The Role Of Advertising In Indian Womens Desire To Be Fair

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The role of advertising in Indian women’s desire to be fair

Author : Christina Görke
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 395489324X
Total Pages : 73 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis The role of advertising in Indian women’s desire to be fair by : Christina Görke

Download or read book The role of advertising in Indian women’s desire to be fair written by Christina Görke and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-10 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study deals with the situation in India, in particular, with the situation of young Indian women. Ever since advertisers and multinational companies discovered India’s remarkable aspiration for light complexions, more and more fairness products and most importantly, advertisements for fairness products, have been established on the Indian market. The desire for fair skin in India is a culturally embedded issue but advertising might have reinforced it.

De-stereotyping Indian Body and Desire

Author : Kaustav Chakraborty
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443857432
Total Pages : 195 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis De-stereotyping Indian Body and Desire by : Kaustav Chakraborty

Download or read book De-stereotyping Indian Body and Desire written by Kaustav Chakraborty and published by Cambridge Scholars Publishing. This book was released on 2014-03-17 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stereotypes result in deceptive generalizations about groups and are held in a manner that renders them as derogatory. As such, this volume advocates an active, goal-oriented effort in order to reduce prejudice through contact. Deconstructing the motivated ‘otherizing’ of the marginalized, the book offers an alternative reading of the representations of Indian body and desire, in both literature and media, that are often politically inscribed as ‘abnormal’ and ‘unnatural’ due to their non-conformity. Poststructural and postcolonial theories have argued that the body is a cultural construct rather than a natural entity. This argument is based on the assumption that there is no unalloyed body with any singular signification, but there are bodies onto which a multiplicity of meanings are inscribed and enforced. The responsibility of this ‘inscription’ lies with the agencies that hold power in a culture, and the infused meanings will consequently facilitate the ideologies of such agencies. In other words, the bodies of a certain culture are the ‘embodiment’ of the ideas of those who hold power in that culture. The corporality of the body, in this sense, is a cultural site in which the subtle political ideologies are deftly imposed, and, accordingly, ‘correct’ and ‘sanctioned’ desire is expected to germinate. Consequently, it may be argued that apparently unified or non-contradictory bodies of ‘normal’ desire should be suspected of having subtle hegemonic mechanisms in their formation. As a corollary to this, an investigation into such ‘abnormal’ bodies with ‘unnatural’ desires may have the effect of subverting such a power structure. Today’s world believes in de-stereotyped thinking and stereotyped living. Language has already been declared as a means more of camouflage than of revelation. As a result, there is a need to deconstruct the so-called ‘radical’ representations and expose the undercurrent of the norm. Otherization through stereotyping agencies and ideologies motivates racist, sexist and other de-humanizing positions and perspectives. This book, which is the outcome of the UGC-sponsored National Seminar organised by the Department of English at Southfield College, Darjeeling, is an endeavour to demystify the politics behind stereotyping, and to advocate the justification of de-stereotyping. As such, it represents a significant contribution to numerous disciplines including subaltern studies, women and gender studies, queer studies and minority discourse.

Identity Re-creation in Global African Encounters

Author : Adedoyin Aguoru
Publisher : Lexington Books
ISBN 13 : 1498598145
Total Pages : 277 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Identity Re-creation in Global African Encounters by : Adedoyin Aguoru

Download or read book Identity Re-creation in Global African Encounters written by Adedoyin Aguoru and published by Lexington Books. This book was released on 2019-08-07 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identity Re-creation in Global African Encounters explores race, racial politics, and racial transformation in the context of Africa’s encounters with non-African communities through various perspectives including oppression, racialization of ethnic difference, and identity deconstruction. While the contributors recognize that ethnicity has long been a staple analytical category of engagements between African and non-African communities, they present a holistic view of the continent and its diaspora through race outside of both colonial and neocolonial binaries, allowing for a more nuanced study of Africa and its diaspora.

Theatre of the Streets

Author : Arjun Ghosh
Publisher : Jana Natya Manch
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4./5 ( download)

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Book Synopsis Theatre of the Streets by : Arjun Ghosh

Download or read book Theatre of the Streets written by Arjun Ghosh and published by Jana Natya Manch. This book was released on 2007 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer India

Author : Dheeraj Sinha
Publisher : John Wiley & Sons
ISBN 13 : 0470826320
Total Pages : 209 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Consumer India by : Dheeraj Sinha

Download or read book Consumer India written by Dheeraj Sinha and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a "Nation of Nations." So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive - Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a "sutradaar" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the "computerji" he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where "and" trumps "or." Against the cliché "change is the only constant," he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym

Media and Child Development (Vol. 2)

Author : Dr. M. Rajakumar & Dr. A. Selvaraj
Publisher : Lulu.com
ISBN 13 : 0359154182
Total Pages : 352 pages
Book Rating : 4.3/5 (591 download)

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Book Synopsis Media and Child Development (Vol. 2) by : Dr. M. Rajakumar & Dr. A. Selvaraj

Download or read book Media and Child Development (Vol. 2) written by Dr. M. Rajakumar & Dr. A. Selvaraj and published by Lulu.com. This book was released on 2019-03-17 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A parallel but much smaller body of research has focused on whether, and under what conditions,there may be prosocial outcomes of media use.Over the years, various theories have sought to explain short- and long-termeffects of exposure on viewers' attitudes and behaviors. Although most were developed within the context of media violence research, they also help explain effects of other types of content and predict other outcomes besides physical violence. The founding fathers of our constitution have provided series of specific safeguards for the human resources development in the country. The Directive Principles of State Policy have laid emphasison child development. There is a phenomenal growth of mass media, social media including television all over the globe. A new generation of children has grown up with media exposure in modern society.

International Marketing

Author : P. K. Vasudeva
Publisher : Excel Books India
ISBN 13 : 9788174464958
Total Pages : 656 pages
Book Rating : 4.4/5 (649 download)

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Book Synopsis International Marketing by : P. K. Vasudeva

Download or read book International Marketing written by P. K. Vasudeva and published by Excel Books India. This book was released on 2006 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Author : Epure, Manuela
Publisher : IGI Global
ISBN 13 : 1522557792
Total Pages : 359 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by : Epure, Manuela

Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

Stakeholder Wellbeing and Value Creation

Author : Uday Salunkhe
Publisher : Transnational Press London
ISBN 13 : 1801351708
Total Pages : 181 pages
Book Rating : 4.8/5 (13 download)

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Book Synopsis Stakeholder Wellbeing and Value Creation by : Uday Salunkhe

Download or read book Stakeholder Wellbeing and Value Creation written by Uday Salunkhe and published by Transnational Press London. This book was released on 2022-12-17 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between firms and stakeholders is held together by a continuous two-way cycle of value creation. In this, how can value be managed such that the stakeholder's wellbeing is ensured? How does stakeholder wellbeing vary across business contexts? Are there varied perspectives in understanding stakeholder wellbeing? These and other pertinent questions have been addressed in this book. Particularly, this book provides a synthesis of research perspectives on value creation and stakeholder wellbeing through a collection of chapters from scholars in this area. It synthesizes research perspectives on value into three categories – firm-focused, customer-focused, and community-focused. In doing so, this book presents novel insights through these lenses and highlights best practices in ensuring stakeholder wellbeing. Responding to the rapidly changing business landscape where stakeholders are more connected, accessible, and informed than ever before, many firms are interested in creating value for all and in the process ensuring stakeholder wellbeing. This book will appeal to research scholars, practitioners, consultants, and managers looking to seek new insights and understanding on value creation. Contents: CHAPTER 1. PERSPECTIVES ON STAKEHOLDER WELLBEING AND VALUE CREATION - Bharath Rajan, Uday Salunkhe, D. N. Murthy CHAPTER 2. INFLUENCE OF SENSORY MARKETING ON CONSUMER BEHAVIOUR AND THEIR IMPACT ON BRAND EQUITY - Abhinandan N, Manasa K, Kiran G CHAPTER 3. ATTITUDE TOWARDS FEMALE ROLE PORTRAYAL IN ADVERTISING AND ITS IMPACT ON BRAND IMAGE & PURCHASE INTENTION: LINKAGES WITH FEMININE ROLE ORIENTATION - Shraddha Shivani, Evelina Sahay, Somnath Mukherjee, Sadiya Fatima CHAPTER 4. DETERMINANTS OF PURCHASE INTENTIONS TOWARDS GREEN MOBILES – AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOUR (TPB) - Deepa Rohit CHAPTER 5. PREDICTING CONSUMER DECISIONS USING MODIFIED TEMPORAL MOTIVATION THEORY - Pranav Manjunath Bhat, Priyanshu M, S Shruti, Madhav Murthy CHAPTER 6. MARKETING 4.0: EMERGING TECHNOLOGIES THAT ARE REFINING DIGITAL MARKETING - Fathima Raj Kilimas, Ashish Chandra, Narendra Rustagi CHAPTER 7. MARKETING GAME CHANGERS: CAPITALIZING THE MICRO-MOMENT THROUGH AUGMENTED REALITY - Uday Salunkhe, D. Narasimha Murthy, Vijaya Kumar. B. CHAPTER 8. EXPLORATORY STUDY ON VALUE CREATION ALONG THE SUPPLY CHAIN OF ELECTRIC VEHICLES: AN OPINION MINING APPROACH - Dakshina Murthy R.A, Madhumita Guha Majumder, M. Khurrum S. Bhutta CHAPTER 9. VALUE CREATION FOR VENTURE CAPITAL-BACKED FIRMS BY AVOIDING THE.. LIKELIHOOD OF MORAL HAZARDS - Vandana Panwar, Christopher Erickson, Alan Tupicoff CHAPTER 10. APPLYING BEHAVIOURAL ECONOMICS TO BRING IN SOCIAL TRANSFORMATION: RURAL SHORING FOR STAKEHOLDER WELLBEING - Vikramaditya Kanodia and Rima Ghose Chowdhury

Cases on Consumer-Centric Marketing Management

Author : Jham, Vimi
Publisher : IGI Global
ISBN 13 : 1466643587
Total Pages : 373 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cases on Consumer-Centric Marketing Management by : Jham, Vimi

Download or read book Cases on Consumer-Centric Marketing Management written by Jham, Vimi and published by IGI Global. This book was released on 2013-07-31 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Corporate Social Responsibility and Sustainable Development

Author : Jitendra K. Das
Publisher : Taylor & Francis
ISBN 13 : 1000395863
Total Pages : 230 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Corporate Social Responsibility and Sustainable Development by : Jitendra K. Das

Download or read book Corporate Social Responsibility and Sustainable Development written by Jitendra K. Das and published by Taylor & Francis. This book was released on 2021-06-22 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed companies. It also provides solutions to challenges in achieving sustainable development goals at local and global levels. Drawing on in-depth case studies, the book will be an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. It will also be relevant for policy makers, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development.

BRAND EQUITY: AN INDIAN PERSPECTIVE

Author : SANGEETA TROTT
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120351762
Total Pages : 242 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis BRAND EQUITY: AN INDIAN PERSPECTIVE by : SANGEETA TROTT

Download or read book BRAND EQUITY: AN INDIAN PERSPECTIVE written by SANGEETA TROTT and published by PHI Learning Pvt. Ltd.. This book was released on 2016-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand value or brand equity of a product, and makes a product ‘a brand’. Therefore, brand equity becomes a precedence for any product to become a brand. This book delves onto the concepts and theories of Brand Equity, and how it forms an integral part of any product becoming a success. The book skillfully explains fundamental concepts of brand equity, and its importance in product/services marketing, in the Indian context. Divided into four parts, Part 1 of the book begins by explaining the meaning of branding and brand equity. Part 2 then focuses on various components of brand equity. Part 3 educates the readers/students on how to measure brand equity of a product or a brand. Part 4 concludes by elaborating on ways and means to enhance brand equity of any product. This book is designed for the postgraduate degree and PG Diploma students of management specializing in Marketing and brand management. The book will be equally useful for practising Product/Brand Managers.

Complexion Based Discriminations

Author : Dr. Deen Dayal
Publisher : Notion Press
ISBN 13 : 1643242326
Total Pages : 734 pages
Book Rating : 4.6/5 (432 download)

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Book Synopsis Complexion Based Discriminations by : Dr. Deen Dayal

Download or read book Complexion Based Discriminations written by Dr. Deen Dayal and published by Notion Press. This book was released on 2018-06-15 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complexion based discrimination is a harsh prejudice against dark-skinned people by fair-skinned people that has been prevalent in all countries and continents of the world. This book states the unbearable traumas faced by dark-skinned people such as Nelson Mandela, Martin Luther, Jimmy Carter, Barack Obama, Mahatma Gandhi, Bhimrao Ambedkar, and the Dalai Lama. The book is a harsh whip against the orthodox dogmas that make the lives of dark or black skinned people hell and is a healing balm to restore their stamina in the fight against people who deprive them of their rights. It is an effort to strike at the root of superstitions and prejudice. Worth is to be based on one’s quality, talent, and hard work, not on skin colour.

Gender and Women's Studies, Second Edition

Author : Margaret Hobbs
Publisher : Canadian Scholars
ISBN 13 : 0889615918
Total Pages : 784 pages
Book Rating : 4.8/5 (896 download)

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Book Synopsis Gender and Women's Studies, Second Edition by : Margaret Hobbs

Download or read book Gender and Women's Studies, Second Edition written by Margaret Hobbs and published by Canadian Scholars. This book was released on 2018-05-03 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Gender and Women’s Studies: Critical Terrain provides students with an essential introduction to key issues, approaches, and concerns of the field. This comprehensive anthology celebrates a diversity of influential feminist thought on a broad range of topics using analyses sensitive to the intersections of gender, race, class, ability, age, and sexuality. Featuring both contemporary and classic pieces, the carefully selected and edited readings centre Indigenous, racialized, disabled, and queer voices. With over sixty percent new content, this thoroughly updated second edition contains infographics, original activist artwork, and a new section on gender, migration, and citizenship. The editors have also added chapters on issues surrounding sex work as labour, the politics of veiling, trans and queer identities, Indigenous sovereignty, decolonization, masculinity, online activism, and contemporary social justice movements including Black Lives Matter and Idle No More. The multidisciplinary focus and the unique combination of scholarly articles, interviews, fact sheets, reports, blog posts, poetry, artwork, and personal narratives reflect the vitality of the field and keep the collection engaging and varied. Concerned with the past, present, and future of gender identity, gendered representation, feminism, and activism, this anthology is an indispensable resource for students in gender and women’s studies classrooms across Canada and the United States.

The Dancer's Voice

Author : Rumya Sree Putcha
Publisher : Duke University Press
ISBN 13 : 1478023767
Total Pages : 138 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Dancer's Voice by : Rumya Sree Putcha

Download or read book The Dancer's Voice written by Rumya Sree Putcha and published by Duke University Press. This book was released on 2022-11-11 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Dancer’s Voice Rumya Sree Putcha theorizes how the Indian classical dancer performs the complex dynamics of transnational Indian womanhood. Putcha argues that the public persona of the Indian dancer has come to represent India in the global imagination—a representation that supports caste hierarchies and Hindu ethnonationalism, as well as white supremacist model minority narratives. Generations of Indian women have been encouraged to embody the archetype of the dancer, popularized through film cultures from the 1930s to the present. Through analyses of films, immigration and marriage laws, histories of caste and race, advertising campaigns, and her own family’s heirlooms, photographs, and memories, Putcha reveals how women’s citizenship is based on separating their voices from their bodies. In listening closely to and for the dancer’s voice, she offers a new way to understand the intersections of body, voice, performance, caste, race, gender, and nation.

Marketing Management_Kazmi

Author :
Publisher : Excel Books India
ISBN 13 : 9350620529
Total Pages : 719 pages
Book Rating : 4.3/5 (56 download)

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Book Synopsis Marketing Management_Kazmi by :

Download or read book Marketing Management_Kazmi written by and published by Excel Books India. This book was released on with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Author : Gupta, Monika
Publisher : IGI Global
ISBN 13 : 1668458993
Total Pages : 317 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing by : Gupta, Monika

Download or read book Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing written by Gupta, Monika and published by IGI Global. This book was released on 2022-12-09 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.