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The Routledge Companion To Modern Marketing Research
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Book Synopsis The Routledge Companion to Marketing History by : D.G. Brian Jones
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Book Synopsis The Routledge Companion to Contemporary Brand Management by : Francesca Dall'Olmo Riley
Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Book Synopsis The Routledge Companion to Marketing Research by : Len Tiu Wright
Download or read book The Routledge Companion to Marketing Research written by Len Tiu Wright and published by Routledge. This book was released on 2021-06-27 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Book Synopsis The Routledge Companion to Organizational Diversity Research Methods by : Sine Nørholm Just
Download or read book The Routledge Companion to Organizational Diversity Research Methods written by Sine Nørholm Just and published by Routledge. This book was released on 2020-10-13 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational diversity has become a topic of interest for practitioners and academics alike. This book explores how diversity in organizations is, and can be researched, providing readers with insights into the potential research designs for studies in contemporary organizations. This includes paying attention to methods but also to the role of the researcher and research bodies in the field, their potential as activists as well as to the theoretical question of standpoints in researching organizational diversity. Chapters also consider the diversity of research participants, inclusive research, and intersectionality. All contributors are experts in diversity research, and in their contributions, they reflect upon the appropriate methods for the specific type of diversity research they conduct, noting strengths and weaknesses and illustrating their arguments with practical examples from their work. This handbook will be of great value to academics, students, researchers, practitioners, and professionals with an interest in broadening their understanding of how to research organizational diversity in contemporary organizations or seeking to develop their awareness of diversity when researching management and organization, more generally.
Book Synopsis The Routledge Companion to Critical Marketing by : Mark Tadajewski
Download or read book The Routledge Companion to Critical Marketing written by Mark Tadajewski and published by Routledge. This book was released on 2018-09-21 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
Book Synopsis The Routledge Companion to Consumer Behavior Analysis by : Gordon R. Foxall
Download or read book The Routledge Companion to Consumer Behavior Analysis written by Gordon R. Foxall and published by Routledge. This book was released on 2015-08-20 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Book Synopsis The Routledge Companion to Strategic Marketing by : Bodo B. Schlegelmilch
Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Book Synopsis The Routledge Companion to Media Industries by : Paul McDonald
Download or read book The Routledge Companion to Media Industries written by Paul McDonald and published by Routledge. This book was released on 2021-10-04 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com
Book Synopsis The Routledge Companion to Design Research by : Paul A. Rodgers
Download or read book The Routledge Companion to Design Research written by Paul A. Rodgers and published by Routledge. This book was released on 2014-10-17 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Design Research offers a comprehensive examination of design research, celebrating the plurality of design research and the wide range of conceptual, methodological, technological and theoretical approaches evident in contemporary design research. This volume comprises 39 original and high quality design research chapters from contributors around the world, with offerings from the vast array of disciplines in and around modern design praxis, including areas such as industrial and product design, visual communication, interaction design, fashion design, service design, engineering and architecture. The Companion is divided into five distinct sections with chapters that examine the nature and process of design research, the purpose of design research, and how one might embark on design research. They also explore how leading design researchers conduct their design research through formulating and asking questions in novel ways, and the creative methods and tools they use to collect and analyse data. The Companion also includes a number of case studies that illustrate how one might best communicate and disseminate design research through contributions that offer techniques for writing and publicising research. The Routledge Companion to Design Research will have wide appeal to researchers and educators in design and design-related disciplines such as engineering, business, marketing, computing, and will make an invaluable contribution to state-of-the-art design research at postgraduate, doctoral, and post-doctoral levels and teaching across a wide range of different disciplines.
Book Synopsis The Routledge Companion to Marketing and Feminism by : Pauline Maclaran
Download or read book The Routledge Companion to Marketing and Feminism written by Pauline Maclaran and published by . This book was released on 2022 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.
Book Synopsis The Routledge Companion to Business History by : John Wilson
Download or read book The Routledge Companion to Business History written by John Wilson and published by Taylor & Francis. This book was released on 2016-12-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Business History is a definitive work of reference, and authoritative, international source on business history. Compiled by leading scholars in the field, it offers both researchers and students an introduction and overview of current scholarship in this expanding discipline. Drawing on a wealth of international contributions, this volume expands the field and explores how business history interacts theoretically and methodologically with other fields. It charts the origins and development of business history and its global reach from Latin America and Africa, to North America and Europe. With this multi-perspective approach, it illustrates the unique contribution of business history and its relationship with a range of other disciplines, from finance and banking to gender issues in corporations. The Routledge Companion to Business History is a vital source of reference for students and researchers in the fields of business history, corporate governance and business ethics.
Book Synopsis The Routledge Companion to the Future of Marketing by : Luiz Moutinho
Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Book Synopsis The Routledge Companion to Non-Market Strategy by : Thomas C. Lawton
Download or read book The Routledge Companion to Non-Market Strategy written by Thomas C. Lawton and published by Routledge. This book was released on 2015-04-24 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
Book Synopsis The Routledge Companion to Consumer Behavior by : Michael R. Solomon
Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Book Synopsis The Routledge Companion to Network Industries by : Matthias Finger
Download or read book The Routledge Companion to Network Industries written by Matthias Finger and published by Routledge. This book was released on 2015-11-19 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, network industries around the world have gone through periods of de- and re-regulation. With vast amounts of sometimes conflicting research carried out into specific network industries, the time has come for a critical over-arching assessment of this entire industry in order to provide a platform of understanding to aid future research and practice. This comprehensive resource provides an orientation for academics, policy makers and managers as to the main economic, regulatory and commercial challenges in the network industries. The book is split into sections covering market, policy, regulation, management perspectives, whilst all of the key network industries are covered, including energy, transport, water and telecommunications. Overseen by world-class Editors and experts in the field, this inter-disciplinary resource is essential reading for students and researchers in international business, industrial economics and the industries.
Book Synopsis The Routledge Companion to Identity and Consumption by : Ayalla A. Ruvio
Download or read book The Routledge Companion to Identity and Consumption written by Ayalla A. Ruvio and published by Routledge. This book was released on 2013-01-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.
Book Synopsis The Routledge Companion to Trust by : Rosalind H. Searle
Download or read book The Routledge Companion to Trust written by Rosalind H. Searle and published by Routledge. This book was released on 2018-03-13 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, trust has enjoyed increasing interest from a wide range of parties, including organizations, policymakers, and the media. Perennially linked to turbulence and scandals, the damaging and rebuilding of trust is a contemporary concern affecting all areas of society. Comprising six thematic sections, The Routledge Companion to Trust provides a comprehensive survey of trust research. With contributions from international experts, this volume examines the major topics and emerging areas within the field, including essays on the foundations, levels and theories of trust. It also examines trust repair and explores trust in settings such as healthcare, finance, food supply chains, and the internet. The Routledge Companion to Trust is an extensive reference work which will be a vital resource to researchers and practitioners across the fields of management and organizational studies, behavioural economics, psychology, cultural anthropology, political science and sociology.
