The Value Proposition

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Value Proposition Design

Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1118968077
Total Pages : 323 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Value Proposition Design by : Alexander Osterwalder

Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Value Propositions that SELL

Author : Lisa D. Dennis
Publisher :
ISBN 13 : 9780692089460
Total Pages : 254 pages
Book Rating : 4.0/5 (894 download)

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Book Synopsis Value Propositions that SELL by : Lisa D. Dennis

Download or read book Value Propositions that SELL written by Lisa D. Dennis and published by . This book was released on 2018-07-02 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are "inside-out" - more focused on product and service features than they are on the buyers' needs. Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer. Get the road-map for a Value Proposition Platform(TM) that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS! Includes Development Success Tools: 1. Primary research conducted with B2B buyers 2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish 3. Seven downloadable templates to guide your work step by step Lisa Dennis has been working with sales and marketing teams in B2B companies for over 20 years. Focusing on both strategy and execution, she brings a practical, feet-on-the street approach to delivering buyer focused messaging and programs. She has worked with companies across a broad range of industries including Akamai, Citrix, CSC, Dell, FedEx, HP, Hitachi, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro and many others. Her primary focus is helping organizations speak to customers in their own language.

Creating and Delivering Your Value Proposition

Author : Cindy Barnes
Publisher : Kogan Page Publishers
ISBN 13 : 0749458593
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Creating and Delivering Your Value Proposition by : Cindy Barnes

Download or read book Creating and Delivering Your Value Proposition written by Cindy Barnes and published by Kogan Page Publishers. This book was released on 2009-10-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Value Prop

Author : Jose Palomino
Publisher :
ISBN 13 : 9780981912608
Total Pages : 192 pages
Book Rating : 4.9/5 (126 download)

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Book Synopsis Value Prop by : Jose Palomino

Download or read book Value Prop written by Jose Palomino and published by . This book was released on 2008-10-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Value Prop" shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process.

Selling Your Value Proposition

Author : Cindy Barnes
Publisher : Kogan Page Publishers
ISBN 13 : 0749479922
Total Pages : 233 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Selling Your Value Proposition by : Cindy Barnes

Download or read book Selling Your Value Proposition written by Cindy Barnes and published by Kogan Page Publishers. This book was released on 2017-05-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

The Digital Transformation Playbook

Author : David L. Rogers
Publisher : Columbia University Press
ISBN 13 : 0231541651
Total Pages : 267 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Digital Transformation Playbook by : David L. Rogers

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Maximizing Value Propositions to Increase Project Success Rates

Author : H. James Harrington
Publisher : CRC Press
ISBN 13 : 1040084583
Total Pages : 150 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Maximizing Value Propositions to Increase Project Success Rates by : H. James Harrington

Download or read book Maximizing Value Propositions to Increase Project Success Rates written by H. James Harrington and published by CRC Press. This book was released on 2017-08-21 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blueprint 4 continues the theme of Blueprint 2 in looking at the opportunities for using market forces for environmental ends. It assesses a range of possible imaginative 'global bargains', which give all parties a self-interested incentive to improve the global environment. The book begins by reviewing the principle global issues to be addressed, and then explains the mechanisms of resource degradation: how economic systems fail, the operation of trade on the environment and the effects of population growth and consumption patterns. It then shows how environmental value can be captured, and the basis, means and institutions for doing so.

High-Impact Tools for Teams

Author : Stefano Mastrogiacomo
Publisher : John Wiley & Sons
ISBN 13 : 1119602386
Total Pages : 343 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis High-Impact Tools for Teams by : Stefano Mastrogiacomo

Download or read book High-Impact Tools for Teams written by Stefano Mastrogiacomo and published by John Wiley & Sons. This book was released on 2021-03-09 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success! 59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects. The tool is complemented by 4 trust add-ons that help teams build trust and increase psychological safety, so every member can be confident in sharing ideas or concerns about obstacles the team may face. It's a proven tool for project teams, based on years of research, and thousands of teams are already using the Team Alignment Map to run effective "get-to-action meetings", give projects a good start and de-silo organizations. Co-author Alex Osterwalder is the international best-selling author who co-created the Business Model Canvas, a strategic management tool used by 1 million+ industry leaders globally. Plan as a team and know who does what Uncover and proactively remove the most likely obstacles to any project Boost team member contributions Run more effective team meetings Get more successful projects With the guidance of High-Impact Tools for Teams, you can be better prepared as a team leader or team member to plan effectively, reduce risks, and collaborate with others. Your team will be accountable and ready to deliver results!

Organizing for Sustainability

Author : Jan Jonker
Publisher : Springer Nature
ISBN 13 : 3030781577
Total Pages : 259 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Organizing for Sustainability by : Jan Jonker

Download or read book Organizing for Sustainability written by Jan Jonker and published by Springer Nature. This book was released on 2021 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This upper-level Open Access textbook aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment. It explores a different view of how to organize value creation, from a focus on an almost exclusively monetary value creation to one that creates positive impact through multiple values. The book offers students and entrepreneurs a structured approach based through the Business Model Template (BMT). It consists of three stages and ten building blocks to facilitate the development of a business model. Users, be they students or practitioners, need to choose from one of the three offered business model archetypes, namely the platform, community, or circular business models. Each archetype offers a dedicated logic for vale creation. The book can be used to develop a business model from scratch (turning an idea into a working prototype) or to transform an existing business model into one of the three archetypes. Throughout the book extra sources, links to relevant online video clips, assignments and literature are offered to facilitate the development process. This book will be of interest to students studying the development of business models, sustainable management, innovation, and value creation. It will also be of interest executives, and professionals such as consultants or social entrepreneurs seeking further education.-- Provided by publisher.

The Invincible Company

Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1119523982
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Invincible Company by : Alexander Osterwalder

Download or read book The Invincible Company written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2020-04-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

Testing Business Ideas

Author : David J. Bland
Publisher : John Wiley & Sons
ISBN 13 : 1119551420
Total Pages : 365 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Testing Business Ideas by : David J. Bland

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Lean B2B

Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

The Value Mix

Author : Guerric de Ternay
Publisher :
ISBN 13 : 9781794056053
Total Pages : 96 pages
Book Rating : 4.0/5 (56 download)

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Book Synopsis The Value Mix by : Guerric de Ternay

Download or read book The Value Mix written by Guerric de Ternay and published by . This book was released on 2019-01-13 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you go from an idea to a compelling product strategy? How do you translate a customer interview into marketing insight? In the Value Mix, Guerric de Ternay answers these important questions. Filled with innovation frameworks and examples, this practical book helps you solve the biggest challenge every business faces: how to create meaningful and successful products or services--something new that matters to your customers. The Value Mix is complementary to the lean startup methodology, the design thinking process, and customer development research. This is a must-read for anyone starting something new--whether you're a product manager, an entrepreneur, an innovation consultant, or a marketing or brand manager. You can create meaningful value propositions for your customers. The Value Mix tells you how. -- Guerric de Ternay is the founder of two sustainable fashion businesses: GoudronBlanc offers high-quality T-shirts for men and Blackwood creates accessories made of natural, eco-friendly materials. In parallel, Guerric also manages projects for ?What If! Innovation, a global consulting firm that works with Fortune 500 companies to use an experimentation-based approach to achieving growth.

The Secret Product Manager Handbook

Author : Nils Davis
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781983838934
Total Pages : 144 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis The Secret Product Manager Handbook by : Nils Davis

Download or read book The Secret Product Manager Handbook written by Nils Davis and published by Createspace Independent Publishing Platform. This book was released on 2018-03-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)

Rainmaking Conversations

Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 0470922230
Total Pages : 294 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Rainmaking Conversations by : Mike Schultz

Download or read book Rainmaking Conversations written by Mike Schultz and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: Build rapport and trust from the first contact Create conversations with prospects, referral sources, and clients using the telephone, email, and mail Uncover the real need behind client challenges Make the case for improved business impact and return on investment (ROI) for your prospects Understand and communicate your value proposition Apply the 16 principles of influence in sales Overcome and prevent all types of objections, including money Craft profitable solutions and close the deal The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.

The HR Value Proposition

Author : David Ulrich
Publisher : Harvard Business Press
ISBN 13 : 142214805X
Total Pages : 336 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The HR Value Proposition by : David Ulrich

Download or read book The HR Value Proposition written by David Ulrich and published by Harvard Business Press. This book was released on 2005-05-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international best seller Human Resource Champions helped set the HR agenda for the 1990s and enabled HR professionals to become strategic partners in their organizations. But earning a seat at the executive table was only the beginning. Today's HR leaders must also bring substantial value to that table. Drawing on their 16-year study of over 29,000 HR professionals and line managers, leading HR experts Dave Ulrich and Wayne Brockbank propose The HR Value Proposition. The authors argue that HR value creation requires a deep understanding of external business realities and how key stakeholders both inside and outside the company define value. Ulrich and Brockbank provide practical tools and worksheets for leveraging this knowledge to create HR practices, build organizational capabilities, design HR strategy, and marshal resources that create value for customers, investors, executives, and employees. Written by the field's premier trailblazers, this book charts the path HR professionals must take to help lead their organizations into the future. Ulrich is a professor at the University of Michigan School of Business and the author of 12 books and more than 100 articles on the subject of human resources. Brockbank is a clinical professor of business at the University of Michigan School of Business, the author of award-winning papers on HR strategy, and an adviser to top global organizations.

The Retail Value Proposition

Author : Kyle B. Murray
Publisher : University of Toronto Press
ISBN 13 : 1442643633
Total Pages : 249 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis The Retail Value Proposition by : Kyle B. Murray

Download or read book The Retail Value Proposition written by Kyle B. Murray and published by University of Toronto Press. This book was released on 2013-01-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors environment, selection, and engagement (ESE) that separate successful retailers from those that fail and are forgotten. The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.