The Sales Professionals' Master Workbook of SYSTEMS

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Author :
Publisher : Gerard Assey
ISBN 13 : 8194684749
Total Pages : pages
Book Rating : 4.1/5 (946 download)

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Book Synopsis The Sales Professionals' Master Workbook of SYSTEMS by : Gerard Assey

Download or read book The Sales Professionals' Master Workbook of SYSTEMS written by Gerard Assey and published by Gerard Assey. This book was released on 2020-08-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘The Sales Professionals’ Master Workbook of S.Y.S.T.E.M.S’ is uniquely designed to transform one into a Master Sales Consultant by helping them, discover the secrets that drive the top world's sales professionals. It is designed to help the individual or his team create the habits and lasting changes, by enabling them replace current unacceptable patterns that are costing their company sales with new ones that will eventually help them achieve their sales goals faster and more consistently. As budgets continue to shrink and the competition continues to increase, mastering the sales process the ‘professional way’ is a vital part of survival. People no longer buy a product or a service for its features; customers now want to know how that product or service will benefit them before they make a purchasing decision. To be successful in this environment, salespeople must be adept at both uncovering customer needs and demonstrating how they can fulfill those needs. Establishing value does not start with a prepared presentation, but with a search for the customer’s real needs. Customers care more about solving their problems and meeting their objectives than they do about the range of services the Sales Person and his company has to offer. The Sales Professionals’ Master Workbook of S.Y.S.T.E.M.S will provide a very structured, formatted & step by step approach to help ‘win & keep customers for life’! No gimmicks, no jargon, just emphasis on relationship building, this is a well structured course on 100% building value & long lasting partnerships with customers! A must for anyone in Sales-right from the front line to the CEO! Praises, Raves & Reviews “Gerard is an absolute STAR salesperson with huge doses of each of the attributes mentioned in this book. This amazingly structured book he has put together, with his long years of experience both on field as a sales professional, and as a coach and mentor for several sharp minds across the world will bring out the best in you. If you have bought this book, let me assure you, that it has all there is to learn about consultative selling! Just go get that sale!!!” Radhika Shastry (Former Managing Director), RCI-South Asia “Gerard Assey takes the sales person on a compelling journey in mastering the art of selling and salesmanship ...a must read for anyone aspiring to become a successful business executive” Mike Selvarajah, International Business Executive & Associate Director, BELL CANADA “Sales people like to learn from sales people & it's also a fact that there is none better to enlighten you on systems of achieving sales than Gerard Assey. He is providing value to MRF through training our sales force for 10+ years and the results speak for themselves. This book would serve as a ready reckoner to achieve excellence in selling through adopting the systems described by Gerard" V. Chacko Jacob, Assistant Manager-Learning & Development, MRF Ltd. "Gerard, once again, your book is brilliant! I especially value and recommend to all Sales Managers and Company Owners willing to improve their company performances, your straight-forward and common-sense approach towards Sales Management.” Renaud Guttinger, General Manager, JCL LOGISTICS INDONESIA

Professional Tele-Marketing Skills-The Master Guide to Selling on Phone

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Professional Tele-Marketing Skills-The Master Guide to Selling on Phone by : GERARD ASSEY

Download or read book Professional Tele-Marketing Skills-The Master Guide to Selling on Phone written by GERARD ASSEY and published by Gerard Assey. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Tele-Marketing Skills-The Master Guide to Selling on Phone has been uniquely designed, to help transform you into a Master Tele-Marketer by helping you discover the secrets that drive the world’s top tele-sales professionals. It will help you or your team create the habits and lasting changes by enabling you replace current unacceptable patterns that are costing your company sales with new ones, that will now help you achieve your sales goals faster and more consistently. Written at a time when the COVID pandemic has undoubtedly pushed organizations into rethinking ways and means to continue to operate their businesses especially with the restrictions on safe distancing. The world over is adjusting to COVID, with social distancing orders having compelled people to find alternatives to face-to-face meetings, by working from homes or remote locations. As a result, telemarketing solutions have never been more popular than this time, as in order to conduct business without disruption, professionals and businesses have now turned more than ever before to tele-calling to stay connected with their team members and customers. The entire book has been split into several step by step, easy and digestible modules, to help you take back and put to practice each step into a real life situation. That way these skills that you will learn will stay with you, enabling you to become more professional and successful in a sales role using the phone, that will help ‘win and keep customers for life’! You will be able to: · Derive the benefits from the effectiveness of consultative selling and how different it is from the traditional sales approach · Learn how to guide prospects through the buying process · Proven behaviors that make you stand out as a telesales professional · A thorough understanding of the attributes and activities of a professional telesales person · Effectively prepare for any telesales call · Make cold calls in a professional manner, right from handling gate-keepers and getting through to the right decision-makers · Be able to manage your data and lists much better · Build rapport and trust with a customer right during the approaching stage itself. · Effectively uncover a customer’s needs, problems and opportunities and be able to demonstrate how your product features can help a customer meet a need/solve a problem (proving value). · Overcome objections, cope with turn-downs, rejection or call reluctance · Be able to recommend an appropriate solution (recommending) and close business deals effectively after showing a customer how specific business objectives can be met and benefit by using your recommended product or service (closing) · Effectively and professionally sell to B2B/ Key Accounts using a structured approach · Implement the entire consultative selling process into your daily work · And…most importantly, in every chapter or topic that is covered, there are several exercises for you to work on and put the new skills to immediate use. With no gimmicks, no jargon, just emphasis on relationship building, I believe that this is a well structured course on 100% building value and long lasting partnerships with your customer!

The Burnout-Proof Salesperson: The Master Guide to Preventing Stress & Burnout- Strategies for Thriving in Sales

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Burnout-Proof Salesperson: The Master Guide to Preventing Stress & Burnout- Strategies for Thriving in Sales by : Gerard Assey

Download or read book The Burnout-Proof Salesperson: The Master Guide to Preventing Stress & Burnout- Strategies for Thriving in Sales written by Gerard Assey and published by Gerard Assey. This book was released on 2024-05-28 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Burnout-Proof Salesperson: The Master Guide to Preventing Stress & Burnout- Strategies for Thriving in Sales’ is a comprehensive resource for sales professionals seeking to maintain their well-being and achieve long-term success. Drawing on over 40 years of experience in the sales profession, the author offers practical strategies for understanding, recognizing, and addressing burnout. The book covers topics such as clarifying personal values and goals, seeking meaningful work, developing positive relationships, and creating a supportive work environment. It also provides actionable tips for setting realistic expectations, recognizing achievements, seeking feedback, and maintaining work-life balance. Through real-life examples and case studies, readers will gain valuable insights and inspiration for preventing burnout and building resilience in their sales careers.

Coaching Skills for Sales Managers

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4./5 ( download)

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Book Synopsis Coaching Skills for Sales Managers by : Gerard Assey

Download or read book Coaching Skills for Sales Managers written by Gerard Assey and published by Gerard Assey. This book was released on 2023-11-06 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the transformative journey from being a Manager to becoming an Effective Sales Coach with 'Coaching Skills for Sales Managers.' This comprehensive guide covers the pivotal role of sales managers, emphasizing the benefits of coaching. It explores the ROI of implementing effective coaching and when to use it, uncovering the necessity for every great sales manager to wear the coaching hat. The book provides practical insights into creating the ideal coaching environment, offers a deep dive into key skill sets, and addresses common barriers to coaching. Readers will find actionable strategies for building relationships, setting clear expectations, assessing performance, and implementing various coaching techniques. It tackles challenges like managing remote sales teams and offers solutions to deal with attitude and habit issues that may affect sales personnel. With valuable coaching resources, future trends in sales coaching, and essential do's and don'ts, this book equips sales managers to lead with coaching and drive organizational success in a dynamic sales landscape.

Sales Forecasting: A Practical & Proven Guide to Strategic Sales Forecasting

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 103 pages
Book Rating : 4./5 ( download)

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Book Synopsis Sales Forecasting: A Practical & Proven Guide to Strategic Sales Forecasting by : Gerard Assey

Download or read book Sales Forecasting: A Practical & Proven Guide to Strategic Sales Forecasting written by Gerard Assey and published by Gerard Assey. This book was released on 2024-01-08 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sales Forecasting: A Practical & Proven Guide to Strategic Sales Forecasting" navigates the intricate landscape of sales forecasting, providing a holistic understanding of its intricacies, contemporary significance, and practical applications. From the responsibilities of Sales Managers to the benefits of accurate predictions for strategic planning, resource allocation, and risk mitigation, this guide equips readers with the tools to excel in the dynamic world of business strategy. Real-life case studies, interactive exercises, and workshops bring theoretical concepts to life, fostering active engagement. With a focus on diverse methods, techniques, and addressing common challenges, the book serves as a comprehensive toolkit for refining forecasting strategies. The conclusion encourages continuous learning and adaptation, ensuring readers are poised to navigate the ever-evolving realm of sales forecasting with confidence and mastery.

Sales SOS! Sales on Fire! 30 Days to Conquer Chaos & the Nightmares of Success!

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 83 pages
Book Rating : 4./5 ( download)

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Book Synopsis Sales SOS! Sales on Fire! 30 Days to Conquer Chaos & the Nightmares of Success! by : Gerard Assey

Download or read book Sales SOS! Sales on Fire! 30 Days to Conquer Chaos & the Nightmares of Success! written by Gerard Assey and published by Gerard Assey. This book was released on 2024-01-26 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Sales SOS! Sales on Fire! 30 Days to Conquer Chaos & the Nightmares of Success!’ is a transformative guide for sales leaders navigating the tumultuous seas of modern commerce. Each of the 30 chapters addresses a pressing challenge faced by sales managers—from team performance and revenue targets to technological integration and global market expansion. This comprehensive 30-day journey provides actionable strategies, real-world examples, and preventive measures to equip sales managers with the tools needed to thrive in the dynamic world of sales. The book unfolds as a crucible, forging leaders capable of embracing change, inspiring teams, and achieving sustained success. From the urgency of periodic reviews to the blueprint for mastery, ‘Sales SOS! Sales on Fire! is a roadmap for conquering the night and turning challenges into stepping stones toward leadership excellence.

Mastering Professional Help Desk Skills: A Comprehensive Guide for Customer Service Excellence

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 133 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mastering Professional Help Desk Skills: A Comprehensive Guide for Customer Service Excellence by : Gerard Assey

Download or read book Mastering Professional Help Desk Skills: A Comprehensive Guide for Customer Service Excellence written by Gerard Assey and published by Gerard Assey. This book was released on 2024-03-11 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Mastering Professional Help Desk Skills: A Comprehensive Guide for Customer Service Excellence.’ is a comprehensive book designed to empower help desk professionals, customer service representatives, and CS Engineers with the essential skills needed for success in personal, telephone, and internet interactions. From the significance of first impressions to the intricacies of complaint handling, the book explores the art of customer service. It emphasizes the human element, going beyond technicalities to cultivate a customer-centric mindset. Readers will discover practical insights, real-world examples, and actionable strategies to enhance their communication, problem-solving, and stress management abilities. Through a structured approach, the book provides tools, action plans, and a commitment to continuous improvement, fostering a culture of excellence. This guide is a roadmap for individuals seeking to not only meet but exceed customer expectations, ultimately contributing to the success of their teams and organizations. The Book covers: Preface Crafting Lasting Impressions in Customer Service The Importance of Customer Service Key Benefits of Providing Excellent Customer Service The Roles, Responsibilities & Functions of a HELP DESK Professional KEY Attributes, Traits and Qualities of Help Desk Professionals Telephone Techniques and Skills Pre-Call Planning and Preparation During the Call: Steps to a Professional Service Call Effective Questioning and Listening Skills Open-ended Questions to get to the Root of Issues in Various Categories of Industries Steps to be a Good Listener Handling Complaints and Angry Customers Resolving Complaints Effectively Empowering Frontline Staff to Resolve Issues Personal (Face to Face) Interaction Ensuring Proper Grooming and Presenting a Professional Image Customer Care Skills Internet Interaction (Email) Professional DO’s & DON’T’s of Emailing Continuous Improvement and Teamwork Coping with Stress in the Service Industry Teamwork in Customer Service Understanding Customer Behavior A Personality Assessment for Customer Service Staff Identifying Different Customer Types Managing Difficult People and Sensitive Situations Understanding Users and Categorizing Them Typical Incident Management Process Implementing a Successful Help Desk Skills Initiative: Action Plan Empowering Help Desk Professionals for Excellence in Customer Service Conclusion: Elevating Your Helpdesk Journey About the Author

Professional Business Etiquette & Grooming

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 201 pages
Book Rating : 4./5 ( download)

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Book Synopsis Professional Business Etiquette & Grooming by : Gerard Assey

Download or read book Professional Business Etiquette & Grooming written by Gerard Assey and published by Gerard Assey. This book was released on 2022-11-16 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's increasingly global arena, technical knowledge alone is not enough to ensure success. Sophistication is more and more the catchword. Given a choice between two equally talented individuals, corporations will choose the candidate with greater interpersonal and social grace skills to represent it. As our world becomes a smaller place and our economy becomes increasingly global in scope, it is becoming increasingly clear how important good manners are in all cultures. In fact knowing how to treat others well is more important now than ever. After all who we are shows in how we behave and how we appear to others. How we look, talk, walk, sit, stand, eat – ie; how we present ourselves-speaks volumes about who we are and creates the first impression that others form of us. This is true not only in personal life but more so in our professional life. With a world that’s becoming more and more competitive, proper business etiquette and interpersonal skills play an increasingly important role in the success or failure of anyone’s business career and the company they represent. Knowing how to behave courteously and professionally is far from trivial. Etiquette and protocol does count in the business world, as no matter how brilliant an employee may be, his or her lack of social grace can make a bad first impression on clients and business associates. Studies have shown that more than 60% of what is believed about us is based upon visual messages- What people see! At many Fortune 500 companies, top management take potential front line employees to lunch or dinner to observe their comfort level with executives, spouses, waiters and even with the various pieces of silverware. Like it or not, management equates good manners with competence and poor manners with incompetence. Table manners can make or mar a mega-merger, especially in an era when companies are competing on the basis of service-this can be a crucial business skill. Good manners are good business! Your inability to handle yourself as is expected could be expensive--no one will tell you the real reason you didn't get the job, the promotion, that big business deal or the social engagement. Your social graces and general demeanor can tell as much about you as the way you handle an issue. Fair or not, others equate bad manners with incompetence and a lack of breeding, and the cumulative effect of this repeated faux pas in an organization, can be devastating leading to a major loss of respect, credibility, loss of reputation, and business! Your Success can start today with ‘Professional Business Etiquette & Grooming’ to help increase your confidence in your image, business etiquette and interpersonal skills, enabling you build rapport & trust with your business customers and associates, increased teamwork, productivity & employee retention, resulting in business growth by helping everyone get along & outclassing the Competition. Proper business & social etiquette will thus give you a competitive edge in today's market…in fact, it’s the only survival skill required!

GOAL SETTING for SUCCESS!

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4./5 ( download)

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Book Synopsis GOAL SETTING for SUCCESS! by : Gerard Assey

Download or read book GOAL SETTING for SUCCESS! written by Gerard Assey and published by Gerard Assey. This book was released on 2022-10-17 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most essential tasks for any individual, team or organization to be effective and successful is to set goals and pursue after it. Successful people think about what they want and how to get what they want which are their goals, and they get their goals by paying the price required to get to those goals. However, unsuccessful people discuss anything but what they want. They talk about their problems and worries, and look for who is to blame most of the time. Everyone wants success, but you must equip yourself with the right tools and skills to become the very best version of yourself. The best part however, is that these skills and tools can be learnt and this is what this Master Workbook will help you do- to invent your future instead of trying to dwell on the past, by providing a practical and step by step process to achieving all your goals and maximizing and boosting your own as well as your team’s productivity. Remember that your life now is a result of what you did a year ago; and life a year from now will be the result of what you do RIGHT NOW! So ACT accordingly! The rung of the ladder was never meant to rest upon, but only to hold a man’s foot long enough to enable him to put the other somewhat higher! So as the saying goes: If It’s To Be, It’s Up To Me! So go for it!!!

Effective Delegation Skills

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Author :
Publisher : Gerard Assey
ISBN 13 : 9392492073
Total Pages : 64 pages
Book Rating : 4.3/5 (924 download)

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Book Synopsis Effective Delegation Skills by : Gerard Assey

Download or read book Effective Delegation Skills written by Gerard Assey and published by Gerard Assey. This book was released on 2022-09-27 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most difficult areas of a supervisor’s job (especially for newly appointed supervisors) is that of delegation and one of the fundamental problems that people have when taking the step up to man­agement is their inability to delegate effectively. New managers often struggle with this, but even more seasoned leaders can default, as one of the most difficult transitions for leaders to make is the shift from doing to leading. Therefore one of the most important skills that a manager can master is learning how to delegate, for the more one progresses up through the levels of management, this skill becomes increasingly important, enhancing ones productivity to great extents Contrary to popular belief among many, being a leader does not mean you must do every task to ensure it is done properly. Being a leader includes empowering others to improve the overall organization, as well as providing the necessary tools to optimize the performance of the group. Empowering typically comes through delegating responsibilities to others. As more members get involved (and take ownership of projects and assignments) the more effective the organization will become. Delegating has been shown to improve work efficiency and benefit the organization in ways that aren't obvious initially. In the long term however, delegating empowers the team, builds trust, motivates and allows for new and innovative ideas, which in turn leads to the de­velopment of the team members’ creative and decision-making skills. Real and thoughtful delegation, with support, is a great way to actually stretch and develop people, and this is often more powerful than through periodic professional development. For leaders, it helps you learn how to identify who is best suited to tackle tasks or projects, for at its best, delegation is empowering people to do the work they are best suited to. It allows them to invest themselves more in the work and develop their own skills and abilities. It also allows the manager to do other important work that might be more strategic or higher-level. A study by Harvard Business Review determined that delegating can actually increase organizations’ income and overall efficiency. Not only does delegation empower others in the organization, but it also helps optimize the performance of the group. The better you are at delegation, the more successful you and your team will be. The difference between suc­cess and failure is often a matter of distancing yourself from a task and delegating. Thus good delegation saves time, develops people, grooms a successor, and motivates. On the other hand, poor delegation will cause you frustration, de-motivates and confuses the other person, fails to achieve the task or purpose itself and can even cripple organizations. As can be seen, effective delegation is therefore one of the most valuable yet difficult skills a manager can master, as successful delegation certainly takes time and effort, but the benefit it gives is enormous and invaluable. The best part however, is that this skill can be learnt and this is what this little book will help you do- hopefully provide a practical guide to boosting your own and your team’s productivity through the successful art of delegation. The Book covers: Preface Objectives of this Book Why People do not Delegate Barriers to Delegating- by Manager, Subordinate and Organization Why Delegate? Benefits of Delegation What to Delegate Who to Delegate to? When to Delegate? What should not be Delegated? Support and Resources Achieving the Balance: Under/ Over Delegation Understanding Levels of Control Key Principles of Delegation Practical Steps to Delegate Successfully Monitoring with Appropriate Feedback Tools to Monitor the Delegated Task Reviewing the Delegation Process And … with Illustrations and Exercises to make you a Professional!

The Power of Value Selling

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Power of Value Selling by : Gerard Assey

Download or read book The Power of Value Selling written by Gerard Assey and published by Gerard Assey. This book was released on 2024-03-10 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: In ‘The Power of Value Selling’ discover the transformative approach to sales that will revolutionize your success. This book delves deep into the art of selling from the customer's perspective, emphasizing the importance of understanding their needs and delivering value that goes beyond price. Whether you're a seasoned sales professional or new to the field, this guide offers invaluable insights, actionable strategies, and real-world examples to help you excel in today's competitive market. Learn how to build trust, uncover customer’s need & pains, deliver value, negotiate win-win outcomes, and uncover up-selling and cross-selling opportunities that add value and enhance your customer relationships. With practical tips and a step-by-step action plan, ‘The Power of Value Selling’ is your key to unlocking greater sales success and achieving long-term customer loyalty.

Spa, Salon & Health Club Selling Skills

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4./5 ( download)

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Book Synopsis Spa, Salon & Health Club Selling Skills by : Gerard Assey

Download or read book Spa, Salon & Health Club Selling Skills written by Gerard Assey and published by Gerard Assey. This book was released on with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you could drastically increase the value of each customer’s visit to your Spa, Salon or Health Club by 60% or more...(Yes, certainly more!), how would that impact your business's profitability? To be brutally honest, sadly, most spas, salons or health clubs LOSE that amount every time a customer walks out of their door! Salon Marketing has changed considerably over the last few years and so businesses need to embrace these changes to improve the way they sell to their clients without being 'in fear' of doing so. Besides the regular services & facilities offered, retail sales is now viewed as a significant source of additional revenue for salons and spas; and when successfully done, the profit from retail sales can even pay for the rent of your premises and part of the consumables. This book: "Spa, Salon & Health Club Selling Skills" is therefore is a must have for anyone in the spa/ beauty salon/ health club & similar businesses on how to take the business further by Selling: 1. Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself. 2. Your Services. 3. Retailing your Products. 4. Projecting the Right Salon Image. It covers in detail, each step required for the Sales & Customer Service Process- the skills sets, behavior & attitude, and is aimed at all therapists, beauticians, receptionists, retail sales, customer service & shop floor staff, supervisors/team leaders & their managers, who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again! Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today! Here's what some of our Participants have to say after attending our session on: ‘Professional Selling Skills for SPA’s, Salons and Health Clubs’ "Very interesting....One of the best I have had in my life. After the training, I was clear about the objectives of selling in my spa....." "It built our creativity to work in teams with open minds...Learnt a lot on up/ cross-selling, handling complaints politely & how to translate to profits! Awesome, Interesting!" "Very useful information....the way to handle my Guests...very useful for my future...." "I liked the fact that the Trainer was able to keep the attention & interest of the participants at ALL times...A lot of useful information!!! Forced us to think by ourselves" "Excellent Training!" "Clear, great information-loved the exercises, examples...I gained enough & valuable information- Gerard, A great Trainer!!!" "Helped me greatly on my self-confidence, handling complaints & being customer focused!" "Every part clearly understood...Gained extensive knowledge in selling, up-selling, cross-selling our services...Changed my personal attitude!!! Thanks a lot...”

B2B Selling by Email

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4./5 ( download)

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Book Synopsis B2B Selling by Email by : Gerard Assey

Download or read book B2B Selling by Email written by Gerard Assey and published by Gerard Assey. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online technologies have transformed the way business operates in recent years and email has proven to be the customers' top pick among all other channels. But, there must be surely a difference between an email that no one opens and responds to and one that generates interest and fetches a number of new customers? Crafting the perfect cold sales email therefore requires a skill- that will get your point across in a friendly yet professional way- given that the average professional sends 40 emails per day and receives 121, there is definitely a chance to move fast in email communication, which means that you have 40 opportunities to market yourself and your business in those individual emails you send, every single day. Unlike B2C, a B2B Email Marketing campaign involves sending emails to businesses rather than individual buyers. B2B is more focused on logical and process-driven decisions, while B2C is more geared towards emotions and purchase decisions. In B2B the goal is to reach out to your prospects, B2B buyers, via their working email, educate them about your products/ services and convert them into qualified leads Therefore when it comes to B2B lead generation, email marketing is still king. But how do B2B email marketing strategies differ from B2C email marketing efforts? And what best practices and strategies should you follow for success? Ultimately, successful B2B email marketing requires a lot of a disciplined approach to: Test, compare, measure, optimize, repeat and this is what this guide and master workbook will help you do- right from understanding what a B2B E-mailer should be, to crafting a professional one that fetches the desired result- you will have a step by step approach on getting started along with helpful templates to aid you further, enabling you have the confidence to write attention-grabbing emails that prospects WILL want to read and act on. So here’s to how to Write Right, Convert More- the B2B Email Way!

Building an Ethical Workplace

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Building an Ethical Workplace by : GERARD ASSEY

Download or read book Building an Ethical Workplace written by GERARD ASSEY and published by Gerard Assey. This book was released on 2022-07-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics is much more than just a company’s code through a notification or a training session- it is what one believes, how one lives and how one leads his/her life and others. Ethics is relevant to everyone in everyday life as at some point in our professional or personal life one will need to deal with an ethical question, issue or problem. Ethics should be embedded in all we do, building on an individual’s or the organization’s reputation and credibility in the marketplace, community and society. It is how we put our clients, vendors and our people first. And this reputation for integrity is an invaluable part of one’s success. Conducting business ethically is therefore critical to a company’s success in the marketplace. Customers, suppliers and employees will not support a company that is involved in fraudulent, dishonest or unethical practices. This little book: Building an Ethical Workplace is therefore aimed at to help you and members of your organization make ethical behavior a natural part of what must be done every day- with each other, whether with clients, vendors, business partners or the community.The Tools, Exercises and Checklists are designed to help you have a better understanding of this subject to be able to percolate these principles into your system, your family, your workplace, with your colleagues, and community successfully as each of us is responsible for our own actions and that the ethical choice is ALWAYS the best choice. I strongly recommend this book to be part of a company's code, induction program & regular on-going training activities…a much-needed book out in the market! Vikram Kelkar, Managing Director, Hexagon Nutrition Ltd Industry Leader | Innovator | National & International Speaker

Managing Business Meetings Effectively

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4./5 ( download)

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Book Synopsis Managing Business Meetings Effectively by : Gerard Assey

Download or read book Managing Business Meetings Effectively written by Gerard Assey and published by Gerard Assey. This book was released on 2022-09-09 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the biggest complaints about most organizations is their meetings- they waste a lot of precious time. When employees were asked about the single greatest detractor of workplace productivity, most employees, especially managers, have almost always cited workplace meetings or meeting mismanagement. Surveys have time and again proved about people feeling that meetings aren’t productive, with the most common productivity pitfalls being that they are ineffective meetings, with lack of team communication and procrastination. And remember that bad meetings lead to more bad meetings which eventually cost even more money. And this is bad news for organizations. Meetings are therefore vital for management and communication. Meetings can be the very central hub or key to a place of decisions and action where an organization’s culture, credibility and climate will perpetuate itself. Therefore, this little but powerful book: Managing Business Meetings Effectively will help you get a complete hold of Managing and Running Meetings in an Efficient, Productive and Focused manner , covering right from the planning till the conducting and follow-up, covering helpful tools, techniques and processes. Knowing how to get the most from meetings is therefore an important skill that every employee should possess, especially as they keep moving up the ladder, and this book can help you do so!

Selling Luxury

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4./5 ( download)

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Book Synopsis Selling Luxury by : Gerard Assey

Download or read book Selling Luxury written by Gerard Assey and published by Gerard Assey. This book was released on 2023-06-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Selling Luxury' is a comprehensive guide that equips sales professionals with the skills, techniques and strategies to excel in the luxury market. The book explores the unique mindset of affluent customers and their buying behavior, helping salespeople understand their needs and desires. It covers essential topics such as building rapport, every step of consultative selling-from greeting and approaching, to uncovering needs, objection handling, selling benefits & value, closing and customer service & retention. Packed with real-life examples and practical tips, it offers a step-by-step approach to master the art of selling luxury and delivering exceptional customer experiences. Whether you're new to luxury sales or looking to enhance your skills, this book provides valuable insights to succeed in the competitive world of luxury.

Elevate Your Executive Presence: Your Roadmap to Executive Excellence

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Author :
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 137 pages
Book Rating : 4./5 ( download)

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Book Synopsis Elevate Your Executive Presence: Your Roadmap to Executive Excellence by : Gerard Assey

Download or read book Elevate Your Executive Presence: Your Roadmap to Executive Excellence written by Gerard Assey and published by Gerard Assey. This book was released on 2024-04-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Elevate Your Executive Presence: Your Roadmap to Executive Excellence’ is a comprehensive guide to mastering the art of Executive Presence and achieving leadership success. Through practical strategies and real-life examples, this book explores the key components of Executive Presence, including 10 C’s covering: composure, connection, charisma, confidence, credibility, clarity, conciseness and others. Readers will learn how to cultivate authenticity, grace, and poise, and leverage these qualities to enhance their leadership impact. Whether you are a seasoned executive or an aspiring leader, this book will equip you with the tools and insights needed to elevate your Executive Presence and stand out in today's competitive business world. So go ahead and embark on a transformative journey towards Executive Presence mastery- unlocking your full leadership potential with this insightful and empowering guide.