The Rise Of Over The Top Ott Media And Implications For Media Consumption And Production

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The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production

Author : Kalorth, Nithin
Publisher : IGI Global
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production by : Kalorth, Nithin

Download or read book The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production written by Kalorth, Nithin and published by IGI Global. This book was released on 2024-01-24 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.

Digital Transformation Initiatives for Agile Marketing

Author : Maravilhas, Sérgio
Publisher : IGI Global
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Digital Transformation Initiatives for Agile Marketing by : Maravilhas, Sérgio

Download or read book Digital Transformation Initiatives for Agile Marketing written by Maravilhas, Sérgio and published by IGI Global. This book was released on 2024-10-16 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.

Entrepreneurship Innovation and Education for Performance Improvement

Author : Salman, Syed Ahmed
Publisher : IGI Global
ISBN 13 :
Total Pages : 809 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Entrepreneurship Innovation and Education for Performance Improvement by : Salman, Syed Ahmed

Download or read book Entrepreneurship Innovation and Education for Performance Improvement written by Salman, Syed Ahmed and published by IGI Global. This book was released on 2024-08-13 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship, innovation, and education intersections have become crucial in driving organizational and individual success in todays quickly changing economic world. Globalization, technological innovation, and evolving consumer habits constantly transform sectors, requiring quick and innovative answers. The key to this transition is encouraging entrepreneurial attitudes, developing new methods, and using educational frameworks to improve performance in all areas. Entrepreneurship Innovation and Education for Performance Improvement thoroughly examines the ways in which these interrelated areas might collaboratively boost the performance of both organizations and individuals in the current dynamic business landscape. It investigates the interconnections among entrepreneurship, innovation, and education, clarifying how these components contribute to improving performance in both new and existing business ventures. By analyzing present patterns, upcoming approaches, and the revolutionary capability of combining these areas, this book sheds light on promoting a culture of ongoing improvement and success in the modern corporate environment. Covering topics such as entrepreneurial leadership, performance improvement, and sustainability, this book is an essential resource for postgraduate students, researchers, lecturers, industry practitioners, entrepreneurs, business leaders, and more.

Leveraging AI for Effective Digital Relationship Marketing

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Leveraging AI for Effective Digital Relationship Marketing by : Santos, José Duarte

Download or read book Leveraging AI for Effective Digital Relationship Marketing written by Santos, José Duarte and published by IGI Global. This book was released on 2024-10-11 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todays businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.

Data-Driven Marketing for Strategic Success

Author : Rosário, Albérico Travassos
Publisher : IGI Global
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Data-Driven Marketing for Strategic Success by : Rosário, Albérico Travassos

Download or read book Data-Driven Marketing for Strategic Success written by Rosário, Albérico Travassos and published by IGI Global. This book was released on 2024-08-09 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.

Computational Practices and Applications for Digital Art and Crafting

Author : Hai-Jew, Shalin
Publisher : IGI Global
ISBN 13 :
Total Pages : 285 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Computational Practices and Applications for Digital Art and Crafting by : Hai-Jew, Shalin

Download or read book Computational Practices and Applications for Digital Art and Crafting written by Hai-Jew, Shalin and published by IGI Global. This book was released on 2024-07-17 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current technology age, individuals and organizations need to utilize digital tools and resources to foster innovation and effectively address challenges. However, the realm of digital art and crafting is complex, and it requires a deep understanding of the tools and techniques and the social and economic factors that influence these practices. Computational Practices and Applications for Digital Art and Crafting is a comprehensive guide that offers a roadmap for digital makers and educators to navigate this dynamic field. This book covers various topics, from standard digital art practices to generative AI in art making. It provides practical guidance for digital makers, teachers, and managers of maker spaces, helping them to enhance their skills and stay relevant in the ever-changing digital landscape.

Utilizing Virtual Communities in Professional Practice

Author : Smerda-Mason, Dana L.
Publisher : IGI Global
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Utilizing Virtual Communities in Professional Practice by : Smerda-Mason, Dana L.

Download or read book Utilizing Virtual Communities in Professional Practice written by Smerda-Mason, Dana L. and published by IGI Global. This book was released on 2024-07-23 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era dominated by the demands of the 21st-century workforce, the imperative for distributed and asynchronous work has never been more pronounced. Global organizations grapple with the challenge of fostering connections for diverse purposes, ranging from team building to promoting inclusivity in the context of diversity, equity, and inclusion (DEI), and addressing collaborative operational needs. A deep dive into the creation and utilization of virtual communities, illuminating their effectiveness in various professional settings across industries is necessary to empower leaders to connect with their teams. From informal social learning environments to formal organizational structures, more knowledge is needed to showcase how professionals can leverage authentic connections to inform and support modern professional practice. Utilizing Virtual Communities in Professional Practice serves this purpose and stands as a comprehensive guide that seeks to support professionals in exploring the latest theoretical frameworks underpinning successful virtual communities. Each chapter of the book combines theoretical insights with practical applications, rooted in research and supported by relevant literature. By providing examples from diverse industries, the book empowers individuals to consider new virtual community approaches for their unique professional settings. The objective is to equip readers with new ideas and considerations, enabling them to customize and implement virtual communities effectively in realms such as education, business, and community engagement.

Exploring the Impact of OTT Media on Global Societies

Author : Kalorth, Nithin
Publisher : IGI Global
ISBN 13 :
Total Pages : 351 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Exploring the Impact of OTT Media on Global Societies by : Kalorth, Nithin

Download or read book Exploring the Impact of OTT Media on Global Societies written by Kalorth, Nithin and published by IGI Global. This book was released on 2024-02-27 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge – understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies.

Sport Consumer Behaviour

Author : Daniel C Funk
Publisher : Taylor & Francis
ISBN 13 : 1000620387
Total Pages : 353 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Sport Consumer Behaviour by : Daniel C Funk

Download or read book Sport Consumer Behaviour written by Daniel C Funk and published by Taylor & Francis. This book was released on 2022-08-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.

Artificial Intelligence in Cultural Production

Author : Dal Yong Jin
Publisher : Routledge
ISBN 13 : 100038571X
Total Pages : 162 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Artificial Intelligence in Cultural Production by : Dal Yong Jin

Download or read book Artificial Intelligence in Cultural Production written by Dal Yong Jin and published by Routledge. This book was released on 2021-05-26 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an in-depth academic discourse on the convergence of AI, digital platforms, and popular culture, in order to understand the ways in which the platform and cultural industries have reshaped and developed AI-driven algorithmic cultural production and consumption. At a time of fundamental change for the media and cultural industries, driven by the emergence of big data, algorithms, and AI, the book examines how media ecology and popular culture are evolving to serve the needs of both media and cultural industries and consumers. The analysis documents global governments’ rapid development of AI-relevant policies and identifies key policy issues; examines the ways in which cultural industries firms utilize AI and algorithms to advance the new forms of cultural production and distribution; investigates change in cultural consumption by analyzing the ways in which AI, algorithms, and digital platforms reshape people’s consumption habits; and examines whether governments and corporations have advanced reliable public and corporate policies and ethical codes to secure socio-economic equality. Offering a unique perspective on this timely and vital issue, this book will be of interest to scholars and students in media studies, communication studies, anthropology, globalization studies, sociology, cultural studies, Asian studies, and science and technology studies (STS).

Innovation in Advertising and Branding Communication

Author : Lluís Mas-Manchón
Publisher : Routledge
ISBN 13 : 1000198278
Total Pages : 168 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Innovation in Advertising and Branding Communication by : Lluís Mas-Manchón

Download or read book Innovation in Advertising and Branding Communication written by Lluís Mas-Manchón and published by Routledge. This book was released on 2020-10-07 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics

Digital Entertainment

Author : Subhankar Das
Publisher : Springer Nature
ISBN 13 : 9811597243
Total Pages : 265 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Digital Entertainment by : Subhankar Das

Download or read book Digital Entertainment written by Subhankar Das and published by Springer Nature. This book was released on 2021-02-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).

The Routledge Companion to Global Television

Author : Shawn Shimpach
Publisher : Routledge
ISBN 13 : 1351755153
Total Pages : 578 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Routledge Companion to Global Television by : Shawn Shimpach

Download or read book The Routledge Companion to Global Television written by Shawn Shimpach and published by Routledge. This book was released on 2019-10-29 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring scholarly perspectives from around the globe and drawing on a legacy of television studies, but with an eye toward the future, this authoritative collection examines both the thoroughly global nature of television and the multiple and varied experiences that constitute television in the twenty-first century. Companion chapters include original essays by some of the leading scholars of television studies as well as emerging voices engaging television on six continents, offering readers a truly global range of perspectives. The volume features multidisciplinary analyses that offer models and guides for the study of global television, with approaches focused on the theories, audiences, content, culture, and institutions of television. A wide array of examples and case studies engage the transforming practices, technologies, systems, and texts constituing television around the world today, providing readers with a contemporary and multi-faceted perspective. In this volume, editor Shawn Shimpach has brought together an essential guide to understanding television in the world today, how it works and what it means – perfect for students, scholars, and anyone else interested in television, global media studies, and beyond.

Hegemonic Mimicry

Author : Kyung Hyun Kim
Publisher : Duke University Press
ISBN 13 : 1478021802
Total Pages : 191 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Hegemonic Mimicry by : Kyung Hyun Kim

Download or read book Hegemonic Mimicry written by Kyung Hyun Kim and published by Duke University Press. This book was released on 2021-09-13 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hegemonic Mimicry, Kyung Hyun Kim considers the recent global success of Korean popular culture—the Korean wave of pop music, cinema, and television, which is also known as hallyu—from a transnational and transcultural perspective. Using the concept of mimicry to think through hallyu's adaptation of American sensibilities and genres, he shows how the commercialization of Korean popular culture has upended the familiar dynamic of major-to-minor cultural influence, enabling hallyu to become a dominant global cultural phenomenon. At the same time, its worldwide popularity has rendered its Koreanness opaque. Kim argues that Korean cultural subjectivity over the past two decades is one steeped in ethnic rather than national identity. Explaining how South Korea leaped over the linguistic and cultural walls surrounding a supposedly “minor” culture to achieve global ascendance, Kim positions K-pop, Korean cinema and television serials, and even electronics as transformative acts of reappropriation that have created a hegemonic global ethnic identity.

Korea’s Platform Empire

Author : Seongcheol Kim
Publisher : Taylor & Francis
ISBN 13 : 1040041876
Total Pages : 198 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Korea’s Platform Empire by : Seongcheol Kim

Download or read book Korea’s Platform Empire written by Seongcheol Kim and published by Taylor & Francis. This book was released on 2024-06-07 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Korea’s Platform Empire explores the evolution of digital platforms in South Korea’s media sphere, and their global political, economic, cultural, and technological influence. With a focus on Korea in the context of the global platform revolution, the book takes a methodical look at the broader social implications and the impact on cultural production. The authors explore various facets of the media and cultural industries—looking beyond social media to news broadcasting and the music industry—and look at the policy and regulations behind this shifting technological advancement. This book will appeal to students and scholars working on media industries, digital media, platform studies, information and technology studies, Korean and East Asian media studies, and the creative and cultural industries.

Undergraduate Research in Mass Media UgRIMM 2021

Author : Dr. Manjula Srinivas
Publisher : Shineeks Publishers
ISBN 13 : 1632789345
Total Pages : 242 pages
Book Rating : 4.6/5 (327 download)

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Book Synopsis Undergraduate Research in Mass Media UgRIMM 2021 by : Dr. Manjula Srinivas

Download or read book Undergraduate Research in Mass Media UgRIMM 2021 written by Dr. Manjula Srinivas and published by Shineeks Publishers. This book was released on 2022-04-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching and obtaining new information is a very crucial part of a wandering mind. Neil Armstrong very aptly said, “Researching is the process to create new knowledge.” It helps an individual in broadening their intellect base which in turn makes them a well-adjusted and informed member of society. This compilation titled ‘UgRIMM-2021’ is an effort by the department of Mass Media under the guidance of our dear Principal Dr.HemlataBagla to instill research value at an undergraduate level. It is a one-of-a-kind Research initiative that took place with the help of multiple online training sessions by in-house as well as external faculty. One hundred and thirty research papers were penned down independently by our second-year undergraduate students of the BAMMC course. Our main objective with UgRIMM was to instill a sense of curiosity and comfort surrounding the word ‘research’ instead of the telltale uncertainty students feel when the word is brought up. Our approach towards research coupled with frequent interactive sessions with experts in the field of research aimed to make our students better at the prospects of researching and writing research papers.

The Production of Global Web Series in a Networked Age

Author : Guy Healy
Publisher : Routledge
ISBN 13 : 1000535657
Total Pages : 304 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Production of Global Web Series in a Networked Age by : Guy Healy

Download or read book The Production of Global Web Series in a Networked Age written by Guy Healy and published by Routledge. This book was released on 2022-02-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of diverse online creators – women, ethnic and racial minorities, queer folk and those from hardscrabble backgrounds – producing low budget, high cultural impact web-series which have disrupted longstanding white male domination of the film and TV industries. Author Guy Healy addresses four burning problems faced by creators in the context of digital disruption (along with potential solutions), namely: the sustainability of monetizing digital content and the rising possibility of middle-class artistic careers; algorithmic volatility; the difficulty of finding people to share jealously guarded industry knowledge as traditional craft-based mentoring and expertise-sharing mechanisms break down; and the lack of diversity and authenticity in high-profile storytelling. It includes nine case studies, five drawn from a second wave of outstanding YouTube-developed talent, transitioning to longer form narrative, most collaborating with established TV producers working across the divide between online and established television culture, and all from under-represented and/or minority backgrounds. The balance are film-school and industry professionals leveraging YouTube in the same way, including two Writers Guild of America new media award-winners. These storytellers leverage their social networks and chase sustainable careers by reaching audiences of subscription video-on-demand platforms and mainstream online broadcast in Australia and North America. The Production of Global Web-Series in a Networked Age is the first longitudinal study of this historic rapprochement between online and television cultures. Four of the cases are in Emmy-winning contexts, and one in an Emmy nominated context. Covering 2005–2021, the book reveals distinctive new forms of screen industry convergence with profound implications for creators’ careers, the screen industry in general, new media theory, and broader cultural and social change. It is essential reading for students, academics and industry professionals working on the production and distribution of web series.