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Author : Marigny Research Group
Publisher :
ISBN 13 : 9781562419127
Total Pages : 218 pages
Book Rating : 4.4/5 (191 download)
Download or read book The U.S. Market for Sports Nutritional Products written by Marigny Research Group and published by . This book was released on 2004 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rafel Mayol Reig
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (112 download)
Download or read book The US Market Introduction of an European Sports Nutrition Brand written by Rafel Mayol Reig and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The US sports nutrition market is the biggest sport nutrition market in the world ($4.7 billion, 60% world share) and is growing at a 7% annual rate. The market is crowded of supplement brands both in the strength gainers and endurance athletes segments. However, it is suggested that there is space for a company that markets high benefit products to the serious endurance athlete. The proposed solution consists in importing product from a science-based and free-of-banned-substances European brand (Powergmy). Despite some import procedures have to be followed and paperwork is needed, the import of supplementation products do not require pre-market approval by the Federal Drug Administration (FDA); only correct labeling and following certain manufacturing rules. Import taxes are around 6-7% and using freight forwarders and third party logistics is recommended. Warehousing and shipping operations should be outsourced. Marketing, sales and management should be the core activities of the importer. After analyzing the competition and looking at what the leading brand does (Hammer Nutrition), it is recommended that the product portfolio is restructured so that consumers understand better the benefits of every product. Additionally, the marketing activity should be able to target and appeal the endurance athlete more successfully. The project is projected to be profitable within 4 years and an austere paid advertising campaign within the first year is recommended. The company should take advantage of social media and viral technologies to increase brand awareness in a limited budget. The outsourced logistic activity gives the flexibility to operate in a wide range of sales volume at a contained cost; with low barriers of exit in case the company goes out of business.
Author :
Publisher : Nordic Council of Ministers
ISBN 13 : 9289318597
Total Pages : 81 pages
Book Rating : 4.2/5 (893 download)
Download or read book The Nordic Market for Sports Nutrition Products written by and published by Nordic Council of Ministers. This book was released on 2009 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Siv Elin Ånestad
Publisher : Nordic Council of Ministers
ISBN 13 : 9289318600
Total Pages : 137 pages
Book Rating : 4.2/5 (893 download)
Download or read book Sports Nutrition Products written by Siv Elin Ånestad and published by Nordic Council of Ministers. This book was released on 2009 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States International Trade Commission
Publisher : DIANE Publishing
ISBN 13 : 1428957995
Total Pages : 409 pages
Book Rating : 4.4/5 (289 download)
Download or read book Conditions of competition for milk protein products in the U.S. market investigation no. 332-453. written by United States International Trade Commission and published by DIANE Publishing. This book was released on 2004 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kimberly Mueller
Publisher : Human Kinetics
ISBN 13 : 1492582689
Total Pages : 304 pages
Book Rating : 4.4/5 (925 download)
Download or read book The Athlete's Guide to Sports Supplements written by Kimberly Mueller and published by Human Kinetics. This book was released on 2013-06-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A countless number of new, renamed, and variations of sport supplements flood the market each year. Many of these are accompanied by slick marketing campaigns promising too-good-to-be-true results. For athletes seeking a safe, effective edge to their training and performance, supplements can be a confusing and serious matter. The Athlete’s Guide to Sports Supplements separates fact from fiction, provides quick answers to the most common questions, and delivers information you can trust. Sport nutrition and supplement experts Kimberly Mueller and Josh Hingst provide concise descriptions for 120 of today’s most popular supplements. For each entry, you’ll discover what it is, how it works, potential performance benefits, research studies and outcomes, dosage recommendations, and possible health concerns. You’ll also find recommendations for master’s athletes, those competing in extreme environments, and those with special dietary needs, such as food allergies, diabetes, and vegetarian. Best of all, each supplement is listed alphabetically, providing quick and easy navigation throughout the book. Alternatively, use the supplement finder to locate supplements for a particular purpose, such as recovery, endurance, and strength. And for ease of searching, many of the supplements are thoroughly cross-referenced by scientific and popular names. With more than 120 supplements, recommendations for all athletes at all levels, and expert advice that you can immediately apply, The Athlete’s Guide to Sports Supplements is the one training and performance resource you’ll turn to again and again.
Author : Debasis Bagchi
Publisher : Academic Press
ISBN 13 : 0128139234
Total Pages : 818 pages
Book Rating : 4.1/5 (281 download)
Download or read book Nutrition and Enhanced Sports Performance written by Debasis Bagchi and published by Academic Press. This book was released on 2018-10-05 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutrition and Enhanced Sports Performance: Muscle Building, Endurance and Strength, Second Edition, includes comprehensive sections on the role of nutrition in human health, various types of physical exercises, including cardiovascular training, resistance training, aerobic and anaerobic exercises, bioenergetics and energy balance, and the nutritional requirements associated with each. Other sections cover sports and nutritional requirements, the molecular mechanisms involved in muscle building, an exhaustive review of various foods, minerals, supplements, phytochemicals, amino acids, transition metals, competition training, healthy cooking, physical training, and lifestyle and dietary recommendations for sports performance. This updated edition includes new chapters on mood, alertness, calmness and psychomotor performance in sports, extreme sports, natural myostatin inhibitor and lean body mass, the benefits of caffeine in sport nutrition formulations, the role of vitamin D in athletic performance, probiotics and muscle mass. Provides a comprehensive appraisal of the nutritional benefits of exercise in human health Compiles chapters reviewing the nutritional prophylaxis in human health Addresses performance enhancement drugs and sports supplements Presents various types of physical exercises and addresses exercise and nutritional requirements in special populations Discusses sports nutrition and the molecular mechanisms involved in muscle building Contains an exhaustive review of various food, minerals, supplements, phytochemicals, amino acids, transition metals, small molecules and other ergogenic agents Highlights the aspects of healthy cooking, physical training, lifestyle and dietary recommendations for sports performance
Download or read book U.S. Sports and Fitness Nutrition Market written by and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Heather Hedrick Fink
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284066134
Total Pages : 912 pages
Book Rating : 4.2/5 (84 download)
Download or read book Practical Applications in Sports Nutrition written by Heather Hedrick Fink and published by Jones & Bartlett Learning. This book was released on 2013-11-27 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated to keep pace with the growing changes in the field, the Fourth Edition of Practical Applications in Sports Nutrition provides students and practitioners with the latest sports nutrition information and dietary practices, and prepares them to assist athletes and fitness enthusiasts in achieving their personal performance goals. Early chapters provide an introduction to sports nutrition and give a thorough explanation of macronutrients, micronutrients, and water and their relation to athletic performance. Later chapters focus on the practical and applied aspects of sports nutrition including behavior change through consultations and weight management. Chapter 15 targets the unique nutrition requirements of special populations such as athletes who are pregnant, vegetarian, or have chronic diseases. The text concludes with a chapter dedicated to helping readers discover the pathway to becoming a sports dietitian through education and experience. New to the Fourth Edition: • New discussion of sports nutritionists as evidence-based practitioners • Current MyPlate food group recommendations • Revised discussion of the relationship between current body weight and carbohydrate intake, as well as the types and the amounts of carbohydrates that should be consumed during exercise • New Food For Thought callouts identify related material in Sports Nutrition Workbook and Assessments • Updated statistics, guidelines, and regulations found throughout the text, including obesity statistics, carbohydrate intake and vitamin needs.
Author : Mike Greenwood
Publisher : Springer Science & Business Media
ISBN 13 : 1597452319
Total Pages : 538 pages
Book Rating : 4.5/5 (974 download)
Download or read book Nutritional Supplements in Sports and Exercise written by Mike Greenwood and published by Springer Science & Business Media. This book was released on 2008-11-16 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-growing field of sports nutrition and nutritional supplementation, it is imperative to have a comprehensive and extensive guide, which is exactly what Nutritional Supplements in Sports and Exercise provides. The editors and authors have skillfully structured their research and findings as they deliver an accessible wealth of knowledge to the general population, while also maintaining academic and professional integrity through quality based and advanced scientific research, which renders it useful in the professional environment by sports nutritionists, exercise physiologists, strength and conditioning/personal trainers, athletic trainers, registered dietitians, college/ professional sports affiliates, and academic programs. Not only does Nutritional Supplements in Sports and Exercise significantly cover the physical aspects of supplement usage, but it also expands its breadth as it notes the psychological effects upon users and discusses its various governmental regulations, and attempts to understand the future of nutritional supplements as the industry continues its likely growth. Nutritional Supplements in Sports and Exercise covers a timely subject, and offers interested readers knowledgeable insight into a rising industry plagued by concerns and question.
Author : BCC Research
Publisher :
ISBN 13 : 9781622961023
Total Pages : pages
Book Rating : 4.9/5 (61 download)
Download or read book Sports Nutrition and High Energy Supplements written by BCC Research and published by . This book was released on 2015-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Greenwood
Publisher : Humana Press
ISBN 13 : 3319182307
Total Pages : 402 pages
Book Rating : 4.3/5 (191 download)
Download or read book Nutritional Supplements in Sports and Exercise written by Mike Greenwood and published by Humana Press. This book was released on 2015-09-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new text presents the most up-to-date research based information regarding popular sport/performance nutrient dense diets and nutritional supplements and their constituents that directly or indirectly utilize them. Previous chapters have been fully revised and new chapters have been added to cover important cutting edge topics. New chapters include: (1) Carbohydrate Utilization and Disposal in Strength/Power Training & Sports, (2) Exercise for Athletes with Diabetes, and (3) Beyond the Obvious: Future Innovations in Sports Nutrition. The volume is divided into four sections: (1) The Industrial Nature of the Supplement Game; (2) Nutritional Basics First; (3) Specialized Nutritional Strategies & Supplements; and (4) Present and Future Directions of Nutritional Supplements. Editors and authors are co-founders, board members or members of the International Society of Sports Nutrition and or current/former doctoral students from the Exercise and Sport Nutrition Laboratory located at Texas A&M University. Nutritional Supplements in Sports and Exercise, Second Edition presents cutting edge information and is valuable to sports nutritionists, exercise physiologists, strength and conditioning/personal trainers, athletic trainers, athletic coaches, registered dietitians, and college/professional sport affiliates.
Author :
Publisher :
ISBN 13 :
Total Pages : 926 pages
Book Rating : 4.0/5 ( download)
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2003 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Holger Zorn
Publisher : Springer
ISBN 13 : 3662437619
Total Pages : 307 pages
Book Rating : 4.6/5 (624 download)
Download or read book Biotechnology of Food and Feed Additives written by Holger Zorn and published by Springer. This book was released on 2014-06-23 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book review series presents current trends in modern biotechnology. The aim is to cover all aspects of this interdisciplinary technology where knowledge, methods and expertise are required from chemistry, biochemistry, microbiology, genetics, chemical engineering and computer science. Volumes are organized topically and provide a comprehensive discussion of developments in the respective field over the past 3-5 years. The series also discusses new discoveries and applications. Special volumes are dedicated to selected topics which focus on new biotechnological products and new processes for their synthesis and purification. In general, special volumes are edited by well-known guest editors. The series editor and publisher will however always be pleased to receive suggestions and supplementary information. Manuscripts are accepted in English.
Author : Heather Fink
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449602088
Total Pages : 593 pages
Book Rating : 4.4/5 (496 download)
Download or read book Practical Applications In Sports Nutrition - BOOK ALONE written by Heather Fink and published by Jones & Bartlett Publishers. This book was released on 2011-07-26 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Applications in Sports Nutrition, Third Edition provides students and practitioners with the latest sports nutrition information and dietary practices so they can assist athletes and fitness enthusiasts in achieving their personal performance goals. This text not only provides the most current sports nutrition guidelines and research but also includes the tools and guidance necessary to most appropriately apply the information in the "real world." It demonstrates effective ways to communicate sports nutrition messages to athletes and how to motivate individuals to make permanent behavior change. Early chapters provide an introduction to sports nutrition and give a thorough explanation of macronutrients, micronutrients, and water and their relation to athletic performance. Later chapters focus on the practical and applied aspects of sports nutrition including behavior change through consultations and weight management. Chapter 15 targets the unique nutrition requirements of special populations such as athletes who are pregnant, vegetarian, or have chronic diseases. The text concludes with a chapter dedicated to helping readers discover the pathway to becoming a sports dietitian through education and experience.
Author : Linda E. Swayne
Publisher : SAGE Publications
ISBN 13 : 1452266484
Total Pages : 1960 pages
Book Rating : 4.4/5 (522 download)
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921012
Total Pages : 681 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Retail Industry Almanac: Retail Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-12 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section covering nearly 500 firms gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.
