The Value Of Fit Information In Online Retail

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Channel Strategies and Marketing Mix in a Connected World

Author : Saibal Ray
Publisher : Springer Nature
ISBN 13 : 3030317331
Total Pages : 290 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Channel Strategies and Marketing Mix in a Connected World by : Saibal Ray

Download or read book Channel Strategies and Marketing Mix in a Connected World written by Saibal Ray and published by Springer Nature. This book was released on 2019-12-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.

Operations in an Omnichannel World

Author : Santiago Gallino
Publisher : Springer Nature
ISBN 13 : 3030201198
Total Pages : 353 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Operations in an Omnichannel World by : Santiago Gallino

Download or read book Operations in an Omnichannel World written by Santiago Gallino and published by Springer Nature. This book was released on 2019-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

Cases on Supply Chain Management and Lessons Learned From COVID-19

Author : Lopes, Ana Paula
Publisher : IGI Global
ISBN 13 : 1799891429
Total Pages : 261 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Cases on Supply Chain Management and Lessons Learned From COVID-19 by : Lopes, Ana Paula

Download or read book Cases on Supply Chain Management and Lessons Learned From COVID-19 written by Lopes, Ana Paula and published by IGI Global. This book was released on 2022-01-07 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, due to the increasingly aggressive market competition, it is essential to evaluate the role of logistics and supply chain management skills and applications for the success of any organization or business. The COVID-19 pandemic revealed the fragility of the sustainability of economic organization, production, and supply chains globally. Cases on Supply Chain Management and Lessons Learned From COVID-19 collects compelling case studies, theoretical and empirical research, experiences, and applications on numerous aspects of logistics and supply chain management. It not only focuses on industry and digital transformation and the critical nature of organizational agility, but also presents different methods, techniques, models, and competitive advantage prospects, providing an extremely relevant and current view of the subject matter. Covering topics such as green supply chain management, organizational performance, and supply chain disruptions, this book is the ideal reference source for managers, supply chain specialists, entrepreneurs, business professionals, consultants, researchers, academicians, educators, and students.

Digital Technologies in the New Socio-Economic Reality

Author : Svetlana Igorevna Ashmarina
Publisher : Springer Nature
ISBN 13 : 3030831752
Total Pages : 891 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Technologies in the New Socio-Economic Reality by : Svetlana Igorevna Ashmarina

Download or read book Digital Technologies in the New Socio-Economic Reality written by Svetlana Igorevna Ashmarina and published by Springer Nature. This book was released on 2021-11-16 with total page 891 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains contributions from the IX International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends and New Opportunities,” which was organized by Samara State University of Economics (SSEU, Samara, Russia), 2021, and devoted to the 90th anniversary of this higher education institution. Digital technologies became even more in demand during the pandemic, when companies, state authorities, and educational organizations were forced to switch to a remote format of work. The “forced” digitization of the usual ways of activity required rapid and decisive changes. Understanding the ongoing digital transformation implies the relevance of further in-depth research of this issue in the context of various socioeconomic systems, interdisciplinary interactions, and cooperation between scientists and practitioners. The book is an attempt to analyze these changes and consider them from the point of view of various scientific areas (economics, management, education, law, sociology, and others). This book addresses theoretical and practical aspects by studying the digital technology application in terms of the new socioeconomic reality development: big data in the digital economy, data collection and exchange, artificial intelligence, intelligent communications, digital platforms and strategies for the sustainable development of socioeconomic systems, and new requirements of professional and business education. It provides significant value for scientists, teachers, and students of higher educational institutions.

Finance, Accounting and Law in the Digital Age

Author : Nadia Mansour
Publisher : Springer Nature
ISBN 13 : 303127296X
Total Pages : 799 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Finance, Accounting and Law in the Digital Age by : Nadia Mansour

Download or read book Finance, Accounting and Law in the Digital Age written by Nadia Mansour and published by Springer Nature. This book was released on 2023-07-11 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on understanding Innovation in the Financial Services Sector. The collection of contributions gathered in the book highlights the importance of technology contexts that pertain to Finance, accounting, and the law arena. The respective chapters address topics such as Economic development, social entrepreneurship, Online Behaviour, Digital entrepreneurship, and Islamic banks. All contributions are based on the latest empirical and theoretical research and provide key findings and concrete recommendations for scholars, entrepreneurs, organizations, and policymakers.

Getting Multi-Channel Distribution Right

Author : Kusum L. Ailawadi
Publisher : John Wiley & Sons
ISBN 13 : 1119632889
Total Pages : 387 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Getting Multi-Channel Distribution Right by : Kusum L. Ailawadi

Download or read book Getting Multi-Channel Distribution Right written by Kusum L. Ailawadi and published by John Wiley & Sons. This book was released on 2020-04-14 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.

Data-Driven Intelligent Business Sustainability

Author : Singh, Sonia
Publisher : IGI Global
ISBN 13 :
Total Pages : 521 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Data-Driven Intelligent Business Sustainability by : Singh, Sonia

Download or read book Data-Driven Intelligent Business Sustainability written by Singh, Sonia and published by IGI Global. This book was released on 2023-12-05 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data-driven decision making is crucial for ensuring the long-term sustainability of businesses and economic growth. While rapid technological advancements have enabled the collection and analysis of data on an unprecedented scale, businesses face challenges in adopting evidence-based decision making. Data-Driven Intelligent Business Sustainability is a comprehensive guide that examines the challenges and opportunities presented by data-driven decision making. It covers new technologies like blockchain, IoT, and AI, explores their potential for sustainable business success, and provides guidance on managing cybersecurity threats. The book also includes case studies and examples of successful implementations of data-driven decision making, making it a practical resource for those seeking to upskill or reskill in this field. Targeted at computer science and engineering professionals, researchers, and students, the book provides valuable insights into the role of data-driven decision making in business sustainability, helping businesses achieve long-term success.

Design, User Experience, and Usability. Practice and Case Studies

Author : Aaron Marcus
Publisher : Springer
ISBN 13 : 3030235351
Total Pages : 659 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Design, User Experience, and Usability. Practice and Case Studies by : Aaron Marcus

Download or read book Design, User Experience, and Usability. Practice and Case Studies written by Aaron Marcus and published by Springer. This book was released on 2019-07-10 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four-volume set LNCS 11583, 11584, 11585, and 11586 constitutes the proceedings of the 8th International Conference on Design, User Experience, and Usability, DUXU 2019, held as part of the 21st International Conference, HCI International 2019, which took place in Orlando, FL, USA, in July 2019. The total of 1274 papers and 209 posters included in the 35 HCII 2019 proceedings volumes was carefully reviewed and selected from 5029 submissions. DUXU 2019 includes a total of 167 regular papers, organized in the following topical sections: design philosophy; design theories, methods, and tools; user requirements, preferences emotions and personality; visual DUXU; DUXU for novel interaction techniques and devices; DUXU and robots; DUXU for AI and AI for DUXU; dialogue, narrative, storytelling; DUXU for automated driving, transport, sustainability and smart cities; DUXU for cultural heritage; DUXU for well-being; DUXU for learning; user experience evaluation methods and tools; DUXU practice; DUXU case studies.

Technologies and Applications for Big Data Value

Author : Edward Curry
Publisher : Springer Nature
ISBN 13 : 3030783073
Total Pages : 555 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Technologies and Applications for Big Data Value by : Edward Curry

Download or read book Technologies and Applications for Big Data Value written by Edward Curry and published by Springer Nature. This book was released on 2022 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores cutting-edge solutions and best practices for big data and data-driven AI applications for the data-driven economy. It provides the reader with a basis for understanding how technical issues can be overcome to offer real-world solutions to major industrial areas. The book starts with an introductory chapter that provides an overview of the book by positioning the following chapters in terms of their contributions to technology frameworks which are key elements of the Big Data Value Public-Private Partnership and the upcoming Partnership on AI, Data and Robotics. The remainder of the book is then arranged in two parts. The first part "Technologies and Methods" contains horizontal contributions of technologies and methods that enable data value chains to be applied in any sector. The second part "Processes and Applications" details experience reports and lessons from using big data and data-driven approaches in processes and applications. Its chapters are co-authored with industry experts and cover domains including health, law, finance, retail, manufacturing, mobility, and smart cities. Contributions emanate from the Big Data Value Public-Private Partnership and the Big Data Value Association, which have acted as the European data community's nucleus to bring together businesses with leading researchers to harness the value of data to benefit society, business, science, and industry. The book is of interest to two primary audiences, first, undergraduate and postgraduate students and researchers in various fields, including big data, data science, data engineering, and machine learning and AI. Second, practitioners and industry experts engaged in data-driven systems, software design and deployment projects who are interested in employing these advanced methods to address real-world problems.

Data-Driven Marketing for Strategic Success

Author : Rosário, Albérico Travassos
Publisher : IGI Global
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Data-Driven Marketing for Strategic Success by : Rosário, Albérico Travassos

Download or read book Data-Driven Marketing for Strategic Success written by Rosário, Albérico Travassos and published by IGI Global. This book was released on 2024-08-09 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.

Big Data

Author : Balamurugan Balusamy
Publisher : John Wiley & Sons
ISBN 13 : 1119701864
Total Pages : 368 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Big Data by : Balamurugan Balusamy

Download or read book Big Data written by Balamurugan Balusamy and published by John Wiley & Sons. This book was released on 2021-03-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Big Data from the ground up with this complete and up-to-date resource from leaders in the field Big Data: Concepts, Technology, and Architecture delivers a comprehensive treatment of Big Data tools, terminology, and technology perfectly suited to a wide range of business professionals, academic researchers, and students. Beginning with a fulsome overview of what we mean when we say, “Big Data,” the book moves on to discuss every stage of the lifecycle of Big Data. You’ll learn about the creation of structured, unstructured, and semi-structured data, data storage solutions, traditional database solutions like SQL, data processing, data analytics, machine learning, and data mining. You’ll also discover how specific technologies like Apache Hadoop, SQOOP, and Flume work. Big Data also covers the central topic of big data visualization with Tableau, and you’ll learn how to create scatter plots, histograms, bar, line, and pie charts with that software. Accessibly organized, Big Data includes illuminating case studies throughout the material, showing you how the included concepts have been applied in real-world settings. Some of those concepts include: The common challenges facing big data technology and technologists, like data heterogeneity and incompleteness, data volume and velocity, storage limitations, and privacy concerns Relational and non-relational databases, like RDBMS, NoSQL, and NewSQL databases Virtualizing Big Data through encapsulation, partitioning, and isolating, as well as big data server virtualization Apache software, including Hadoop, Cassandra, Avro, Pig, Mahout, Oozie, and Hive The Big Data analytics lifecycle, including business case evaluation, data preparation, extraction, transformation, analysis, and visualization Perfect for data scientists, data engineers, and database managers, Big Data also belongs on the bookshelves of business intelligence analysts who are required to make decisions based on large volumes of information. Executives and managers who lead teams responsible for keeping or understanding large datasets will also benefit from this book.

Pricing

Author : Tudor Bodea
Publisher : Business Expert Press
ISBN 13 : 1606492586
Total Pages : 156 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Pricing by : Tudor Bodea

Download or read book Pricing written by Tudor Bodea and published by Business Expert Press. This book was released on 2012-01-18 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from an economist's viewpoint beginning with the basic concept of pricing analytics and what type of data are needed to use this powerful science; the common assumptions regarding the customer population's willingness- to-pay are discussed along with the price-response functions that result from these assumptions; examples from several industries and organizations; dynamic pricing, with a special emphasis on the most common application--markdown pricing; the new field of customized pricing analytics, where a firm responds to a request-for-bids or request-for-proposals with a customized price response; and the relevant aspects of behavioral science to pricing. Additional examples include the asymmetry of joy/pain that customers feel in response to price decreases/increases.

Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions

Download Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions PDF Online Free

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1605661295
Total Pages : 428 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2008-12-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers insight into emerging developments in information resources management and how these technologies are shaping the way the world does business, creates policies, and advances organizational practices"--Provided by publisher.

Clash

Author : Nirmalya Kumar
Publisher : Penguin Random House India Private Limited
ISBN 13 : 9357089888
Total Pages : 161 pages
Book Rating : 4.3/5 (57 download)

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Book Synopsis Clash by : Nirmalya Kumar

Download or read book Clash written by Nirmalya Kumar and published by Penguin Random House India Private Limited. This book was released on 2024-03-15 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. They have not only redefined the retail industry—Walmart in the 1980s/1990s and Amazon since 2000—but have also been the benchmark for business best practices (e.g., the use of IT, supply chain, data analytics, customer orientation). This year, it is anticipated that Amazon will dethrone Walmart as the world’s largest company, a position that Walmart has occupied for more than two decades. By examining these two companies and their business models in depth, Professor Nirmalya Kumar elucidates on the more general phenomenon of incumbents competing with disruptors (e.g., Volkswagen vs Tesla, Marriott vs Airbnb) as well as the move to omnichannel retail where physical stores must coexist with online retailers.

Advances in Information Systems Development

Author : Alena Siarheyeva
Publisher : Springer Nature
ISBN 13 : 3030496449
Total Pages : 225 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Advances in Information Systems Development by : Alena Siarheyeva

Download or read book Advances in Information Systems Development written by Alena Siarheyeva and published by Springer Nature. This book was released on 2020-07-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume features a collection of papers on emerging concepts, significant insights, novel approaches and ideas in information systems development (ISD). It xamines advances in ISD in general and investigates emerging trends that will shape the ISD research agenda beyond 2020. The book gathers selected papers from the 28th International Conference on Information Systems Development held in Toulon, France on August 28-30, 2019. The revised and extended papers explore the mutual influences between information systems and organizational structures, processes and people, and promote research into methodological issues and ways in which the IS designers and developers are transforming organizations and society through information systems. Chapter "Smart Grid Challenges through the lens of the European General Data Protection Regulation" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com

The Value of Design in Retail and Branding

Author : Katelijn Quartier
Publisher : Emerald Group Publishing
ISBN 13 : 1800715811
Total Pages : 176 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The Value of Design in Retail and Branding by : Katelijn Quartier

Download or read book The Value of Design in Retail and Branding written by Katelijn Quartier and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.