The Voice Of The Customer

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Voice of the Customer

Author : Kai Yang
Publisher : McGraw Hill Professional
ISBN 13 : 0071593411
Total Pages : 430 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Voice of the Customer by : Kai Yang

Download or read book Voice of the Customer written by Kai Yang and published by McGraw Hill Professional. This book was released on 2007-11-14 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions. Quality expert Kai Yang explains how to utilize the statistical methods of Design for Six Sigma to identify key customer needs and assess the cost of poor quality. He then shows how to design robust products to meet those needs, optimize product life cycles, and accurately validate their findings. Voice of the Customer Capture and Analysis features a wealth of information on Six Sigma and value creation...customer survey design, administration, and analysis...ethnographic research...process management and Lean Product Development...the deployment of customer value into products-DFSS...and value engineering. This product design tool enables you to: Minimize sources of response and measurement error Discern customer preferences Design VOC research to minimize mistranslation Respond to analytical implications of VOC data Optimize design to decrease sensitivity of CTQs to process parameters With the help of Voice of the Customer Capture and Analysis, you can now acquire the skills needed to truly understand a customer's wants and needs, in order to develop and build optimal products. Most Design for Six Sigma product development teams fall short of truly understanding their customers' want and needs until it is too late. Market research studies and reports simply do not provide sufficient guidance. Today's Six Sigma practitioners need a comprehensive approach to designing and building customer value-based products. Voice of the Customer Capture and Analysis now gives you the ability to create and deploy surveys, capture real voice of the customer in the field, immediately analyze the results, and coordinate and drive responsive actions. This powerful product-development tool demonstrates how to utilize the statistical methods of Design for Six Sigma to identify key customer needs ...assess the cost of poor quality...design robust products to meet those needs...optimize product life cycles...and accurately validate their findings. By using the expert methods, strategies, and guidelines presented in Voice of the Customer Capture and Analysis, you can: Harness VOC data to create value-based products Employ Design for Six Sigma to optimize value creation Become proactive in gathering VOC information Improve customer survey design, administration, and analysis Accurately process VOC data Deploy customer value into products-DFSS Perform effective quality function deployment (QFD) Get the most out of value engineering Capitalize on creative design methods Utilize process management and Lean Product Development Apply statistical techniques and Six Sigma metrics This wide-ranging resource will give you the ability to minimize sources of response and measurement error ...clearly discern customer preferences...design VOC research to minimize the perils of mistranslation...respond to analytical implications of VOC data ...and optimize design to decrease sensitivity of CTQs to process parameters. Comprehensive and authoritative, Voice of the Customer Capture and Analysis provides you with all the tools you need to fully understand customer needs and wants_and then develop and build outstanding products that meet, or exceed, customer expectations.

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

Author : Ernan Roman
Publisher : McGraw Hill Professional
ISBN 13 : 0071743081
Total Pages : 272 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay by : Ernan Roman

Download or read book Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay written by Ernan Roman and published by McGraw Hill Professional. This book was released on 2010-10-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager "Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book." -Fred Neil, Global Head of CRM, Dell "The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement." -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales. The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them. This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.

From Voices to Results - Voice of Customer Questions, Tools and Analysis

Author : Robert Coppenhaver
Publisher : Packt Publishing Ltd
ISBN 13 : 1783001453
Total Pages : 219 pages
Book Rating : 4.7/5 (83 download)

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Book Synopsis From Voices to Results - Voice of Customer Questions, Tools and Analysis by : Robert Coppenhaver

Download or read book From Voices to Results - Voice of Customer Questions, Tools and Analysis written by Robert Coppenhaver and published by Packt Publishing Ltd. This book was released on 2018-04-24 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the right decisions about your products and services by listening effectively to the people that matter – your customers Key Features Understand the core components, processes and technologies available for a VOC initiative Structure effective VOC programs and turn VOC into actionable product success A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them Book Description Voice of Customer (VoC) is one of the most popular forms of market research that combines both quantitative and qualitative methods. This book is about developing a deeper knowledge of your customers and understanding their articulated and unarticulated needs. Doing so requires engaging with customers in a meaningful and substantive way – something that is becoming more and more important with the rise of the increasingly connected world. This book gives you a framework to understand what products and features your customers need, or will need in the future. It provides the tools to conduct a VoC program and suggests how to take the customer input and turn it into successful products. This book also explains how to position and price your products in the market, and demonstrates ROI to the management team to get your product development funded. By the end of this book, you will have a thorough understanding of the relevant stages of a VoC project. It will show you how to devise an effective plan, direct the project to their objectives, and then how to collect the voice of the customer, with examples and templates for interviewing and surveying them. What you will learn Learn why customer input is so critical for the product's success Discover the articulated and unarticulated needs of your customers Deploy an effective VoC program in your organization Learn which tools and methods you need to set up a successful VoC program Interview customers – where, how many, and who Create an interview guide and roles in the interview process Translate the customer input into your product specifications Integrate VoC into your marketing campaigns and pricing process Who this book is for The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential.

Voices Into Choices

Author : Gary Burchill
Publisher : Oriel Incorporated
ISBN 13 : 9781884731136
Total Pages : 452 pages
Book Rating : 4.7/5 (311 download)

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Book Synopsis Voices Into Choices by : Gary Burchill

Download or read book Voices Into Choices written by Gary Burchill and published by Oriel Incorporated. This book was released on 1997 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Listening to the Voice of the Customer

Author : Jon Anton
Publisher : Purdue University Press
ISBN 13 : 9780915910434
Total Pages : 170 pages
Book Rating : 4.9/5 (14 download)

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Book Synopsis Listening to the Voice of the Customer by : Jon Anton

Download or read book Listening to the Voice of the Customer written by Jon Anton and published by Purdue University Press. This book was released on 1997 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listening to the Voice of the Customer is the only how-to manual that takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program. In it you will learn: How to develop a customer satisfaction measurement program that provides the information you need to increase customer retention and profits. How to select the best survey method. Includes the pros, cons, and costs of telephone, mail, and in-person interviews, and computer-assisted surveys. How to select the right sample size for your survey, and avoid biases for truly significant results. How to increase your survey response rates: survey methods, timing, incentives and more. How to survey large and small customer bases for accurate results. How to write survey questions that will get you meaningful results. Including examples of survey scales and formats that you can adapt to your own work. How to design a survey questionnaire that is easy to read and use. Including guidelines on questionnaire length, placement of specific types of questions, and writing an effective cover letter or script. How to implement your survey. Including data gathering, coding and data entry techniques. How to analyze your survey results and accurately compare data gathered over time. How to produce actionable reports based on your findings. Listening to the Voice of the Customer will show you how to develop a customer satisfaction measurement program that provides actionable information to help your organization become truly customer-focused. Throughout the book you will find very specific tips and advice based on the authors work developing and implementing customer satisfaction measurement programs. So whether you're new to customer satisfaction measurement or have a program in place, you'll find Listening to the Voice of the Customer an invaluable resource.

New Product Blueprinting

Author : Dan Adams
Publisher : Aim Press
ISBN 13 : 9780980112344
Total Pages : 0 pages
Book Rating : 4.1/5 (123 download)

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Book Synopsis New Product Blueprinting by : Dan Adams

Download or read book New Product Blueprinting written by Dan Adams and published by Aim Press. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Satisfaction

Author : Chris Denove
Publisher : Penguin
ISBN 13 : 9781591841647
Total Pages : 292 pages
Book Rating : 4.8/5 (416 download)

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Book Synopsis Satisfaction by : Chris Denove

Download or read book Satisfaction written by Chris Denove and published by Penguin. This book was released on 2007-06-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to customer satisfaction, from the people who understand it better than anyone For nearly forty years, J. D. Power and Associates has been synonymous with measuring customer satisfaction and helping businesses understand what customers really want. Now two of the company's senior executives, Chris Denove and James D. Power IV, unlock the vault on decades of closely guarded research data?and insights previously available only to the firm's clients. This is the first book that really explains how great companies like Lexus, UPS, JetBlue, and Enterprise Rent-A-Car get it right, delivering consistently high customer satisfaction and translating it into profitable growth. It will teach you, for instance, how to: -Understand the financial link between satisfaction and profits -Turn customers who are simply ?satisfied? into vocal advocates - Empower frontline employees to do the right thing - Use problem resolution as an opportunity to make new fans Satisfaction offers advice for companies large or small, for product manufacturers, service providers, and retailers alike. It delivers not just a stockpile of customer research, but a road map to developing specific policies and processes. It also tells fascinating stories of companies that don't just talk the talk, but walk the walk every day—and of other companies that ignored the voice of the customer, with dire consequences.

Customer's New Voice

Author : John S. McKean
Publisher : John Wiley & Sons
ISBN 13 : 111900232X
Total Pages : 352 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Customer's New Voice by : John S. McKean

Download or read book Customer's New Voice written by John S. McKean and published by John Wiley & Sons. This book was released on 2014-10-13 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming "inference-based" predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. Those offers range from the most basic app model of "Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon" to a more complex model such as an Electric utility value proposition: "We'll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota's R&D and customer experience enhancement." Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology—smart phones, homes, vehicles, wearable technology, and Internet of Things—and the new sharing culture to collect the higher value "intentionally/ discretionarily" shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques. Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering "indirect" data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business's cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old "indirect" competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage. Learn how to catch up to the new digitalized consumer Leverage direct consumer information from current megatrends Navigate privacy's current and future metamorphosis Unlock the untapped value of Big Data's true enabler—Little Data Parsing "incidentally" volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumers The timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today's forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer's New Voice shows businesses how to fulfill the promise and caveat of the new consumer: "If you make my life easier, reward me, and respect my shared information: I will tell you my secrets."

Listen Up!

Author : Karen Mangia
Publisher : John Wiley & Sons
ISBN 13 : 111972385X
Total Pages : 192 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Listen Up! by : Karen Mangia

Download or read book Listen Up! written by Karen Mangia and published by John Wiley & Sons. This book was released on 2020-10-20 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s one voice that matters more than any other: the voice of the customer. Learn how to fully understand the number one source of your organization’s prosperity, profits, and productivity. These actionable insights will help you to better connect with your customers and gain an undeniable lead over your competition. Listen Up!: How to Tune In to Customers and Turn Down the Noise teaches readers how to create a customer experience that’s built on listening and designed for engagement. Author and Salesforce executive Karen Mangia has created a practical and comprehensive examination of how best-of-breed companies listen and respond to customer demands—creating a foundation of customer success, loyalty, and brand evolution. Listen Up! features discussions about: How to go beyond the survey: best practices associated with customer understanding, customer experience, and customer service How to move from deep listening to data-based insights into customer behavior The statistics and stories behind companies, organizations, and even city governments that have created a customer-centric culture How powerful new questions can offer a fresh perspective into any customer, anywhere: empowering your customer-facing teams, including sales teams, in the current market Winning greater mindshare, and market share, with a fresh look at the future of customer service, customer success, and customer satisfaction Perfect for anyone in a leadership or management role in a customer-facing organization, including sales teams, business development leaders and marketing professionals, Listen Up! belongs on the bookshelves of executives, customer service and success employees, and leaders who want to better engage with the one voice that matters most: the voice of the customer.

Listening to the Voice of the Market

Author : R. Eric Reidenbach
Publisher : CRC Press
ISBN 13 : 1420093312
Total Pages : 210 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Listening to the Voice of the Market by : R. Eric Reidenbach

Download or read book Listening to the Voice of the Market written by R. Eric Reidenbach and published by CRC Press. This book was released on 2009-12-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business

The Voice of the Night

Author : Dean Koontz
Publisher : Penguin
ISBN 13 : 1101173637
Total Pages : 379 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Voice of the Night by : Dean Koontz

Download or read book The Voice of the Night written by Dean Koontz and published by Penguin. This book was released on 1991-07-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times bestselling author Dean Koontz gives a new meaning to “blood brothers” in this chilling novel of friendship gone awry... No one could understand why Colin and Roy were best friends. Colin was so shy; Roy was so popular. Colin was nervous around girls; Roy was a ladies’ man. Colin was fascinated by Roy—and Roy was fascinated by death. Then one day Roy asked his timid friend: “You ever killed anything?” And from that moment on, the two were bound together in a game too terrifying to imagine...and too irresistible to stop.

Exit, Voice, and Loyalty

Author : Albert O. Hirschman
Publisher : Harvard University Press
ISBN 13 : 9780674276604
Total Pages : 180 pages
Book Rating : 4.2/5 (766 download)

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Book Synopsis Exit, Voice, and Loyalty by : Albert O. Hirschman

Download or read book Exit, Voice, and Loyalty written by Albert O. Hirschman and published by Harvard University Press. This book was released on 1970 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in general, to dissatisfaction with organizations: one, “exit,” is for the member to quit the organization or for the customer to switch to the competing product, and the other, “voice,” is for members or customers to agitate and exert influence for change “from within.” The efficiency of the competitive mechanism, with its total reliance on exit, is questioned for certain important situations. As exit often undercuts voice while being unable to counteract decline, loyalty is seen in the function of retarding exit and of permitting voice to play its proper role. The interplay of the three concepts turns out to illuminate a wide range of economic, social, and political phenomena. As the author states in the preface, “having found my own unifying way of looking at issues as diverse as competition and the two-party system, divorce and the American character, black power and the failure of ‘unhappy’ top officials to resign over Vietnam, I decided to let myself go a little.”

Customer Experience 3.0

Author : John A. Goodman
Publisher : HarperChristian + ORM
ISBN 13 : 0814433898
Total Pages : 279 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Customer Experience 3.0 by : John A. Goodman

Download or read book Customer Experience 3.0 written by John A. Goodman and published by HarperChristian + ORM. This book was released on 2014-08-12 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service experience far beyond the meeting-the-minimum experiences of days past. Unfortunately, many companies are failing to take advantage of and properly manage these service-enhancing tools that now exist, and in return they deliver a series of frustrating, disjointed transactions that end up driving people away and into the pockets of businesses getting it right. Having managed more than 1,000 separate customer service studies, author John A. Goodman has created an innovative customer-experience framework and step-by-step roadmap that shows you how to: Design and deliver flawless services and products while setting honest customer expectations Create and implement an effective customer access strategy Capture and leverage the voice of the customer to set priorities and improve products, services and marketing Use CRM systems, cutting-edge metrics, and other tools to deliver customer satisfaction Companies who get customer service right can regularly provide seamless experiences, seeming to know what customers want even before they know it themselves…while others end up staying generic, take stabs in the dark to try and fix the problem, and end up dropping the ball. Customer Experience 3.0 reveals how to delight customers using all the technological tools at their disposal.

Listen Or Die

Author : Sean McDade Phd
Publisher : Lioncrest Publishing
ISBN 13 : 9781544510798
Total Pages : 360 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Listen Or Die by : Sean McDade Phd

Download or read book Listen Or Die written by Sean McDade Phd and published by Lioncrest Publishing. This book was released on 2018-05-22 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this interconnected world dominated by social media, consumers' voices are broadcast louder and wider than ever before. Companies are faced with the choice to either listen to their customers and thrive...or eventually die. No matter what industry you're in, you need to deliver an exceptional experience to customers that will make them want to shout your name from the rooftops! In Listen Or Die, customer experience expert Sean McDade presents 40 quick, easy-to-use best practices for creating an exemplary Voice of Customer (VoC) program. With advice on every step of the process-from understanding customer centricity to rallying executive support to asking customers the right questions-Sean gives you the tools you need to build a VoC program that delivers ROI, turning customer feedback into gold. In just a few hours, you'll learn how to develop a competitive edge by managing your customer experience to drive real, impactful business results. It's time to go beyond average, become truly customer-centric, and take your business to extraordinary new levels.

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Author : Anthony Ulwick
Publisher : McGraw Hill Professional
ISBN 13 : 0071501126
Total Pages : 242 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by : Anthony Ulwick

Download or read book What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services written by Anthony Ulwick and published by McGraw Hill Professional. This book was released on 2005-09-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated. Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives. With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to: Obtain unique customer inputs that make predictable innovation possible Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value Systematically define breakthrough products and services concepts Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want.

CoDestiny

Author : Atlee Valentine Pope
Publisher : Greenleaf Book Group
ISBN 13 : 1608320537
Total Pages : 316 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis CoDestiny by : Atlee Valentine Pope

Download or read book CoDestiny written by Atlee Valentine Pope and published by Greenleaf Book Group. This book was released on 2010-08-11 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains. CoDestiny goes far beyond theory by presenting unique ideas, approaches and tools to put your firm on a path toward profitable growth. The authors present actionable plans that can be implemented immediately and deliver concrete results. The in-depth framework yields comprehensive, consistent, and foolproof go-to-market strategies and get-to-market implementation plans. Relying on decades of real world experience, the authors illustrate their growth maximization techniques with powerful case studies. The authors deliver powerful advice for any business, from start-up to market leader, with any product line, in any industry, in any location. Follow the sure path to tremendous growth with CoDestiny.

Finding the Right Message

Author : Jennifer Havice
Publisher : Make Mention
ISBN 13 : 9780578648729
Total Pages : pages
Book Rating : 4.6/5 (487 download)

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Book Synopsis Finding the Right Message by : Jennifer Havice

Download or read book Finding the Right Message written by Jennifer Havice and published by Make Mention. This book was released on 2020-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine if you could connect with your website visitors the moment they landed on your website. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list, start your free trial, or hit the buy button. What would that mean to your business? Jen Havice, messaging strategist and customer-driven copywriter, walks you through how to ask the right questions to learn what makes your customers tick so you can produce copy your visitors can't resist. Filled with examples, templates, and case studies, Finding the Right Message is both practical and timely. You'll get a process for determining what messages your customers need to see along with field-tested ways of improving your copy.A few of the lessons you'll learn in this step-by-step guide are: The Six Key Elements of Customer-Driven MessagingWhat questions to ask in surveys and interviews and the ones to avoidHow to do customer research without the customersHow to analyze your voice of customer research findings and apply them directly to your copyHow to tie your features to the benefits your customers care most about Finally, you can say goodbye to guessing which messages will turn your prospects into customers and hello to high-performing copy that practically writes itself.