The Sage Encyclopedia Of Communication Research Methods

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The SAGE Encyclopedia of Communication Research Methods

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

The SAGE Encyclopedia of Communication Research Methods

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381455
Total Pages : 3827 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-01-15 with total page 3827 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

The SAGE Encyclopedia of Qualitative Research Methods

Author : Lisa M. Given
Publisher : SAGE Publications
ISBN 13 : 1452265895
Total Pages : 1073 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis The SAGE Encyclopedia of Qualitative Research Methods by : Lisa M. Given

Download or read book The SAGE Encyclopedia of Qualitative Research Methods written by Lisa M. Given and published by SAGE Publications. This book was released on 2008-08-19 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative research is designed to explore the human elements of a given topic, while specific qualitative methods examine how individuals see and experience the world. Qualitative approaches are typically used to explore new phenomena and to capture individuals′ thoughts, feelings, or interpretations of meaning and process. Such methods are central to research conducted in education, nursing, sociology, anthropology, information studies, and other disciplines in the humanities, social sciences, and health sciences. Qualitative research projects are informed by a wide range of methodologies and theoretical frameworks. The SAGE Encyclopedia of Qualitative Research Methods presents current and complete information as well as ready-to-use techniques, facts, and examples from the field of qualitative research in a very accessible style. In taking an interdisciplinary approach, these two volumes target a broad audience and fill a gap in the existing reference literature for a general guide to the core concepts that inform qualitative research practices. The entries cover every major facet of qualitative methods, including access to research participants, data coding, research ethics, the role of theory in qualitative research, and much more—all without overwhelming the informed reader. Key Features Defines and explains core concepts, describes the techniques involved in the implementation of qualitative methods, and presents an overview of qualitative approaches to research Offers many entries that point to substantive debates among qualitative researchers regarding how concepts are labeled and the implications of such labels for how qualitative research is valued Guides readers through the complex landscape of the language of qualitative inquiry Includes contributors from various countries and disciplines that reflect a diverse spectrum of research approaches from more traditional, positivist approaches, through postmodern, constructionist ones Presents some entries written in first-person voice and others in third-person voice to reflect the diversity of approaches that define qualitative work Key Themes Approaches and Methodologies Arts-Based Research, Ties to Computer Software Data Analysis Data Collection Data Types and Characteristics Dissemination History of Qualitative Research Participants Quantitative Research, Ties to Research Ethics Rigor Textual Analysis, Ties to Theoretical and Philosophical Frameworks The SAGE Encyclopedia of Qualitative Research Methods is designed to appeal to undergraduate and graduate students, practitioners, researchers, consultants, and consumers of information across the social sciences, humanities, and health sciences, making it a welcome addition to any academic or public library.

The SAGE Encyclopedia of Social Science Research Methods

Author : Michael Lewis-Beck
Publisher : SAGE
ISBN 13 : 9780761923633
Total Pages : 460 pages
Book Rating : 4.9/5 (236 download)

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Book Synopsis The SAGE Encyclopedia of Social Science Research Methods by : Michael Lewis-Beck

Download or read book The SAGE Encyclopedia of Social Science Research Methods written by Michael Lewis-Beck and published by SAGE. This book was released on 2004 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring over 900 entries, this resource covers all disciplines within the social sciences with both concise definitions & in-depth essays.

The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation

Author : Bruce B. Frey
Publisher : SAGE Publications
ISBN 13 : 1506326145
Total Pages : 1996 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation by : Bruce B. Frey

Download or read book The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation written by Bruce B. Frey and published by SAGE Publications. This book was released on 2018-01-29 with total page 1996 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia is the first major reference guide for students new to the field, covering traditional areas while pointing the way to future developments.

The SAGE Encyclopedia of Corporate Reputation

Author : Craig E. Carroll
Publisher : SAGE Publications
ISBN 13 : 1483376524
Total Pages : 2329 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Corporate Reputation by : Craig E. Carroll

Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-04 with total page 2329 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

The SAGE Encyclopedia of Out-of-School Learning

Author : Kylie Peppler
Publisher : SAGE Publications
ISBN 13 : 148338523X
Total Pages : 2280 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Out-of-School Learning by : Kylie Peppler

Download or read book The SAGE Encyclopedia of Out-of-School Learning written by Kylie Peppler and published by SAGE Publications. This book was released on 2017-01-15 with total page 2280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Encyclopedia of Out-of-School Learning documents what the best research has revealed about out-of-school learning: what facilitates or hampers it; where it takes place most effectively; how we can encourage it to develop talents and strengthen communities; and why it matters. Key features include: Approximately 260 articles organized A-to-Z in 2 volumes available in a choice of electronic or print formats. Signed articles, specially commissioned for this work and authored by key figures in the field, conclude with Cross References and Further Readings to guide students to the next step in a research journey. Reader’s Guide groups related articles within broad, thematic areas to make it easy for readers to spot additional relevant articles at a glance. Detailed Index, the Reader’s Guide, and Cross References combine for search-and-browse in the electronic version. Resource Guide points to classic books, journals, and web sites, including those of key associations.

Meta-Ethnography

Author : George W. Noblit
Publisher : SAGE
ISBN 13 : 9780803930230
Total Pages : 112 pages
Book Rating : 4.9/5 (32 download)

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Book Synopsis Meta-Ethnography by : George W. Noblit

Download or read book Meta-Ethnography written by George W. Noblit and published by SAGE. This book was released on 1988-02 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can ethnographic studies be generalized, in contrast to concentrating on the individual case? Noblit and Hare propose a new method for synthesizing from qualitative studies: meta-ethnography. After citing the criteria to be used in comparing qualitative research projects, the authors define the ways these can then be aggregated to create more cogent syntheses of research. Using examples from numerous studies ranging from ethnographic work in educational settings to the Mead-Freeman controversy over Samoan youth, Meta-Ethnography offers useful procedural advice from both comparative and cumulative analyses of qualitative data. This provocative volume will be read with interest by researchers and students in qualitative research methods, ethnography, education, sociology, and anthropology. "After defining metaphor and synthesis, these authors provide a step-by-step program that will allow the researcher to show similarity (reciprocal translation), difference (refutation), or similarity at a higher level (lines or argument synthesis) among sample studies....Contain(s) valuable strategies at a seldom-used level of analysis." --Contemporary Sociology "The authors made an important contribution by reframing how we think of ethnography comparison in a way that is compatible with the new developments in interpretive ethnography. Meta-Ethnography is well worth consulting for the problem definition it offers." --The Journal of Nervous and Mental Disease "This book had to be written and I am pleased it was. Someone needed to break the ice and offer a strategy for summarizing multiple ethnographic studies. Noblit and Hare have done a commendable job of giving the research community one approach for doing so. Further, no one else can now venture into this area of synthesizing qualitative studies without making references to and positioning themselves vis-a-vis this volume." -Educational Studies

The SAGE Handbook of Social Media Research Methods

Author : Luke Sloan
Publisher : SAGE
ISBN 13 : 1473987210
Total Pages : 709 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Media Research Methods by : Luke Sloan

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan and published by SAGE. This book was released on 2017-01-26 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

Qualitative Methods for Family Studies and Human Development

Author : Kerry J. Daly
Publisher : SAGE
ISBN 13 : 1452278989
Total Pages : 313 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Qualitative Methods for Family Studies and Human Development by : Kerry J. Daly

Download or read book Qualitative Methods for Family Studies and Human Development written by Kerry J. Daly and published by SAGE. This book was released on 2007-02-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Daly has crafted one of the most accessible, comprehensive, and functional texts in research methods that students, scholars, and practitioners concerned with understanding family and development will immensely appreciate." —Carla L. Fisher, The Pennsylvania State University "I love this book! It is thoroughly excellent—accessible and clear. ... What an accomplishment: an inviting research methods book written with intelligence and humility—makes you want to dive right into your next research project." —Katherine R. Allen, Virginia Polytechnic Institute and State University This book is a masterpiece. Kerry Daly has written the finest and most profound volume on qualitative research available in print. From the opening chapter to the last, it is clear that we are in the hands of a master scholar who brings great depth and wisdom to his work. . . . A tour de force by any standard. —David Dollahite, Brigham Young University Qualitative Methods for Family Studies and Human Development serves as a step-by-step, interdisciplinary, qualitative methods text for those working in the areas of family studies, human development, family therapy, and family social work. Providing a systematic outline for carrying out qualitative projects from start to finish, author Kerry J. Daly uniquely combines epistemology, theory, and methodology into a comprehensive package illustrated with specific examples from family relations and human development research. Key Features: Outlines different analytic procedures: The most commonly used methodological traditions are covered, including ethnography, interpretive phenomenology, grounded theory methodology, narrative analysis, discourse analysis, and participatory action research. Offers examples from both hypothetical and actual research studies: Attention is given to the unique challenges associated with qualitative research on couples and families, ethics procedures, and credibility issues. Allows readers to make informed choices within clear guidelines: Balances breadth of topic coverage with sufficient detail to equip students to make informed decisions about methodologies and to be able to design and implement a qualitative research project. Cultivates good perceptual skills: Several pedagogical text boxes, tips and guidelines for data collection, examples, and illustrations encourage students to reflect on their own preferences, values, and experiences.

Encyclopedia of Health Services Research

Author : Ross M. Mullner
Publisher : SAGE Publications
ISBN 13 : 1452266115
Total Pages : 1457 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Health Services Research by : Ross M. Mullner

Download or read book Encyclopedia of Health Services Research written by Ross M. Mullner and published by SAGE Publications. This book was released on 2009-05-15 with total page 1457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, as never before, healthcare has the ability to enhance the quality and duration of life. At the same time, healthcare has become so costly that it can easily bankrupt governments and impoverish individuals and families. Health services research is a highly multidisciplinary field, including such areas as health administration, health economics, medical sociology, medicine, , political science, public health, and public policy. The Encyclopedia of Health Services Research is the first single reference source to capture the diversity and complexity of the field. With more than 400 entries, these two volumes investigate the relationship between the factors of cost, quality, and access to healthcare and their impact upon medical outcomes such as death, disability, disease, discomfort, and dissatisfaction with care. Key Features Examines the growing healthcare crisis facing the United States Encompasses the structure, process, and outcomes of healthcare Aims to improve the equity, efficiency, effectiveness, and safety of healthcare by influencing and developing public policies Describes healthcare systems and issues from around the globe Key Themes Access to Care Accreditation, Associations, Foundations, and Research Organizations Biographies of Current and Past Leaders Cost of Care, Economics, Finance, and Payment Mechanisms Disease, Disability, Health, and Health Behavior Government and International Healthcare Organizations Health Insurance Health Professionals and Healthcare Organizations Health Services Research Laws, Regulations, and Ethics Measurement; Data Sources and Coding; and Research Methods Outcomes of Care Policy Issues, Healthcare Reform, and International Comparisons Public Health Quality and Safety of Care Special and Vulnerable Groups The Encyclopedia is designed to be an introduction to the various topics of health services research for an audience including undergraduate students, graduate students, andgeneral readers seeking non-technical descriptions of the field and its practices. It is also useful for healthcare practitioners wishing to stay abreast of the changes and updates in the field.

Queer Methods and Methodologies

Author : Catherine J. Nash
Publisher : Routledge
ISBN 13 : 1317072677
Total Pages : 316 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Queer Methods and Methodologies by : Catherine J. Nash

Download or read book Queer Methods and Methodologies written by Catherine J. Nash and published by Routledge. This book was released on 2016-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Queer Methods and Methodologies provides the first systematic consideration of the implications of a queer perspective in the pursuit of social scientific research. This volume grapples with key contemporary questions regarding the methodological implications for social science research undertaken from diverse queer perspectives, and explores the limitations and potentials of queer engagements with social science research techniques and methodologies. With contributors based in the UK, USA, Canada, Sweden, New Zealand and Australia, this truly international volume will appeal to anyone pursuing research at the intersections between social scientific research and queer perspectives, as well as those engaging with methodological considerations in social science research more broadly.

The SAGE Encyclopedia of Human Communication Sciences and Disorders

Author : Jack S. Damico
Publisher : SAGE Publications
ISBN 13 : 1506353347
Total Pages : 5206 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The SAGE Encyclopedia of Human Communication Sciences and Disorders by : Jack S. Damico

Download or read book The SAGE Encyclopedia of Human Communication Sciences and Disorders written by Jack S. Damico and published by SAGE Publications. This book was released on 2019-03-01 with total page 5206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Encyclopedia of Human Communication Sciences and Disorders is an in-depth encyclopedia aimed at students interested in interdisciplinary perspectives on human communication—both normal and disordered—across the lifespan. This timely and unique set will look at the spectrum of communication disorders, from causation and prevention to testing and assessment; through rehabilitation, intervention, and education. Examples of the interdisciplinary reach of this encyclopedia: A strong focus on health issues, with topics such as Asperger's syndrome, fetal alcohol syndrome, anatomy of the human larynx, dementia, etc. Including core psychology and cognitive sciences topics, such as social development, stigma, language acquisition, self-help groups, memory, depression, memory, Behaviorism, and cognitive development Education is covered in topics such as cooperative learning, special education, classroom-based service delivery The editors have recruited top researchers and clinicians across multiple fields to contribute to approximately 640 signed entries across four volumes.

The SAGE Encyclopedia of Abnormal and Clinical Psychology

Author : Amy Wenzel
Publisher : SAGE Publications
ISBN 13 : 1506353223
Total Pages : 4200 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The SAGE Encyclopedia of Abnormal and Clinical Psychology by : Amy Wenzel

Download or read book The SAGE Encyclopedia of Abnormal and Clinical Psychology written by Amy Wenzel and published by SAGE Publications. This book was released on 2017-03-16 with total page 4200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abnormal and clinical psychology courses are offered in psychology programs at universities worldwide, but the most recent major encyclopedia on the topic was published many years ago. Although general psychology handbooks and encyclopedias include essays on abnormal and clinical psychology, such works do not provide students with an accessible reference for understanding the full scope of the field. The SAGE Encyclopedia of Abnormal and Clinical Psychology, a 7-volume, A-Z work (print and electronic formats), will be such an authoritative work. Its more than 1,400 entries will provide information on fundamental approaches and theories, various mental health disorders, assessment tools and psychotherapeutic interventions, and the social, legal, and cultural frameworks that have contributed to debates in abnormal and clinical psychology. Key features include: 1,400 signed articles contained in 7 volumes and available in choice of print and/or electronic formats Although organized A-to-Z, front matter includes a Reader’s Guide grouping related entries thematically Back matter includes a Chronology, Resource Guide, Bibliography, and detailed Index Entries conclude with References/Further Readings and Cross-References to related entries The Index, Reader’s Guide themes, and Cross-References between and among entries all combine to provide robust search-and-browse features in the electronic version.

The SAGE Encyclopedia of Action Research

Author : David Coghlan
Publisher : SAGE
ISBN 13 : 1473925304
Total Pages : 2106 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Encyclopedia of Action Research by : David Coghlan

Download or read book The SAGE Encyclopedia of Action Research written by David Coghlan and published by SAGE. This book was released on 2014-08-11 with total page 2106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Action research is a term used to describe a family of related approaches that integrate theory and action with a goal of addressing important organizational, community, and social issues together with those who experience them. It focuses on the creation of areas for collaborative learning and the design, enactment and evaluation of liberating actions through combining action and research, reflection and action in an ongoing cycle of cogenerative knowledge. While the roots of these methodologies go back to the 1940s, there has been a dramatic increase in research output and adoption in university curricula over the past decade. This is now an area of high popularity among academics and researchers from various fields—especially business and organization studies, education, health care, nursing, development studies, and social and community work. The SAGE Encyclopedia of Action Research brings together the many strands of action research and addresses the interplay between these disciplines by presenting a state-of-the-art overview and comprehensive breakdown of the key tenets and methods of action research as well as detailing the work of key theorists and contributors to action research.

Encyclopedia of Industrial and Organizational Psychology

Author : Steven G. Rogelberg
Publisher : SAGE
ISBN 13 : 1412924707
Total Pages : 1169 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Industrial and Organizational Psychology by : Steven G. Rogelberg

Download or read book Encyclopedia of Industrial and Organizational Psychology written by Steven G. Rogelberg and published by SAGE. This book was released on 2007 with total page 1169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description

Quantitative Research in Communication

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1452212937
Total Pages : 257 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Quantitative Research in Communication by : Mike Allen

Download or read book Quantitative Research in Communication written by Mike Allen and published by SAGE Publications. This book was released on 2008-09-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure. Features · Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions. · Realistic examples at the beginning of each chapter show how the chapter′s procedure could be used to answer a substantive research question. · Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus. · Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements. · How to Decipher Figures show students how to "read" the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results . Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.