The Results Obsession

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The Results Obsession

Author : Karen J Marchetti
Publisher :
ISBN 13 : 9780578686868
Total Pages : 388 pages
Book Rating : 4.6/5 (868 download)

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Book Synopsis The Results Obsession by : Karen J Marchetti

Download or read book The Results Obsession written by Karen J Marchetti and published by . This book was released on 2020-07 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're looking to boost your results from every digital marketing effort, this book gives you a step-by-step roadmap. You'll focus your efforts on the elements that have the biggest impact on results. And emphasize the digital marketing channels with the highest ROI: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising. You'll start by correctly diagnosing your progress from Traffic to Leads to Sales - so you'll know exactly how to improve results. You'll understand what to review in Google Analytics (with step-by-step instructions). And you'll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included). You'll have winning "formulas" to make every element of your copy really sell! And you'll learn to strategically craft Offers for a big change in results. You'll also discover easy ways to "test your way to success," so your marketing becomes more effective with every effort! Finally, if you rely on outside resources, you'll learn how to evaluate every marketing proposal to choose better partners and solutions. Results are the key in marketing. "Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn't bring in leads or sales?" When you focus on results from every effort, you'll find ways to make every effort more successful. This is the definitive handbook on digital marketing for small businesses. It serves as your "expert consultant" to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to. The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and content, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses.The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus. Written and formatted in a reader-friendly style, with lots of bullet points, short paragraphs, and white space to make it easy to get through, and easy to find what you're looking for. Karen J. Marchetti brings 30+ years of Internet marketing and direct marketing planning, testing, and creative expertise for leaders worldwide. Her strategies have: doubled client sales, boosted online leads by 67%, driven 60% response to a survey by C-level executives, increased email click-through by 200%, and generated a 22% opt-in rate! She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.

Be Obsessed or Be Average

Author : Grant Cardone
Publisher : Penguin
ISBN 13 : 1101981059
Total Pages : 242 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Be Obsessed or Be Average by : Grant Cardone

Download or read book Be Obsessed or Be Average written by Grant Cardone and published by Penguin. This book was released on 2016-10-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine. Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted. Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom. Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane. Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional. If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to: · Set crazy goals—and reach them, every single day. · Feed the beast: when you value money and spend it on the right things, you get more of it. · Shut down the doubters—and use your haters as fuel. Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.

Sacred Obsession

Author : Becky Tirabassi
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 1414310420
Total Pages : 159 pages
Book Rating : 4.4/5 (143 download)

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Book Synopsis Sacred Obsession by : Becky Tirabassi

Download or read book Sacred Obsession written by Becky Tirabassi and published by Tyndale House Publishers, Inc.. This book was released on 2006 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tirabassi speaks of the things that drive and control one's life, how to overcome the obsessive passions that distract one from God, and how to replace them with holy obsession.

The Obsession

Author : Nora Roberts
Publisher : Penguin
ISBN 13 : 0698197003
Total Pages : 464 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Obsession by : Nora Roberts

Download or read book The Obsession written by Nora Roberts and published by Penguin. This book was released on 2016-04-12 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The riveting novel from the #1 New York Times bestselling author of The Liar. “She stood in the deep, dark woods, breath shallow and cold prickling over her skin despite the hot, heavy air. She took a step back, then two, as the urge to run fell over her.” Naomi Bowes lost her innocence the night she followed her father into the woods. In freeing the girl trapped in the root cellar, Naomi revealed the horrible extent of her father’s crimes and made him infamous. No matter how close she gets to happiness, she can’t outrun the sins of Thomas David Bowes. Now a successful photographer living under the name Naomi Carson, she has found a place that calls to her, a rambling old house in need of repair, thousands of miles away from everything she’s ever known. Naomi wants to embrace the solitude, but the kindly residents of Sunrise Cove keep forcing her to open up—especially the determined Xander Keaton. Naomi can feel her defenses failing, and knows that the connection her new life offers is something she’s always secretly craved. But the sins of her father can become an obsession, and, as she’s learned time and again, her past is never more than a nightmare away.

Celebrity and Entertainment Obsession

Author : Michael S. Levy
Publisher : Rowman & Littlefield
ISBN 13 : 1442243139
Total Pages : 251 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Celebrity and Entertainment Obsession by : Michael S. Levy

Download or read book Celebrity and Entertainment Obsession written by Michael S. Levy and published by Rowman & Littlefield. This book was released on 2015-08-06 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity culture surrounds us. We are inundated with information about actors and actresses, athletes, musicians, and others who have become famous or infamous. Although we never will likely meet or get to know them, our interest in them seems boundless. We are literally obsessed with being entertained as well as with the people who entertain us. Who our celebrities are has also shifted; in the past, celebrity status was bestowed on men and women of great accomplishment, those who had given the world something to be proud of and to celebrate. Conversely, today’s celebrities are generally people involved in entertainment—from TV newscasters to people who appear on reality television programs, as well as some who are simply famous for being famous. What remains an enigma is why we, as a society, are so infatuated with being entertained, as well as with those who entertain us and appear in the media. This book makes sense of this spectacle by explaining the reasons for this obsession from a psychological, social, and historical perspective. It suggests that we have become addicted in much the same way that a person becomes addicted to drugs or alcohol. Finally, the author offers his observations on how to free our minds from this captivation. Anyone interested in understanding more about our need to live vicariously through the rich and famous will find answers in this book.

Obsession

Author : Debra Webb
Publisher : Forever
ISBN 13 : 1455527661
Total Pages : 207 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Obsession by : Debra Webb

Download or read book Obsession written by Debra Webb and published by Forever. This book was released on 2012-08-07 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: She thought she'd left the murders - and his obsession -behind . . . Special Agent Jess Harris has spent more than a decade studying the many faces of evil. In her determination to stop a serial killer, she broke the rules, and it cost her everything. With her career in need of resuscitation and her love life dead and buried, Jess jumps at a chance to advise on a case that has the top detectives of Birmingham, Alabama, stumped. But the case forces her to confront all the reasons she put her hometown-and her first love-in her rearview mirror. Four young women have gone missing, and Police Chief Dan Burnett will do anything to find them before it's too late-even if it means asking for help from the woman who has spent a decade avoiding him. Jess agrees to lend a hand and welcomes the diversion of a new case, a new life to save to make up for the victims she's lost. But then the unthinkable happens: the crazed serial killer from her past follows Jess to Birmingham. The situation is becoming increasingly desperate-and time is swiftly running out . . . Praise for Obsession "Compelling main characters and chilling villains elevate Debra Webb's Faces of Evil series into the realm of high-intensity thrillers that readers won't be able to resist." -- CJ Lyons, New York Times bestselling author "This gritty, edge of your seat, white knuckle thriller is peopled with tough, credible characters and a brilliant plot that will keep you guessing until the very end. Move over Jack Reacher." -- Cindy Gerard, New York Times best-selling author "Debra Webb's name says it all..." -- Karen Rose

The Obsession

Author : Jesse Q. Sutanto
Publisher : Sourcebooks, Inc.
ISBN 13 : 172821517X
Total Pages : 223 pages
Book Rating : 4.7/5 (282 download)

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Book Synopsis The Obsession by : Jesse Q. Sutanto

Download or read book The Obsession written by Jesse Q. Sutanto and published by Sourcebooks, Inc.. This book was released on 2021-02-02 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast-paced teen revenge-thriller from the author of Dial A for Aunties, The Obsession will keep readers on the edge of their seats until the very end. Boy Meets Girl. Boy Stalks Girl. Girl Gets Revenge. Logan thinks he and Delilah are meant to be. Delilah doesn't know who Logan is. Logan believes no one knows Delilah like him. He makes sure of it by learning everything he can by watching her through a hidden camera. Some might call him a stalker. Logan prefers to be called "romantic". Delilah is keeping secrets though, deadly ones. There's so much more to her than meets the eye. Logan is determined to make Delilah the heroine in his twisted fantasy and he'll do anything to get what he wants. Delilah is done with the men in her life controlling her. If Logan won't let her go...she'll make him. "Sutanto has crafted a page-turning work of suspense that questions the line between romantic 'research' and stalking in the age of the internet, analyzing the roles played by abuse, misogyny, racism, and violence in contemporary relationships."—Booklist "Set against a Northern California private school backdrop, the sensational plot is riddled with twists that come at a furious pace...A suspenseful page-turner."—Kirkus Reviews "This tense, quick-moving thriller is also a thought-provoking story about the different shapes of abuse. Fans of high-drama fiction with a dark edge, like Karen McManus's One of Us Is Lying or Gretchen McNeil's #murdertrending, will be hooked."—School Library Journal

Hope Or Hype

Author : Richard A. Deyo
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814428597
Total Pages : 364 pages
Book Rating : 4.4/5 (285 download)

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Book Synopsis Hope Or Hype by : Richard A. Deyo

Download or read book Hope Or Hype written by Richard A. Deyo and published by AMACOM/American Management Association. This book was released on 2005 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Medical science has always promised -- and often delivered -- a longer, better life. But as the pace of science accelerates, do our expectations become unreasonable, fueled by an industry bent on profits and a media desperate for big news?Hope or Hype is a taboo-shattering look at what drives the American obsession with medical "miracles," exposing the equipment manufacturers and pharmaceutical companies; doctors and hospitals too quick to order surgery; the politicians; the press; and our own "technoconsumption" mindset. The authors spread blame for the parade of so-called miracle cures that too often are marginally effective at best -- and sometimes downright dangerous. They examine consumers? eager embrace of medical advances, and present riveting stories of the conscientious doctors and researchers who blew the whistle on ineffective treatments. Finally, they provide sane, practical recommendations for the adoption of new developments. The consequences of questionable practices include costly recalls, billions in wasted money, and the pain and suffering of innumerable patients and their families. In short, they must stop.

Stop Obsessing!

Author : Edna B. Foa
Publisher : Bantam
ISBN 13 : 0307574024
Total Pages : 227 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Stop Obsessing! by : Edna B. Foa

Download or read book Stop Obsessing! written by Edna B. Foa and published by Bantam. This book was released on 2009-11-04 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly Revised and Updated! Are you tormented by extremely distressing thoughts or persistent worries? Compelled to wash your hands repeatedly? Driven to repeat or check certain numbers, words, or actions? If you or someone you love suffers from these symptoms, you may be one of the millions of Americans who suffer from some form of obsessive-compulsive disorder, or OCD. Once considered almost untreatable, OCD is now known to be a highly treatable disorder using behavior therapy. In this newly revised edition of Stop Obsessing! Drs. Foa and Wilson, internationally renowned authorities on the treatment of anxiety disorders, share their scientifically based and clinically proven self-help program that has already allowed thousands of men and women with OCD to enjoy a life free from excessive worries and rituals. You will discover: • Step-by-step programs for both mild and severe cases of OCD • The most effective ways to help you let go of your obsessions and gain control over your compulsions • New charts and fill-in guides to track progress and make exercises easier • Questionnaires for self-evaluation and in-depth understanding of your symptoms • Expert guidance for finding the best professional help • The latest information about medications prescribed for OCD

Spirit Obsession

Author : Eli Wilmot Sprague
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Spirit Obsession by : Eli Wilmot Sprague

Download or read book Spirit Obsession written by Eli Wilmot Sprague and published by . This book was released on 1915 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comorbid Eating Disorders and Obsessive-Compulsive Disorder

Author : Jenna DiLossi
Publisher : Cambridge University Press
ISBN 13 : 1009186876
Total Pages : 197 pages
Book Rating : 4.0/5 (91 download)

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Book Synopsis Comorbid Eating Disorders and Obsessive-Compulsive Disorder by : Jenna DiLossi

Download or read book Comorbid Eating Disorders and Obsessive-Compulsive Disorder written by Jenna DiLossi and published by Cambridge University Press. This book was released on 2023-12-31 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A valuable guide for clinicians to treat co-occurring OCD and eating disorders, suitable for use alongside existing treatments. Written by clinicians who specialize in this comorbid presentation, this practical supplemental tool covers clinical pitfalls, assessment, suggested treatments, and details how comorbidity changes overall presentations"--

Secret Obsession

Author : Kimberla Lawson Roby
Publisher : Grand Central Publishing
ISBN 13 : 1455504726
Total Pages : 144 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Secret Obsession by : Kimberla Lawson Roby

Download or read book Secret Obsession written by Kimberla Lawson Roby and published by Grand Central Publishing. This book was released on 2011-09-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read this standalone novel from New York Times bestselling author of the Reverend Curtis Black series, Kimberla Lawson Roby. Paige Donahue has always lived in her sister Camille's shadow. As children, Camille had the grades, the friends, and their parents' love, while Paige was left with hand-me-downs and criticism. Now as adults, Camille lives an idyllic life with her husband, Pierce, and her two perfect children in a beautiful home, while Paige is stuck in a small condo with bills she can't afford to pay. But no more. With seeds of doubt planted in both Camille's and Pierce's minds, Paige's plan to steal her brother-in law starts to work. But when he reveals his decision to make his marriage work, a desperate Paige moves from envy to madness. What results from her dangerous scheme is something no one could have imagined.

Obsession

Author : Lennard J. Davis
Publisher : University of Chicago Press
ISBN 13 : 0226137791
Total Pages : 298 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis Obsession by : Lennard J. Davis

Download or read book Obsession written by Lennard J. Davis and published by University of Chicago Press. This book was released on 2009-05-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of obsession. Not only are we hopelessly devoted to our work, strangely addicted to our favorite television shows, and desperately impassioned about our cars, we admire obsession in others: we demand that lovers be infatuated with one another in films, we respond to the passion of single-minded musicians, we cheer on driven athletes. To be obsessive is to be American; to be obsessive is to be modern. But obsession is not only a phenomenon of modern existence: it is a medical category—both a pathology and a goal. Behind this paradox lies a fascinating history, which Lennard J. Davis tells in Obsession. Beginning with the roots of the disease in demonic possession and its secular successors, Davis traces the evolution of obsessive behavior from a social and religious fact of life into a medical and psychiatric problem. From obsessive aspects of professional specialization to obsessive compulsive disorder and nymphomania, no variety of obsession eludes Davis’s graceful analysis.

Addiction to Love

Author : Susan Peabody
Publisher : Celestial Arts
ISBN 13 : 0307781305
Total Pages : 217 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Addiction to Love by : Susan Peabody

Download or read book Addiction to Love written by Susan Peabody and published by Celestial Arts. This book was released on 2011-04-13 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love addiction manifests in many forms, from Fatal Attraction-type obsessive lust to less extreme but nonetheless psychologically and emotionally harmful forms. The most common of these is staying in a bad relationship because of a fear of being alone-the "I hate you but don't leave me" relationship. In ADDICTION TO LOVE, recovering love addict Susan Peabody explains the variety of ways this disorder plays out, from the obsessively doting love addict to the addict who can't disentangle from an unfulfilling, dead-end relationship. Peabody provides an in-depth and easy-to-follow recovery program for those suffering from this unhealthy and often dangerous addiction and explains how to create a loving, safe, and fulfilling relationship. • A seminal work on unhealthy and obsessive behaviors in love, and how to change behavior to have a positive relationship. This third edition includes a new introduction and revisions to the text throughout. • Some symptoms of love addiction include love at first sight, excessive fantasizing, abnormal jealousy, nagging, and accepting dishonesty. • Even relationships with parents, children, siblings, or friends may be addictive-dependency is not always related to romantic love. • Previous editions have sold more than 40,000 copies. "Love addiction is a three-headed serpent that Susan Peabody adeptly slays. This is the quintessential book for any love addict or counselor needing to fully understand this highly prevalent and complex disorder. Susan detects and dissects aspects of this condition not comprehended in other books of its kind. Recovery is possible. This book makes it possible to take the succinct steps necessary toward a loving and reciprocal long-term intimate relationship." —Sudi Scull, M.F.T., C.N., psychotherapist and nutritionist

Concepts and Controversies in Obsessive-Compulsive Disorder

Author : Jonathan S. Abramowitz
Publisher : Springer Science & Business Media
ISBN 13 : 0387233709
Total Pages : 436 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Concepts and Controversies in Obsessive-Compulsive Disorder by : Jonathan S. Abramowitz

Download or read book Concepts and Controversies in Obsessive-Compulsive Disorder written by Jonathan S. Abramowitz and published by Springer Science & Business Media. This book was released on 2006-11-22 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few syndromes in psychopathology generate as much popular curiosity and clinical exploration as does obsessive-compulsive disorder (OCD). Since the 1970s, research on OCD has increased exponentially. Speci?c advances include an improved grasp of the heterogeneity of the disorder, identi?cation of putative subtyping schemes, and the development of increasingly sophisticated theoretical models of the etiology and maintenance. Perhaps most importantly, research has led to advances in treatment; andwhereasthe?rstlinetherapies(cognitive-behaviortherapyandserotonergicm- ication) are not entirely effective for every sufferer, they have transformed OCD from an unmanageable lifetime af?iction into a treatable problem that need not reduce quality of life. Despite the aforementioned advances, there have emerged a number of sharp disagreements concerning OCD. Differences have surfaced over phenomenological issues, etiological models, and approaches to treatment, and often occur (but not exclusively) along disciplinary lines between biologically oriented and cogniti- behaviorally oriented authorities. For example, medical approaches posit that abn- mal biological processes cause OCD, whereas psychosocial formulations emphasize the role of learning and dysfunctional cognitions. Yet because theoretical conjecture andempirical?ndingsfromwithineachtraditionaretypicallyaddressedtowardd- tinct and narrow audiences, clinicians, researchers, and students with broad interests are hindered from gaining a clear grasp of the diverse (and sometimes polarized) perspectives.

Polar Obsession

Author : Paul Nicklen
Publisher : National Geographic Books
ISBN 13 : 1426205112
Total Pages : 244 pages
Book Rating : 4.4/5 (262 download)

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Book Synopsis Polar Obsession by : Paul Nicklen

Download or read book Polar Obsession written by Paul Nicklen and published by National Geographic Books. This book was released on 2009 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Striking photography of the polar regions and fauna found there.

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

Author : Jon Picoult
Publisher : McGraw Hill Professional
ISBN 13 : 1264258798
Total Pages : 289 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by : Jon Picoult

Download or read book From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans written by Jon Picoult and published by McGraw Hill Professional. This book was released on 2021-10-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions—thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: • Create Peaks & Avoid Valleys—leverage the science of memory to etch positive impressions in people’s minds, by creating greater experiential peaks and fewer experiential valleys. • Give the Perception of Control—the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. • Make It Effortless—make interactions easy for customers, not just from a physical perspective, but also a cognitive one, to satisfy today’s demand for simplicity and convenience. • Stir Emotion—harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. No matter what kind of constituency you serve—customers or colleagues, individuals or institutions, employees or employment candidates—this book will help you do it with distinction. Picoult’s message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. From Impressed to Obsessed reveals the what, the why, and—most importantly—the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow.