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Author : Per William Nilsen
Publisher :
ISBN 13 :
Total Pages : 25 pages
Book Rating : 4.:/5 (11 download)
Download or read book The Relevance of Marketing to Public Park Management written by Per William Nilsen and published by . This book was released on 1986 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen McColeman
Publisher :
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.:/5 (639 download)
Download or read book Service Marketing and Public Park Planning and Management, a Case Study written by Karen McColeman and published by . This book was released on 1991 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dennis R. Howard
Publisher : WCB/McGraw-Hill
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.:/5 (319 download)
Download or read book Financing, Managing, and Marketing Recreation & Park Resources written by Dennis R. Howard and published by WCB/McGraw-Hill. This book was released on 1980 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. Whan Park
Publisher :
ISBN 13 :
Total Pages : 686 pages
Book Rating : 4.E/5 ( download)
Download or read book Marketing Management written by C. Whan Park and published by . This book was released on 1987 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martial Pasquier
Publisher : Routledge
ISBN 13 : 1136504591
Total Pages : 273 pages
Book Rating : 4.1/5 (365 download)
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Author : Betty Van der Smissen
Publisher : Ingram
ISBN 13 :
Total Pages : 728 pages
Book Rating : 4.:/5 (319 download)
Download or read book Management of Park and Recreation Agencies written by Betty Van der Smissen and published by Ingram. This book was released on 2005 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Garrod
Publisher : Routledge
ISBN 13 : 1136381287
Total Pages : 384 pages
Book Rating : 4.1/5 (363 download)
Download or read book Managing Visitor Attractions written by Brian Garrod and published by Routledge. This book was released on 2009-11-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand management. Divided into five parts, the book tackles the following core topics: • the role and nature of visitor attractions • the development of visitor attraction provision • the management of visitor attractions • the marketing of visitor attractions • future issues and trends With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)
Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Author : Stephen F. Witt
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.:/5 (89 download)
Download or read book Tourism Marketing and Management Handbook written by Stephen F. Witt and published by . This book was released on 1994 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.
Author : United States. Congress. House. Committee on Resources. Subcommittee on National Parks and Public Lands
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.0/5 ( download)
Download or read book Oversight Hearing on Federal Vs. State Management of Parks written by United States. Congress. House. Committee on Resources. Subcommittee on National Parks and Public Lands and published by . This book was released on 1997 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Ethan Askey
Publisher : National Library of Canada = Bibliothèque nationale du Canada
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.E/5 ( download)
Download or read book Managing Adventure Tourism in a Designated Wilderness Watershed written by William Ethan Askey and published by National Library of Canada = Bibliothèque nationale du Canada. This book was released on 1994 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ian Keirle
Publisher : Routledge
ISBN 13 : 0203471881
Total Pages : 241 pages
Book Rating : 4.2/5 (34 download)
Download or read book Countryside Recreation Site Management written by Ian Keirle and published by Routledge. This book was released on 2003-10-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises. The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links. Countryside Recreation Site Management is an essential resource for ND, HND and degree students studying courses in Countryside Management, Countryside Recreation and Leisure and Tourism and useful for professionals with responsibility for the management of countryside recreation sites.
Author :
Publisher :
ISBN 13 :
Total Pages : 1010 pages
Book Rating : 4.:/5 (327 download)
Download or read book A Literature Review written by and published by . This book was released on 1986 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Ledingham
Publisher : Routledge
ISBN 13 : 1135676143
Total Pages : 167 pages
Book Rating : 4.1/5 (356 download)
Download or read book Public Relations As Relationship Management written by John A. Ledingham and published by Routledge. This book was released on 2000-01-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
Author : Susan Horner
Publisher : Routledge
ISBN 13 : 1136387854
Total Pages : 426 pages
Book Rating : 4.1/5 (363 download)
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Author :
Publisher :
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.E/5 ( download)
Download or read book Trends written by and published by . This book was released on 1988 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
