Author : Sangita P. Menon Malhan
Publisher : Harpercollins
ISBN 13 : 9789350296639
Total Pages : 0 pages
Book Rating : 4.2/5 (966 download)
Book Synopsis The TOI Story by : Sangita P. Menon Malhan
Download or read book The TOI Story written by Sangita P. Menon Malhan and published by Harpercollins. This book was released on 2013-08-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Times Group transformed the mediascape in the 1980s and '90s. The TOI Story is about the Times of India Group, its journey during the early 1980s and '90s. During this decade, it reinvented itself from a staid, conservative, low-profit group running multiple publications and journals, to a market-focused, lean, innovative and profitable group, driven by only a handful of brands. While the driving initiatives sparked numerous controversies within and outside the group, eventually the Times Group helped redefine the media space in the country, expand readership, transform content and advertising. It persuaded publishers to see newspapers as a profitable business rather than a lever for political influence. At the centre of this transformation was Samir Jain, the youthful, maverick, visionary, reclusive owner of the group, blending spiritual values in his personal life with audacious commercial ambitions and courage and an uncanny sense of how the world around him was changing.