Perfecting Your Pitch

Download Perfecting Your Pitch PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0142181226
Total Pages : 274 pages
Book Rating : 4.1/5 (421 download)

DOWNLOAD NOW!


Book Synopsis Perfecting Your Pitch by : Ronald M. Shapiro

Download or read book Perfecting Your Pitch written by Ronald M. Shapiro and published by Penguin. This book was released on 2014-11-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D’s: Draft, Devil’s Advocate, Deliver. Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.

The 3-Minute Rule

Download The 3-Minute Rule PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0525540725
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

DOWNLOAD NOW!


Book Synopsis The 3-Minute Rule by : Brant Pinvidic

Download or read book The 3-Minute Rule written by Brant Pinvidic and published by Penguin. This book was released on 2019-10-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule. Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact. Simplify. Say less. Get More.

The Successful Pitch

Download The Successful Pitch PDF Online Free

Author :
Publisher :
ISBN 13 : 9780982285350
Total Pages : 194 pages
Book Rating : 4.2/5 (853 download)

DOWNLOAD NOW!


Book Synopsis The Successful Pitch by : John Livesay

Download or read book The Successful Pitch written by John Livesay and published by . This book was released on 2016-09-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Funding Strategist John Livesay's lively conversations with some of today's leading business experts reveal the most powerful keys to a successful pitch.

One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business -or Yourself

Download One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business -or Yourself PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071837531
Total Pages : 253 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!


Book Synopsis One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business -or Yourself by : Marie Perruchet

Download or read book One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business -or Yourself written by Marie Perruchet and published by McGraw Hill Professional. This book was released on 2016-03-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s YOUR story? In the hypercompetitive world of Silicon Valley, this question has replaced “What’s your pitch?” It’s another way of asking, “Who are you?” The art of the pitch is nothing short of a survival skill. If an entrepreneur can’t convince an investor in 10 minutes that a business idea has potential, that is often the end of it. If a project manager in a large enterprise can’t win support from other stakeholders, his or her project is at risk. You always need to be selling yourself, pitching your partners or your clients to work with you, or pitching what makes your new business an exciting and worthwhile investment. You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else—a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors. Learn: • How to mine the worst experiences of your life for your pitch • How to tell me, show me, and sign me up in one minute • How to make a good impression through any medium • The dos and don’ts of pitching etiquette—and how to correct common mistakes • The unspoken rules in Silicon Valley A former mentor at 500 Startups, where she was a pitching coach to world-changing companies at one of the largest incubators in the U.S., Perruchet shares her proven methodology, insider advice, and hands-on exercises. She provides a step-by-step framework that ensures you are pitch perfect whenever you need to sell an idea, a product, a business—or yourself. Marie Perruchet is the founder of One Perfect Pitch, a San Francisco-based consulting firm. Drawing on her experience as a BBC journalist and news correspondent, she works with business executives to shape their stories and deliver effective pitches. As a former mentor at 500 Startups, the largest accelerator program in the U.S., she helped prepare startup founders and entrepreneurs for Demo Day, when they pitch venture capital funds and angel investors. Her clients include multinationals, tech incubators and accelerators, startup founders and entrepreneurs, and portfolio companies. Perruchet also coaches C-level executives from around the world and has been featured in the Wall Street Journal, Marie Claire, and Le Monde.

Here's the Pitch

Download Here's the Pitch PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118238842
Total Pages : 224 pages
Book Rating : 4.1/5 (182 download)

DOWNLOAD NOW!


Book Synopsis Here's the Pitch by : Martin Soorjoo

Download or read book Here's the Pitch written by Martin Soorjoo and published by John Wiley & Sons. This book was released on 2012-03-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice for every pitch situation a modern day entrepreneur will encounter Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts. Here's the Pitch provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book: Demonstrates proven, effective pitch techniques Offers step-by-step advice for preparing your pitch Helps you develop a confident, winning mind-set Examines a range of pitch scenarios entrepreneurs frequently encounter Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here's the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Download Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071759762
Total Pages : 240 pages
Book Rating : 4.7/5 (597 download)

DOWNLOAD NOW!


Book Synopsis Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by : Oren Klaff

Download or read book Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal written by Oren Klaff and published by McGraw Hill Professional. This book was released on 2011-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.

Perfect Pitch

Download Perfect Pitch PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471789763
Total Pages : 293 pages
Book Rating : 4.4/5 (717 download)

DOWNLOAD NOW!


Book Synopsis Perfect Pitch by : Jon Steel

Download or read book Perfect Pitch written by Jon Steel and published by John Wiley & Sons. This book was released on 2006-10-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

How to Write a Novel

Download How to Write a Novel PDF Online Free

Author :
Publisher : Nathan Bransford
ISBN 13 : 173414940X
Total Pages : 183 pages
Book Rating : 4.7/5 (341 download)

DOWNLOAD NOW!


Book Synopsis How to Write a Novel by : Nathan Bransford

Download or read book How to Write a Novel written by Nathan Bransford and published by Nathan Bransford. This book was released on 2019-10-15 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."

The Art of the Pitch

Download The Art of the Pitch PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 1137512334
Total Pages : 240 pages
Book Rating : 4.1/5 (375 download)

DOWNLOAD NOW!


Book Synopsis The Art of the Pitch by : Peter Coughter

Download or read book The Art of the Pitch written by Peter Coughter and published by Springer. This book was released on 2016-09-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

The Pitching Bible

Download The Pitching Bible PDF Online Free

Author :
Publisher : CGW Publishing
ISBN 13 : 0956535828
Total Pages : 348 pages
Book Rating : 4.9/5 (565 download)

DOWNLOAD NOW!


Book Synopsis The Pitching Bible by : Paul Boross

Download or read book The Pitching Bible written by Paul Boross and published by CGW Publishing. This book was released on 2010 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every product started as an idea, a thought in someone's mind. Thousands or even millions of people had the same idea, and one of those ideas became a reality. Not because it was the best idea, but because its creator had the courage and confidence to share it. It wasn't necessarily the best idea. It was the best pitched. This book is called The Pitching Bible because it contains everything you need to know to develop your skills as an engaging and compelling presenter. It won't teach you how to design computer slides because they are not the pitch. You are the message. You are the product. You are the pitch. By reading, and taking to heart, these principles, you will be better at what you do. If you read this book, think, "that doesn't apply to me", or, "I've already tried that" and do nothing, then it won't work. These seven secrets, born out of the lectures that I have delivered all over the world, are the distillation of my years of real life, front line experience. I've discovered the hard way what works, and after spending many years training and coaching people in developing the perfect pitch, it's time for me to share these secrets with you. This book will not make your ideas any better. It probably won't make you have your ideas any sooner, although with more confidence, you might well find yourself pitching your ideas much sooner than you would have done. This book will definitely help you to get your ideas across more effectively, and because of that, this book contains the Seven Secrets to your competitive advantage.

One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--or Yourself

Download One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--or Yourself PDF Online Free

Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9780071837590
Total Pages : 0 pages
Book Rating : 4.8/5 (375 download)

DOWNLOAD NOW!


Book Synopsis One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--or Yourself by : Marie Perruchet

Download or read book One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--or Yourself written by Marie Perruchet and published by McGraw-Hill Education. This book was released on 2016-03-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s YOUR story? In the hypercompetitive world of Silicon Valley, this question has replaced “What’s your pitch?” It’s another way of asking, “Who are you?” The art of the pitch is nothing short of a survival skill. If an entrepreneur can’t convince an investor in 10 minutes that a business idea has potential, that is often the end of it. If a project manager in a large enterprise can’t win support from other stakeholders, his or her project is at risk. You always need to be selling yourself, pitching your partners or your clients to work with you, or pitching what makes your new business an exciting and worthwhile investment. You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else—a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors. Learn: • How to mine the worst experiences of your life for your pitch • How to tell me, show me, and sign me up in one minute • How to make a good impression through any medium • The dos and don’ts of pitching etiquette—and how to correct common mistakes • The unspoken rules in Silicon Valley A former mentor at 500 Startups, where she was a pitching coach to world-changing companies at one of the largest incubators in the U.S., Perruchet shares her proven methodology, insider advice, and hands-on exercises. She provides a step-by-step framework that ensures you are pitch perfect whenever you need to sell an idea, a product, a business—or yourself. Marie Perruchet is the founder of One Perfect Pitch, a San Francisco-based consulting firm. Drawing on her experience as a BBC journalist and news correspondent, she works with business executives to shape their stories and deliver effective pitches. As a former mentor at 500 Startups, the largest accelerator program in the U.S., she helped prepare startup founders and entrepreneurs for Demo Day, when they pitch venture capital funds and angel investors. Her clients include multinationals, tech incubators and accelerators, startup founders and entrepreneurs, and portfolio companies. Perruchet also coaches C-level executives from around the world and has been featured in the Wall Street Journal, Marie Claire, and Le Monde.

Jacob Wonderbar and the Cosmic Space Kapow

Download Jacob Wonderbar and the Cosmic Space Kapow PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101515074
Total Pages : 184 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!


Book Synopsis Jacob Wonderbar and the Cosmic Space Kapow by : Nathan Bransford

Download or read book Jacob Wonderbar and the Cosmic Space Kapow written by Nathan Bransford and published by Penguin. This book was released on 2011-05-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Out-of-this-world antics in this hysterical middle-grade adventure! Sixth-grader Jacob Wonderbar is a master when it comes to disarming and annihilating substitute teachers. But when he and his best friends, Sarah and Dexter, swap a spaceship for a corn dog, they embark on an outer space adventure. And between breaking the universe with an epic explosion, being kidnapped by a space pirate, and surviving a planet that reeks of burp breath, Jacob and his friends are in way over their heads. Action packed with an added dose of heart, Jacob Wonderbar and the Cosmic Space Kapow is sure to captivate middlegrade readers all over the universe.

Successful Pitching For Business In A Week: Teach Yourself

Download Successful Pitching For Business In A Week: Teach Yourself PDF Online Free

Author :
Publisher : Teach Yourself
ISBN 13 : 1444184032
Total Pages : 114 pages
Book Rating : 4.4/5 (441 download)

DOWNLOAD NOW!


Book Synopsis Successful Pitching For Business In A Week: Teach Yourself by : Patrick Forsyth

Download or read book Successful Pitching For Business In A Week: Teach Yourself written by Patrick Forsyth and published by Teach Yourself. This book was released on 2013-02-22 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on the special nature of winning significant business in competitive markets in pitches involving several formal stages. It will: Review the essential processes of making complex sales and the role of core techniques of persuasion Show how to handle initial contacts and meetings and obtain a clear brief regarding customer/client needs Demonstrate the process of analysing client needs and putting clear and persuasive proposal documents in writing Sunday: What is a pitch? Monday: Initial contact Tuesday: Planning a powerful response Wednesday: Putting proposals in writing Thursday: Preparing a formal presentational pitch Friday: Making the presentation Saturday: Follow-up action and the power of persistence

Pitch to Win

Download Pitch to Win PDF Online Free

Author :
Publisher : Management Impact Publishing
ISBN 13 : 9789462762459
Total Pages : 0 pages
Book Rating : 4.7/5 (624 download)

DOWNLOAD NOW!


Book Synopsis Pitch to Win by : David Beckett

Download or read book Pitch to Win written by David Beckett and published by Management Impact Publishing. This book was released on 2019-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hi, my name is David Beckett, I'm a pitch coach, and I'm here to ensure your ideas have a voice." The big pitch is coming up. You've got just a few minutes to convince that investor or your Board, that your idea is worth investing money, time and people in. What should you say? How should you say it? And how do you beat those nerves that are already building up inside? David Beckett has coached over 700 startups to raise over e170 million in investment. And he has trained thousands of professionals in innovation teams at companies like Google, Unilever, Booking.com and PwC. He is also a TEDx speech coach. In Pitch to Win, David provides practical tools to help you Script, Design and Deliver pitches that are short, professional and persuasive. His methods and practices have been tested with hundreds of pitchers and reviewed by numerous investors and members of the Board. The focus is on actionable tools and real-life examples. With step-by-step exercises that will guide you to your best pitch ever.

Life's a Pitch

Download Life's a Pitch PDF Online Free

Author :
Publisher : Bantam Press
ISBN 13 : 9780593056431
Total Pages : 0 pages
Book Rating : 4.0/5 (564 download)

DOWNLOAD NOW!


Book Synopsis Life's a Pitch by : Stephen Bayley

Download or read book Life's a Pitch written by Stephen Bayley and published by Bantam Press. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pitch Is The Absolute Essence Of Modern Business. Ideas Are The Most Valuable Commodity In The Modern Economy And It Is Human Skill Which Develops Them. In Pitching For New Business, Ideas And Emotional Intelligence Dominate. However The Skills Of The Pitch Are Not Only Relevant To The World Of Business, Rather They Apply To Just About Every Significant Personal Transaction In Your Life...Life'S A Pitch Is The Ultimate How-To Book - A Mixture Of Mechanics And Magic. Nothing Like It Has Been Written Before. A Mixture Of Mentoring, Graphics, Anthropology, Market Research And Modern Machiavellianism, This Book Will Prepare You For Success. So Whether At A Sales Conference In Corporate Conference Room Hell Or Over Lunch At A Glamourous Restaurant, Life'S A Pitch Tells You How To Handle Human Transactions. A Pitch Is Not A Meeting, It'S A Drama. A Pitch Is Not About Transferring Information, It'S About Transferring Power. It Is Business, But It Is Also Theatre. And The Results Of A Successful Pitch Are - Quite Simply But Rather Persuasively - Money And Power.Part Inspirational Manual For Business, Part Guidebook To A Successful And Happy Social Life, Life'S A Pitch Is Written As The Result Of An Accumulated Half Century Of (Mostly Successful) Pitching By The Authors. Ground-Breaking And Genre-Busting, It Will Transform The Way You Think About The Art Of Persuasion For Ever.

Brag Better

Download Brag Better PDF Online Free

Author :
Publisher : National Geographic Books
ISBN 13 : 0593086813
Total Pages : 0 pages
Book Rating : 4.5/5 (93 download)

DOWNLOAD NOW!


Book Synopsis Brag Better by : Meredith Fineman

Download or read book Brag Better written by Meredith Fineman and published by National Geographic Books. This book was released on 2020-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This effortless and unapologetic approach to self-promotion will manage your anxiety and allow you to champion yourself. Does talking about your accomplishments feel scary or icky because you're worried people will think you're "obnoxious"? Does it feel more natural to "put your head down and do the work"? Are you tired of watching the loudest people in your industry get disproportionate praise and rewards? If you answered "yes" to any of the above, you might be self-sabotaging. You need to learn to Brag Better. Meredith Fineman has built a career working with "The Qualified Quiet": smart people who struggle to talk about themselves and thus go underestimated or unrecognized. Now, she shares the surefire and anxiety-proof strategies that have helped her clients effectively communicate their achievements and skillsets to others. Bragging Better doesn't require false bravado, talking over people, or pretending to be more qualified than you are. Instead, Fineman advocates finding quiet confidence in your opinions, abilities, and background, and then turning up the volume. In this book, you will learn the career-changing tools she's developed over the past decade that make bragging feel easy, including: Get remembered by focusing your personal brand and voice on key adjectives (like "effective, subtle, and edgy") Practice explaining what you do in simple, sticky terms to earn respect and recognition from the public and people at work. Eliminate words that undermine your work and find better ones--like your bio saying you're "trying" or "attempting" to do something instead that you ARE doing it. If you're ready to begin Bragging Better--to telling the truth about your accomplishments with grace and confidence--this book is for you.

The Levitan Pitch. Buy This Book. Win More Pitches

Download The Levitan Pitch. Buy This Book. Win More Pitches PDF Online Free

Author :
Publisher :
ISBN 13 : 9780988311923
Total Pages : 266 pages
Book Rating : 4.3/5 (119 download)

DOWNLOAD NOW!


Book Synopsis The Levitan Pitch. Buy This Book. Win More Pitches by : Peter Levitan

Download or read book The Levitan Pitch. Buy This Book. Win More Pitches written by Peter Levitan and published by . This book was released on 2014-08-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.