The Regulation Of Advertising

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Ad Law

Author : Richard Lindsay
Publisher : Kogan Page Publishers
ISBN 13 : 0749472901
Total Pages : 416 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Ad Law by : Richard Lindsay

Download or read book Ad Law written by Richard Lindsay and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.

The Global Advertising Regulation Handbook

Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 1317456599
Total Pages : 272 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Global Advertising Regulation Handbook by : Mary Alice Shaver

Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

Advertising and Public Relations Law

Author : Carmen Maye
Publisher : Routledge
ISBN 13 : 1351051725
Total Pages : 431 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Advertising and Public Relations Law by : Carmen Maye

Download or read book Advertising and Public Relations Law written by Carmen Maye and published by Routledge. This book was released on 2019-06-25 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Self-regulation in Advertising

Author : United States. Advertising Advisory Committee
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Self-regulation in Advertising by : United States. Advertising Advisory Committee

Download or read book Self-regulation in Advertising written by United States. Advertising Advisory Committee and published by . This book was released on 1964 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Food Law in the United States

Author : Michael T. Roberts
Publisher : Cambridge University Press
ISBN 13 : 1107117607
Total Pages : 487 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Food Law in the United States by : Michael T. Roberts

Download or read book Food Law in the United States written by Michael T. Roberts and published by Cambridge University Press. This book was released on 2016-01-08 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive legal treatise on US food law for lawyers, judges, students, and consumer advocates.

The Regulation of Advertising

Author : Columbia Law Review
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Regulation of Advertising by : Columbia Law Review

Download or read book The Regulation of Advertising written by Columbia Law Review and published by . This book was released on 1956 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dietary Supplements

Author : United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Dietary Supplements by : United States. Federal Trade Commission. Bureau of Consumer Protection

Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising to Children on TV

Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Advertising to Children on TV by : Barrie Gunter

Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Regulation of Advertising by the FTC

Author : Richard A. Posner
Publisher : American Enterprise Institute Press
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Regulation of Advertising by the FTC by : Richard A. Posner

Download or read book Regulation of Advertising by the FTC written by Richard A. Posner and published by American Enterprise Institute Press. This book was released on 1973 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Regulation of Advertising by the Federal Trade Commission

Author : Leslie Hilbert Rice
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (818 download)

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Book Synopsis The Regulation of Advertising by the Federal Trade Commission by : Leslie Hilbert Rice

Download or read book The Regulation of Advertising by the Federal Trade Commission written by Leslie Hilbert Rice and published by . This book was released on 1949 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fear of Persuasion

Author : John E. Calfee
Publisher : American Enterprise Institute Press
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Fear of Persuasion by : John E. Calfee

Download or read book Fear of Persuasion written by John E. Calfee and published by American Enterprise Institute Press. This book was released on 1997 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should consumers fear advertising? This study argues that the answer is no, and that advertising's role is in promoting competition and reducing prices. These are conclusions drawn from an analysis of economic evidence from around the world

Law & Advertising

Author : Dean K. Fueroghne
Publisher : Rowman & Littlefield
ISBN 13 : 1442244895
Total Pages : 398 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Law & Advertising by : Dean K. Fueroghne

Download or read book Law & Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

The Regulation of Social Media Influencers

Author : Catalina Goanta
Publisher : Edward Elgar Publishing
ISBN 13 : 1788978285
Total Pages : 352 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis The Regulation of Social Media Influencers by : Catalina Goanta

Download or read book The Regulation of Social Media Influencers written by Catalina Goanta and published by Edward Elgar Publishing. This book was released on 2020-05-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.

Complying with the Made in USA Standard

Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Complying with the Made in USA Standard by : United States. Federal Trade Commission

Download or read book Complying with the Made in USA Standard written by United States. Federal Trade Commission and published by . This book was released on 1998 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Regulation

Author : S.S. Kaptan
Publisher : Sarup & Sons
ISBN 13 : 9788176254229
Total Pages : 92 pages
Book Rating : 4.2/5 (542 download)

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Book Synopsis Advertising Regulation by : S.S. Kaptan

Download or read book Advertising Regulation written by S.S. Kaptan and published by Sarup & Sons. This book was released on 2003 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dot Com Disclosures

Author : Barry Leonard
Publisher : DIANE Publishing
ISBN 13 : 0756702534
Total Pages : 118 pages
Book Rating : 4.7/5 (567 download)

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Book Synopsis Dot Com Disclosures by : Barry Leonard

Download or read book Dot Com Disclosures written by Barry Leonard and published by DIANE Publishing. This book was released on 2000-09 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report by the Federal Trade Commission (FTC) on the information that businesses should consider as they develop online advertisements to ensure that they comply with the law. The same consumer protection laws that apply to commercial activities in other media apply online. The FTC Act's prohibition on unfair or deceptive acts or practicesÓ encompasses Internet advertisements, marketing & sales. It discusses: (1) the requirement for clear & conspicuous disclosures to prevent an advertisement from being misleading, to ensure that consumers receive material information about the terms of a transaction; (2) ways that advertisers can make such disclosures; & (3) FTC rules & guides that are adaptable to new technologies.

Marketing and Advertising Regulation

Author : Patrick E. Murphy
Publisher : University of Notre Dame Press
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (21 download)

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Book Synopsis Marketing and Advertising Regulation by : Patrick E. Murphy

Download or read book Marketing and Advertising Regulation written by Patrick E. Murphy and published by University of Notre Dame Press. This book was released on 1990 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based upon a national symposium held at the U. of Notre Dame in May, 1989. From legal, business, consumer, and academic perspectives, these studies examine the FTC's role as the chief regulator of marketing practices and its contributions to public policy. No subject index. Annotation copyrighted by Book News, Inc., Portland, OR