Author : Robert B. Zajonc
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4.:/5 (321 download)
Book Synopsis The Selected Works of R.B. Zajonc by : Robert B. Zajonc
Download or read book The Selected Works of R.B. Zajonc written by Robert B. Zajonc and published by John Wiley & Sons. This book was released on 2004 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last four decades, R. B. Zajonc has continually pushed the limits of social psychology. Whether in the area of cognitive structure, social motives, affect and cognition, family structure and intelligence, or group hostility, Zajonc's contributions have opened up new avenues of thinking and research, and at times have heralded significant new trends in the field. This impressive collection of Zajonc's papers captures his quintessential style of research -- a style that is characterized by both simplicity and an effort to penetrate the fundamentals of social behavior. The text will bring historical depth and a strong sense of classical research to one and two semester social psychology courses. It is also the perfect compliment for the other two texts in Wiley's social psychology series: The Selected Works of Edward E. Jones by Daniel T. Gilbert and Social Beings: A Core Motives Approach to Social Psychology by Susan Fiske.