The Transnational Media Corporation

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Author :
Publisher : Routledge
ISBN 13 : 1136685510
Total Pages : 268 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis The Transnational Media Corporation by : Richard A. Gershon

Download or read book The Transnational Media Corporation written by Richard A. Gershon and published by Routledge. This book was released on 2013-10-18 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporation (TNMC). Long remembered as a time of rapid growth and expansion for international business, the decades of the '80s and '90s were a period characterized by major mergers and acquisitions. Good examples of this include Time Inc.'s 1989 merger with Warner Communication for $11.2 billion and Walt Disney's 1996 purchase of Cap Cities/ABC for $19.5 billion. According to the late Steven Ross, former co-chief executive officer of Time-Warner, "In order to succeed in business today, you must be in all the major markets of the world." TNMCs have indeed become salient features of today's global economic landscape. This volume asks the most basic of questions: What makes a global corporation global? And, to what extent do TNMCs affect the marketplace of ideas? This book, then, is intended for the business professional or student who is interested in understanding the business and operations of transnational media. Part I examines the regulatory and economic reasons prompting the formation of a TNMC. It seeks to explain why such companies engage in direct foreign investment and further considers how transnational operations affect the development of new media products in terms of cost, quality, and availability. The TNMC is unique among global corporations given the fact that its primary business is the creation of information and entertainment products. This book also examines the highly complex relationship between TNMCs and the host nations in which they operate. It further considers such specific issues as cultural trespass, transborder data flow, and the effects of transnational media on the marketplace of ideas. Part II of this volume provides a series of case study analyses of five leading TNMCs including Time-Warner Inc., Sony Inc., Bertelsmann AG, the Walt Disney Company, and News Corporation Ltd. Specific attention is given to the history, business philosophy, and economic performance of each of these companies.

Global Capital, Local Culture

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Author :
Publisher : Peter Lang
ISBN 13 : 9780820495002
Total Pages : 240 pages
Book Rating : 4.4/5 (95 download)

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Book Synopsis Global Capital, Local Culture by : Anthony Y. H. Fung

Download or read book Global Capital, Local Culture written by Anthony Y. H. Fung and published by Peter Lang. This book was released on 2008 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

Global Media

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Author :
Publisher : A&C Black
ISBN 13 : 9780826458193
Total Pages : 274 pages
Book Rating : 4.4/5 (581 download)

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Book Synopsis Global Media by : Edward Herrmann

Download or read book Global Media written by Edward Herrmann and published by A&C Black. This book was released on 2001-08-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes in detail the most recent rapid growth and cross border activities and linkages of an industry of large global media conglomerates.

Management and Economics of Communication

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110587203
Total Pages : 462 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Management and Economics of Communication by : M. Bjørn Rimscha

Download or read book Management and Economics of Communication written by M. Bjørn Rimscha and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

Spectacle and Diversity

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Author :
Publisher : Routledge
ISBN 13 : 1000515230
Total Pages : 245 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Spectacle and Diversity by : Lee Artz

Download or read book Spectacle and Diversity written by Lee Artz and published by Routledge. This book was released on 2021-12-30 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how transnational media operate in the contemporary world and what their impact is on film, television, and the larger global culture. Where a company is based geographically no longer determines its outreach or output. As media consolidate and partner across national and cultural boundaries, global culture evolves. The new transnational media industry is universal in its operation, function, and social impact. It reflects a shared transnational culture of consumerism, authoritarianism, cultural diversity, and spectacle. From Wolf Warriors and Sanju to Valerian: City of 1000 Planets and Pokémon, new media combinations challenge old assumptions about cultural imperialism and reflect cross-boundary collaboration as well as boundary-breaking cultural interpretation. Intended for students of global studies and international communication at all levels, the book will appeal to a wide range of readers interested in the way transnational media work and how that shapes our culture.

The Transnational Media Corporation

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Author :
Publisher :
ISBN 13 : 9780415526555
Total Pages : 240 pages
Book Rating : 4.5/5 (265 download)

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Book Synopsis The Transnational Media Corporation by : Routledge

Download or read book The Transnational Media Corporation written by Routledge and published by . This book was released on 2017-12-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Media Giants

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Author :
Publisher : Routledge
ISBN 13 : 1317402855
Total Pages : 708 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Global Media Giants by : Benjamin Birkinbine

Download or read book Global Media Giants written by Benjamin Birkinbine and published by Routledge. This book was released on 2016-07-01 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

The Transnational Media Corporation

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Author :
Publisher : Routledge
ISBN 13 : 1136685529
Total Pages : 241 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis The Transnational Media Corporation by : Richard A. Gershon

Download or read book The Transnational Media Corporation written by Richard A. Gershon and published by Routledge. This book was released on 2013-10-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporation (TNMC). Long remembered as a time of rapid growth and expansion for international business, the decades of the '80s and '90s were a period characterized by major mergers and acquisitions. Good examples of this include Time Inc.'s 1989 merger with Warner Communication for $11.2 billion and Walt Disney's 1996 purchase of Cap Cities/ABC for $19.5 billion. According to the late Steven Ross, former co-chief executive officer of Time-Warner, "In order to succeed in business today, you must be in all the major markets of the world." TNMCs have indeed become salient features of today's global economic landscape. This volume asks the most basic of questions: What makes a global corporation global? And, to what extent do TNMCs affect the marketplace of ideas? This book, then, is intended for the business professional or student who is interested in understanding the business and operations of transnational media. Part I examines the regulatory and economic reasons prompting the formation of a TNMC. It seeks to explain why such companies engage in direct foreign investment and further considers how transnational operations affect the development of new media products in terms of cost, quality, and availability. The TNMC is unique among global corporations given the fact that its primary business is the creation of information and entertainment products. This book also examines the highly complex relationship between TNMCs and the host nations in which they operate. It further considers such specific issues as cultural trespass, transborder data flow, and the effects of transnational media on the marketplace of ideas. Part II of this volume provides a series of case study analyses of five leading TNMCs including Time-Warner Inc., Sony Inc., Bertelsmann AG, the Walt Disney Company, and News Corporation Ltd. Specific attention is given to the history, business philosophy, and economic performance of each of these companies.

Transnational Media

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119394600
Total Pages : 256 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Transnational Media by : Suman Mishra

Download or read book Transnational Media written by Suman Mishra and published by John Wiley & Sons. This book was released on 2019-04-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A broad and accessible introduction to national and transnational media Transnational Media: Concepts and Cases provides a clear and engaging overview of media communication from a global and a region-based perspective. Rather than focusing on just complex theories and industry-specific analyses, this unique book offers an inclusive, comparative approach to both journalism and entertainment media—introducing readers to the essential concepts, systems, transnational influences, and power dynamics that shape global media flow. Broad coverage of different media forms from Asia, Africa, the Americas, Europe, and Oceania offers country-based and transnational perspectives while highlighting examples of media trends in television, radio, film, journalism, social media, music, and others. Promoting a balanced, multipolar exploration of transnational media, this innovative book discusses topics such as media concentration, the cultural, political, and economic impact of media, and the primary centers of new and traditional media activities. Chapters organized by geographic region offer instructive pedagogical features—including case studies and essays, and illustrations, maps and charts—that strengthen understanding of distinctive and emerging practices in the production, distribution, and consumption of media products. Explores a wide range of global media topics, infrastructures, cultures, and political-economic climates Written in an engaging, relatable, and easy to understand style Covers major aspects of journalism and various forms of entertainment media Organized by regions of the world to reflect a global perspective Includes newly-written case studies by international scholars from each region Designed for undergraduate and graduate courses in comparative media analysis, international media and communication, and related areas of study, Transnational Media: Concepts and Cases is an indispensable resource for colleges and universities that are internationalizing their curriculum to meet the needs of an increasing globalized world.

Global Entertainment Media: A Critical Introduction

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118955447
Total Pages : 288 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Global Entertainment Media: A Critical Introduction by : Lee Artz

Download or read book Global Entertainment Media: A Critical Introduction written by Lee Artz and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing provocative criticism with clear explanations of complex ideas, this student-friendly introduction investigates the crucial role global entertainment media has played in the emergence of transitional capitalism. Examines the influence of global entertainment media on the emergence of transnational capitalism, providing a framework for explaining and understanding world culture as part of changing class relations and media practices Uses action adventure movies to demonstrate the complex relationship between international media political economy, entertainment content, global culture, and cultural hegemony Draws on examples of public and community media in Venezuela and Latin America to illustrate the relations between government policies, media structures, public access to media, and media content Engagingly written with crisp and controversial commentary to both inform and entertain readers Includes student-friendly features such as fully-integrated call out boxes with definitions of terms and concepts, and lists and summaries of transnational entertainment media

Exploring the Role of Social Media in Transnational Advocacy

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Author :
Publisher : IGI Global
ISBN 13 : 1522528555
Total Pages : 307 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Exploring the Role of Social Media in Transnational Advocacy by : Endong, Floribert Patrick C.

Download or read book Exploring the Role of Social Media in Transnational Advocacy written by Endong, Floribert Patrick C. and published by IGI Global. This book was released on 2018-03-31 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging digital technologies are playing an increasingly significant role in advancing citizen-based support all over the world. They have become tools used for protest movements, and in the establishment organizations use in campaigning. Exploring the Role of Social Media in Transnational Advocacy is an essential reference source for the latest scholarly research on the various dimensions of new technology platforms, highlighting the use in citizen-enabled, social advocacy campaigns. Featuring extensive coverage on a broad range of topics such as virtual communities, e-health, and e-government, this book is ideally designed for academicians, researchers, students, and policy makers seeking current research on different aspects of social media in campaigns.

United Nations Centre on Transnational Corporations

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Publisher : Routledge
ISBN 13 : 1317528271
Total Pages : 312 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis United Nations Centre on Transnational Corporations by : Khalil Hamdani

Download or read book United Nations Centre on Transnational Corporations written by Khalil Hamdani and published by Routledge. This book was released on 2015-03-24 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nations Centre on Transnational Corporations (UNCTC) was established in 1975 and abolished in 1992. It was an early effort by the UN to address the overlapping issues of national sovereignty, corporate responsibility and global governance. These issues have since multiplied and deepened with globalization. This book recounts the UNCTC experience and its lessons for international organizations. This book is not only an insider perspective by two former staff but also a collective memoir of the UNCTC as an international organization that attempted with varying success to defuse the clash between corporates and states that erupted in the turbulent 1970s. This personal account of the UNCTC is a mixture of history, analysis, reflections, and critical commentaries, told in different voices that penetrate the bland persona of international civil service. In this retelling, the authors seek to address misconceptions amongst the more general literature and to seek to provide accounts of both its positive and negative features. The UNCTC experience recounted in this book holds valuable lessons for international organization and will be of interest to student, scholars and practitioners alike.

The Media and Globalization

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Author :
Publisher : SAGE
ISBN 13 : 9780761973133
Total Pages : 194 pages
Book Rating : 4.9/5 (731 download)

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Book Synopsis The Media and Globalization by : Terhi Rantanen

Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.

Transnational Sport

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Author :
Publisher : Duke University Press
ISBN 13 : 082234856X
Total Pages : 354 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Transnational Sport by : Rachael Miyung Joo

Download or read book Transnational Sport written by Rachael Miyung Joo and published by Duke University Press. This book was released on 2012-02-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropologist Rachael Joo explores the gendered and mediated role of sports in producing a Korean sense of self on a global stage.

Global Capital, Local Culture

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Author :
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Global Capital, Local Culture by : Anthony Y. H. Fung

Download or read book Global Capital, Local Culture written by Anthony Y. H. Fung and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2008 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

Mass Media and the Transnational Corporation

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Author :
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Mass Media and the Transnational Corporation by : Basskaran Nair

Download or read book Mass Media and the Transnational Corporation written by Basskaran Nair and published by . This book was released on 1980 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Transnational Media Corporation, Second Edition

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Author :
Publisher :
ISBN 13 : 9780805848021
Total Pages : pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis The Transnational Media Corporation, Second Edition by : Richard A. Gershon

Download or read book The Transnational Media Corporation, Second Edition written by Richard A. Gershon and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: