The Science Of Co Creation

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The Power of Co-Creation

Author : Venkat Ramaswamy
Publisher : Simon and Schuster
ISBN 13 : 1439181063
Total Pages : 290 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Power of Co-Creation by : Venkat Ramaswamy

Download or read book The Power of Co-Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.

Co-creation for Responsible Research and Innovation

Author : Alessandro Deserti
Publisher : Springer Nature
ISBN 13 : 3030787338
Total Pages : 168 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Co-creation for Responsible Research and Innovation by : Alessandro Deserti

Download or read book Co-creation for Responsible Research and Innovation written by Alessandro Deserti and published by Springer Nature. This book was released on 2021-09-16 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book provides a critical analysis of the co-design processes activated in 10 co-creation labs addressing societal challenges across Europe. Each lab as a case study of real-life experimentation is described through its journey, starting from the purpose on the ground of the experimentation and the challenge addressed. Specific attention is then drawn on the role of policies and policy maker engagement. Finally, the experimentation is enquired in terms of its output, transformations triggered within the organization and the overall ecosystem, and its outcomes, opening the reasoning towards the lessons learnt and reflections that the entire co-creation journey brought.

Co-creating Actionable Science

Author : Gloria L. Gallardo Fernández
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549232
Total Pages : 174 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Co-creating Actionable Science by : Gloria L. Gallardo Fernández

Download or read book Co-creating Actionable Science written by Gloria L. Gallardo Fernández and published by Cambridge Scholars Publishing. This book was released on 2020-04-08 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In response to the call for actionable and collaborative solutions-oriented research for sustainability, this collection of essays provides insights into the multi-layered challenges that underlie this fast-emerging field. It offers the reader a deeper understanding of the myriad local avenues where knowledge is co-produced to meet the grand challenge of our times—‘transformation to sustainability’. Situated within a wide variety of research settings in the global North and South, the contributions here variously probe how actionable science emerges (or fails to emerge) in this process. From diverse perspectives, they ruminate on various research practice topics, including how to reconcile scientific understanding with normative action, how to acknowledge and integrate participant knowledge in research, and how to handle potential negative impacts of actionable science. In examining these rarely reflected-upon questions, the book provides valuable, empirically-based insights into research practice, and will be useful for scholars and educators working with transdisciplinary research design and practice.

Co-Creation

Author : Tobias Redlich
Publisher : Springer
ISBN 13 : 3319977881
Total Pages : 217 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Co-Creation by : Tobias Redlich

Download or read book Co-Creation written by Tobias Redlich and published by Springer. This book was released on 2018-11-19 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society. With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing. Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth Successful leaders will co-create the future. This book is an excellent starting point.Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG

Co-Production and Co-Creation

Author : Taco Brandsen
Publisher : Routledge
ISBN 13 : 1351792563
Total Pages : 291 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Co-Production and Co-Creation by : Taco Brandsen

Download or read book Co-Production and Co-Creation written by Taco Brandsen and published by Routledge. This book was released on 2018-03-15 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-production and co-creation occur when citizens participate actively in delivering and designing the services they receive. It has come increasingly onto the agenda of policymakers, as interest in citizen participation has more generally soared. Expectations are high and it is regarded as a possible solution to the public sector’s decreased legitimacy and dwindling resources, by accessing more of society’s capacities. In addition, it is seen as part of a more general drive to reinvigorate voluntary participation and strengthen social cohesion in an increasingly fragmented and individualized society. "Co-Production and Co-Creation: Engaging Citizens in Public Services" offers a systematic and comprehensive theoretical and empirical examination of the concepts of co-production and co-creation and their application in practice. It shows the latest state of knowledge on the topic and will be of interest both to students at an advanced level, academics and reflective practitioners. It addresses the topics with regard to co-production and co-creation and will be of interest to researchers, academics, policymakers, and students in the fields of public administration, business administration, economics, political science, public management, political science service management, sociology and voluntary sector studies.

Co-creative Science

Author : Machaelle Small Wright
Publisher : Perelandra, Limited
ISBN 13 : 9780927978255
Total Pages : 0 pages
Book Rating : 4.9/5 (782 download)

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Book Synopsis Co-creative Science by : Machaelle Small Wright

Download or read book Co-creative Science written by Machaelle Small Wright and published by Perelandra, Limited. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design Thinking Research

Author : Hasso Plattner
Publisher : Springer Science & Business Media
ISBN 13 : 3642319904
Total Pages : 302 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Design Thinking Research by : Hasso Plattner

Download or read book Design Thinking Research written by Hasso Plattner and published by Springer Science & Business Media. This book was released on 2012-09-19 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the results of the third year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and the Hasso Plattner Institute in Potsdam. Understanding the evolution of innovation, and how to measure the performance of the design thinking teams behind innovations, is the central motivation behind the research work presented in this book. Addressing these fundamental concerns, all of the contributions in this volume report on different approaches and research efforts aimed at obtaining deeper insights into and a better understanding of how design thinking transpires. In highly creative ways, different experiments were conceived and undertaken with this goal in mind, and the results achieved were analyzed and discussed to shed new light on the focus areas. We hope that our readers enjoy this discourse on design thinking and its diverse impacts. Besides looking forward to receiving your critical feedback, we also hope that when reading these reports you too will get caught up in the fun our research teams had in carrying out the work they are based on: understanding innovation and how design thinking fosters it, which was the motivation for all the research work that is reported on in this book.

Co-Creation and Learning

Author : K.B. Akhilesh
Publisher : Springer
ISBN 13 : 8132236793
Total Pages : 97 pages
Book Rating : 4.1/5 (322 download)

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Book Synopsis Co-Creation and Learning by : K.B. Akhilesh

Download or read book Co-Creation and Learning written by K.B. Akhilesh and published by Springer. This book was released on 2017-01-04 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities.

The 7 Principles to Complete Co-Creation

Author : Stefanie Jansen
Publisher : BIS Publishers
ISBN 13 : 9789063694739
Total Pages : 208 pages
Book Rating : 4.6/5 (947 download)

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Book Synopsis The 7 Principles to Complete Co-Creation by : Stefanie Jansen

Download or read book The 7 Principles to Complete Co-Creation written by Stefanie Jansen and published by BIS Publishers. This book was released on 2018-01-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three shifts are shaking our society: from dominating to collaborating, from sending to interacting, and from closed to open. Organizations are increasingly forced to collaborate with both internal and external parties, including their end-users. When such collaboration is aimed at creating something new - a product, service, experience or marketing tool - we refer to it as co-creation. We are convinced that thinking and working in co-creation will create sustainable value for organizations, end-users, and ultimately the world. For any challenge to be solved, the following is true: only involving all relevant parties will lead to completion of the entire puzzle. For those wanting to apply this truth to their everyday work, this book provides a practical framework. The book empowers readers with the required tools and knowledge to engage in 'complete co-creation', a form of co-creation in which end-users always play a central role. Following seven basic principles, the book answers 32 practical questions, including: 'What is complete co-creation and what is it not?' 'When is complete co-creation suitable?' 'Which parties to involve in complete co-creation?' And: 'How to promote support for complete co-creation?

Collective Wisdom

Author : Katerina Cizek
Publisher : MIT Press
ISBN 13 : 0262369850
Total Pages : 397 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Collective Wisdom by : Katerina Cizek

Download or read book Collective Wisdom written by Katerina Cizek and published by MIT Press. This book was released on 2022-11-01 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to co-create—and why: the emergence of media co-creation as a concept and as a practice grounded in equity and justice. Co-creation is everywhere: It’s how the internet was built; it generated massive prehistoric rock carvings; it powered the development of vaccines for COVID-19 in record time. Co-creation offers alternatives to the idea of the solitary author privileged by top-down media. But co-creation is easy to miss, as individuals often take credit for—and profit from—collective forms of authorship, erasing whole cultures and narratives as they do so. Collective Wisdom offers the first guide to co-creation as a concept and as a practice, tracing co-creation in a media-making that ranges from collaborative journalism to human–AI partnerships. Why co-create—and why now? The many coauthors, drawing on a remarkable array of professional and personal experience, focus on the radical, sustained practices of co-creating media within communities and with social movements. They explore the urgent need for co-creation across disciplines and organization, and the latest methods for collaborating with nonhuman systems in biology and technology. The idea of “collective intelligence” is not new, and has been applied to such disparate phenomena as decision making by consensus and hived insects. Collective wisdom goes further. With conceptual explanation and practical examples, this book shows that co-creation only becomes wise when it is grounded in equity and justice. With Coauthors Juanita Anderson, Maria Agui Carter, Detroit Narrative Agency, Thomas Allen Harris, Maori Karmael Holmes, Richard Lachman, Louis Massiah, Cara Mertes, Sara Rafsky, Michèle Stephenson, Amelia Winger-Bearskin, and Sarah Wolozin

Collaboration and Co-creation

Author : Gaurav Bhalla
Publisher : Springer Science & Business Media
ISBN 13 : 1441970827
Total Pages : 209 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Collaboration and Co-creation by : Gaurav Bhalla

Download or read book Collaboration and Co-creation written by Gaurav Bhalla and published by Springer Science & Business Media. This book was released on 2010-11-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>

Co-Creation in Theory and Practice

Author : Horvath, Christina
Publisher : Policy Press
ISBN 13 : 144735396X
Total Pages : 322 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Co-Creation in Theory and Practice by : Horvath, Christina

Download or read book Co-Creation in Theory and Practice written by Horvath, Christina and published by Policy Press. This book was released on 2020-09-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book provides a critical analysis of diverse experiences of Co-creation in neighbourhood settings across the Global North and Global South. A unique collection of international researchers, artists and activists explore how creative, arts-based methods of community engagement can help tackle marginalisation and stigmatisation, whilst empowering communities to effect positive change towards more socially just cities. Focusing on community collaboration, arts practice, and knowledge sharing, this book proposes various methods of Co-Creation for community engagement and assesses the effectiveness of different practices in highlighting, challenging, and reversing issues that most affect urban cohesion in contemporary cities.

The Science of Citizen Science

Author : Katrin Vohland
Publisher : Springer Nature
ISBN 13 : 3030582787
Total Pages : 520 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Science of Citizen Science by : Katrin Vohland

Download or read book The Science of Citizen Science written by Katrin Vohland and published by Springer Nature. This book was released on 2021 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book discusses how the involvement of citizens into scientific endeavors is expected to contribute to solve the big challenges of our time, such as climate change and the loss of biodiversity, growing inequalities within and between societies, and the sustainability turn. The field of citizen science has been growing in recent decades. Many different stakeholders from scientists to citizens and from policy makers to environmental organisations have been involved in its practice. In addition, many scientists also study citizen science as a research approach and as a way for science and society to interact and collaborate. This book provides a representation of the practices as well as scientific and societal outcomes in different disciplines. It reflects the contribution of citizen science to societal development, education, or innovation and provides and overview of the field of actors as well as on tools and guidelines. It serves as an introduction for anyone who wants to get involved in and learn more about the science of citizen science.

Public Governance as Co-creation

Author : Christopher Ansell
Publisher : Cambridge University Press
ISBN 13 : 1108807232
Total Pages : 341 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Public Governance as Co-creation by : Christopher Ansell

Download or read book Public Governance as Co-creation written by Christopher Ansell and published by Cambridge University Press. This book was released on 2021-06-10 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: We need new governance solutions to help us improve public policies and services, solve complex societal problems, strengthen social communities and reinvigorate democracy. By changing how government engages with citizens and stakeholders, co-creation provides an attractive and feasible approach to governance that goes beyond the triptych of public bureaucracy, private markets and self-organized communities. Inspired by the successful use of co-creation for product and service design, this book outlines a broad vision of co-creation as a strategy of public governance. Through the construction of platforms and arenas to facilitate co-creation, this strategy can empower local communities, enhance broad-based participation, mobilize societal resources and spur public innovation while building ownership for bold solutions to pressing problems and challenges. The book details how to use co-creation to achieve goals. This exciting and innovative study combines theoretical argument with illustrative empirical examples, visionary thinking and practical recommendations.

Co-Create

Author : David Nour
Publisher : St. Martin's Press
ISBN 13 : 1250103037
Total Pages : 256 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Co-Create by : David Nour

Download or read book Co-Create written by David Nour and published by St. Martin's Press. This book was released on 2017-05-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously. In Co-Create, David Nour makes the case that co-creation leads to Market GravityTM, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense—backed by tangible metrics—that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.

Managing Value Co-creation in University-Industry Partnerships

Author : Rafal Dudkowski
Publisher : Springer Nature
ISBN 13 : 3030604772
Total Pages : 238 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Managing Value Co-creation in University-Industry Partnerships by : Rafal Dudkowski

Download or read book Managing Value Co-creation in University-Industry Partnerships written by Rafal Dudkowski and published by Springer Nature. This book was released on 2021-01-23 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how academic institutions can play a principal role in companies innovation strategy. The characteristics of University-Industry collaboration are strongly related to the social aspect of the activity of collaborating agents oriented towards a common object of work. To analyze this phenomenon, the author applies one of the concepts from the “Practice-Based Approach", namely the concept of the Activity Network to understand the collaboration process of R&D activities in a Nordic (Telia) and Swiss (Swisscom) Telecom Companies developing innovative products. The author focuses on four phases of University-Industry innovation partnership building: identification, selection, formation and navigation. The study shows the interactions between individuals, the contexts in which they act and explores ways in which collaborative value co-creation is managed. This pioneering research offers new theoretical insights and managerial implications on how these dynamics influence innovation in companies. It will thus be invaluable to international scholars, researchers of R&D and innovation as well as business managers.

Co-Creation in Higher Education

Author :
Publisher : BRILL
ISBN 13 : 9463511199
Total Pages : 270 pages
Book Rating : 4.4/5 (635 download)

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Book Synopsis Co-Creation in Higher Education by :

Download or read book Co-Creation in Higher Education written by and published by BRILL. This book was released on 2019-01-28 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main purpose of this book is to disseminate new research on co-creative approaches to teaching and learning in Higher Education (HE). The cases presented draw from a Danish cultural and educational context and have a special focus on collaborative, co-creative and distributed perspectives. With this collected volume, we wish to show the diversity of approaches to the concept of co-creation, on the one hand and, on the other, we intend to give a specific direction to these studies, which is humanistic, sociological, creative and pedagogical.