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Author : Brendon Kevin Knott
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (16 download)
Download or read book The Strategic Contribution of Sport Mega-events to National Branding written by Brendon Kevin Knott and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brandon Kevin Knott
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (131 download)
Download or read book The Strategic Contribution of Sport Mega-events to National Branding: the Case of South Africa and the 2010 FIFA World Cup written by Brandon Kevin Knott and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ian Brittain
Publisher : Routledge
ISBN 13 : 1317193326
Total Pages : 270 pages
Book Rating : 4.3/5 (171 download)
Download or read book Legacies and Mega Events written by Ian Brittain and published by Routledge. This book was released on 2017-08-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of sporting and other mega-events to bring about transformation of socially deprived areas of major cities is becoming an increasingly important part of the raison d'être for hosting such events, especially given the immense costs involved and the current economic climate. The tax-paying public increasingly has to be persuaded of the benefits, beyond the event itself, to spend the nation’s resources in this way. This edited book, written by international experts, critically explores these multiple facets of the Mega Event legacy looking at the various economic, environmental and social impacts and benefits in multiple continents. It considers topics such as volunteering, participation, economics, sponsorship, ethics and technology in relation to legacy. This timely book provides a further understanding of the legacy discourse, as well as the potential pitfalls connected to legacy in relation to mega events. Filling a gap in the literature on legacy research, Legacies and Mega Events will be of interest to events, sports, tourism, urban development students, researchers and academics.
Author : Richard Gruneau
Publisher : Routledge
ISBN 13 : 1317617363
Total Pages : 247 pages
Book Rating : 4.3/5 (176 download)
Download or read book Mega-Events and Globalization written by Richard Gruneau and published by Routledge. This book was released on 2015-10-05 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the turn of the twenty first century, there has been a trend for urban "mega events" to be awarded to cities and nations in the East and Global South. Such events have been viewed as economic stimulant as well as opportunities to promote national identity, gain greater international recognition and exercise a form of 'soft power.' However, there has also been on-going controversy about the value, impact and legacy of global mega events in these cities and nations. This book provides a critical examination of the ambition for spectacle that has emerged across the East and Global South. The chapters explore the theoretical and conceptual issues associated with mega-events and new forms of globalization, from the critical political economy of mega-events in a changing world order to the contested social and economic legacies of mega-events and the widespread opposition that increasingly accompanies these events. The book also explores questions of urban development and governance, the role of new communications technologies in global economic expansion, the high security State, and the growing global influence of international non-governmental organizations. This book offers a rich collection of original theoretical contributions and global case studies from leading international scholars from the social sciences and humanities. It offers a fresh and unique interdisciplinary perspective that synthesizes cutting edge research on mega-events and urban spectacles while simultaneously contributing to a broader understanding of the dynamics of global capitalism and international political power in the early twenty first century.
Author : Mark P. Pritchard
Publisher : Routledge
ISBN 13 : 1136267948
Total Pages : 347 pages
Book Rating : 4.1/5 (362 download)
Download or read book Leveraging Brands in Sport Business written by Mark P. Pritchard and published by Routledge. This book was released on 2013-08-15 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Author : Mark Dodds
Publisher : Routledge
ISBN 13 : 1317486528
Total Pages : 541 pages
Book Rating : 4.3/5 (174 download)
Download or read book Routledge Handbook of International Sport Business written by Mark Dodds and published by Routledge. This book was released on 2017-09-13 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.
Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1466659955
Total Pages : 383 pages
Book Rating : 4.4/5 (666 download)
Download or read book Strategies in Sports Marketing: Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Author : Niklas Etzel
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (19 download)
Download or read book Competing for the Brand written by Niklas Etzel and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Hosting the most complex and biggest global sports events, so-called Sport Mega Events, has become increasingly popular among countries around the world. However, with the promise of direct and sustainable benefits to the economic performance falling short in most cases, alternative motivations for hosting, and therewith bearing the considerable costs and organisational risks, for such sport events require stronger attention. The prospects of utilising Sport Mega Events as a platform to transport a desired message and country perception around the globe through branding measures provides a relevant and increasingly considered motive. However, current scientific research and conceptualisation grapple to fully grasp the mechanisms of such Nation Branding at Sports Mega Events. Similarly, practitioners and governments have struggled to prepare for and direct Nation Branding, as some of the latest cases of the Olympic Games and FIFA World Cups have shown. To take a first step in providing such a conceptual basis, a Nation Branding Framework is constructed based on common but so far unconnected concepts of corporate, nation, place and destination branding as well as public diplomacy and soft power. Applying the Nation Branding Framework to Sport Mega Event hosting cases of the last two decades displays its applicability and potential in the theoretical and practical context for a thorough understanding as well as shaping of multidimensional, dynamic Nation Branding processes at Sport Mega Events in the future.
Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 1136456201
Total Pages : 210 pages
Book Rating : 4.1/5 (364 download)
Download or read book Global Sport Marketing written by Michel Desbordes and published by Routledge. This book was released on 2012-06-14 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Author : Donald Getz
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911396641
Total Pages : 193 pages
Book Rating : 4.9/5 (113 download)
Download or read book Event Stakeholders written by Donald Getz and published by Goodfellow Publishers Ltd. This book was released on 2019-02-11 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.
Author : Harry A. Solberg
Publisher : Edward Elgar Publishing
ISBN 13 : 1800885652
Total Pages : 875 pages
Book Rating : 4.8/5 (8 download)
Download or read book Research Handbook on Major Sporting Events written by Harry A. Solberg and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.
Author : Brendon Knott
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1908999071
Total Pages : 20 pages
Book Rating : 4.9/5 (89 download)
Download or read book South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup written by Brendon Knott and published by Goodfellow Publishers Ltd. This book was released on 2011-11-30 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.
Author : Ian Jones
Publisher : Routledge
ISBN 13 : 1000540308
Total Pages : 329 pages
Book Rating : 4.0/5 (5 download)
Download or read book Research Methods for Sports Studies written by Ian Jones and published by Routledge. This book was released on 2022-02-28 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods for Sports Studies is a comprehensive, engaging and practical textbook that provides a grounding in qualitative and quantitative research for students studying programmes related to sport and physical activity. Leading the reader step-by-step through the entire research process, from identifying a research question and collecting and analysing data to writing and presenting the research report, the book is richly illustrated throughout with sport-related case studies and examples from around the world. Research Methods for Sports Studies is designed to be a complete and self-contained companion to any research methods course and contains a wealth of useful features, such as highlighted definitions of key terms, all-new case studies from active researchers and practical research exercises. Now in a revised and updated fourth edition, and in full colour for the first time, the book features expanded coverage of key topics such as online research, data visualisation, image analysis, source evaluation, mixed methods and the philosophical foundations of research. It also includes new material on the challenges of researching during a pandemic and reflects on the importance of diversity and inclusion, from feminist and indigenous methodologies to increased diversity of cases and researcher voices. This is an essential read for any student undertaking a dissertation or research project as part of their studies in sport, exercise and related fields, including sport management, sport development, the sociology of sport, sport marketing, sport-related tourism, sport coaching, physical education and other similar degrees. Additional online material is available for students and instructors, including web links, multiple-choice revision questions, PowerPoint slides and additional learning activities for use in and out of class.
Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505776
Total Pages : 393 pages
Book Rating : 4.5/5 (225 download)
Download or read book Global Place Branding Campaigns across Cities, Regions, and Nations written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-07-22 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Author : Hans Westerbeek
Publisher : Frontiers Media SA
ISBN 13 : 2832526721
Total Pages : 114 pages
Book Rating : 4.8/5 (325 download)
Download or read book Insights in sports social science written by Hans Westerbeek and published by Frontiers Media SA. This book was released on 2023-06-22 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vassilios Ziakas
Publisher : CABI
ISBN 13 : 1789247853
Total Pages : 178 pages
Book Rating : 4.7/5 (892 download)
Download or read book Strategic Event Leveraging written by Vassilios Ziakas and published by CABI. This book was released on 2021-10-25 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.
Author : Gonzalo A. Bravo
Publisher : Springer
ISBN 13 : 1137568887
Total Pages : 156 pages
Book Rating : 4.1/5 (375 download)
Download or read book Sport Mega-Events in Emerging Economies written by Gonzalo A. Bravo and published by Springer. This book was released on 2018-04-16 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chile and the South American Games of Santiago 2014 offers an interesting case to examine an event of sizeable magnitude in a country with little history of hosting sport mega-events (SMEs). This case study will expand the readers understanding of third-order SMEs like the South American Games and highlight the circumstances under which they occur. It also contributes to advance and challenge our knowledge as to what extent previous findings made on impact, legacies, justifications, and challenges identified on larger scale SMEs hosted in the developed world, inform the process and outcomes of second or third-order SMEs organized in less developed countries. This monograph is suitable for scholars and practitioners who want to expand their knowledge on sport event planning outside the rim of the global north. It is an essential read for scholars and graduate students in policy studies, sociology, international business, sport and event management, and tourism and hospitality. Likewise, it is an important resource for event planners, government officials, event rights holders, and sport destination marketers involved with the planning of sport mega-events across the world.
