The Secret Jewels Of Fmcg Retail Distribution Channel Sales

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The Secret Jewels of FMCG Retail distribution & Channel sales

Author : Khatib Munaf (author)
Publisher : BecomeShakespeare.com
ISBN 13 : 9389759676
Total Pages : 107 pages
Book Rating : 4.3/5 (897 download)

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Book Synopsis The Secret Jewels of FMCG Retail distribution & Channel sales by : Khatib Munaf (author)

Download or read book The Secret Jewels of FMCG Retail distribution & Channel sales written by Khatib Munaf (author) and published by BecomeShakespeare.com. This book was released on 2020-07-14 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: The minor points which usually people neglect can become a major threat in sales and distribution to cover up all the minutes of channel distribution this book can stand as a helping hand to understand the system of sales and distribution for further growth and progress. When it comes to channel distribution there is always a thought that how come multinational distribution companies manage to be on top or how or what formula they retain the top market position. To Cover up such question the book can be helpful to understand the sales and distribution system which they follow diligently. Covering all the major aspects of distribution in house and out house such as modern trade, wholesaler, reseller, customer service and habits of staff which can be covered and corrected to attain and maintain success throughout.

FMCG Distribution Challenges & Workable Solutions

Author : Manal Haddad
Publisher : Lulu.com
ISBN 13 : 1483473473
Total Pages : 88 pages
Book Rating : 4.4/5 (834 download)

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Book Synopsis FMCG Distribution Challenges & Workable Solutions by : Manal Haddad

Download or read book FMCG Distribution Challenges & Workable Solutions written by Manal Haddad and published by Lulu.com. This book was released on 2017-09-25 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible without continuous distribution channel innovation. Companies with exceptional quality distribution systems are able to outperform their competitors, being able to provide higher customer satisfaction, while the rest perish. Some of the topics covered in this book include effective distribution channel strategy and its importance, distribution channel issues and challenges, real-life case studies relating to management and solution of distribution channel challenges, and much more.

Channel sales and management in distribution

Author : Robert Hastings
Publisher : Businessman 101
ISBN 13 : 146098448X
Total Pages : 151 pages
Book Rating : 4.4/5 (69 download)

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Book Synopsis Channel sales and management in distribution by : Robert Hastings

Download or read book Channel sales and management in distribution written by Robert Hastings and published by Businessman 101. This book was released on 2011-05-09 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVERVIEWDistribution is the largest business in the world! It is bigger than mining or food or clothing and this book offers valuable insight and information regarding how to be a successful sales professional and manager in a channel business.Channel is the market layers through which distribution takes place and this book is designed to give the necessary skills in the distribution and channel market on sales and management with a rounded view of the required skills and knowledge. What makes this book unique is the insight and experience of the author who has been involved in the distribution market for over 30 years and he understands what makes it work and what makes a successful channel sales person and manager.This book Successful Channel Sales in Distribution offers a range of informative chapters which will guide you through distribution systems and the multi layers from the distributor down to the Value Added Reseller, System Integrators, Agents and appointed representatives.The book reviews the all important 80/20 principle in setting up a national channel market. Successful Channel sales reviews distribution partners and how they work, how relationship management works and what is the most successful and tried methods in partner retention programs. Several of the chapters are devoted to understanding the sales drivers in distribution channels and how to maximise the earnings and capability in your market of choice.THe book offers advice on how to understand the role of marketing and promotions including the 'push and pull' effect on the distributor to the reseller. There are sections on finance and 'channel metrics' as well as human resources and overall channel management techniques.How can you be successful within a channel structure? Who are the significant players in a channel structure and what skills do you need to understand and drive channel sales? All these questions are answered with informative advice on how to succeed and progress in a distribution market business.This book offers a professional approach in how to create a long term career in the channel business no matter if the distribution is aircraft or widgets!If you want to understand a channel sales cycle, relationship management, marketing and promotions, human resource, stockholding and the financial side of credit and credit management these subjects are all listed in easy to understand jargon and how each interlinks in the distribution chain.If you want to understand channel or you are an educated channel manager this is the book for you as it is written for those seeking a better understanding of channel management and sales expertise or are looking for a role in distribution.

FMCG: The Power of Fast-Moving Consumer Goods

Author : Greg Thain
Publisher : First Edition Design Pub.
ISBN 13 : 1622876474
Total Pages : 525 pages
Book Rating : 4.6/5 (228 download)

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Book Synopsis FMCG: The Power of Fast-Moving Consumer Goods by : Greg Thain

Download or read book FMCG: The Power of Fast-Moving Consumer Goods written by Greg Thain and published by First Edition Design Pub.. This book was released on 2014-07-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever

NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

Author : Dr K Rajeshwari
Publisher : Notion Press
ISBN 13 : 1947429728
Total Pages : 241 pages
Book Rating : 4.9/5 (474 download)

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Book Synopsis NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE by : Dr K Rajeshwari

Download or read book NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE written by Dr K Rajeshwari and published by Notion Press. This book was released on 2017-07-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.

The Manager's Guide to Distribution Channels

Author : Linda Gorchels
Publisher : McGraw Hill Professional
ISBN 13 : 0071428682
Total Pages : 241 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis The Manager's Guide to Distribution Channels by : Linda Gorchels

Download or read book The Manager's Guide to Distribution Channels written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2004-05-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.

The 7 Steps of an Effective Sales Call

Author : Rajul Chaturvedi
Publisher : Partridge Publishing
ISBN 13 : 1543700055
Total Pages : 136 pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis The 7 Steps of an Effective Sales Call by : Rajul Chaturvedi

Download or read book The 7 Steps of an Effective Sales Call written by Rajul Chaturvedi and published by Partridge Publishing. This book was released on 2017-06-16 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If youre looking for a sales book by a management guru, then keep on searching. But if you want proven strategies from a humble, simple salesperson who worked his way up the ranks, then youve struck gold. Rajul Chaturvedi, a veteran salesman who has worked at some of the worlds most respected companies, including Gillette, Duracell, Henkel, and United Biscuit, walks you through the seven key components of sales calls: planning and preparation, observation, introduction, opening the call, presentation, objection handling, and closing the call. Drawing on his own experiences from thousands of sales calls, he shares simple steps to achieve success, including calling when you say you will, sticking to deadlines, and following a routine. He also outlines how salespeople are often the biggest barrier to their own success. Every word and action you take during a sales call leads to reactions and objections, and its imperative to take a structured, layered approach so you can maintain control over conversations and steer clear of problem areas. Boost your confidence and generate results with the lessons in The Seven Steps of an Effective Sales Call.

21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy

Author : Manal Haddad
Publisher : Lulu.com
ISBN 13 : 1483444368
Total Pages : 111 pages
Book Rating : 4.4/5 (834 download)

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Book Synopsis 21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy by : Manal Haddad

Download or read book 21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy written by Manal Haddad and published by Lulu.com. This book was released on 2016-01-27 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?

Reaching 50 Million Nanostores

Author : Jan Fransoo
Publisher :
ISBN 13 : 9781974036233
Total Pages : 440 pages
Book Rating : 4.0/5 (362 download)

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Book Synopsis Reaching 50 Million Nanostores by : Jan Fransoo

Download or read book Reaching 50 Million Nanostores written by Jan Fransoo and published by . This book was released on 2017-10-15 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of small, family operated nanostores are the main source of consumer packaged goods in many neighborhoods of large cities across the developing world. In many of these countries, well over half of consumer goods are sold via the nanostore channel. Understanding this channel is critical for anyone selling or intending to sell into these large and fast growing markets. Tackling the logistics complexities of serving millions of nanostores is a challenge that many face, yet few master. In this book, we discuss logistics distribution and commercial route-to-market concepts for this channel and present best practices from Latin America, Asia, and North Africa. The book serves to inspire managers in marketing, sales, supply chain, distribution, logistics, and general management to develop their understanding and their business success in these growing markets. This book includes a unique set of case studies focusing on companies that have successfully created forward-looking approaches to retail operations over the world. The case studies included provide readers with a range of best practices, useful insights, and commercial and logistics strategies for serving diverse distribution channels. The authors (with extensive experience within these markets) and editors (from premier research institutions in Europe and the US) have done extensive field research over multiple years to develop the insights that are shared in this book. With the growth of convenience stores in the developed world, the insights also serve as an inspiration for those in Europe and North America that are confronted with a rapid proliferation of retail outlets as proximity shopping is becoming the norm. In the final chapter, the editors reflect on recent developments, particularly in China, where electronic commerce and nanostores are partnering to become a strong rival for the organized retail channel. "As the world population tends to concentrate more and more in urban environments, the two fastest growing channels for consumer goods distribution are online sales and convenient, proximal nanostores. Remarkably, this trend applies to both the most and the least developed economies. This book is a valuable resource that covers the realities and the challenges of serving nanostores, a subject much less widely covered than the "sexier" online e-commerce channel, but equally important for understanding the evolution of the world's fast moving consumer goods markets." - Sergio Barbarino, P&G Research Fellow and Chairman of The European Technology Platform for Logistic Innovation, ALICE

Supermarketwala

Author : Damodar Mall
Publisher : Random House India
ISBN 13 : 8184006497
Total Pages : 248 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Supermarketwala by : Damodar Mall

Download or read book Supermarketwala written by Damodar Mall and published by Random House India. This book was released on 2014-09-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Rita, the young bahu, avoids buying personal products from the family grocer. • Sonu’s breakfast table on a Sunday represents global cuisines. Do you know how it is possible? • Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? • What is Ching’s Sercret that is not Knorr’s, Maggi’s, or Yippie’s? Supermarketwala, Damodar Mall’s intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be.

Saying No to Jugaad

Author : T N Hari
Publisher : Bloomsbury Publishing
ISBN 13 : 9389351103
Total Pages : 164 pages
Book Rating : 4.3/5 (893 download)

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Book Synopsis Saying No to Jugaad by : T N Hari

Download or read book Saying No to Jugaad written by T N Hari and published by Bloomsbury Publishing. This book was released on 2019-10-07 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country's economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country's problems. The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories. Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of India's most successful start-ups.

Retailing in the 21st Century

Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Retailing in the 21st Century by : Manfred Krafft

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Sales and Distribution Management

Author : Krishna K. Havaldar
Publisher :
ISBN 13 : 9780071333375
Total Pages : 672 pages
Book Rating : 4.3/5 (333 download)

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Book Synopsis Sales and Distribution Management by : Krishna K. Havaldar

Download or read book Sales and Distribution Management written by Krishna K. Havaldar and published by . This book was released on 2011 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Store Wars

Author : Greg Thain
Publisher : John Wiley & Sons
ISBN 13 : 111837424X
Total Pages : 178 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Store Wars by : Greg Thain

Download or read book Store Wars written by Greg Thain and published by John Wiley & Sons. This book was released on 2012-07-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.

Retail Beyond Detail

Author : Gibson G. Vedamani
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9789352807598
Total Pages : 0 pages
Book Rating : 4.8/5 (75 download)

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Book Synopsis Retail Beyond Detail by : Gibson G. Vedamani

Download or read book Retail Beyond Detail written by Gibson G. Vedamani and published by SAGE Publications Pvt. Limited. This book was released on 2018-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Beyond Detail is a book that is sure to enlighten the reader of the interesting environment of the retail business in India. The book explains the readiness of the country to make every retail business flourish, provided it is done with an earnest and sincere interest to serve the country’s customers. It motivates those intending to start up retailing and those who are already in the business to do a few things right, at the right value in the right time and in the right locations. This book celebrates the success strategies of traditional retailers, underscores the ethos of the Indian retail business and unfurls factors responsible for its growth. It provides functional, time-tested inputs for the success of retailing in India by outlining the traditional and modern traits of the business and revealing the 10 secrets of retailing, explained with examples and cases.

The Unique Indian Market: Doing Business in India

Author : Prateek Jain
Publisher : Notion Press
ISBN 13 : 9781636066011
Total Pages : 232 pages
Book Rating : 4.0/5 (66 download)

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Book Synopsis The Unique Indian Market: Doing Business in India by : Prateek Jain

Download or read book The Unique Indian Market: Doing Business in India written by Prateek Jain and published by Notion Press. This book was released on 2020-09-23 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. It is quite usual for people to get perplexed and puzzled by the diversity of India and the variations existing in its market. A proper understanding of the history, culture, and society of a country is a pre-requisite for achieving success in doing business in that country. This book provides you with a broad overview of India and the Indian market with a lot of on-ground practical information. This book is meant for entrepreneurs and Small & Medium Enterprises (SMEs) who want to do business in India. It will be of great use to the foreign entrepreneurs and SMEs who want to do business in India and also the Indian entrepreneurs and SMEs who want to expand to the national level from the local or regional level. This book will also be of interest to those who have good local or regional knowledge about India but want to know more about India at the national level. They will discover some lesser-known aspects of the Indian market and will come to know about many new things which they never knew about India. This is among the best times to do business in India. Opportunities and possibilities exist in all areas and transitions are taking place fast. It's high time that foreign as well as Indian entrepreneurs and SMEs explore this vast country and its market. The only requirement is to appreciate the uniqueness existing in the Indian market and act accordingly.

Retail Disruptors

Author : Jan-Benedict Steenkamp
Publisher : Kogan Page Publishers
ISBN 13 : 0749483482
Total Pages : 265 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Retail Disruptors by : Jan-Benedict Steenkamp

Download or read book Retail Disruptors written by Jan-Benedict Steenkamp and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.