in all fields.
Book Synopsis The Wall Street Journal Guide to Information Graphics by : Dona M Wong
Download or read book The Wall Street Journal Guide to Information Graphics written by Dona M Wong and published by National Geographic Books. This book was released on 2013-12-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to the graphic presentation of information. In today’s data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. Wong, a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn: to choose the best chart that fits your data; the most effective way to communicate with decision makers when you have five minutes of their time; how to chart currency fluctuations that affect global business; how to use color effectively; how to make a graphic “colorful” even if only black and white are available. The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable reference work for students and professional in all fields.
Book Synopsis The Wall Street Journal Guide to Information Graphics by : Dona M. Wong
Download or read book The Wall Street Journal Guide to Information Graphics written by Dona M. Wong and published by W. W. Norton. This book was released on 2010 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert on presenting information visually provides a step-by-step guide to executing clear, concise and intelligent graphics and charts for everyone from the average PowerPoint user to the sophisticated professional.
Book Synopsis Information Graphics by : Robert L. Harris
Download or read book Information Graphics written by Robert L. Harris and published by Oxford University Press. This book was released on 2000-01-06 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This beautifully illustrated book is the first complete handbook to visual information. Well written, easy to use, and carefully indexed, it describes the full range of charts, graphs, maps, diagrams, and tables used daily to manage, analyze, and communicate information. It features over 3,000 illustrations, making it an ideal source for ideas on how to present information. It is an invaluable tool for anyone who writes or designs reports, whether for scientific journals, annual reports, or magazines and newspapers.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Book Synopsis Avoiding Data Pitfalls by : Ben Jones
Download or read book Avoiding Data Pitfalls written by Ben Jones and published by John Wiley & Sons. This book was released on 2019-11-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avoid data blunders and create truly useful visualizations Avoiding Data Pitfalls is a reputation-saving handbook for those who work with data, designed to help you avoid the all-too-common blunders that occur in data analysis, visualization, and presentation. Plenty of data tools exist, along with plenty of books that tell you how to use them—but unless you truly understand how to work with data, each of these tools can ultimately mislead and cause costly mistakes. This book walks you step by step through the full data visualization process, from calculation and analysis through accurate, useful presentation. Common blunders are explored in depth to show you how they arise, how they have become so common, and how you can avoid them from the outset. Then and only then can you take advantage of the wealth of tools that are out there—in the hands of someone who knows what they're doing, the right tools can cut down on the time, labor, and myriad decisions that go into each and every data presentation. Workers in almost every industry are now commonly expected to effectively analyze and present data, even with little or no formal training. There are many pitfalls—some might say chasms—in the process, and no one wants to be the source of a data error that costs money or even lives. This book provides a full walk-through of the process to help you ensure a truly useful result. Delve into the "data-reality gap" that grows with our dependence on data Learn how the right tools can streamline the visualization process Avoid common mistakes in data analysis, visualization, and presentation Create and present clear, accurate, effective data visualizations To err is human, but in today's data-driven world, the stakes can be high and the mistakes costly. Don't rely on "catching" mistakes, avoid them from the outset with the expert instruction in Avoiding Data Pitfalls.
Book Synopsis How Charts Lie: Getting Smarter about Visual Information by : Alberto Cairo
Download or read book How Charts Lie: Getting Smarter about Visual Information written by Alberto Cairo and published by W. W. Norton & Company. This book was released on 2019-10-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading data visualization expert explores the negative—and positive—influences that charts have on our perception of truth. We’ve all heard that a picture is worth a thousand words, but what if we don’t understand what we’re looking at? Social media has made charts, infographics, and diagrams ubiquitous—and easier to share than ever. We associate charts with science and reason; the flashy visuals are both appealing and persuasive. Pie charts, maps, bar and line graphs, and scatter plots (to name a few) can better inform us, revealing patterns and trends hidden behind the numbers we encounter in our lives. In short, good charts make us smarter—if we know how to read them. However, they can also lead us astray. Charts lie in a variety of ways—displaying incomplete or inaccurate data, suggesting misleading patterns, and concealing uncertainty—or are frequently misunderstood, such as the confusing cone of uncertainty maps shown on TV every hurricane season. To make matters worse, many of us are ill-equipped to interpret the visuals that politicians, journalists, advertisers, and even our employers present each day, enabling bad actors to easily manipulate them to promote their own agendas. In How Charts Lie, data visualization expert Alberto Cairo teaches us to not only spot the lies in deceptive visuals, but also to take advantage of good ones to understand complex stories. Public conversations are increasingly propelled by numbers, and to make sense of them we must be able to decode and use visual information. By examining contemporary examples ranging from election-result infographics to global GDP maps and box-office record charts, How Charts Lie demystifies an essential new literacy, one that will make us better equipped to navigate our data-driven world.
Book Synopsis Visual Miscellaneum: The Bestselling Classic, Revised and Updated by : David McCandless
Download or read book Visual Miscellaneum: The Bestselling Classic, Revised and Updated written by David McCandless and published by Harper Design. This book was released on 2012-10-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling classic has been revised and updated! A colorful guide to the world's most consequential trivia, Visual Miscellaneum by David McCandless is a reference book like no other. It helps us make sense of our world by putting the data we are bombarded with every day—health findings, technological advances, cultural touch points, war statistics—into creative visual perspective. Like Show Me How by Lauren Smith and Schott's Miscellany, only more complete and satisfying, Visual Miscellaneum is a treat for the mind and the eye.
Download or read book Time Maps written by Eviatar Zerubavel and published by University of Chicago Press. This book was released on 2012-06-12 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pioneering sociologist and author of The Seven Day Circle continues his analysis of time with this fascinating look at history as social construct. Who were the first people to inhabit North America? Does the West Bank belong to the Arabs or the Jews? Why are racists so obsessed with origins? Is a seventh cousin still a cousin? Why do some societies name their children after dead ancestors? As Eviatar Zerubavel demonstrates in Time Maps, we cannot answer burning questions such as these without a deeper understanding of how we envision the past. In a pioneering attempt to map the structure of collective memory, Zerubavel considers the cognitive patterns we use to organize the past and the social grammar of conflicting interpretations of history. Drawing on fascinating examples that range from Hiroshima to the Holocaust, and from ancient Egypt to the former Yugoslavia, Zerubavel shows how we construct historical origins; how we tie discontinuous events together into stories; how we link families and entire nations through genealogies; and how we separate distinct historical periods from one another through watersheds, such as the invention of fire or the fall of the Berlin Wall. "Time Maps extends beyond all of the old clichés about linear, circular, and spiral patterns of historical process and provides us with models of the actual legends used to map history…brilliant and elegant."-Hayden White, University of California, Santa Cruz
Book Synopsis Market Research in Practice by : Matthew Harrison
Download or read book Market Research in Practice written by Matthew Harrison and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Book Synopsis Digital Marketing Analytics by : Kevin Hartman
Download or read book Digital Marketing Analytics written by Kevin Hartman and published by . This book was released on 2020-09-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today's digital world (printed in black & white to keep print costs down). Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you. It's a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more. PART 1: The Day the Geeks Took Over The ubiquity of data analytics today isn't just a product of the past half-century's transformative and revolutionary changes in commerce and technology. Humanity has been developing, analyzing, and using data for millennia. Understanding where digital marketing analytics is now and where it will be in five, 10, or 50 years requires a holistic and historical view of our relationship and interaction with data. Part 1 looks at modern analysts and analytics in the context of its distinct historical epochs, each one containing major inflection points and laying a foundation for future advancements in the ART + SCIENCE that is modern data analytics. PART 2: Consumer/Brand Relationships The methods that brands use to build relationships with consumers - online video, search, display ads, and social media - give analysts a wealth of data about behaviors on these platforms. Knowing how to assess successful consumer/brand relationships and understanding a consumer's purchase journey requires a useable framework for parsing this data. In Part 2, we explore each digital channel in-depth, including a discussion of key metrics and measurements, how consumers interact with brands on each platform, and ways of organizing consumer data that enable actionable insights. PART 3: The Science of Analytics Part 3 focuses on understanding digital data creation, how brands use that data to measure digital marketing effectiveness, and the tools and skill sets analysts need to work effectively with data. While the contents are lightly technical, this section veers into the colloquial as we dive into multitouch attribution models, media mix models, incrementality studies, and other ways analysts conduct marketing measurement today. Part 3 also provides a useful framework for evaluating data analysis and visualization tools and explains the critical importance of digital marketing maturity to analysts and the companies for which they work. PART 4: The Art of Analytics Every analyst dreams of coming up with the "Big Idea" - the game-changing and previously unseen insight or approach that gives their organization a competitive advantage and their career a huge boost. But dreaming won't get you there. It requires a thoughtful and disciplined approach to analysis projects. In this part of the book, I detail the four elements of the Marketing Analytics Process (MAP): plan, collect, analyze, report. Part 4 also explains the role of the analyst, the six mutually exclusive and collectively exhaustive ("MECE") marketing objectives, how to find context and patterns in collected data, and how to avoid the pitfalls of bias. PART 5: Storytelling with Data In Part 5, we dive headlong into the most important aspect of digital marketing analytics: transforming the data the analyst compiled into a comprehensive, coherent, and meaningful report. I outline the key characteristics of good visuals and the minutiae of chart design and provide a five-step process for analysts to follow when they're on their feet and presenting to an audience.
Book Synopsis Where Did You Get This Number? by : Anthony Salvanto
Download or read book Where Did You Get This Number? written by Anthony Salvanto and published by Simon & Schuster. This book was released on 2019-08-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: CBS News’ Elections and Surveys Director Anthony Salvanto takes you behind the scenes of polling to show you how to think about who we are and where we’re headed as a nation. As Elections and Surveys Director for CBS News, it’s Anthony Salvanto’s job to understand you—what you think and how you vote. He’s the person behind so many of the poll numbers you see today, making the winner calls on election nights and surveying thousands of Americans. In Where Did You Get This Number? A Pollster’s Guide to Making Sense of the World, Salvanto takes readers on a fast-paced, eye-opening tour through the world of polling and elections and what they really show about America today, beyond the who's-up-who’s-down headlines and horse races. Salvanto is just the person to bring much-needed clarity in a time when divisions seem to run so deep. The language of polling may be numbers, but the stories it tells are about people. In this engaging insider’s account, Salvanto demystifies jargon with plain language and answers readers’ biggest questions about polling and pollsters. How can they talk to 1,000 people and know the country? How do they know the winner so fast? How do they decide what questions to ask? Why didn't they call you? Salvanto offers data-driven perspective on how Americans see the biggest issues of our time, from the surprising 2016 election, to the shocks of the financial crisis, the response to terrorism and the backlash against big money. He doesn’t shy away from pointing out what’s worked and what hasn’t. Salvanto takes readers inside the CBS newsroom on Election Night 2016 and makes readers rethink conventional wisdom and punditry just in time for the 2018 midterms. He shows who really decides elections and why you should think about a poll differently from the forecasts popularized by Nate Silver and others. Where Did You Get This Number? is an essential resource for anyone interested in politics—and how to better measure and understand patterns of human behavior. For any American who wants to get a better read on what America is thinking, this book shows you how to make sense of it all.
Book Synopsis Data Visualization Made Simple by : Kristen Sosulski
Download or read book Data Visualization Made Simple written by Kristen Sosulski and published by Routledge. This book was released on 2018-09-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Visualization Made Simple is a practical guide to the fundamentals, strategies, and real-world cases for data visualization, an essential skill required in today’s information-rich world. With foundations rooted in statistics, psychology, and computer science, data visualization offers practitioners in almost every field a coherent way to share findings from original research, big data, learning analytics, and more. In nine appealing chapters, the book: examines the role of data graphics in decision-making, sharing information, sparking discussions, and inspiring future research; scrutinizes data graphics, deliberates on the messages they convey, and looks at options for design visualization; and includes cases and interviews to provide a contemporary view of how data graphics are used by professionals across industries Both novices and seasoned designers in education, business, and other areas can use this book’s effective, linear process to develop data visualization literacy and promote exploratory, inquiry-based approaches to visualization problems.
Download or read book Data Visualisation written by Andy Kirk and published by SAGE. This book was released on 2019-07-08 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the "six best books for data geeks" - Financial Times With over 200 images and extensive how-to and how-not-to examples, this new edition has everything students and scholars need to understand and create effective data visualisations. Combining ‘how to think’ instruction with a ‘how to produce’ mentality, this book takes readers step-by-step through analysing, designing, and curating information into useful, impactful tools of communication. With this book and its extensive collection of online support, readers can: Decide what visualisations work best for their data and their audience using the chart gallery See data visualisation in action and learn the tools to try it themselves Follow online checklists, tutorials, and exercises to build skills and confidence Get advice from the UK’s leading data visualisation trainer on everything from getting started to honing the craft.
Book Synopsis An Introduction to SAS Visual Analytics by : Tricia Aanderud
Download or read book An Introduction to SAS Visual Analytics written by Tricia Aanderud and published by SAS Institute. This book was released on 2017-03-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the version of SAS Visual Analytics on SAS 9.4, this thorough guide will show you how to make sense of your complex data with the goal of leading you to smarter, data-driven decisions without having to write a single line of code ¿̐ư unless you want to. --
Book Synopsis Better Presentations by : Jonathan Schwabish
Download or read book Better Presentations written by Jonathan Schwabish and published by Columbia University Press. This book was released on 2016-11-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are a university professor, researcher at a think tank, graduate student, or analyst at a private firm, chances are that at some point you have presented your work in front of an audience. Most of us approach this task by converting a written document into slides, but the result is often a text-heavy presentation saddled with bullet points, stock images, and graphs too complex for an audience to decipher—much less understand. Presenting is fundamentally different from writing, and with only a little more time, a little more effort, and a little more planning, you can communicate your work with force and clarity. Designed for presenters of scholarly or data-intensive content, Better Presentations details essential strategies for developing clear, sophisticated, and visually captivating presentations. Following three core principles—visualize, unify, and focus—Better Presentations describes how to visualize data effectively, find and use images appropriately, choose sensible fonts and colors, edit text for powerful delivery, and restructure a written argument for maximum engagement and persuasion. With a range of clear examples for what to do (and what not to do), the practical package offered in Better Presentations shares the best techniques to display work and the best tactics for winning over audiences. It pushes presenters past the frustration and intimidation of the process to more effective, memorable, and persuasive presentations.
Book Synopsis The Functional Art by : Alberto Cairo
Download or read book The Functional Art written by Alberto Cairo and published by New Riders. This book was released on 2012-08-22 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you’ll learn how to use data visualizations as tools to see beyond lists of numbers and variables and achieve new insights into the complex world around us. Regardless of the kind of data you’re working with–business, science, politics, sports, or even your own personal finances–this book will show you how to use statistical charts, maps, and explanation diagrams to spot the stories in the data and learn new things from it. You’ll also get to peek into the creative process of some of the world’s most talented designers and visual journalists, including Condé Nast Traveler’s John Grimwade , National Geographic Magazine’s Fernando Baptista, The New York Times’ Steve Duenes, The Washington Post’s Hannah Fairfield, Hans Rosling of the Gapminder Foundation, Stanford’s Geoff McGhee, and European superstars Moritz Stefaner, Jan Willem Tulp, Stefanie Posavec, and Gregor Aisch. The book also includes a DVD-ROM containing over 90 minutes of video lessons that expand on core concepts explained within the book and includes even more inspirational information graphics from the world’s leading designers. The first book to offer a broad, hands-on introduction to information graphics and visualization, The Functional Art reveals: • Why data visualization should be thought of as “functional art” rather than fine art • How to use color, type, and other graphic tools to make your information graphics more effective, not just better looking • The science of how our brains perceive and remember information ¿ • Best practices for creating interactive information graphics • A comprehensive look at the creative process behind successful information graphics ¿ • An extensive gallery of inspirational work from the world’s top designers and visual artists On the DVD-ROM: In this introductory video course on information graphics, Alberto Cairo goes into greater detail with even more visual examples of how to create effective information graphics that function as practical tools for aiding perception. You’ll learn how to: incorporate basic design principles in your visualizations, create simple interfaces for interactive graphics, and choose the appropriate type of graphic forms for your data. Cairo also deconstructs successful information graphics from The New York Times and National Geographic magazine with sketches and images not shown in the book. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: If you are able to search the book, search for "Where are the lesson files?" Go to the very last page of the book and scroll backwards. You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.
