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Author : Dan McDade
Publisher :
ISBN 13 : 9780983026709
Total Pages : 101 pages
Book Rating : 4.0/5 (267 download)
Download or read book The Truth about Leads written by Dan McDade and published by . This book was released on 2011-01-01 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lydia Denworth
Publisher : Beacon Press
ISBN 13 : 0807000337
Total Pages : 274 pages
Book Rating : 4.8/5 (7 download)
Download or read book Toxic Truth written by Lydia Denworth and published by Beacon Press. This book was released on 2018-07-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: They didn't start out as environmental warriors. Clair Patterson was a geochemist focused on determining the age of the Earth. Herbert Needleman was a pediatrician treating inner-city children. But in the chemistry lab and the hospital ward, they met a common enemy: lead. It was literally everywhere-in gasoline and paint, of course, but also in water pipes and food cans, toothpaste tubes and toys, ceramics and cosmetics, jewelry and batteries. Though few people worried about it at the time, lead was also toxic. In Toxic Truth, journalist Lydia Denworth tells the little-known stories of these two men who were among the first to question the wisdom of filling the world with such a harmful metal. Denworth follows them from the ice and snow of Antarctica to the schoolyards of Philadelphia and Boston as they uncovered the enormity of the problem and demonstrated the irreparable harm lead was doing to children. In heated conferences and courtrooms, the halls of Congress and at the Environmental Protection Agency, the scientist and doctor were forced to defend their careers and reputations in the face of incredible industry opposition. It took courage, passion, and determination to prevail against entrenched corporate interests and politicized government bureaucracies. But Patterson, Needleman, and their allies did finally get the lead out - since it was removed from gasoline, paint, and food cans in the 1970s, the level of lead in Americans' bodies has dropped 90 percent. Their success offers a lesson in the dangers of putting economic priorities over public health, and a reminder of the way science-and individuals-can change the world. The fundamental questions raised by this battle-what constitutes disease, how to measure scientific independence, and how to quantify acceptable risk-echo in every environmental issue of today: from the plastic used to make water bottles to greenhouse gas emissions. And the most basic question-how much do we need to know about what we put in our environment-is perhaps more relevant today than it has ever been.
Author : Simms Jenkins
Publisher : FT Press
ISBN 13 : 0768685974
Total Pages : 224 pages
Book Rating : 4.7/5 (686 download)
Download or read book The Truth About Email Marketing written by Simms Jenkins and published by FT Press. This book was released on 2008-07-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital “Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit “Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
Author : Donna D. Heckler
Publisher : FT Press
ISBN 13 : 0132701189
Total Pages : 225 pages
Book Rating : 4.1/5 (327 download)
Download or read book The Truth About Creating Brands People Love written by Donna D. Heckler and published by FT Press. This book was released on 2008-10-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
Author : Sue Unerman
Publisher : BenBella Books
ISBN 13 : 1936661462
Total Pages : 258 pages
Book Rating : 4.9/5 (366 download)
Download or read book Tell The Truth written by Sue Unerman and published by BenBella Books. This book was released on 2012-04-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.
Author : Kenneth G. Reddington
Publisher : Wipf and Stock Publishers
ISBN 13 : 1620327473
Total Pages : 431 pages
Book Rating : 4.6/5 (23 download)
Download or read book Following the Truth, Wherever It Leads written by Kenneth G. Reddington and published by Wipf and Stock Publishers. This book was released on 2015-03-20 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book encourages an openness to accept and experience the truth, whatever its source. As philosopher Francis Schaeffer famously asked, "How can we be sure that what we think we know of the world outside ourselves really corresponds to what is there?" Where do we look for an understanding of ourselves, our world, and the meaning of our existence? Is there such a thing as an objective and unchanging truth that applies to all people everywhere, throughout time? Can we discover it in philosophy, in the natural or social sciences, or in religion? This book sets out to explore the answers to these questions, and considers how finding the answers can enrich our lives and daily experience. Following the Truth Wherever It Leads investigates areas where the authenticated discoveries of natural science and the clear statements of the Bible agree with and support one another and asks whether there really are "irreconcilable differences" between them. It ends by attempting to portray a worldview whose promise may add fresh meaning and purpose to our lives.
Author : Peter F. DiGiammarino
Publisher : Intelliven
ISBN 13 : 9780989196413
Total Pages : 176 pages
Book Rating : 4.1/5 (964 download)
Download or read book Manage to Lead written by Peter F. DiGiammarino and published by Intelliven. This book was released on 2013-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether one wants to change personal habits, implement a new system, improve a business process, get team members to work together, increase a community's appreciation for diversity, or even to topple a monarchy, taking seven actions driven by seven disarmingly simple truths will individually and collectively help achieve the goal. Manage to Lead: Seven Truths to Help You Change the World is a workbook that top educators, consultants, and executives use to help their students, clients, and staffs become effective leaders of strategic change. Manage to Lead serves as the core content for a class in Organization Analysis, Strategy and Development (OAS). The workbook introduces a straightforward framework to describe and assess any organization. It also provides a structured approach to plan and implement next steps for an organization as it strives for long-term growth and performance. Those interested in curriculum content for high-end leadership development should consider placing Manage to Lead at the center of their program. Those who purchase the workbook are invited to contact the author to request related teaching artifacts including course syllabus, readings list, PDF of class slides, and minute-by-minute timing of 38-classroom hours.
Author : Thomas King
Publisher : House of Anansi
ISBN 13 : 0887846963
Total Pages : 184 pages
Book Rating : 4.8/5 (878 download)
Download or read book The Truth about Stories written by Thomas King and published by House of Anansi. This book was released on 2003 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2003 Trillium Book Award "Stories are wondrous things," award-winning author and scholar Thomas King declares in his 2003 CBC Massey Lectures. "And they are dangerous." Beginning with a traditional Native oral story, King weaves his way through literature and history, religion and politics, popular culture and social protest, gracefully elucidating North America's relationship with its Native peoples. Native culture has deep ties to storytelling, and yet no other North American culture has been the subject of more erroneous stories. The Indian of fact, as King says, bears little resemblance to the literary Indian, the dying Indian, the construct so powerfully and often destructively projected by White North America. With keen perception and wit, King illustrates that stories are the key to, and only hope for, human understanding. He compels us to listen well.
Author : James M. Kouzes
Publisher : John Wiley & Sons
ISBN 13 : 0470872438
Total Pages : 233 pages
Book Rating : 4.4/5 (78 download)
Download or read book The Truth about Leadership written by James M. Kouzes and published by John Wiley & Sons. This book was released on 2010-07-23 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh look at what it means to lead from two of the biggest names in leadership In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and simplistic solutions. They need to turn to what's real and what's proven. In their engaging, personal, and bold new book, bestselling authors James Kouzes and Barry Posner reveal ten time-tested truths that discuss what every leader must know, the questions they must be prepared to answer, and the real-world issues they will likely face. In the book, you’ll find: Material based on thirty years of research, more than one million responses to Kouzes and Posner's leadership assessment, and the questions people most want leaders to answer Explorations of the fundamental, enduring truths of leadership that hold constant regardless of context or circumstance-leaders make a difference, credibility, values, trust, leading by example, heart, and more Demonstrations of emerging leaders and what they need to know to be effective Fans of The Leadership Challenge will find a dynamic new look at the real challenges leaders face today. The book draws from cases spanning three generations of leaders from around the world. It’s an indispensable resource leaders can use to do their real and necessary work-bringing about the essential changes that will renew organizations and communities.
Author : Paul Horwich
Publisher : Oxford University Press
ISBN 13 : 0198752237
Total Pages : 176 pages
Book Rating : 4.1/5 (987 download)
Download or read book Truth written by Paul Horwich and published by Oxford University Press. This book was released on 1998-12-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is truth? Paul Horwich gives the definitive exposition of a notable philosophical theory, `minimalism'. This is the controversial theory that the nature of truth is entirely captured in the trivial fact that each proposition specifies its own condition for being true, and that truth is therefore, despite the philosophical struggles to which it has given rise, an entirely mundane and unpuzzling concept. Horwich makes a powerful case for the minimalist view, and gives a carefulsystematic explanation of its implications for a cluster of important philosophical issues on which questions about truth have impinged.The first edition of Truth, published in 1990, established itself both as the best account of minimalism and as an excellent introduction to the debate for students. For this new edition Paul Horwich has refined and developed his treatment of the subject in the light of subsequent discussions, while preserving the distinctive format which made the book so successful. It appears simultaneously with his new book Meaning, a companion work which sets out the broader philosophicalcontext for the theory of truth: an account of meaning which seeks to accommodate the diversity of valuable insights that have been gained in the twentieth century within a common-sense view of meaning as deriving from use. The two books together present a compelling view of the relations between language, thought,and reality. Horwich's demystification of meaning and truth will be essential reading for all philosophers of language.Praise for the first edition:'subtle, penetrating and ingenious . . . everyone interested in philosophy is in his debt' Michael Dummett, University of Oxford'lucid and compact . . . a forthright presentation of an interesting thesis' Donald Davidson, University of California, Berkeley'This is an excellent book and deserves to be widely read and used as a text. It states its thesis clearly and argues for it briskly: a style that seems well calculated to start discussions . . . It seems like an admirable starting-point for several weeks' worth of discussions in a philosophy of language course at upper-division undergraduate level.' Australasian Journal of Philosophy'clearly written and well-structured' British Journal for the Philosophy of Science'clear, informed and provocative ... I thoroughly recommend the book to everyone in the philosophy of language, philosophy of science, and metaphysics' Michael Devitt, Mind and Language
Author : Gerald Markowitz
Publisher : Univ of California Press
ISBN 13 : 0520283937
Total Pages : 322 pages
Book Rating : 4.5/5 (22 download)
Download or read book Lead Wars written by Gerald Markowitz and published by Univ of California Press. This book was released on 2014-08-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this incisive examination of lead poisoning during the past half century, Gerald Markowitz and David Rosner focus on one of the most contentious and bitter battles in the history of public health. Lead Wars details how the nature of the epidemic has changed and highlights the dilemmas public health agencies face today in terms of prevention strategies and chronic illness linked to low levels of toxic exposure. The authors use the opinion by Maryland’s Court of Appeals—which considered whether researchers at Johns Hopkins University’s prestigious Kennedy Krieger Institute (KKI) engaged in unethical research on 108 African-American children—as a springboard to ask fundamental questions about the practice and future of public health. Lead Wars chronicles the obstacles faced by public health workers in the conservative, pro-business, anti-regulatory climate that took off in the Reagan years and that stymied efforts to eliminate lead from the environments and the bodies of American children.
Author : Brené Brown
Publisher : Random House
ISBN 13 : 0399592520
Total Pages : 321 pages
Book Rating : 4.3/5 (995 download)
Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
Author : Sarah Dessen
Publisher : Penguin
ISBN 13 : 1440638500
Total Pages : 422 pages
Book Rating : 4.4/5 (46 download)
Download or read book The Truth About Forever written by Sarah Dessen and published by Penguin. This book was released on 2006-04-06 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the award-winning and New York Times bestselling author of Once and for All Expect the unexpected. Macy’s got her whole summer carefully planned. But her plans didn’t include a job at Wish Catering. And they certainly didn’t include Wes. But Macy soon discovers that the things you expect least are sometimes the things you need most. “Dessen gracefully balances comedy with tragedy and introduces a complex heroine worth getting to know.” —Publishers Weekly Sarah Dessen is the winner of the Margaret A. Edwards Award for her contributions to YA literature, as well as the Romantic Times Career Achievement Award. Books by Sarah Dessen: That Summer Someone Like You Keeping the Moon Dreamland This Lullaby The Truth About Forever Just Listen Lock and Key Along for the Ride What Happened to Goodbye The Moon and More Saint Anything Once and for All
Author : Matthew Henry
Publisher : Harper Collins
ISBN 13 : 031026040X
Total Pages : 8089 pages
Book Rating : 4.3/5 (12 download)
Download or read book The NIV Matthew Henry Commentary in One Volume written by Matthew Henry and published by Harper Collins. This book was released on 1992 with total page 8089 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time has sealed the reputation of Matthew Henry's classic commentary as a rich source of insight into God's word. Three centuries after its first publication, it remains one of the best-loved, most popular commentaries ever written. However, while its wisdom is timeless, the English language has changed much through the years. Words that meant one thing in Matthew Henry's day have taken on different meanings today. In addition, Henry's often wordy reflections are generations removed from the crisp style that communicates most effectively to contemporary readers. The Zondervan NIV Matthew Henry Commentary is a masterful response to these concerns. It delivers the heart and soul of Henry's incomparable writings in a style that is easy to read and understand. -Dr. Leslie Church's meticulous abridgment retains the essential content of the original work. - Easily misunderstood words have been replaced with modern ones while keeping Henry's style. - Use of the New International Version (NIV) instead of the King James Version makes this edition fully compatible with today's most widely used Bible translation. In one volume, here is a wealth of exposition, metaphors, analogies, and illustrations, ideal for - Personal devotions - Bible study - Sermon and lesson preparation
Author : Dan Gemeinhart
Publisher : Scholastic UK
ISBN 13 : 1910002143
Total Pages : 186 pages
Book Rating : 4.9/5 (1 download)
Download or read book The Honest Truth written by Dan Gemeinhart and published by Scholastic UK. This book was released on 2015-03-05 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark has been in and out of hospital his whole life - and he's fed up. So when his cancer returns, he decides he's had enough. Running away with his dog Beau, he sets out to climb a mountain - and it's only when he's left everything behind that Mark realises he has everything to live for.
Author : Veselin Penef
Publisher : Page Publishing Inc
ISBN 13 : 1662445903
Total Pages : 348 pages
Book Rating : 4.6/5 (624 download)
Download or read book Understanding written by Veselin Penef and published by Page Publishing Inc. This book was released on 2022-01-28 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book reveals the Reality of Life. Life's origin, Life's reason for existence is answered. The personal choice for the self, self-creation, is shown. Life's Eternity, Life's Indestructible Nature is proven. The immortality of the soul is proven. The book proves God's existence. Unlimited power is disproven. The philosophy of the book is titled the one philosophy. The One Philosophy includes all opposites, the Middle Ground between which is taken and confirmed. All that is lacking of the good is exposed. Philosophy is the answer to knowledge of the good, not religion, not democracy. The philosopher-king is advocated. The three main human objectives are put forth: understanding of Life's laws, the creating of the good society, the need to live in peace. Only philosophy has the answers. This book marks the new human beginning. It is groundbreaking. The phony, not-so-peaceful-andloving, the real Jesus Christ is exposed. The destruction of Jesus Christ is complete. The greatest human questions are answered. The basis of future humanity will be the One Philosophy
Author : Karen Otazo
Publisher : Pearson Education
ISBN 13 : 013278212X
Total Pages : 241 pages
Book Rating : 4.1/5 (327 download)
Download or read book The Truth About Being a Leader written by Karen Otazo and published by Pearson Education. This book was released on 2006-11-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to effective leadership, everyone has an opinion. But you don’t need opinions: you need proven, real-world solutions, based on facts and evidence. That’s what The Truth About Being a Leader delivers: high-power leadership techniques you can use every day, whether you lead one person or 100,000. Dr. Karen Otazo has spent more than 20 years coaching executives in virtually every type of organization. She’s worked personally with more than 2,000 individuals, from interns to CEOs. Now, drawing on hundreds of secret leadership feedback reports, she reveals what actually works—and doesn’t work— when it comes to being a great leader. You’ll find simple, easy-to-use techniques for smoothly assuming new leadership roles...honing your style...maximizing your impact...crafting a vision, shaping strategies, and getting buy-in... using power wisely...handling tough coaching and feedback sessions...avoiding leadership pitfalls... strengthening key leadership relationships...inspiring people, building world-class teams, and achieving outstanding results. Prepare for the toughest challenges of leadership Widen your “mental bandwidth” in seven key areas Get beyond the numbers Learn how to use all your resources, tangible and intangible Sharpen your vision, and communicate it crisply Engage, motivate, and inspire all your audiences Don’t let stress impact your performance Manage your stress, manage your energy Use power wisely, and choose your battles Apply the right touch: not too light, not too heavy-handed Grow your people, grow your team Develop outstanding people, achieve outstanding results Leaders aren’t born, they’re made... and you can make yourself a great leader, starting today! This book’s 52 proven leadership principles and bite-size, easy-to-use techniques that work!
