The Survey of College Marketing Programs

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Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574400835
Total Pages : 169 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs by : Primary Research Group

Download or read book The Survey of College Marketing Programs written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2007 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to a new study from Primary Research Group, The Survey of College Marketing Programs. The 170 page study presents more than 650 tables of data relating to college marketing efforts, exploring television, radio, newspaper and magazine advertising, direct mail, college viewbook and magazine publishing, and use of web ads, blogs, search engine placement enhancement, and other internet related marketing. The study also presents data on the percentage of distance learning programs that are managed and marketed by the central administration of the college and the percentage that are managed by separate administrative entities. The report also looks closely at spending by colleges on marketing consultancies, market research firms, advertising and public relations agencies. The data in the report is broken out by enrollment size, type of college, public/private status, and even by the extent to which colleges draw their applicants from the local area. Fifty five colleges completed an exhaustive questionnaire.

The Survey of College Marketing Programs 2010

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Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574401491
Total Pages : 168 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs 2010 by : Primary Research Group Staff

Download or read book The Survey of College Marketing Programs 2010 written by Primary Research Group Staff and published by Primary Research Group Inc. This book was released on 2010-05-25 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.

The Survey of College Marketing Programs, 2013 Edition

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Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574402153
Total Pages : 158 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs, 2013 Edition by : Primary Research Group

Download or read book The Survey of College Marketing Programs, 2013 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2012 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.

Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Evolving Entrepreneurial Education

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1785602004
Total Pages : 524 pages
Book Rating : 4.7/5 (856 download)

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Book Synopsis Evolving Entrepreneurial Education by : Victoria L. Crittenden

Download or read book Evolving Entrepreneurial Education written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2015-08-14 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, written by educators for educators, scholars from a variety of academic disciplines at Babson College share their experiences in inspiring the next generation of entrepreneurs. It offers unique insights into how self and contextual awareness is created and delivered.

Resources in Education

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Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Training College Students in Information Literacy

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Publisher : Primary Research Group Inc
ISBN 13 : 1574400592
Total Pages : 66 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Training College Students in Information Literacy by :

Download or read book Training College Students in Information Literacy written by and published by Primary Research Group Inc. This book was released on 2003 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Library Use of E-books

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Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574401017
Total Pages : 119 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Library Use of E-books by : Primary Research Group

Download or read book Library Use of E-books written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2008 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data in the report is based on a survey of 75 academic, public and special libraries. Librarians detail their plans on how they plan to develop their e-book collections, what they think of e-book readers and software, and which e-book aggregators and publishers appeal to them most and why. Other issues covered include: library production of e-books and collection digitization, e-book collection information literacy efforts, use of e-books in course reserves and inter-library loan, e-book pricing and inflation issues, acquisition sources and strategies for e-books and other issues of concern to libraries and book publishers.

Marketing Information Guide

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Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1967 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Licensing and Copyright Management

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Publisher : Primary Research Group Inc
ISBN 13 : 1574400681
Total Pages : 84 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Licensing and Copyright Management by : Primary Research Group

Download or read book Licensing and Copyright Management written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2004 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report looks closely at the licensing and copyright management practices of leading academic, special and state libraries. Among the organziations profiled are: The University of Idaho, IBM, PriceWaterhouseCoopers, the University of South Carolina, and many others. Issues discussed include: recruitment of group buying partners, terms of consortium membership, authentication, archiving, title record keeping and accounting, the consolidation of buying power, state mandated contract language, changes in pricing over the life of contracts - and many other issues that impact database licensing.

The Survey of Distance Learning Programs in Higher Education, 2014 Edition

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Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574402765
Total Pages : 165 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Distance Learning Programs in Higher Education, 2014 Edition by : Primary Research Group

Download or read book The Survey of Distance Learning Programs in Higher Education, 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks closely at the finances, educational management, enrollment prospects, technology use, advertising strategy and other facets of distance learning programs in higher education. The 165+ page report gives detailed data on the following: enrollment trends, tuition prices, marketing spending, program costs, role in developing MOOCs, use of and plans for use of MOOCs from other institutions, and much much more.

Online Consumer Psychology

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Author :
Publisher : Psychology Press
ISBN 13 : 1135608105
Total Pages : 685 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

The Survey of Distance Learning Programs in Higher Education

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Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574401475
Total Pages : 238 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Distance Learning Programs in Higher Education by :

Download or read book The Survey of Distance Learning Programs in Higher Education written by and published by Primary Research Group Inc. This book was released on 2010 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 200+ page report gives detailed benchmarking data from more than 50 participating higher education distance learning programs. The report presents highly specific data on spending on various forms of marketing methods such as Facebook, Yahoo and Google ads, and ezine, magazine, newspaper, radio, billboard and television advertising, to mention a few. The report also gives detailed information on trends in revenues, tuition, financial aid, enrollment and other critical areas and issues for higher education distance learning program administrators. Coverage includes course development costs, use of new technologies, and efforts in assessment and tutoring. The data in the report is broken out by type of college, size of college, for public and private colleges, for-profit and non-profit colleges, by size of distance learning enrollment, and by the scope of the distance learning program itself, those that aim at both traditional and non-traditional learners, and those focused exclusively on the latter.

The Survey of Internet Administrators and Webmasters in Higher Education: Use of the Internet by administration departments in higher education

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Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Survey of Internet Administrators and Webmasters in Higher Education: Use of the Internet by administration departments in higher education by :

Download or read book The Survey of Internet Administrators and Webmasters in Higher Education: Use of the Internet by administration departments in higher education written by and published by . This book was released on 1999 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of College Sports Marketing Practices

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Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574402331
Total Pages : 142 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Sports Marketing Practices by : Primary Research Group

Download or read book The Survey of College Sports Marketing Practices written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2013 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 140-page report presents data from 100 North American colleges and universities about their sports marketing efforts. The study includes detailed data on the usage plans and spending by survey participants on ticket consultants, direct mail, web ads, website optimization, opt-in email, site sponsorships, student and mainstream newspaper and magazine ads, radio, television, billboards and other marketing vehicles. The study furnishes detailed info and spending data on the use of Facebook, Google, Yahoo and other major internet sites in sports marketing. The study also looks at overall sports marketing budgets and trends for this budget as well as for ticket sales in basketball, football, baseball and other sports. In addition it covers trends in the use of public relations firms, market research firms, advertising agencies and other consultants, social media and blogs, sports yearbooks, podcasts and other promotional venues and tactics. Data is broken out by Divisions 1, 2, and 3, by college enrollment, college type, and for public or private status.

Graduate Programs in the Humanities, Arts & Social Sciences 2014 (Grad 2)

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Author :
Publisher : Peterson's
ISBN 13 : 0768938589
Total Pages : 7128 pages
Book Rating : 4.7/5 (689 download)

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Book Synopsis Graduate Programs in the Humanities, Arts & Social Sciences 2014 (Grad 2) by : Peterson's

Download or read book Graduate Programs in the Humanities, Arts & Social Sciences 2014 (Grad 2) written by Peterson's and published by Peterson's. This book was released on 2013-11-22 with total page 7128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's Graduate Programs in the Humanities, Arts & Social Sciences 2014 contains comprehensive profiles of more than 11,000 graduate programs in disciplines such as, applied arts & design, area & cultural studies, art & art history, conflict resolution & mediation/peace studies, criminology & forensics, language & literature, psychology & counseling, religious studies, sociology, anthropology, archaeology and more. Up-to-date data, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable information on degree offerings, professional accreditation, jointly offered degrees, part-time and evening/weekend programs, postbaccalaureate distance degrees, faculty, students, requirements, expenses, financial support, faculty research, and unit head and application contact information. There are helpful links to in-depth descriptions about a specific graduate program or department, faculty members and their research, and more. There are also valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.

Occupational Outlook Handbook

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Publisher :
ISBN 13 :
Total Pages : 724 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Occupational Outlook Handbook by :

Download or read book Occupational Outlook Handbook written by and published by . This book was released on 2006 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes 250 occupations which cover approximately 107 million jobs.