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Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.0/5 ( download)
Download or read book The Stability of Responses Obtained by Free Elicitation written by Jerry Corrie Olson and published by . This book was released on 1978 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gianluigi Guido
Publisher : Springer Science & Business Media
ISBN 13 : 1461516218
Total Pages : 308 pages
Book Rating : 4.4/5 (615 download)
Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.
Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693161
Total Pages : 463 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Author : Charles W. Lamb, Jr.
Publisher : Marketing Classics Press
ISBN 13 : 1613112343
Total Pages : 283 pages
Book Rating : 4.6/5 (131 download)
Download or read book Theoretical Developments in Marketing written by Charles W. Lamb, Jr. and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kelly R. Witsberger
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (25 download)
Download or read book The Stability of Free Elicitation Responses for High and Low Involvement Consumer Goods written by Kelly R. Witsberger and published by . This book was released on 1989 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas M. Shephard
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (129 download)
Download or read book Implications of Soybean Producer Perceptions for Public Variety Development and Distribution Policy written by Thomas M. Shephard and published by . This book was released on 1989 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Arthur Dover
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.0/5 ( download)
Download or read book Dynamic Changes in an Expectancy-value Attitude Model as a Function of Multiple Exposures to Product Information written by Philip Arthur Dover and published by . This book was released on 1977 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ludwig Theuvsen
Publisher : BRILL
ISBN 13 : 9086866050
Total Pages : 509 pages
Book Rating : 4.0/5 (868 download)
Download or read book Quality management in food chains written by Ludwig Theuvsen and published by BRILL. This book was released on 2023-08-28 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication comprises material on recent studies on quality management in agri-food chains. Due to several food crisis’s (e.g. BSE, Foot-and-Mouth disease) and growing demands for food quality and safety, quality management systems and quality assurance schemes have been widely adopted in different countries in recent years. Scientific knowledge about the features, the acceptance and the effectiveness and efficiency of these newly introduced quality management initiatives, has remained scarce until now. The material by experts in the field, focuses on the evaluation of quality management systems and quality assurance schemes. The main issues are the costs and benefits of quality management given the influence of the public sector and consumers' expectations about food quality and safety. Not only are benchmarking and harmonisation methods examined with regard to their impact on the effectiveness of quality assurance schemes, but, also the role of trust, cooperation and integration for efficient quality management is discussed. Different economic theories such as microeconomics, organization and marketing theory as well as advanced statistical methods are applied. Concepts are discussed from the various points of view of industrialised, export-oriented and developing countries throughout the book. The information in this book give a comprehensive review of quality management concepts in food chains and highlight future research directions from a global perspective. This book is of interest to all those who concern themselves with the topic, be it in academia or in the professional sector.
Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.0/5 ( download)
Download or read book Attitude Maturation written by Jerry Corrie Olson and published by . This book was released on 1977 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Siew Meng Leong
Publisher :
ISBN 13 :
Total Pages : 412 pages
Book Rating : 4.:/5 (89 download)
Download or read book Knowledge, Adaptive Selling, and Salesperson Effectiveness written by Siew Meng Leong and published by . This book was released on 1986 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Klaus Backhaus
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.0/5 ( download)
Download or read book Strategies for Selling to the Computerized Buyer written by Klaus Backhaus and published by . This book was released on 1977 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Puthankurissi S. Raju
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.0/5 ( download)
Download or read book Product Familiarity and Information Processing Strategies written by Puthankurissi S. Raju and published by . This book was released on 1977 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard W. Olshavsky
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 (512 download)
Download or read book Attitude Research Enters the '80s written by Richard W. Olshavsky and published by . This book was released on 1980 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 570 pages
Book Rating : 4.M/5 ( download)
Download or read book The Canadian Independent written by and published by . This book was released on 1986 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry J. Marks
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.0/5 ( download)
Download or read book Towards a Cognitive Structure Conceptualization of Product Familiarity written by Larry J. Marks and published by . This book was released on 1980 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pennsylvania State University
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.:/5 (319 download)
Download or read book Research Publications and Professional Activities written by Pennsylvania State University and published by . This book was released on 1978 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert D. Harrell
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.0/5 ( download)
Download or read book The Extended Expectancy-value Model of Attitude Measurement as a Predictor of Physician Prescribing Behavior written by Gilbert D. Harrell and published by . This book was released on 1974 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
