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The Value Mix
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Book Synopsis The Value Mix by : Guerric de Ternay
Download or read book The Value Mix written by Guerric de Ternay and published by . This book was released on 2019-01-13 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you go from an idea to a compelling product strategy? How do you translate a customer interview into marketing insight? In the Value Mix, Guerric de Ternay answers these important questions. Filled with innovation frameworks and examples, this practical book helps you solve the biggest challenge every business faces: how to create meaningful and successful products or services--something new that matters to your customers. The Value Mix is complementary to the lean startup methodology, the design thinking process, and customer development research. This is a must-read for anyone starting something new--whether you're a product manager, an entrepreneur, an innovation consultant, or a marketing or brand manager. You can create meaningful value propositions for your customers. The Value Mix tells you how. -- Guerric de Ternay is the founder of two sustainable fashion businesses: GoudronBlanc offers high-quality T-shirts for men and Blackwood creates accessories made of natural, eco-friendly materials. In parallel, Guerric also manages projects for ?What If! Innovation, a global consulting firm that works with Fortune 500 companies to use an experimentation-based approach to achieving growth.
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Nick Sharratt's Big Book of Crazy Mix-ups by : Nick Sharratt
Download or read book Nick Sharratt's Big Book of Crazy Mix-ups written by Nick Sharratt and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bumper book of crazy mix-ups, which helps children have hours of fun creating hundreds of wacky combinations.
Download or read book The Marketing Mix written by 50MINUTES, and published by 50 Minutes. This book was released on 2015-09-02 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Book Synopsis Channel Strategies and Marketing Mix in a Connected World by : Saibal Ray
Download or read book Channel Strategies and Marketing Mix in a Connected World written by Saibal Ray and published by Springer Nature. This book was released on 2019-12-14 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.
Book Synopsis Basic Marketing by : Stanley J. Shapiro
Download or read book Basic Marketing written by Stanley J. Shapiro and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe
Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Book Synopsis Sydney A. Frankel's Summer Mix-Up by : Danielle Joseph
Download or read book Sydney A. Frankel's Summer Mix-Up written by Danielle Joseph and published by Kar-Ben Publishing ®. This book was released on 2021-11-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sydney Frankel, soon to be a sixth-grader, is looking forward to a summer of fun with her best friend, Maggie. She figures she deserves some time to herself to do what she wants before her mom delivers Sydney's new sibling in just four months. Too bad Sydney's mom has other plans for her. Sydney's forced to take a summer course at the South Miami Community Center. She's allowed to take any class, except for what she really wants—a reading course. But when Maggie comes up with a switcheroo plan so that they can both take the classes they like, unexpected complications arise.
Book Synopsis Remix Strategy by : Benjamin Gomes-Casseres
Download or read book Remix Strategy written by Benjamin Gomes-Casseres and published by Harvard Business Review Press. This book was released on 2015-08-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Create Joint Value Alliances, partnerships, acquisitions, mergers, and joint ventures are no longer the exception in most businesses—they are part of the core strategy. As managers look to external partners for resources and capabilities, they need a practical roadmap to ensure that these relationships will create value for their firm. They must answer questions like these: Which business combinations do we need? How should we govern them? Will their results justify our investments? Benjamin Gomes-Casseres explains how companies create value by “remixing” resources with other companies. Based on decades of consulting and academic research, Remix Strategy shows how three laws shape the success of any business combination: • First Law: The combination must have the potential to create more value than the parties could create on their own. Which elements from each business need to be combined to create joint value? • Second Law: The combination must be designed and managed to realize the joint value. Which partners best fit our strategic goals? How should we manage the integration? • Third Law: The value earned by the parties must motivate them to contribute to the collaboration. How will we share the joint value created? Will the returns shift over time? Supported by examples from a wide range of industries and companies, and filled with practical tools for applying the three laws, this book helps managers design and lead a coherent strategy for creating joint value with outside partners.
Book Synopsis Bob the Builder Mix and Match Book by :
Download or read book Bob the Builder Mix and Match Book written by and published by Egmont Books (UK). This book was released on 2012-04 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make funny faces with Bob and the team!
Book Synopsis Great Leaders Mix and Match by : Ramon Vullings
Download or read book Great Leaders Mix and Match written by Ramon Vullings and published by Bis Publishers. This book was released on 2021-04 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great Leaders Mix and Match is a manifesto for more beautiful combinations in (business) life. The world faces complex challenges and these challenges can only be resolved by mixing and matching ideas. The beauty here lies in the elegance of the solutions which actually make the (business) world a better place and how we are able to solve multiple challenges in one go. Think of a waste incarnation plant which doubles as ski hill. Or think of new solutions for care: an eldery home, combined with children day care and an animal farm, where all parties benefit from the combination. These are real cases where the total (combination) is clearly more than the sum of its parts. This book serves as a manual and toolbox and outlines how leaders can become "ideaDJs". A perfect ideaDJ mix consists of beauty, value and impact. By creating beauty, the solutions have more elegance in their implementation. It adds more value to all stakeholders, not just shareholders. And finally, the solutions create more sustainable and scalable impact. Besides many exciting examples, this book contains a clear methodology and tool kits. The main focus is to help (business) leaders to change the mindset and attitude of the people around them.
Download or read book The Art of Mixing written by David Gibson and published by Routledge. This book was released on 2019-01-10 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Gibson uses 3D visual representations of sounds in a mix as a tool to explain the dynamics that can be created in a mix. This book provides an in-depth exploration into the aesthetics of what makes a great mix. Gibson’s unique approach explains how to map sounds to visuals in order to create a visual framework that can be used to analyze what is going on in any mix. Once you have the framework down, Gibson then uses it to explain the traditions that have be developed over time by great recording engineers for different styles of music and songs. You will come to understand everything that can be done in a mix to create dynamics that affect people in really deep ways. Once you understand what engineers are doing to create the great mixes they do, you can then use this framework to develop your own values as to what you feel is a good mix. Once you have a perspective on what all can be done, you have the power to be truly creative on your own – to create whole new mixing possibilities. It is all about creating art out of technology. This book goes beyond explaining what the equipment does – it explains what to do with the equipment to make the best possible mixes.
Download or read book The Ones We Burn written by Rebecca Mix and published by Simon and Schuster. This book was released on 2022-11 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blood-witch's mission to assassinate the prince she is betrothed to is compromised by the discovery of a deadly plague--and the beautiful princess intent on stopping it.
Book Synopsis Business Analysis with Microsoft Excel by : Conrad George Carlberg
Download or read book Business Analysis with Microsoft Excel written by Conrad George Carlberg and published by Que Publishing. This book was released on 2002 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take control of the bottom line using expert techniques and Excel's powerful financial capabilities! Whether you own a small business or work for a large corporation; whether you are looking for help making financial and business decisions -- this book is for you. Business Analysis with Microsoft Excel, Second Editionprovides in-depth information that will maximize your use of the tools within Excel. Professional advice and guidance from an experienced author provide the answers to your most pressing questions.
Book Synopsis Market Segmentation Analysis by : Sara Dolnicar
Download or read book Market Segmentation Analysis written by Sara Dolnicar and published by Springer. This book was released on 2018-07-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Download or read book Made-to-Order Lean written by Greg Lane and published by CRC Press. This book was released on 2020-03-09 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toyota Production System methods have rendered remarkable results in high-volume manufacturing plants, but they have not been fully understood and correctly applied in high-mix, low-volume environments. While lean principles do apply, the implementation methods and tools must be adapted and alternate methods embraced in a low-volume environment. This volume is specifically geared for manufacturers that have hundreds to thousands of active part numbers with few or no ongoing forecasted volumes, and for job shops that build only to order. The primary focus is eliminating non-value-added activities and instituting improvements on the most repetitive jobs, a strategy that gives you more time to produce your low-volume work or one-offs. About the author: Greg Lane is a faculty member of the Lean Enterprise Institute and an advisor to the Instituto de Lean Management in Spain. During his time with Toyota, he was one of a handful of candidates selected for a one-year training program conducted by the company’s masters. He became certified as a Toyota Production System (TPS) Key Person and continued his work with Toyota, training others in TPS. He has been highly active in working on implementing lean around the world, supporting large and small companies alike. In 1998, he began to focus his lean endeavors on meeting the specific needs of high-mix, low-volume enterprises. During his time as an independent consultant, Greg purchased and operated his own manufacturing company, which specialized in fast turnaround on high-mix, low-volume parts. Greg used TPS to grow the business and nearly double its sales. Greg and his associates have experience not only at adapting the methods contained in this book, but also in applying other tools that are too numerous to detail here. They can be reached for further support with your lean transformation via email: [email protected]
Book Synopsis Dry-mix Sulfur Lime by : Alvah Peterson
Download or read book Dry-mix Sulfur Lime written by Alvah Peterson and published by . This book was released on 1923 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
