The Sponsorship Seekers Toolkit

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The Sponsorship Seeker's Toolkit, Fourth Edition

Author : Kim Skildum-Reid
Publisher : McGraw Hill Professional
ISBN 13 : 0071823131
Total Pages : 321 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Sponsorship Seeker's Toolkit, Fourth Edition by : Kim Skildum-Reid

Download or read book The Sponsorship Seeker's Toolkit, Fourth Edition written by Kim Skildum-Reid and published by McGraw Hill Professional. This book was released on 2014-04-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

The Sponsorship Seeker's Toolkit

Author : Anne-Marie Grey
Publisher :
ISBN 13 :
Total Pages : 217 pages
Book Rating : 4.:/5 (124 download)

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Book Synopsis The Sponsorship Seeker's Toolkit by : Anne-Marie Grey

Download or read book The Sponsorship Seeker's Toolkit written by Anne-Marie Grey and published by . This book was released on 2003 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at anyone interested in securing, retaining and managing sponsorship, this reference features case studies and updated resources, associations, references, changes to relevant sponsorship laws and new document and questionnaire templates.

The Corporate Sponsorship Toolkit

Author : Kim Skildum-Reid
Publisher :
ISBN 13 : 9781921097089
Total Pages : 0 pages
Book Rating : 4.0/5 (97 download)

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Book Synopsis The Corporate Sponsorship Toolkit by : Kim Skildum-Reid

Download or read book The Corporate Sponsorship Toolkit written by Kim Skildum-Reid and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.

The Sponsorship Seeker's Toolkit, Fourth Edition, 4th Edition

Author : Kim Skildum-Reid
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis The Sponsorship Seeker's Toolkit, Fourth Edition, 4th Edition by : Kim Skildum-Reid

Download or read book The Sponsorship Seeker's Toolkit, Fourth Edition, 4th Edition written by Kim Skildum-Reid and published by . This book was released on 2014 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT : "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors."--AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA - International Alliance " The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com.

The Sponsorship Handbook

Author : Pippa Collett
Publisher : John Wiley & Sons
ISBN 13 : 0470979844
Total Pages : 264 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Sponsorship Handbook by : Pippa Collett

Download or read book The Sponsorship Handbook written by Pippa Collett and published by John Wiley & Sons. This book was released on 2011-03-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post

The Sponsor's Toolkit

Author : Anne-Marie Grey
Publisher : McGraw-Hill Australia
ISBN 13 : 9780074710654
Total Pages : 0 pages
Book Rating : 4.7/5 (16 download)

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Book Synopsis The Sponsor's Toolkit by : Anne-Marie Grey

Download or read book The Sponsor's Toolkit written by Anne-Marie Grey and published by McGraw-Hill Australia. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsor's Toolkit shows sponsors how to consistently achieve quantifiable marketing results, maximizing returns on sponsorship dollars by providing value-added products and messages that say something about consumers -- both who they are and who they want to be.Written by two veterans of the global sponsorship arena, this hands-on book starts by providing a practical, systematic approach for defining what an organization hopes to gain from sponsorship, then explains how to achieve those goals through an accessible, step-by-step program designed for use in all levels of an organization. Copyright © Libri GmbH. All rights reserved.

The Sponsorship Seeker's Toolkit

Author : Anne-Marie Grey
Publisher : McGraw-Hill Companies
ISBN 13 : 9780074707074
Total Pages : 0 pages
Book Rating : 4.7/5 (7 download)

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Book Synopsis The Sponsorship Seeker's Toolkit by : Anne-Marie Grey

Download or read book The Sponsorship Seeker's Toolkit written by Anne-Marie Grey and published by McGraw-Hill Companies. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is designed to equip new sponsorship practitioners with the basic theory skills and tools needed to sell, implement and manage sponsorships. It contains checklists, templates and tips to help form a solid foundation on which to build innovative and lasting partnerships.

Corporate Sponsorship Toolkit

Author :
Publisher :
ISBN 13 : 9780646246437
Total Pages : 36 pages
Book Rating : 4.2/5 (464 download)

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Book Synopsis Corporate Sponsorship Toolkit by :

Download or read book Corporate Sponsorship Toolkit written by and published by . This book was released on 1995 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Sponsorship Seeker's Toolkit, Fourth Edition

Author : Anne-Marie Grey
Publisher : McGraw-Hill Education
ISBN 13 : 9780071825795
Total Pages : 0 pages
Book Rating : 4.8/5 (257 download)

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Book Synopsis The Sponsorship Seeker's Toolkit, Fourth Edition by : Anne-Marie Grey

Download or read book The Sponsorship Seeker's Toolkit, Fourth Edition written by Anne-Marie Grey and published by McGraw-Hill Education. This book was released on 2014-05-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

Event Sponsorship

Author : Ian McDonnell
Publisher : Routledge
ISBN 13 : 1136288775
Total Pages : 176 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Event Sponsorship by : Ian McDonnell

Download or read book Event Sponsorship written by Ian McDonnell and published by Routledge. This book was released on 2013-12-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.

The Sponsorship Measurement Toolkit

Author : Kim Skildum-Reid
Publisher :
ISBN 13 : 9781921097027
Total Pages : 100 pages
Book Rating : 4.0/5 (97 download)

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Book Synopsis The Sponsorship Measurement Toolkit by : Kim Skildum-Reid

Download or read book The Sponsorship Measurement Toolkit written by Kim Skildum-Reid and published by . This book was released on 2005 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How To Finance Your Research Project

Author : Catherine Dawson
Publisher : Robinson
ISBN 13 : 1845285727
Total Pages : 174 pages
Book Rating : 4.8/5 (452 download)

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Book Synopsis How To Finance Your Research Project by : Catherine Dawson

Download or read book How To Finance Your Research Project written by Catherine Dawson and published by Robinson. This book was released on 2015-04-02 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obtaining research funding can be a long, laborious and stressful process. This book helps ease this process by providing practical advice, useful tips and information about funding databases and funding directories. Covering a wide variety of funding sources such as government, industry and charity, it is suitable for researchers in the UK, US, EU and further afield. Learn how to: · Find relevant sources of funding · Produce and justify your budget · Cost your project · Complete and submit your application form · Use ethical funding organizations · Avoid conflict of interest

After the Last Border

Author : Jessica Goudeau
Publisher : Penguin
ISBN 13 : 0525559140
Total Pages : 368 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis After the Last Border by : Jessica Goudeau

Download or read book After the Last Border written by Jessica Goudeau and published by Penguin. This book was released on 2020-08-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Simply brilliant, both in its granular storytelling and its enormous compassion" --The New York Times Book Review The story of two refugee families and their hope and resilience as they fight to survive and belong in America The welcoming and acceptance of immigrants and refugees have been central to America's identity for centuries--yet America has periodically turned its back in times of the greatest humanitarian need. After the Last Border is an intimate look at the lives of two women as they struggle for the twenty-first century American dream, having won the "golden ticket" to settle as refugees in Austin, Texas. Mu Naw, a Christian from Myanmar struggling to put down roots with her family, was accepted after decades in a refugee camp at a time when America was at its most open to displaced families; and Hasna, a Muslim from Syria, agrees to relocate as a last resort for the safety of her family--only to be cruelly separated from her children by a sudden ban on refugees from Muslim countries. Writer and activist Jessica Goudeau tracks the human impacts of America's ever-shifting refugee policy as both women narrowly escape from their home countries and begin the arduous but lifesaving process of resettling in Austin--a city that would show them the best and worst of what America has to offer. After the Last Border situates a dramatic, character-driven story within a larger history--the evolution of modern refugee resettlement in the United States, beginning with World War II and ending with current closed-door policies--revealing not just how America's changing attitudes toward refugees have influenced policies and laws, but also the profound effect on human lives.

Sponsorship: For a Return on Investment

Author : Guy Masterman
Publisher : Routledge
ISBN 13 : 1136365117
Total Pages : 274 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Sponsorship: For a Return on Investment by : Guy Masterman

Download or read book Sponsorship: For a Return on Investment written by Guy Masterman and published by Routledge. This book was released on 2012-06-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. This book is vital resource for both students and practioners.

Strategic Sports Event Management

Author : Guy Masterman
Publisher : Routledge
ISBN 13 : 1856175235
Total Pages : 374 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Strategic Sports Event Management by : Guy Masterman

Download or read book Strategic Sports Event Management written by Guy Masterman and published by Routledge. This book was released on 2009 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: All scales, from smaller events to mega-events

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1522576185
Total Pages : 325 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by : Dos Santos, Manuel Alonso

Download or read book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2019-01-25 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

European Journal of Tourism Research

Author :
Publisher : Varna University of Management
ISBN 13 :
Total Pages : 185 pages
Book Rating : 4./5 ( download)

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Book Synopsis European Journal of Tourism Research by :

Download or read book European Journal of Tourism Research written by and published by Varna University of Management. This book was released on 2017-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.