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Author :
Publisher :
ISBN 13 : 9780730970453
Total Pages : pages
Book Rating : 4.9/5 (74 download)
Download or read book The Singapore visitor market to W.A. written by and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 0750659696
Total Pages : 328 pages
Book Rating : 4.7/5 (56 download)
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2004 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. * Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins. * A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and its effects on the industry
Author : Tourism Western Australia
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book Singapore Market Profile 2022 written by Tourism Western Australia and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brenda J. Moscove
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.3/5 ( download)
Download or read book Highlights from Singapore's Experience in Attracting International Visitors written by Brenda J. Moscove and published by . This book was released on 1997 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9789971884840
Total Pages : 38 pages
Book Rating : 4.8/5 (848 download)
Download or read book The Travel and Tourism Industry of Singapore written by and published by . This book was released on 1995 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Singapore Tourist Promotion Board. Research Department
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.:/5 (891 download)
Download or read book Australian Tourist Market and Singapore written by Singapore Tourist Promotion Board. Research Department and published by . This book was released on 1972 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gan Huat Tatt
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (225 download)
Download or read book The Australian Tourist Market and Its Implications for Singapore written by Gan Huat Tatt and published by . This book was released on 1972 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (38 download)
Download or read book The Market for Travel and Tourism in Singapore written by and published by . This book was released on 2002 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 113540593X
Total Pages : 132 pages
Book Rating : 4.1/5 (354 download)
Download or read book Marketing Issues in Pacific Area Tourism written by Kaye Sung Chon and published by Routledge. This book was released on 2014-01-09 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets. By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region. Some of the factors you read about include: the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area the relaxation of international travel restrictions how formerly insular governments of the region are awakening to the possibility of tourism. the potential impediments to sustainable tourism development in the region Marketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.
Author : Tak-Kee Hui
Publisher :
ISBN 13 :
Total Pages : 3 pages
Book Rating : 4.:/5 (969 download)
Download or read book A Study of Trends in US Visitor Arrivals in Singapore written by Tak-Kee Hui and published by . This book was released on 1997 with total page 3 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the absolute number of the US visitors to Singapore had increased over the years period between 1986 and 1995, the share of US visitors in the Singapore tourist market had declined from 5.9% to 4.84%. Apparently Singapore has been less successful in attracting US visitors than visitors form other countries. In this paper, the authors analyzed the arrival trends of different categories of US visitors (bussiness, transit and pleasure). Based on the results of the trends models, the authors suggested ways to make Singapore more attractive as a destination for US visitors. [Authors' abstract].
Author :
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (221 download)
Download or read book The Singapore Tourist Market to Western Australia 1991 & 1992 written by and published by . This book was released on 1993* with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Loke Jame Wong
Publisher :
ISBN 13 :
Total Pages : 51 pages
Book Rating : 4.:/5 (759 download)
Download or read book Japanese Tourist Market and Singapore written by Loke Jame Wong and published by . This book was released on 1971 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Singapore Tourism Board written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate website with statistics, market insights/reports on inbound tourism to Singapore.
Author :
Publisher :
ISBN 13 :
Total Pages : 6 pages
Book Rating : 4.:/5 (388 download)
Download or read book Moving Markets written by and published by . This book was released on 1997 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (961 download)
Download or read book Segmentation Study of the Singapore Long Haul Holiday Market written by and published by . This book was released on 1992 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Can-Seng Ooi
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763000918
Total Pages : 306 pages
Book Rating : 4.0/5 (9 download)
Download or read book Cultural Tourism and Tourism Cultures written by Can-Seng Ooi and published by Copenhagen Business School Press DK. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a comprehensive and dynamic understanding of cultural tourism. It examines cultural mediators and how they help tourists appreciate foreign cultures. It also shows how tourism experiences are strategically crafted by mediators. The mediation process is complex, and the various products are mediated differently. A number of different products are investigated, including destination brand identities, ""living"" cultures and everyday life, art and history. "
Author : Colin Michael Hall
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (318 download)
Download or read book Tourism in the Pacific Rim written by Colin Michael Hall and published by . This book was released on 1994 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism in the Pacific Rim is the first book to provide a coherent picture of international tourism in the Asia-Pacific region. Countries included in the book are Japan; China; North East Asia comprising South Korea, Taiwan and Hong Kong; the ASEAN nations of Brunei, Malaysia, Indonesia, The Philippines, Singapore and Thailand; Australia and New Zealand; and the microstates of the South Pacific.
