The Savvy Authors Guide To Book Publicity

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The Savvy Author's Guide To Book Publicity

Author : Lissa Warren
Publisher : Da Capo Lifelong Books
ISBN 13 : 0786712759
Total Pages : 274 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis The Savvy Author's Guide To Book Publicity by : Lissa Warren

Download or read book The Savvy Author's Guide To Book Publicity written by Lissa Warren and published by Da Capo Lifelong Books. This book was released on 2004 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process—or even spearhead it if need be—to get the coverage they deserve. Warren's advice is buttressed by her stories of authors—the enterprising, the shy, the well-prepared, and the novice—relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.

The Savvy Author's Guide To Book Publicity

Author : Lissa Warren
Publisher : Hachette+ORM
ISBN 13 : 0786744006
Total Pages : 274 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis The Savvy Author's Guide To Book Publicity by : Lissa Warren

Download or read book The Savvy Author's Guide To Book Publicity written by Lissa Warren and published by Hachette+ORM. This book was released on 2008-12-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an essential reference for writers -- from the self-published to those published by major houses -- written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process -- or even spearhead it if need be -- to get the coverage they deserve. Warren's advice is buttressed by her stories of authors -- the enterprising, the shy, the well-prepared, and the novice -- relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.

The Complete Guide to Book Publicity

Author : Jodee Blanco
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 9781581153491
Total Pages : 308 pages
Book Rating : 4.1/5 (534 download)

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Book Synopsis The Complete Guide to Book Publicity by : Jodee Blanco

Download or read book The Complete Guide to Book Publicity written by Jodee Blanco and published by Skyhorse Publishing Inc.. This book was released on 2004-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.

How to Get Publicity for Your Book

Author : Natalie Obando
Publisher : Do Good PressGroup
ISBN 13 : 9780997129601
Total Pages : 156 pages
Book Rating : 4.1/5 (296 download)

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Book Synopsis How to Get Publicity for Your Book by : Natalie Obando

Download or read book How to Get Publicity for Your Book written by Natalie Obando and published by Do Good PressGroup. This book was released on 2016-02-09 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Get Publicity for Your Book is a DIY guide for savvy authors. Would you like to get great publicity for your book without having to spend money on hiring a publicist? Do you think that you have what it takes to be your own publicist and run your own campaign? If so, this book will show you how. I have spent countless hours dedicated to garnering publicity for authors and brands all across the United States and have found that although there is no one-size-fits-all method, there are constants. In this book you will learn what they are and how to apply them to your work so that you can achieve maximum publicity for your author platform. Learn how to create the tools that you need for professional media outreach, platform building, book tour/event planning and so much more. I will share with you the mistakes I've made, the successes I've had, the tools of the trade and what I've come to learn from all of my outreach so that you can use it for your own.

Savvy

Author : Ingrid Law
Publisher : Penguin
ISBN 13 : 1440634858
Total Pages : 353 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Savvy by : Ingrid Law

Download or read book Savvy written by Ingrid Law and published by Penguin. This book was released on 2008-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.

Publicize your Book!

Author : Jacqueline Deval
Publisher : Penguin
ISBN 13 : 1440622787
Total Pages : 320 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Publicize your Book! by : Jacqueline Deval

Download or read book Publicize your Book! written by Jacqueline Deval and published by Penguin. This book was released on 2003-04-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist “Read this book!—Ellen Levine, editorial director, Hearst Magazines.

Plug Your Book!

Author : Steve Weber
Publisher : Stephen Weber
ISBN 13 : 0977240614
Total Pages : 207 pages
Book Rating : 4.9/5 (772 download)

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Book Synopsis Plug Your Book! by : Steve Weber

Download or read book Plug Your Book! written by Steve Weber and published by Stephen Weber. This book was released on 2007 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:

PR Secrets for Savvy Authors

Author : Louisa West
Publisher :
ISBN 13 : 9781983322808
Total Pages : 76 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis PR Secrets for Savvy Authors by : Louisa West

Download or read book PR Secrets for Savvy Authors written by Louisa West and published by . This book was released on 2018-08-02 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide will help you work out where you should focus your energy first, how to make a plan for expansion, and then how to get from Point A to Point B. It covers self-doubt, branding, platforms, PR channels, content creation, media kits and more.

Marketing Your Book: An Author's Guide

Author : Alison Baverstock
Publisher : A&C Black
ISBN 13 : 1408109212
Total Pages : 311 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Marketing Your Book: An Author's Guide by : Alison Baverstock

Download or read book Marketing Your Book: An Author's Guide written by Alison Baverstock and published by A&C Black. This book was released on 2009-01-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

All My Friends Are Still Dead

Author : Jory John
Publisher : Chronicle Books
ISBN 13 : 1452114048
Total Pages : 108 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis All My Friends Are Still Dead by : Jory John

Download or read book All My Friends Are Still Dead written by Jory John and published by Chronicle Books. This book was released on 2012-02-24 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the authors of the breakout best seller All my friends are dead comes a brand-new illustrated compendium of the humorous existential ruminations of people, animals, legendary monsters, and inanimate objects.

The Essential Guide to Getting Your Book Published

Author : Arielle Eckstut
Publisher : Workman Publishing
ISBN 13 : 076116085X
Total Pages : 544 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis The Essential Guide to Getting Your Book Published by : Arielle Eckstut

Download or read book The Essential Guide to Getting Your Book Published written by Arielle Eckstut and published by Workman Publishing. This book was released on 2010-11-04 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.

The Wise Author's Guide to Book Publicity

Author : Joey Garcia
Publisher :
ISBN 13 : 9780988972414
Total Pages : pages
Book Rating : 4.9/5 (724 download)

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Book Synopsis The Wise Author's Guide to Book Publicity by : Joey Garcia

Download or read book The Wise Author's Guide to Book Publicity written by Joey Garcia and published by . This book was released on 2021-08-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Most books and press releases sent to the media by authors or publicists are dumped in giveaway boxes, unread. Save your book from that fate with help from this content-rich workbook. Media professional and book coach Joey Garcia delivers insider secrets and proven strategies that authors can use to successfully publicize and promote their books. Joey takes you through a step-by-step process of understanding how media outlets operate in the 21st century and teaches you how to identify and pitch editors and producers. She also offers expert advice to help you prepare for the kind of media interviews that can get your book into the hands of more readers.

The Complete Guide to Book Marketing

Author : David Cole
Publisher : Simon and Schuster
ISBN 13 : 1621532968
Total Pages : 293 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Complete Guide to Book Marketing by : David Cole

Download or read book The Complete Guide to Book Marketing written by David Cole and published by Simon and Schuster. This book was released on 2010-02-16 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Publishing 101

Author : Jane Friedman
Publisher : MBA for Writers
ISBN 13 : 0986312606
Total Pages : 196 pages
Book Rating : 4.9/5 (863 download)

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Book Synopsis Publishing 101 by : Jane Friedman

Download or read book Publishing 101 written by Jane Friedman and published by MBA for Writers. This book was released on 2014-12-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the basics of the publishing industry

The Author's Guide to Publishing and Marketing

Author : Tim Ward
Publisher : John Hunt Publishing
ISBN 13 :
Total Pages : 219 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Author's Guide to Publishing and Marketing by : Tim Ward

Download or read book The Author's Guide to Publishing and Marketing written by Tim Ward and published by John Hunt Publishing. This book was released on 2009 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story on how to get up the book sales ladder.

Author 101 Bestselling Book Publicity

Author : Rick Frishman
Publisher : Adams Media
ISBN 13 : 9781593375249
Total Pages : 0 pages
Book Rating : 4.3/5 (752 download)

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Book Synopsis Author 101 Bestselling Book Publicity by : Rick Frishman

Download or read book Author 101 Bestselling Book Publicity written by Rick Frishman and published by Adams Media. This book was released on 2006-05-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible. This comprehensive guide offers advice and insight about every stage of the publishing world. Frishman and Spizman both bring decades of experience and insight to this instructional series Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn't do in promoting your book.

Strangers To Superfans: A Marketing Guide to The Reader Journey

Author : David Gaughran
Publisher : David Gaughran
ISBN 13 : 9187109212
Total Pages : 103 pages
Book Rating : 4.1/5 (871 download)

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Book Synopsis Strangers To Superfans: A Marketing Guide to The Reader Journey by : David Gaughran

Download or read book Strangers To Superfans: A Marketing Guide to The Reader Journey written by David Gaughran and published by David Gaughran. This book was released on 2020-07-29 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.