The Values Compass

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The Influence of Values on Consumer Behaviour

Author : Erik Kostelijk
Publisher : Routledge
ISBN 13 : 1317197089
Total Pages : 241 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis The Influence of Values on Consumer Behaviour by : Erik Kostelijk

Download or read book The Influence of Values on Consumer Behaviour written by Erik Kostelijk and published by Routledge. This book was released on 2016-08-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literature. It proposes the ‘Value Compass’, a comprehensive value system that is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations underlying behaviour, a concept that marketers have borrowed to define brand values. This has led to conceptual confusion. Whereas in psychology the values system is perceived as an integrated structure, in marketing, values are treated as abstract motivations that give importance to the benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics associated with a brand. Despite its popularity, brand personality has limitations in explaining consumer behaviour, while the potential merits of a brand values concept have remained largely unexplored. The book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will be essential reading for academics and postgraduate students in the fields of marketing, consumer psychology, branding, consumer choice behaviour and business studies.

The Compass and the Radar

Author : Paolo Gallo
Publisher : Bloomsbury Publishing
ISBN 13 : 1472958810
Total Pages : 313 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis The Compass and the Radar by : Paolo Gallo

Download or read book The Compass and the Radar written by Paolo Gallo and published by Bloomsbury Publishing. This book was released on 2018-10-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paolo Gallo offers a unique pathway toward identifying the right career, finding the ideal job and developing a moral compass – the solid value system that will then anchor the reader in their professional lives. With a creative and engaging mix of coaching practice, management theories, case studies and personal story-telling, this book helps readers to identify both their own compass – which relates to integrity, passion and internal value systems – and radar – which helps them to understand organizational complexity and 'read' workplace dynamics and situations. The Compass and the Radar is founded on a series of searching questions that will enable anyone to find their compass and radar to achieve personal success: · How can I find out what my real strengths and talents are? · Do I love what I do? · How can I find a job with a company that truly reflects my values? · What is the price I am willing to pay for a meaningful and rewarding career? · How should I define a successful career? Key chapters offer practical tools, as well as insights on the trade-offs and difficult choices that everyone will need to make at some point in their career – all of which will underline the importance of having the most robust moral compass. In the midst of a volatile and uncertain world, one in which technology, AI and digital resources are transforming working environments, The Compass and the Radar allows readers to pause, reflect, and consider who they are, what they stand for, and how to remain free.

Religions Values and Peak-Experiences

Author : Abraham H. Maslow
Publisher : Rare Treasure Editions
ISBN 13 : 177464391X
Total Pages : 223 pages
Book Rating : 4.7/5 (746 download)

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Book Synopsis Religions Values and Peak-Experiences by : Abraham H. Maslow

Download or read book Religions Values and Peak-Experiences written by Abraham H. Maslow and published by Rare Treasure Editions. This book was released on 2021-11-09T16:42:00Z with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the foremost spokesmen for the Third Force movement in psychology, Abraham H. Maslow here articulates one of his prominent theses: the "religious" experience is a rightful subject for scientific investigation and speculation and, conversely, the "scientific community" will see its work enhanced by acknowledging and studying the species-wide need for spiritual expression which, in so many forms, is at the heart of "peak-experiences" reached by healthy, fully functioning people.

The Leader's Compass for Medical Professionals

Author : Robert Underwood
Publisher :
ISBN 13 : 9780990346784
Total Pages : pages
Book Rating : 4.3/5 (467 download)

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Book Synopsis The Leader's Compass for Medical Professionals by : Robert Underwood

Download or read book The Leader's Compass for Medical Professionals written by Robert Underwood and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Shopping

Author : Michelle A. Gonzalez
Publisher : Fortress Press
ISBN 13 : 145141479X
Total Pages : 126 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Shopping by : Michelle A. Gonzalez

Download or read book Shopping written by Michelle A. Gonzalez and published by Fortress Press. This book was released on 2010-10 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: What could be more mundane or less religious than shopping? Yet shopping asks us to choose our values and weigh the good in everyday terms. It also brings us instantly in contact with the myriad relationships and labor of people all over the world who have grown, harvested, or crafted the food, clothes, and other items with which we sustain and adorn our lives. Michelle Gonzalez, whose work on spirituality has lifted up the life practices of Latina women, explores the rich material on economic activity and relationships in the Christian tradition and the larger pertinence of our actions in an era of globalized economic interconnection. Shopping focuses on the practice of shopping and its relationship to Christian spirituality and asks: How does Christian justice and solidarity play a role in the ways in which we value and spend our money? Can shopping be a Christian act? Can it be sinful?

A Compass to Fulfillment: Passion and Spirituality in Life and Business

Author : Kazuo Inamori
Publisher : McGraw Hill Professional
ISBN 13 : 0071615105
Total Pages : 160 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis A Compass to Fulfillment: Passion and Spirituality in Life and Business by : Kazuo Inamori

Download or read book A Compass to Fulfillment: Passion and Spirituality in Life and Business written by Kazuo Inamori and published by McGraw Hill Professional. This book was released on 2009-10-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Life is an expression of our mind.” Kazuo Inamori The international bestseller A Compass to Fulfillment is a spiritual business guide particularly relevant to our present day and age. Kazuo Inamori, founder of Kyocera and KDDI, weaves together his Buddhist faith and personal experience to create a life/business philosophy based on the simplest but most profound of human concepts: do the right thing, always. Inamori credits his and his companies’ extraordinary success to the daily practice of this timeless truth. In A Compass to Fulfillment, the author helps you develop your own personal philosophy for success by: Recognizing your deepest desires and using them to create a better reality Informing all decisions with simple truths and principles Elevating your mind and practicing humility Living your life steered by an attitude of selfless service Controlling the trajectory of your life by accepting the “will of the universe” A Compass to Fulfillment is about strategic thinking, but not in the sense of business and management technicalities. It is about, first, understanding yourself, and then using that knowledge to get to the point you want to be— in your career, in your business, and in your life.

Finding Your True North

Author : Bill George
Publisher : John Wiley & Sons
ISBN 13 : 1118039548
Total Pages : 189 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Finding Your True North by : Bill George

Download or read book Finding Your True North written by Bill George and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on Bill George’s bestselling book True North, this personal guide offers leaders a comprehensive method for identifying their unique “True North.” The book offers methods for personal reflection and includes targeted exercises that help leaders hone in on the purpose of their leadership and developing their authentic leadership skills.

The Executive's Compass

Author : James O'Toole
Publisher : Oxford University Press
ISBN 13 : 0199840547
Total Pages : 178 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis The Executive's Compass by : James O'Toole

Download or read book The Executive's Compass written by James O'Toole and published by Oxford University Press. This book was released on 1995-04-20 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: American society has become increasingly polarized by single- and special-interest groups: the Greens, who demand environmental purity; admirers of Japan who want a national industrial policy; supply-side economists who want government to all but disappear. This collision of values has turned America into a battleground of either/or tradeoffs: the community vs. the individual, the environment vs. jobs, the rights of each ethnic group vs. the needs of the nation for unity. Whose values should prevail? Those of Libertarians? Communitarians? Egalitarians? Corporatists? The nation's leadership role in the post-communist world will be largely determined by how such conflicts in the political economy are resolved. Increasingly, business executives find themselves drawn into these values wars, forced to make decisions in a hothouse climate in which there are countless and conflicting opinions about what is right and wrong. Business leaders find themselves caught in the values thicket when they attempt to formulate corporate policy on such issues as plant closings, executive compensation, corporate governance, and affirmative action. In The Executive's Compass, James O'Toole guides business leaders through this minefield of modern dilemmas. In the words of ARCO's CEO, Lod Cook, "O'Toole provides business leaders with a practical compass to help them navigate the turbulent waters of social change and political conflict." O'Toole explores the philosophical and historical underpinnings of contemporary business problems, tracing their origins to the ideas of such great thinkers as Aristotle, Adam Smith, J.S. Mill, and Jefferson. By going to the roots of modern issues, he is able to clarify the sources of political disagreement, and to suggest a practical course of action for corporate leaders who find themselves caught in the gridlock of democracy. He provides an innovative values compass--a tool he has honed for over forty years as a moderator of the Aspen Institute Executive Seminar--which has been successfully applied at FORTUNE 500 firms as an introduction to the values-based management for which the Aspen Institute is renowned. The compass helps executives to understand what is wrong (and right) with our democratic system, and what the role of business is in creating The Good Society. For top executives, general managers, or anyone trying to make sense out of our rapidly changing world, The Executive's Compass helps managers deal more effectively with today's thorny issues.

Moral Compass

Author : William J. Bennett
Publisher : Simon and Schuster
ISBN 13 : 0684803135
Total Pages : 840 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Moral Compass by : William J. Bennett

Download or read book Moral Compass written by William J. Bennett and published by Simon and Schuster. This book was released on 1995-10-10 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perfect companion to Bennett's #1 national bestseller, The Book of Virtues, this compendium of instructional and engaging writings will help the entire family meet the challenges they face in each of life's different stages. Line drawings.

The Moral Compass

Author : Lindsay J. Thompson
Publisher : IAP
ISBN 13 : 1607520575
Total Pages : 178 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis The Moral Compass by : Lindsay J. Thompson

Download or read book The Moral Compass written by Lindsay J. Thompson and published by IAP. This book was released on 2009-06-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Moral Compass presents a model of morality as a guide to values-based leadership. In a free, pluralist society, diverse stakeholders with competing moral claims present serious challenges to the strategic momentum of business, government, NGOs, and community organizations. Leaders need to know how to manage these challenges effectively. The Moral Compass is their guide. As recent history has repeatedly demonstrated, leaders who avoid, impose, or gloss over the centrality of values in realizing a strategic vision can produce severely flawed outcomes such as loss of confidence, corruption, and market failure. The Moral Compass provides leaders with effective tools to manage this complex, strategic environment by engaging directly with stakeholders to clarify and articulate normative values without privileging or diminishing specific moral traditions. The Moral Compass is rich blend of scholarship, practical wisdom, and usable tools. It is a readable, accessible book that draws from a range of scholarship in humanities, business, science, and social sciences to explain the dynamics of human morality. Academically oriented readers will find intellectually challenging resources and references. Pragmatic readers will be able to use this knowledge to cultivate a robust personal moral compass as a leadership tool for building ethical teams, practice groups, and organizational cultures, for framing and managing moral dilemmas, and for conducting an ethical discernment and decisionmaking process. Ethics in business and leadership studies is emerging as a rich field for scholarship. As an active business faculty member in the field, Dr Thompson is familiar with the published literature of colleagues in the Society for Business Ethics, the International Society for Business Ethics and Economics, the Academy of Management, and the American Philosophical Association. As a blend of theory and practice, The Moral Compass is unique among business ethics books in providing a framework for including and managing the volatility of ethical issues arising from tensions between traditional religious and modern secular morality. Rather than avoid these conflicts, the book anchors their source in the inherent complexity of human neurochemistry, individuation, and socialization as a context for moral meaning and conscience. The book includes numerous exercises in reflection, dialogue, and discernment that enable readers to find common moral ground with people from divergent wisdom traditions. The book synthesizes a wide range of knowledge in a presenting practical model for moral discernment, dialogue, and decision making.

Compass

Author : William F. Brandt
Publisher :
ISBN 13 : 9780988320505
Total Pages : 0 pages
Book Rating : 4.3/5 (25 download)

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Book Synopsis Compass by : William F. Brandt

Download or read book Compass written by William F. Brandt and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-do-do-it Compass for business leaders, executives and managers"for-profit and non-profit organizations, large and small. Filled with lessons that provide education, training and tools to support change and progress"it will enable you to create the type of entity you truly desire, and reduce time and costs in making your Exceptional Organization viable, sustainable, and valued.Filled with inspiring essays and stories designed to challenge the reader's outlook"when the techniques in this guidebook are applied to your enterprise, your members and employees will benefit by having a shared vision and understanding of current reality, along with a set of common beliefs, values, and a language for interaction at all levels.

The Compass Solution

Author : Tim Cole
Publisher : Tim Cole
ISBN 13 : 9780999057100
Total Pages : pages
Book Rating : 4.0/5 (571 download)

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Book Synopsis The Compass Solution by : Tim Cole

Download or read book The Compass Solution written by Tim Cole and published by Tim Cole. This book was released on 2017-09-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the definitive guide to winning your career and not just surviving it - an insider's perspective on what's most important in carving a path. The Compass Solution is the functional "how to" manual - written by a corporate veteran who found the markers and used them to build a career of significance.

The Quest for a Moral Compass

Author : Kenan Malik
Publisher : Atlantic Books Ltd
ISBN 13 : 1782390308
Total Pages : 339 pages
Book Rating : 4.7/5 (823 download)

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Book Synopsis The Quest for a Moral Compass by : Kenan Malik

Download or read book The Quest for a Moral Compass written by Kenan Malik and published by Atlantic Books Ltd. This book was released on 2014-05-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this remarkable and groundbreaking book, Kenan Malik explores the history of moral thought as it has developed over three millennia, from Homer's Greece to Mao's China, from ancient India to modern America. It tells the stories of the great philosophers, and breathes life into their ideas, while also challenging many of our most cherished moral beliefs. Engaging and provocative, The Quest for a Moral Compass confronts some of humanity's deepest questions. Where do values come from? Is God necessary for moral guidance? Are there absolute moral truths? It also brings morality down to earth, showing how, throughout history, social needs and political desires have shaped moral thinking. It is a history of the world told through the history of moral thought, and a history of moral thought that casts new light on global history. At a time of great social turbulence and moral uncertainty, there will be few histories more important than this.

CISO COMPASS

Author : Todd Fitzgerald
Publisher : CRC Press
ISBN 13 : 0429677839
Total Pages : 580 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis CISO COMPASS by : Todd Fitzgerald

Download or read book CISO COMPASS written by Todd Fitzgerald and published by CRC Press. This book was released on 2018-11-21 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todd Fitzgerald, co-author of the ground-breaking (ISC)2 CISO Leadership: Essential Principles for Success, Information Security Governance Simplified: From the Boardroom to the Keyboard, co-author for the E-C Council CISO Body of Knowledge, and contributor to many others including Official (ISC)2 Guide to the CISSP CBK, COBIT 5 for Information Security, and ISACA CSX Cybersecurity Fundamental Certification, is back with this new book incorporating practical experience in leading, building, and sustaining an information security/cybersecurity program. CISO COMPASS includes personal, pragmatic perspectives and lessons learned of over 75 award-winning CISOs, security leaders, professional association leaders, and cybersecurity standard setters who have fought the tough battle. Todd has also, for the first time, adapted the McKinsey 7S framework (strategy, structure, systems, shared values, staff, skills and style) for organizational effectiveness to the practice of leading cybersecurity to structure the content to ensure comprehensive coverage by the CISO and security leaders to key issues impacting the delivery of the cybersecurity strategy and demonstrate to the Board of Directors due diligence. The insights will assist the security leader to create programs appreciated and supported by the organization, capable of industry/ peer award-winning recognition, enhance cybersecurity maturity, gain confidence by senior management, and avoid pitfalls. The book is a comprehensive, soup-to-nuts book enabling security leaders to effectively protect information assets and build award-winning programs by covering topics such as developing cybersecurity strategy, emerging trends and technologies, cybersecurity organization structure and reporting models, leveraging current incidents, security control frameworks, risk management, laws and regulations, data protection and privacy, meaningful policies and procedures, multi-generational workforce team dynamics, soft skills, and communicating with the Board of Directors and executive management. The book is valuable to current and future security leaders as a valuable resource and an integral part of any college program for information/ cybersecurity.

Spiritual Compass

Author : Satish Kumar
Publisher :
ISBN 13 : 9781876451943
Total Pages : 143 pages
Book Rating : 4.4/5 (519 download)

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Book Synopsis Spiritual Compass by : Satish Kumar

Download or read book Spiritual Compass written by Satish Kumar and published by . This book was released on 2008 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How to live a life of harmony and regain your spirituality." -- Provided by publisher.

The Maverick Paradox: The Secret Power Behind Successful Leaders

Author : Judith Germain
Publisher : Lulu.com
ISBN 13 : 1326993410
Total Pages : 220 pages
Book Rating : 4.3/5 (269 download)

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Book Synopsis The Maverick Paradox: The Secret Power Behind Successful Leaders by : Judith Germain

Download or read book The Maverick Paradox: The Secret Power Behind Successful Leaders written by Judith Germain and published by Lulu.com. This book was released on 2017-04-19 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: All successful leaders have a secret power - where's yours? When leadership becomes a byword for control, and trust is outdated - how should YOU respond? 'Believe nothing, test everything'. This is the war cry of the maverick. This scream, an essential cornerstone of the maverick mindset. Leadership and maverick expert Judith Germain provides the blueprint to becoming a successful leader. - Discover the 5 maverick attributes all 'natural leaders' possess - Master the 8 maverick capabilities that all successful leaders demonstrate - Extend your influence by utilising the 3 key power bases - Become a transformational leader by deploying the Maverick DRIVEN Leadership(TM) Methodology 'Judith is one of those rare people who actually knows what she's talking about. She provides results based on good research and a professional approach'. Peter Clayton, author of 'Body Language at Work' and body language consultant for the BBC and ITV

Wealth for All

Author : Idowu Koyenikan
Publisher :
ISBN 13 : 9780990639718
Total Pages : 149 pages
Book Rating : 4.6/5 (397 download)

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Book Synopsis Wealth for All by : Idowu Koyenikan

Download or read book Wealth for All written by Idowu Koyenikan and published by . This book was released on 2016 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author addresses how to live outside your comfort zone where many of the things we want in life are. We are not meant to live life according to only a portion of our ability. Instead, we are meant to live life at the edge of our ability where wealth, greatness, success and self-actualization lie.