The Role Of Price For Premium Brands The Case Of The Automotive Industry

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The Role of Price for Premium Brands - The Case of the Automotive Industry

Author : Gunnar Klaming
Publisher : GRIN Verlag
ISBN 13 : 3656206635
Total Pages : 53 pages
Book Rating : 4.6/5 (562 download)

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Book Synopsis The Role of Price for Premium Brands - The Case of the Automotive Industry by : Gunnar Klaming

Download or read book The Role of Price for Premium Brands - The Case of the Automotive Industry written by Gunnar Klaming and published by GRIN Verlag. This book was released on 2012-06 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 10 von 10 (Schweiz), University of Lugano (Faculty of Communication Sciences and Faculty of Economics), 34 entries in the bibliography, language: English, abstract: Starting situation Today, many markets have reached such a degree of saturation that market potential is often virtually exhausted. Increasingly, growth can be achieved only at the expense of competitors. Increasing internationalization and the market entry by new competitors result in brand and product inflation. Dramatically shorter product life cycles and constantly accelerating product aging are another challenge for companies that they must deal with.2 Hence, in order to make a company's products stand out from the diverse range available, suppliers are attempting to hone competitive edge through increasing differentiation of their brands, emphasizing how they meet the specific needs and wants of their target customer groups and market segments. The overall goal of this approach is to build up brands that are unique in the market place - brands that promise a unique value. A strong brand can reach high rates of loyalty among existing customers; it can "more easily" gain new customers, due to its characteristic position; and it can therefore charge a premium price. Marketers have several means to work with in order to reach this goal. Generally, the corporate strategy "might specify a premium position or a massmerchandiser/ discount approach. These obviously have direct impact on the pricing"3. Price is only one of the marketing variables, but for the case of premium brands it is important. The pricing position is one determinant for the development of a brand identity, incidentally, not only among customers and potential customers, but also among society, employees, etc.). As part of the company's target market and positioning objectives (that large

Digital Pricing

Author : Frank Frohmann
Publisher : Springer Nature
ISBN 13 : 3031245911
Total Pages : 343 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Digital Pricing by : Frank Frohmann

Download or read book Digital Pricing written by Frank Frohmann and published by Springer Nature. This book was released on 2023-03-03 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

Readings in Advertising, Society, and Consumer Culture

Author : Roxanne Hovland
Publisher : Routledge
ISBN 13 : 1317461355
Total Pages : 621 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Readings in Advertising, Society, and Consumer Culture by : Roxanne Hovland

Download or read book Readings in Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

The New Strategic Brand Management

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749465166
Total Pages : 512 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The New Strategic Brand Management by : Jean-Noël Kapferer

Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-01-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.

Automotive Industries

Author :
Publisher :
ISBN 13 :
Total Pages : 1466 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Automotive Industries by :

Download or read book Automotive Industries written by and published by . This book was released on 1914 with total page 1466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1919- include an Annual statistical issue (title varies).

Marketing Case Studies in Emerging Markets

Author : Dilip S. Mutum
Publisher : Springer Nature
ISBN 13 : 3031516893
Total Pages : 252 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Marketing Case Studies in Emerging Markets by : Dilip S. Mutum

Download or read book Marketing Case Studies in Emerging Markets written by Dilip S. Mutum and published by Springer Nature. This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Luxury Strategy

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749464925
Total Pages : 408 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer

Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

Statistical Reference Index

Author :
Publisher :
ISBN 13 :
Total Pages : 986 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Statistical Reference Index by :

Download or read book Statistical Reference Index written by and published by . This book was released on 1994 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Brand Positioning

Author :
Publisher : Cybellium
ISBN 13 : 1836797346
Total Pages : 228 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Understanding Brand Positioning by :

Download or read book Understanding Brand Positioning written by and published by Cybellium . This book was released on 2024-10-26 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

The New Luxury Experience

Author : Wided Batat
Publisher : Springer
ISBN 13 : 3030016714
Total Pages : 252 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The New Luxury Experience by : Wided Batat

Download or read book The New Luxury Experience written by Wided Batat and published by Springer. This book was released on 2019-04-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK

Safety and Reliability: Methodology and Applications

Author : Tomasz Nowakowski
Publisher : CRC Press
ISBN 13 : 1315736977
Total Pages : 408 pages
Book Rating : 4.3/5 (157 download)

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Book Synopsis Safety and Reliability: Methodology and Applications by : Tomasz Nowakowski

Download or read book Safety and Reliability: Methodology and Applications written by Tomasz Nowakowski and published by CRC Press. This book was released on 2014-09-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the last fifty years the performance requirements for technical objects and systems were supplemented with: customer expectations (quality), abilities to prevent the loss of the object properties in operation time (reliability and maintainability), protection against the effects of undesirable events (safety and security) and the ability to

The Report: Morocco 2011

Author :
Publisher : Oxford Business Group
ISBN 13 : 190706530X
Total Pages : 255 pages
Book Rating : 4.9/5 (7 download)

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Book Synopsis The Report: Morocco 2011 by :

Download or read book The Report: Morocco 2011 written by and published by Oxford Business Group. This book was released on 2010 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Wall Street Bank Involvement with Physical Commodities

Author : United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Permanent Subcommittee on Investigations
Publisher :
ISBN 13 :
Total Pages : 1776 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Wall Street Bank Involvement with Physical Commodities by : United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Permanent Subcommittee on Investigations

Download or read book Wall Street Bank Involvement with Physical Commodities written by United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Permanent Subcommittee on Investigations and published by . This book was released on 2014 with total page 1776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Production Practices and Strategies of Foreign Multinationals in the United States: Company case studies

Author : Duane Kujawa
Publisher :
ISBN 13 :
Total Pages : 474 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Production Practices and Strategies of Foreign Multinationals in the United States: Company case studies by : Duane Kujawa

Download or read book Production Practices and Strategies of Foreign Multinationals in the United States: Company case studies written by Duane Kujawa and published by . This book was released on 1984 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Strategic Brand Management

Author : Jean-Nol︠ Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442835
Total Pages : 516 pages
Book Rating : 4.4/5 (428 download)

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Book Synopsis The New Strategic Brand Management by : Jean-Nol︠ Kapferer

Download or read book The New Strategic Brand Management written by Jean-Nol︠ Kapferer and published by Kogan Page Publishers. This book was released on 2004 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "the best book on brands yet"- Design Magazine"New exciting ideas and perspectives on brand building are offered that have been absent from our literature."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"Managing a brand without reading this book is like driving a car without your license."- Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea"Kapferer's hierarchy of brands is an extrordinary insight"- Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press"One of the definitive resources on branding for marketing professionals worldwide."- Vikas Kumar, The Economic Times, India"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics."- Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand ManagementThe first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide.Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including:brand and business buildingthe challenge of growth in mature marketsmanaging retail brands.Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding.The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.

Brand Leadership

Author : David A. Aaker
Publisher : Simon and Schuster
ISBN 13 : 1471104370
Total Pages : 550 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Brand Leadership by : David A. Aaker

Download or read book Brand Leadership written by David A. Aaker and published by Simon and Schuster. This book was released on 2012-12-11 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.

Pathway Design for Industrial Fermentation

Author : Walter Koch
Publisher : John Wiley & Sons
ISBN 13 : 3527352759
Total Pages : 501 pages
Book Rating : 4.5/5 (273 download)

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Book Synopsis Pathway Design for Industrial Fermentation by : Walter Koch

Download or read book Pathway Design for Industrial Fermentation written by Walter Koch and published by John Wiley & Sons. This book was released on 2024-01-16 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pathway Design for Industrial Fermentation Explore the industrial fermentation processes of chemical intermediates In Pathway Design for Industrial Fermentation, distinguished researcher Dr. Walter Koch delivers an expert overview on industrial fermentation production technology as compared with natural extraction, organic chemistry, and biocatalysis. The book offers key insights for professionals designing and monitoring fermentation processes. The author explores the applications, alternative production, biochemical pathways, metabolic engineering strategy, and downstream processing of various products—including C1 to C6 products—with a focus on low-value products with market prices below 4€ per kilogram. Products will include methane, ethane, acetate, lactic acid, alanine, and others. With specific commentary and insightful perspectives on the cost drivers and technological aspects critical to commercially successful applications, the book also includes: Thorough introductions to methane, ethanol, acetate, lactic acid, alanine, and 3-Hydroxypropionic acid Comprehensive explorations of 1,3-Propanediol, butanol, isobutanol, and isobutene Practical discussions of 1,4-butanediol, succinic acid, itaconic acid, and glutamic acid Fulsome treatments of isoprene, pentamethylenediamine, lysine, citric acid, and adipic acid Perfect for process engineers, biotechnologists, and chemical engineers, Pathway Design for Industrial Fermentation will also benefit biochemists and professionals working in the chemical and food industries.