Author : Yilmaz Seker
Publisher : GRIN Verlag
ISBN 13 : 3640875699
Total Pages : 33 pages
Book Rating : 4.6/5 (48 download)
Book Synopsis The Role of Mission and Its Position Within the Strategic Management Process by : Yilmaz Seker
Download or read book The Role of Mission and Its Position Within the Strategic Management Process written by Yilmaz Seker and published by GRIN Verlag. This book was released on 2011-03-25 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3 (First Class), University of Sheffield, 21 entries in the bibliography, language: English, abstract: Introduction Many textbooks and articles describe how best to plan strategically and what the fundamental steps must be taken in the strategic planning process. One main issue is that many authors are unanimous in relation to the mission statement, which should be the first step in the corporate planning process. However, others think the mission's mapping should be stated in another level of the planning hierarchy. Therefore, it is essential to specify the role of mission in that process to be able to dwell on the different perspectives. But first, before the general role of mission is described, there will be an outline of the reasons why many authors put the mission in different levels of the process. This could help to understand the general role of the mission in that context more precisely. At least, writers are of the same opinion that the major argument in favour of planning is in the co-ordination of decision-making in order that an organisation moves in a well-focused direction. Without planning, the efforts of the organisation may not be well coordinated and managers and staff may be headed in different directions. Planning also helps to ensure that the corporate future is taken into account, so that the organisation can control the situation it finds itself in and prepare for unexpected eventualities (Hannagan, 1995). [...]