Sales Growth

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119281091
Total Pages : 320 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Sales Growth by : McKinsey & Company Inc.

Download or read book Sales Growth written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2016-04-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.

The Secrets of High Growth Businesses

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Author :
Publisher : Lulu.com
ISBN 13 : 1326693697
Total Pages : 61 pages
Book Rating : 4.3/5 (266 download)

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Book Synopsis The Secrets of High Growth Businesses by : Martin Ellis

Download or read book The Secrets of High Growth Businesses written by Martin Ellis and published by Lulu.com. This book was released on 2016-06-08 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Secrets of High Growth Businesses' is based on the findings from the B2BGrowth authors combined experience of over 1000 SME Business Growth coaching and consultancy projects. Using their vast experience they set out to explain what differentiates High Growth Businesses from all the rest and what the common attributes and behaviours of High Growth Businesses are that others can learn from and replicate. The B2BGrowth authors have defined what they see as the nine common attributes and behaviours found in a large number of SME High Growth Businesses. They have then described these as 'The 9 High Growth Shifts' that any business could take in order to significantly improve their High Growth potential. The book works through each of 'The 9 High Growth Shifts' in turn explaining what each Shift actually is and the benefits of making it.

Extreme Revenue Growth

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Publisher :
ISBN 13 : 9780984183517
Total Pages : 202 pages
Book Rating : 4.1/5 (835 download)

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Book Synopsis Extreme Revenue Growth by : Victor Cheng

Download or read book Extreme Revenue Growth written by Victor Cheng and published by . This book was released on 2010-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Victor Cheng deconstructs the management practices used by fast growing technology companies and adapts these practices for use in other industries. While most business books tout one new big idea that will magically solve all your problems, Extreme Revenue Growth provides a refreshingly different and practical approach, combining many cross- functional practices to create a blueprint for explosive growth.

Secrets of Question-Based Selling

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Publisher : Sourcebooks, Inc.
ISBN 13 : 1402287534
Total Pages : 441 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Secrets of Question-Based Selling by : Thomas Freese

Download or read book Secrets of Question-Based Selling written by Thomas Freese and published by Sourcebooks, Inc.. This book was released on 2013-11-05 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more

Grow

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Publisher : Crown Currency
ISBN 13 : 0307720373
Total Pages : 338 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Grow by : Jim Stengel

Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

Dotcom Secrets

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Publisher : Hay House, Inc
ISBN 13 : 140196060X
Total Pages : 425 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Dotcom Secrets by : Russell Brunson

Download or read book Dotcom Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2020-04-07 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

Growth Hacking

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Publisher :
ISBN 13 : 9781619616004
Total Pages : 206 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Growth Hacking by : Raymond Fong

Download or read book Growth Hacking written by Raymond Fong and published by . This book was released on 2017 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.

The Startup Playbook

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Publisher : Chronicle Books
ISBN 13 : 1452105049
Total Pages : 289 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis The Startup Playbook by : David Kidder

Download or read book The Startup Playbook written by David Kidder and published by Chronicle Books. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.

Growing a Business

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Publisher : Simon and Schuster
ISBN 13 : 0671671642
Total Pages : 260 pages
Book Rating : 4.6/5 (716 download)

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Book Synopsis Growing a Business by : Paul Hawken

Download or read book Growing a Business written by Paul Hawken and published by Simon and Schuster. This book was released on 1988-10-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The companion volume to the public television series explains what it takes to be a successful entrepreneur.

The 5 Secrets of a Phenomenal Business

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Publisher : Sound Wisdom
ISBN 13 : 1937879445
Total Pages : 12075 pages
Book Rating : 4.9/5 (378 download)

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Book Synopsis The 5 Secrets of a Phenomenal Business by : Howard Partridge

Download or read book The 5 Secrets of a Phenomenal Business written by Howard Partridge and published by Sound Wisdom. This book was released on 2014-02-04 with total page 12075 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, you will learn... The one and only Reason Your Business Exists (and why it matters). Your business can have a dramatic impact on your personal life. Understanding why you are in business will help you enjoy your business more and will help you build the right kind of business. How to stop being a slave to Your Business by Transforming it into a Predictable, Profitable, Turnkey Operation. Learn the 5 vital components of a system, why you are overwhelmed with your business, and how to streamline it so it runs like a well-oiled machine. The Proven Secrets of Record Sales and Profits. All of business is about relationships. You will learn the only 3 ways to increase sales, how to truly set yourself apart, the fastest growth tool on the planet, the biggest marketing mistake of all, and how to build a large network of supporters. In The 5 Secrets of a Phenomenal Business, the 5 “secrets” are the key areas of building your business. If any one of them is suffering, the business suffers. The stronger these key areas are the better results you get in your business. Understanding what these secrets are and how to apply them is key to a phenomenal business. The #1 Reason Small Businesses Do not Grow (and what to do about it). Thousands of small business owners around readily agree on the reason they do not grow or do as well as they “could” do. They also agree on the solution. Overcome this challenge and you will be on your way to phenomenal success!

The Growth Hacking Book

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Author :
Publisher : Nirvana Wellness Publishing
ISBN 13 : 9781733095556
Total Pages : 320 pages
Book Rating : 4.0/5 (955 download)

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Book Synopsis The Growth Hacking Book by : Parul Agrawal

Download or read book The Growth Hacking Book written by Parul Agrawal and published by Nirvana Wellness Publishing. This book was released on 2019-08-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two ways to learn anything: 1) by experimenting with things on our own or 2) by reading the accounts of specialists who have accomplished the results you want to gain. #1 is arduous and takes time. #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path. The Growth Hacking Book is an almanac for growth in today's hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the "The Valley" try to shield from the public. But they are not secrets anymore. This book is for you if you want to learn about: The concept of Growth Hacking The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers Identifying and analyzing growth channels The future of Growth Marketing ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics. It proves the maxim that says -- you don't choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V. Maddila Dennis Langlais Dillon Kivo Evita Ramparte Ishaan Shakunt Issac Thomas Kelisha Mills Lisa Robbins Manish Nepal Nitish Mathur Noam Kostucki Parul Agrawal Priya Kalra Rachit Khator Rahul Singh Rohan Chaubey Ruchi G. Kalra Saurabh Tiwari Shailendra Mishra S Shiva SriCharan Srish K. Agrawal Suneet Bhatt Tim Wasmundt Vivek Agrawal Yaagneshwaran Ganesh Our Contributing Companies: UpLead, StackBy, SocialAnimal, Venngage, SocialBee, Audiense

Think Big Scale Fast

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Publisher :
ISBN 13 : 9781735689708
Total Pages : 170 pages
Book Rating : 4.6/5 (897 download)

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Book Synopsis Think Big Scale Fast by : Jolien Demeyer

Download or read book Think Big Scale Fast written by Jolien Demeyer and published by . This book was released on 2020-11-12 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow Your Business Fast-And Still Have Fun!Of all the challenges entrepreneurs face, scaling their business is one of the hardest, and the marketing department often bears the brunt when they are asked to meet rising expectations and demand without an increase in budget. How do marketers do more with less-without compromising on quality? The answer lies in becoming a scaleur-combining entrepreneurial ingenuity with marketing skill and panache. Think Big, Scale Fast draws on lessons from major global conglomerates and tenacious startups to provide a comprehensive, practical guide for entrepreneur of all stripes. You'll learn how to: -Cultivate the right mindset to handle the challenges of growth and uncertainty.-Fine-tune strategy and processes before scaling.-Assemble the right team on a limited budget.-Leverage the power of repurposed content and automation tools.-And more!As a company grows, many owners see their entrepreneurial dream fade into a nightmare as their business becomes just another all-consuming job, but a scaleur knows how to scale successfully while still enjoying the ride.

Hacking Growth

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Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

The Breakthrough Company

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Publisher : ReadHowYouWant.com
ISBN 13 : 145875488X
Total Pages : 410 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis The Breakthrough Company by : Keith R. Mcfarland

Download or read book The Breakthrough Company written by Keith R. Mcfarland and published by ReadHowYouWant.com. This book was released on 2010-06-21 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate - from small startup to industry paragon. Encouraged by experts such as business legend Peter Drucker and Good to Great author Jim Collins to identify the drivers that enable a company to push past the entrepreneurial phase, McFarland spent five years building and analyzing the world's largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough. This book is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle.

Exponential Growth

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781726353458
Total Pages : 178 pages
Book Rating : 4.3/5 (534 download)

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Book Synopsis Exponential Growth by : Mike Mastroyiannis

Download or read book Exponential Growth written by Mike Mastroyiannis and published by Createspace Independent Publishing Platform. This book was released on 2018-08-29 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes its inspiration from the potential that the Xponential 21st Century offers to any company or individual that wants to grow their business faster. Namely, it is applicable for: 1. Established companies that need to make a shift from past business practices and successfully embrace innovation, Xponential growth and in general, the potential of the 21st Century;2. Start-ups that are struggling to scale their business and need inspiration and strategy to scale faster;3. Anyone who is interested about how to grow a business faster or create Xponential growth in the 21st Century.Xponential Growth is full of inspiring, real world examples of what is changing in the 21st Century; how leaders have disrupted industries or created totally new markets and/or expanded boundaries of industries. Xponential Growth guides you step-by-step to create Xponential growth for your company. What you will learn:* WHY we live in times of Xponential growth; * WHAT is the mindset of growth & abundance and WHY it is possible to achieve improvement and/or growth of 10X or more instead of just 10% or 30%;* HOW to leverage technologies that are already growing Xponentially to create Xponentially-growing businesses or become Xponentially more efficient; * HOW to design digital business models enabling Xponential growth; * HOW to find and implement new pathways of growth, resulting in Xponential growth.After a 30-year career in innovation and leadership roles with multinational corporations and start-ups in various stages (founding, incubating and scaling), the subject of growth has always been part of my life. The book explains why and what is happening in innovation in the 21st Century, how to analyse existing businesses, which innovation approaches to use, how to find pathways/options to grow and finally decide which pathways to use and how to execute them to create exponential growth. A lot of times, asking the right questions is essential for success, and this book has a wealth of questions to support your growth. It includes a lot of examples to understand the "how-to", and it follows a step-by-step approach to apply it to your business! Wishing you a lot of success in your journey with innovation and Xponential growth.

Hyper Sales Growth

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Author :
Publisher :
ISBN 13 : 9788869096433
Total Pages : pages
Book Rating : 4.0/5 (964 download)

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Book Synopsis Hyper Sales Growth by :

Download or read book Hyper Sales Growth written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: IF YOU THINK YOU KNOW SALES...YOU DON’T KNOW JACK! “Jack Daly stands above all others. His energy is matched only by his genius and understanding about what makesthe best sales organizations. It’s not commission strategies, it’s not about glossy sales materials; it is about people. Jack understands better than most that if you look out for your people and insist that they look out for your customers, the result is unprecedented growth (and a lot of very happy and inspired employees and customers).“ -Simon Sinek, Optimist and Author of Leaders Eat Last and Start With Why “Winning teams result from strong cultures and leadership driven systems and processes. In the world of sales, as detailed in Hyper Sales Growth, Jack Daly knows how to lead and win.” -Pat Williams, Co-Founder, Orlando Magic, Author of Vince Lombardi on Leadership “If you want to play the piano, you hire a teacher. If you want to run a fast marathon, you hire a coach. Jack Daly is the best Professional Sales Coach in America. He teaches you what you need to know, how to remember it, and how to practice it every single day. This book will change your life as a leader and a salesperson, and you will thank Jack Daly every day you make a new sale.” -Willy Walker, Chairman and CEO, Walker & Dunlop “It’s finally here!! The book all the million fans (that’s literal) of Jack Daly have been wanting – a book that shares the same time-tested sales management techniques that work to drive growth he’s been teaching in his powerful and packed workshops. It’s all about getting the sales management piece right; this is the book that shows you the way.” -Verne Harnish ,CEO of Gazelles Author of Mastering the Rockefeller Habits and The Greatest Business Decisions of All Time “If you want to get predictable revenue and profitable growth, Jack Daly is your source for the state of the art in sales. Read this book, buy it for your team, follow his advice and you’ll be unstoppable.” -Christine Comaford , Executive Coach & Presidential Advisor NY Times Best Selling Author of SmartTribes: How Teams Become Brilliant Together “Jack Daly is a rare gem in the business world. I have seen him transform several companies, by growing revenue, by upgrading corporate cultures, and by growing employees’ capacity to produce results. His vast knowledge and experience gives him a perspective unmatched by anyone I’ve experienced. This book is a must read if you are interested in taking your company to the next level in the most direct way possible.” -Rick Sapio ,CEO of Mutual Capital Alliance, Inc.

The Granularity of Growth

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118045475
Total Pages : 263 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Granularity of Growth by : Patrick Viguerie

Download or read book The Granularity of Growth written by Patrick Viguerie and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.