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The Ultimate Guide To Nutritional Supplement Advertising
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Book Synopsis The Ultimate Guide To Nutritional Supplement Advertising by : Callum Birch
Download or read book The Ultimate Guide To Nutritional Supplement Advertising written by Callum Birch and published by Independently Published. This book was released on 2019-07-02 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you would like to boost your advertising response online, in direct mail and in space, then The Ultimate Guide to Nutritional Supplement Advertising will show you how. Inside the book, you will discover: - Why copy is the least important factor in a direct marketing promotion (page 36) - Mozart's technique for producing breakthrough ideas (see page 84) - How to craft an irresistible supplement offer (page 40) - Why mimicking big brand-name companies may be ruining your advertising (page 2) - The George Costanza school of nutritional supplement copywriting (page 80) - One question to solve all your advertising problems (page 9) - How to write an FDA-compliant product disclaimer (page 205) - How to find the optimal selling price for your supplement (page 52) - How to sweep aside skepticism and boost advertising response (page 67) - Why you should avoid teaser copy at all costs (page 112) - Warning: if you are making any of these 7 claims in your supplement ads then expect an FTC investigation (page 191) - Finally-a conclusive answer to the long copy vs short copy debate (page 159) - An easy 8-step process for gathering testimonials from your customers (page 76) - Steal the FTC's review process to see if your ad is compliant (see page 187) It's also jam-packed with examples of real supplement copy from long-running sales letters, magalogs and space ads. And a whole lot more.
Book Synopsis The Ultimate Guide to Nutritional Supplement Copywriting by : Callum Birch
Download or read book The Ultimate Guide to Nutritional Supplement Copywriting written by Callum Birch and published by . This book was released on 2019-04-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you would like to boost your advertising response online, in direct mail and in space, then The Ultimate Guide to Nutritional Supplement Copywriting will show you how. Inside the book, you will discover: * Why copy is the least important factor in a direct marketing promotion (page 36) * Mozart's technique for producing breakthrough ideas (see page 84) * How to craft an irresistible supplement offer (page 40) * Why mimicking big brand-name companies may be ruining your advertising (page 2) * The George Costanza school of nutritional supplement copywriting (page 80) * One question to solve all your advertising problems (page 9) * How to write an FDA-compliant product disclaimer (page 205) * How to find the optimal selling price for your supplement (page 52) * How to sweep aside skepticism and boost advertising response (page 67) * Why you should avoid teaser copy at all costs (page 112) * Warning: if you are making any of these 7 claims in your supplement ads then expect an FTC investigation (page 191) * Finally--a conclusive answer to the long copy vs short copy debate (page 159) * An easy 8-step process for gathering testimonials from your customers (page 76) * Steal the FTC's review process to see if your ad is compliant (see page 187) It's also jam-packed with examples of real supplement copy from long-running sales letters, magalogs and space ads. And a whole lot more.
Book Synopsis Dietary supplements an advertising guide for industry. by :
Download or read book Dietary supplements an advertising guide for industry. written by and published by DIANE Publishing. This book was released on with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Federal Trade Commission. Bureau of Consumer Protection Publisher : ISBN 13 : Total Pages :32 pages Book Rating :4.:/5 (31 download)
Book Synopsis Dietary Supplements by : United States. Federal Trade Commission. Bureau of Consumer Protection
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis NutriSearch Comparative Guide to Nutritional Supplements by : Lyle Dean MacWilliam
Download or read book NutriSearch Comparative Guide to Nutritional Supplements written by Lyle Dean MacWilliam and published by . This book was released on 2011-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Federal Trade Commission. Bureau of Consumer Protection Publisher : ISBN 13 : Total Pages :26 pages Book Rating :4.:/5 (568 download)
Book Synopsis Dietary Supplements by : United States. Federal Trade Commission. Bureau of Consumer Protection
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 2001 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedia of Nutritional Supplements by : Michael T. Murray
Download or read book Encyclopedia of Nutritional Supplements written by Michael T. Murray and published by Prima Health Publishing. This book was released on 200? with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comparative Guide to Nutritional Supplements by : Lyle Dean MacWilliam
Download or read book Comparative Guide to Nutritional Supplements written by Lyle Dean MacWilliam and published by Vernon, B.C. : Northern Dimensions Pub.. This book was released on 2003 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Clinical Guide to Nutrition and Dietary Supplements in Disease Management by : Jennifer R. Jamison
Download or read book Clinical Guide to Nutrition and Dietary Supplements in Disease Management written by Jennifer R. Jamison and published by . This book was released on 2003 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive resource uses evidence-based information to support the clinical use of natural herbs, supplements, and nutrients. It includes therapeutic protocols that can be used to manage or support other treatment regimes in promoting health, as well as preventing and treating disease. Key information on indications, doses, interactions, and side effects ensure safe, effective use of natural remedies.
Download or read book Dietary Supplements written by and published by . This book was released on 2001 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Nonvitamin and Nonmineral Nutritional Supplements by : Seyed Mohammad Nabavi
Download or read book Nonvitamin and Nonmineral Nutritional Supplements written by Seyed Mohammad Nabavi and published by Academic Press. This book was released on 2018-09-28 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonvitamin and Nonmineral Nutritional Supplements compiles comprehensive information and recent findings on supplements found in today’s market. The book focuses on non-essential nutrients, animal extracts, yeast and fungi extracts, and plant and algae extracts used as supplements. Readers will find valuable insights on the impact of dietary supplementation on human health, along with an understanding of the positive and negative aspects of each supplement. Provides reliable information on available supplements to inform nutritional practices Presents each supplement’s sources, availability, health benefits, drawbacks, and possible interactions with other supplements, food or drugs Serves as a guide to non-essential nutrients, plant and algae extracts, animal extracts, including bee products and shark cartilage, and supplements from yeast and fungi
Book Synopsis The ADHD and Autism Nutritional Supplement Handbook by : Dana Laake
Download or read book The ADHD and Autism Nutritional Supplement Handbook written by Dana Laake and published by Fair Winds Press (MA). This book was released on 2013 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out if your child is one of those suffering from this condition today, and learn how you can drastically improve your child's symptoms and wellbeing with The ADHD and Autism Nutritional Supplement Handbook.
Book Synopsis Dietary Supplements by : National Research Council
Download or read book Dietary Supplements written by National Research Council and published by National Academies Press. This book was released on 2005-01-03 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing consumer interest in health and fitness has expanded the market for a wide range of products, from yoga mats to the multiple dietary supplements now on the market. Supplements are popular, but are they safe? Many dietary supplements are probably safe when used as recommended. However, since 1994 when Congress decided that they should be regulated as if they were foods, they are assumed to be safe unless the Food and Drug Administration can demonstrate that they pose a significant risk to the consumer. But there are many types of products that qualify as dietary supplements, and the distinctions can become muddled and vague. Manufacturers are not legally required to provide specific information about safety before marketing their products. And the sales of supplements have been steadily increasingâ€"all together, the various types now bring in almost $16 billion per year. Given these confounding factors, what kind of information can the Food and Drug Administration use to effectively regulate dietary supplements? This book provides a framework for evaluating dietary supplement safety and protecting the health of consumers.
Book Synopsis User's Guide to Nutritional Supplements by : Jack Challem
Download or read book User's Guide to Nutritional Supplements written by Jack Challem and published by Basic Health Publications, Inc.. This book was released on 2003 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The User's Guide to Nutritional Supplements focuses on the most popular nutritional supplements, those that consistently attract the most attention - and are the ones most likely to benefit the majority of people. In describing the most popular nutritional supplements, this book explains: * Vitamin E can reduce the risk of heart disease - and the best types to take. * Selenium can slash the chances of developing some types of cancer. * Ginkgo can improve memory and recall. * Chromium can help oromote weigth loss and lower the risk of diabetes. * Glucosamine and chondroitin can prevent osteoarthritis. * Calcium and magnesium work together to build strong bones. * Coenzyme Q10 can boost your energy levels and strengthenyour heart. * Ginseng and other supplements boost your exercise stamina.
Book Synopsis A Guide to Understanding Dietary Supplements by : Shawn M Talbott
Download or read book A Guide to Understanding Dietary Supplements written by Shawn M Talbott and published by Routledge. This book was released on 2012-11-12 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by one of the foremost experts on sports nutrition and performance, A Guide to Understanding Dietary Supplements takes a critical look at the dietary supplement industry. With an estimated 60 percent of adult Americans using dietary supplements every day, the need for a thorough examination of the hundreds of products on the market is long overdue. This comprehensive guide (Selected as an Outstanding Academic Title by Choice Magazine) presents straightforward analysis from a consumer's perspective, giving you the facts on more than 140 supplements and information on which supplements work (and which don't!) for a wide range of health conditions—from preventing cancer and heart disease to fighting diabetes and depression. United States Department of Agriculture surveys show that more than 70 percent of Americans fail to achieve daily recommended levels for many vitamins and minerals. With today's emphasis on fitness, millions are investing their money and health in quick-fix solutions-supplements promoted as cure-alls to right nutritional wrongs, lower the likelihood of disease, and work dietary miracles. A Guide to Understanding Dietary Supplements presents a more realistic view of supplements as neither miracle cure nor nutritional sham, but as consumer products to be accepted or rejected based on scientific fact, not fitness fantasy. A Guide to Understanding Dietary Supplements looks at the pros and cons of dietary supplements in the areas of: weight loss bones and joints energy, brain, and mood heart, eye, and gastrointestinal health male and female health cancer, diabetes, and the immune system sports and ergogenic aids In addition, the book presents an overview of the dietary supplement industry and the regulations that govern it and looks at the process for developing new products. Designed to cut through the confusion surrounding dietary supplements, A Guide to Understanding Dietary Supplemens is an invaluable resource for students, educators and professionals who deal with nutrition, exercise, physical education, nursing, and anyone else interested in health and fitness.
Book Synopsis Building A Nutritional Supplement Business by : Carroll Gangi
Download or read book Building A Nutritional Supplement Business written by Carroll Gangi and published by Independently Published. This book was released on 2021-08-25 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're a marketer in the nutritional supplement industry, you better know that this industry is hyper-competitive and you must have the best marketing strategies for business. This book will help you do that. Here, you will learn about: - How to transform any supplement business into a predictable and reliable autopilot cash-generating machine practically overnight! - A dirt-cheap way to get your hands on millions of dollars of proven supplement marketing research. (This one secret alone can exponentially increase your profits!) - The fastest and BEST way to go from zero to $1 million in sales as quickly as possible. - How to come up with the most powerful supplement sales copy possible. - And MUCH more!
Book Synopsis Complementary and Alternative Medicine in the United States by : Institute of Medicine
Download or read book Complementary and Alternative Medicine in the United States written by Institute of Medicine and published by National Academies Press. This book was released on 2005-04-13 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of complementary and alternative medicine therapies (CAM) with conventional medicine is occurring in hospitals and physicians offices, health maintenance organizations (HMOs) are covering CAM therapies, insurance coverage for CAM is increasing, and integrative medicine centers and clinics are being established, many with close ties to medical schools and teaching hospitals. In determining what care to provide, the goal should be comprehensive care that uses the best scientific evidence available regarding benefits and harm, encourages a focus on healing, recognizes the importance of compassion and caring, emphasizes the centrality of relationship-based care, encourages patients to share in decision making about therapeutic options, and promotes choices in care that can include complementary therapies where appropriate. Numerous approaches to delivering integrative medicine have evolved. Complementary and Alternative Medicine in the United States identifies an urgent need for health systems research that focuses on identifying the elements of these models, the outcomes of care delivered in these models, and whether these models are cost-effective when compared to conventional practice settings. It outlines areas of research in convention and CAM therapies, ways of integrating these therapies, development of curriculum that provides further education to health professionals, and an amendment of the Dietary Supplement Health and Education Act to improve quality, accurate labeling, research into use of supplements, incentives for privately funded research into their efficacy, and consumer protection against all potential hazards.
