The Science Of Co Creation

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The Power of Co-Creation

Author : Venkat Ramaswamy
Publisher : Simon and Schuster
ISBN 13 : 1439181063
Total Pages : 290 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Power of Co-Creation by : Venkat Ramaswamy

Download or read book The Power of Co-Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.

Co-Creation

Author : Tobias Redlich
Publisher : Springer
ISBN 13 : 3319977881
Total Pages : 217 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Co-Creation by : Tobias Redlich

Download or read book Co-Creation written by Tobias Redlich and published by Springer. This book was released on 2018-11-19 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society. With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing. Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth Successful leaders will co-create the future. This book is an excellent starting point.Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG

Co-creation for Responsible Research and Innovation

Author : Alessandro Deserti
Publisher : Springer
ISBN 13 : 9783030787356
Total Pages : 168 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Co-creation for Responsible Research and Innovation by : Alessandro Deserti

Download or read book Co-creation for Responsible Research and Innovation written by Alessandro Deserti and published by Springer. This book was released on 2021-09-17 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book provides a critical analysis of the co-design processes activated in 10 co-creation labs addressing societal challenges across Europe. Each lab as a case study of real-life experimentation is described through its journey, starting from the purpose on the ground of the experimentation and the challenge addressed. Specific attention is then drawn on the role of policies and policy maker engagement. Finally, the experimentation is enquired in terms of its output, transformations triggered within the organization and the overall ecosystem, and its outcomes, opening the reasoning towards the lessons learnt and reflections that the entire co-creation journey brought.

Collective Wisdom

Author : Katerina Cizek
Publisher : MIT Press
ISBN 13 : 0262369850
Total Pages : 397 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Collective Wisdom by : Katerina Cizek

Download or read book Collective Wisdom written by Katerina Cizek and published by MIT Press. This book was released on 2022-11-01 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to co-create—and why: the emergence of media co-creation as a concept and as a practice grounded in equity and justice. Co-creation is everywhere: It’s how the internet was built; it generated massive prehistoric rock carvings; it powered the development of vaccines for COVID-19 in record time. Co-creation offers alternatives to the idea of the solitary author privileged by top-down media. But co-creation is easy to miss, as individuals often take credit for—and profit from—collective forms of authorship, erasing whole cultures and narratives as they do so. Collective Wisdom offers the first guide to co-creation as a concept and as a practice, tracing co-creation in a media-making that ranges from collaborative journalism to human–AI partnerships. Why co-create—and why now? The many coauthors, drawing on a remarkable array of professional and personal experience, focus on the radical, sustained practices of co-creating media within communities and with social movements. They explore the urgent need for co-creation across disciplines and organization, and the latest methods for collaborating with nonhuman systems in biology and technology. The idea of “collective intelligence” is not new, and has been applied to such disparate phenomena as decision making by consensus and hived insects. Collective wisdom goes further. With conceptual explanation and practical examples, this book shows that co-creation only becomes wise when it is grounded in equity and justice. With Coauthors Juanita Anderson, Maria Agui Carter, Detroit Narrative Agency, Thomas Allen Harris, Maori Karmael Holmes, Richard Lachman, Louis Massiah, Cara Mertes, Sara Rafsky, Michèle Stephenson, Amelia Winger-Bearskin, and Sarah Wolozin

Co-Production and Co-Creation

Author : Taco Brandsen
Publisher : Routledge
ISBN 13 : 1351792563
Total Pages : 302 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Co-Production and Co-Creation by : Taco Brandsen

Download or read book Co-Production and Co-Creation written by Taco Brandsen and published by Routledge. This book was released on 2018-03-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-production and co-creation occur when citizens participate actively in delivering and designing the services they receive. It has come increasingly onto the agenda of policymakers, as interest in citizen participation has more generally soared. Expectations are high and it is regarded as a possible solution to the public sector’s decreased legitimacy and dwindling resources, by accessing more of society’s capacities. In addition, it is seen as part of a more general drive to reinvigorate voluntary participation and strengthen social cohesion in an increasingly fragmented and individualized society. "Co-Production and Co-Creation: Engaging Citizens in Public Services" offers a systematic and comprehensive theoretical and empirical examination of the concepts of co-production and co-creation and their application in practice. It shows the latest state of knowledge on the topic and will be of interest both to students at an advanced level, academics and reflective practitioners. It addresses the topics with regard to co-production and co-creation and will be of interest to researchers, academics, policymakers, and students in the fields of public administration, business administration, economics, political science, public management, political science service management, sociology and voluntary sector studies.

Science for Policy Handbook

Author : Vladimir Sucha
Publisher : Elsevier
ISBN 13 : 0128225963
Total Pages : 288 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Science for Policy Handbook by : Vladimir Sucha

Download or read book Science for Policy Handbook written by Vladimir Sucha and published by Elsevier. This book was released on 2020-07-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science for Policy Handbook provides advice on how to bring science to the attention of policymakers. This resource is dedicated to researchers and research organizations aiming to achieve policy impacts. The book includes lessons learned along the way, advice on new skills, practices for individual researchers, elements necessary for institutional change, and knowledge areas and processes in which to invest. It puts co-creation at the centre of Science for Policy 2.0, a more integrated model of knowledge-policy relationship. Covers the vital area of science for policymaking Includes contributions from leading practitioners from the Joint Research Centre/European Commission Provides key skills based on the science-policy interface needed for effective evidence-informed policymaking Presents processes of knowledge production relevant for a more holistic science-policy relationship, along with the types of knowledge that are useful in policymaking

The Co-Creation Paradigm

Author : Venkat Ramaswamy
Publisher : Stanford University Press
ISBN 13 : 0804790752
Total Pages : 356 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Co-Creation Paradigm by : Venkat Ramaswamy

Download or read book The Co-Creation Paradigm written by Venkat Ramaswamy and published by Stanford University Press. This book was released on 2014-04-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

Co-Creation and Learning

Author : K.B. Akhilesh
Publisher : Springer
ISBN 13 : 8132236793
Total Pages : 107 pages
Book Rating : 4.1/5 (322 download)

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Book Synopsis Co-Creation and Learning by : K.B. Akhilesh

Download or read book Co-Creation and Learning written by K.B. Akhilesh and published by Springer. This book was released on 2017-01-04 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities.

THE SCIENCE OF CO-CREATION

Author : Sunil Chhaya
Publisher : Partridge Publishing
ISBN 13 : 1482871483
Total Pages : 104 pages
Book Rating : 4.4/5 (828 download)

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Book Synopsis THE SCIENCE OF CO-CREATION by : Sunil Chhaya

Download or read book THE SCIENCE OF CO-CREATION written by Sunil Chhaya and published by Partridge Publishing. This book was released on 2016-03-18 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the process of Evolution, unless something is manifested, the universe does not expand. However, we all know that the Universe is ever expanding and evolving. So it is obvious that manifestation is taking place all the time. This manifestation by us humans is either by default, that is unknowingly, be it good or bad, or by deliberately creating whatever that is required to fulfil one's desires, goals, passions which in effect is assisting the universe to expand and evolve, by virtue of giving something to someone when it is right for that person. This deliberate manifestation is called co-creation and making use of the process in a scientific and logical manner is thus called, "The Science of Co-Creation".

Co-Creation in Theory and Practice

Author : Horvath, Christina
Publisher : Policy Press
ISBN 13 : 144735396X
Total Pages : 322 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Co-Creation in Theory and Practice by : Horvath, Christina

Download or read book Co-Creation in Theory and Practice written by Horvath, Christina and published by Policy Press. This book was released on 2020-09-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book provides a critical analysis of diverse experiences of Co-creation in neighbourhood settings across the Global North and Global South. A unique collection of international researchers, artists and activists explore how creative, arts-based methods of community engagement can help tackle marginalisation and stigmatisation, whilst empowering communities to effect positive change towards more socially just cities. Focusing on community collaboration, arts practice, and knowledge sharing, this book proposes various methods of Co-Creation for community engagement and assesses the effectiveness of different practices in highlighting, challenging, and reversing issues that most affect urban cohesion in contemporary cities.

Public Governance as Co-creation

Author : Christopher Ansell
Publisher : Cambridge University Press
ISBN 13 : 1108807232
Total Pages : 341 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Public Governance as Co-creation by : Christopher Ansell

Download or read book Public Governance as Co-creation written by Christopher Ansell and published by Cambridge University Press. This book was released on 2021-06-10 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: We need new governance solutions to help us improve public policies and services, solve complex societal problems, strengthen social communities and reinvigorate democracy. By changing how government engages with citizens and stakeholders, co-creation provides an attractive and feasible approach to governance that goes beyond the triptych of public bureaucracy, private markets and self-organized communities. Inspired by the successful use of co-creation for product and service design, this book outlines a broad vision of co-creation as a strategy of public governance. Through the construction of platforms and arenas to facilitate co-creation, this strategy can empower local communities, enhance broad-based participation, mobilize societal resources and spur public innovation while building ownership for bold solutions to pressing problems and challenges. The book details how to use co-creation to achieve goals. This exciting and innovative study combines theoretical argument with illustrative empirical examples, visionary thinking and practical recommendations.

Archetypes

Author : Caroline M. Myss
Publisher : Hay House
ISBN 13 : 9781848503403
Total Pages : 272 pages
Book Rating : 4.5/5 (34 download)

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Book Synopsis Archetypes by : Caroline M. Myss

Download or read book Archetypes written by Caroline M. Myss and published by Hay House. This book was released on 2013-01-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why you are drawn to certain people, ideas or products and turned off by others? Are you constantly searching for something you can't put your finger on, or wondering whether you are living a life that truly fits?In Archetypes, New York Times bestselling author Caroline Myss delves into the world of archetypes, which have been the subject of her work for more than 25 years. Archetypes are universal patterns of behavior that, once discovered, help you better understand yourself and your place in the world. In short, knowing your archetypes can transform your life.Within the pages of this book, Myss writes about ten primary archetypes that have emerged in today's society: the Caregiver, the Artist/Creative, the Fashionista, the Intellectual, the Rebel, the Queen/Executive, the Advocate, the Visionary, the Athlete, and the Spiritual Seeker. In each chapter, she explains one individual archetype, showing how it has evolved and then in fascinating detail lays out the unique characteristics, the defining graces, the life challenges, and other information to help you understand if you are part of this archetype family and if so, how you can fully tap into its power. She also offers tips and practical advice on how to fully engage with your archetypes. Learning which archetypes best describe you is just the beginning. You can then use this knowledge to make more conscious decisions about everything from careers to relationships, avoiding common pitfalls of your personality type while playing up your strengths. The result is a happier, more authentic you. It's never too late to change your life by embracing your archetypes to the fullest.So are you a Rebel? An Artist? A Visionary? Join us . . . and find yourself.

Research Handbook on Brand Co-Creation

Author : Markovic, Stefan
Publisher : Edward Elgar Publishing
ISBN 13 : 1839105429
Total Pages : 448 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Research Handbook on Brand Co-Creation by : Markovic, Stefan

Download or read book Research Handbook on Brand Co-Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Author : Rozenes, Shai
Publisher : IGI Global
ISBN 13 : 1522520856
Total Pages : 507 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by : Rozenes, Shai

Download or read book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

Co-creation for Responsible Research and Innovation

Author : Alessandro Deserti
Publisher : Springer Nature
ISBN 13 : 3030787338
Total Pages : 168 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Co-creation for Responsible Research and Innovation by : Alessandro Deserti

Download or read book Co-creation for Responsible Research and Innovation written by Alessandro Deserti and published by Springer Nature. This book was released on 2021-09-16 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book provides a critical analysis of the co-design processes activated in 10 co-creation labs addressing societal challenges across Europe. Each lab as a case study of real-life experimentation is described through its journey, starting from the purpose on the ground of the experimentation and the challenge addressed. Specific attention is then drawn on the role of policies and policy maker engagement. Finally, the experimentation is enquired in terms of its output, transformations triggered within the organization and the overall ecosystem, and its outcomes, opening the reasoning towards the lessons learnt and reflections that the entire co-creation journey brought.

The Smart City and the Co-creation of Value

Author : Nobuyuki Tokoro
Publisher : Springer
ISBN 13 : 4431558462
Total Pages : 134 pages
Book Rating : 4.4/5 (315 download)

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Book Synopsis The Smart City and the Co-creation of Value by : Nobuyuki Tokoro

Download or read book The Smart City and the Co-creation of Value written by Nobuyuki Tokoro and published by Springer. This book was released on 2015-11-11 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original point that differentiates this text from otherwise similar texts is that it looks at the building of smart cities from the viewpoint of an interchange of knowledge among companies in different industries, or “Ba” as shared context in motion, and emphasizes that the resulting value becomes a source of new corporate competitive advantage. In recent years numerous publications have appeared that analyze smart cities from various perspectives including urban planning and administration, network theory, and innovation. However, few are academic texts that approach the subject from the viewpoint of corporate competitive advantage against a theoretical background in management studies, as this one does. This book is the first full-scale academic work to analyze smart cities from the viewpoint of corporate competitive advantage. Research into corporate competitive advantage includes the positioning and the resource-based views, with the former focusing on companies’ external environment and the latter on their internal resources. Although these theories’ foci of attention necessarily differ, they both developed as tools for analyzing companies’ relative merits and their chances of succeeding in the marketplace, and they take the common premise that competitive advantage is built through competition among companies. In contrast, this book sees corporate competitive advantage as arising not through competition but through “co-creation” among companies. It differs in its approach from existing theories in thinking that emphasizing co-creation over competition enables an analysis that better describes actual conditions when considering smart cities and corporate competitive advantage. Put another way, when new values arise from attempts to exchange and fuse knowledge, expertise, and other factors at the “ba” where companies from different industries collaborate, these values are surely brought about through co-creation among companies. Another point regarding this book’s original perspective on competitive advantage is its emphasis on the relationship between the creation of social value and competitive advantage. The question of the extent to which socially useful values can be created in the markets of the 21st century is closely linked to corporate competitive advantage. The issues of building smart cities and corporate competitive advantage are themes that this perspective can firmly grasp. This book intends to take up three different projects from among the smart-city building developments taking shape in Japan, and undertake case studies based on the theoretical framework outlined above. The central themes will analyze the mechanism of co-creation among companies and the relationship of created value to competitive advantage. This analysis aims to demonstrate one model relating to corporate competitive advantage in the 21st century.

Brand Co-Creation Tourism Research

Author : Raouf Ahmad Rather
Publisher : CRC Press
ISBN 13 : 1000779017
Total Pages : 268 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Brand Co-Creation Tourism Research by : Raouf Ahmad Rather

Download or read book Brand Co-Creation Tourism Research written by Raouf Ahmad Rather and published by CRC Press. This book was released on 2023-10-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.