The Supply Of And Demand For Computer

Author : Johnny Ch LOK
Publisher :
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4.6/5 (179 download)

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Download or read book Demand and Supply Theory Predicts Future Computer Industry Development written by Johnny Ch LOK and published by . This book was released on 2020-02-25 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, in general computer has three kinds to provide to global consumers to choose to buy , such as laptop, notebook computers, desktops. it seems that laptop and notebook computers and desktops will have different factors to influence any consumers to choose to buy any brand of computer products. Thus, computer indsutry can divide three consumer groups, such as ( stayers, satisfied switchers and dissatisfied switchers) of a computer company with respect to the factors influencing consumers' laptops or notebook computers or desktops purchases. However, I feel the factors can include such as core technicl features, post purchase services, prices and payment conditions, peripheral specification, physical appearance, value added features and connectivity and mobility seven main factors that are influencing consumers' laptop or notebook computer or desktop purchases in global computer industry market.Ganesh et al., (2000) indicates the customer base of a company consists of three groups of consumers: stayers, satisfied switchers and dissatisfied switchers. Therefore, the consumers in this study replied to the question about whether the current brand that who were using was their first laptop brand or whether who had switched from a previous laptop brand. As a following question, consumers who had switched were asked to state the reason of why who switched from a previous laptop brand brand to their current brand. The options include overall dissatisfaction from the previous laptop brand and reasons other than dissatisfaction. Thus, computer companies need to know what factors influence either whose prior computer customers why who don't choose repeat to buy its any computer products or whose new potential computer customers why who don't choose to buy its any computer products in the first time choice. Thus, future computer manufacturers need to consider intangible salespeople service attitude or performance, such as salespeople current purchase and post purchase service, e.g. technical repair, model function explanation how to use the computer, instead of tangible product performance, e.g. computer appearance design , function , mobility and internet and document download speed connectivity function. Because salespeople and technicians' service performance can be represented to the computer image. If they can provide excellent service to let computer buyers to feel satisfactory, then they can help their computer company employer to build good image. So, staff service performance will be one important factor to influence computer consumers to make the final decision to choose to buy the brand of computer products more easily. Even, one famous brand computer company, such as IBM, Apple, Gateway, these any one of famous brand computer company must not attract any new ( the first time) or repeat computer buyers to choose to buy their any kind of computer products , such as laptop, desktop or notebook more easily due to their famous brand. Althoug, these famous computer companies had built good image to let consumers have more confidence to buy any kind of their computer products. But, if these famous computer companies' salepeople or repair technicians can not provide excellent customer service or performance to satisfy their computer buyers' service need, e.g. explaining how to use the new computer, repair post purchase service etc. I believe these famous brands of computer consumers will not have more desire to prefer to chose to buy any one of these famous computer brand's products.