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Author : Marylyn Carrigan
Publisher :
ISBN 13 : 9780704420304
Total Pages : 22 pages
Book Rating : 4.4/5 (23 download)
Download or read book The Representation of Older People in Advertisements written by Marylyn Carrigan and published by . This book was released on 1999 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas E. Robinson
Publisher : Taylor & Francis
ISBN 13 : 9780815332152
Total Pages : 97 pages
Book Rating : 4.3/5 (321 download)
Download or read book Portraying Older People in Advertising written by Thomas E. Robinson and published by Taylor & Francis. This book was released on 1998 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Older individuals currently represent 13% of the total population of the United States, and with their strong economic base, growth potential, and longer life expectancy, targeting them would seem ideal for advertisers. However, there is little evidence that this type of marketing exists. This study explores the level to which older Americans are targeted, represented, and portrayed in media advertising.
Author : George Christodoulides
Publisher : Springer
ISBN 13 : 3658152206
Total Pages : 315 pages
Book Rating : 4.6/5 (581 download)
Download or read book Advances in Advertising Research (Vol. VII) written by George Christodoulides and published by Springer. This book was released on 2016-08-24 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Author : Florian Kohlbacher
Publisher : Springer
ISBN 13 : 1137586605
Total Pages : 155 pages
Book Rating : 4.1/5 (375 download)
Download or read book Advertising in the Aging Society written by Florian Kohlbacher and published by Springer. This book was released on 2016-04-08 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Author : Ken Dychtwald
Publisher : John Wiley & Sons
ISBN 13 : 1119846730
Total Pages : 333 pages
Book Rating : 4.1/5 (198 download)
Download or read book What Retirees Want written by Ken Dychtwald and published by John Wiley & Sons. This book was released on 2021-11-24 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers." —Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth – yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the "Third Age," poses daunting questions: What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. What new products and services will boom as a result of this coming longevity revolution? What unconscious ageist marketing practices are hurting people – and business growth? Will the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented? What incredible new technologies of medicine, life extension, and human enhancement await us in the near future? What purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging? Which pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation? In this entertaining, thought-provoking, and wide-ranging book, Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era – where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
Author : Liat Ayalon
Publisher : Springer
ISBN 13 : 3319738208
Total Pages : 564 pages
Book Rating : 4.3/5 (197 download)
Download or read book Contemporary Perspectives on Ageism written by Liat Ayalon and published by Springer. This book was released on 2018-05-22 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book provides a comprehensive perspective on the concept of ageism, its origins, the manifestation and consequences of ageism, as well as ways to respond to and research ageism. The book represents a collaborative effort of researchers from over 20 countries and a variety of disciplines, including, psychology, sociology, gerontology, geriatrics, pharmacology, law, geography, design, engineering, policy and media studies. The contributors have collaborated to produce a truly stimulating and educating book on ageism which brings a clear overview of the state of the art in the field. The book serves as a catalyst to generate research, policy and public interest in the field of ageism and to reconstruct the image of old age and will be of interest to researchers and students in gerontology and geriatrics.
Author : Thomas E. Robinson II
Publisher : Garland Science
ISBN 13 : 100052521X
Total Pages : 112 pages
Book Rating : 4.0/5 (5 download)
Download or read book Portraying Older People in Advertising written by Thomas E. Robinson II and published by Garland Science. This book was released on 2021-11-19 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1998. As society grows and changes, advertisers are faced with the challenge of matching their advertising messages to new and different target audiences. For example, children, adolescents, men, women, and "older" individuals are all audiences with specific needs, wants, and desires that advertisers must address in their advertising appeals. The purpose of this research is to determine the degree to which certain advertisements in the general interest media portray older individuals differently depending on the target audience. Specifically, this study examines advertisers’ attempts, in the electronic and print media, to target and attract the business of the older population.
Author : Erdman Palmore, PhD
Publisher : Springer Publishing Company
ISBN 13 : 082617003X
Total Pages : 281 pages
Book Rating : 4.8/5 (261 download)
Download or read book Ageism written by Erdman Palmore, PhD and published by Springer Publishing Company. This book was released on 1999-04-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition, Palmore provides a comprehensive review of many different forms of ageismóincluding the interesting notion of positive ageism, which projects onto the elderly as a group traditional virtues like wisdom and thrift. He discusses both the individual and social influences on attitudes toward the aged; analyzes institutional patterns of ageism; and explores ways to used to reduce the impact of ageism on the elderly. This book is a valuable resource and text for students and professionals interested in the sociology of aging in our society. OLD COPY: Erdman Palmore has studied prejudice and discrimination toward older people in various ways throughout his distinguished career. Since publication of his ground breaking first edition, 10 years ago, there has been a growing interest and acceleration of research on the topic of ageism. In nontechnical language, Palmore provides a comprehensive review of the many different forms of ageism, including positive ageism, discusses the individual and social influences on ageism, analyzes institutional patterns, and explores methods that could be used to reduce ageism. This book is a valuable resource and text for students and professionals interested in the problems and opportunities of aging in our society. Useful educational tools include: A revised Appendix of the Facts on Aging Quizzes, as well as a totally new Appendix of Abstracts of recent publications on ageism.
Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author : Richard H. Davis
Publisher : Free Press
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.F/5 ( download)
Download or read book TV's Image of the Elderly written by Richard H. Davis and published by Free Press. This book was released on 1985 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth J. Gilhooly
Publisher : Academic Press
ISBN 13 : 0128166150
Total Pages : 284 pages
Book Rating : 4.1/5 (281 download)
Download or read book Aging and Creativity written by Kenneth J. Gilhooly and published by Academic Press. This book was released on 2021-08-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aging and Creativity examines the effects of aging on creative functioning, including age-related changes in cognition, personality, and motivation that affect performance or output. The book reviews and summarizes both lab-based and real-world-based studies. Changes in working memory, speed of processing, learning efficiency, and retrieval from long-term memory are all discussed as factors influencing creativity, as are health changes and changes in social roles with later age. The book concludes with practical implications of age effects on creativity for older people in work and everyday life. Explores cognition and creativity from early adulthood through old age Considers creativity and aging from an evidence-based perspective Includes biological, psychological, and social approaches to aging and creativity Covers age effects on perception, processing speed, working memory, and long-term memory Discusses effects of health and social role changes with age on creativity Examines links between productivity, motivation, and creativity over age
Author : Jennifer Cushman
Publisher : Hong Kong University Press
ISBN 13 : 9622092071
Total Pages : 357 pages
Book Rating : 4.6/5 (22 download)
Download or read book Changing Identities of the Southeast Asian Chinese Since World War II written by Jennifer Cushman and published by Hong Kong University Press. This book was released on 1988-11-01 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In June 1985, a symposium, "Changing Identities of the Southeast Asian Chinese since World War II" was held at the Australian National University in Canberra. This volume includes many of the papers from that symposium presented by ANU scholars and those from universities elsewhere in Australia, North America and Southeast Asia. Participants looked at the current thinking about the parameters of identity and shared their own research into the complex issues that overlapping categories of identity raise. Identity was chosen as the focus of the, symposium because perceptions of self - whether by others or by the individual Chinese concerned - appear to lie at the heart ' of the present-day Chinese experience in Southeast Asia, It is also evident that identity wears many guises and that we cannot talk about a single Chinese identity when identity can be determined by the different political, social, economic or religious circumstances an individual faces at any given time. One of the distinctive characteristics of all the essays in this volume is that they are written from an historical perspective. While the papers forcus on how recent developments in Southeast Asian society have shaped Chinese identity, they also discuss those changes in terms of the historical matrix from which they developed. Because many of the essays in this volume combine an historical overview with more recent statistical data, it should serve as a useful companion to the increasingly popular case studies in which much of the writing about the Chinese in Southeast Asia is now cast.
Author : Barrie Gunter
Publisher : Psychology Press
ISBN 13 : 9780415186445
Total Pages : 192 pages
Book Rating : 4.1/5 (864 download)
Download or read book Understanding the Older Consumer written by Barrie Gunter and published by Psychology Press. This book was released on 1998 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Marylyn Carrigan
Publisher :
ISBN 13 : 9780704420328
Total Pages : 17 pages
Book Rating : 4.4/5 (23 download)
Download or read book Advertising and Older Consumers written by Marylyn Carrigan and published by . This book was released on 1999 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V. Ylänne
Publisher : Springer
ISBN 13 : 1137009349
Total Pages : 431 pages
Book Rating : 4.1/5 (37 download)
Download or read book Representing Ageing written by V. Ylänne and published by Springer. This book was released on 2012-05-22 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection critically examines twenty-first century representations of ageing, focusing on various media images and discourses as well as individuals' own experiences and self-presentations of ageing, drawing on innovative new empirical data.
Author : Marylyn Carrigan
Publisher :
ISBN 13 : 9780704421240
Total Pages : 22 pages
Book Rating : 4.4/5 (212 download)
Download or read book An Analysis of the Portrayal of Older People in Television Advertising written by Marylyn Carrigan and published by . This book was released on 1999 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amir Hetsroni
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1441118942
Total Pages : 272 pages
Book Rating : 4.4/5 (411 download)
Download or read book Advertising and Reality written by Amir Hetsroni and published by Bloomsbury Publishing USA. This book was released on 2012-11-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
