The Real Truth About Sugar

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The Case Against Sugar

Author : Gary Taubes
Publisher : Anchor
ISBN 13 : 0307946649
Total Pages : 386 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Case Against Sugar by : Gary Taubes

Download or read book The Case Against Sugar written by Gary Taubes and published by Anchor. This book was released on 2017-12-12 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the best-selling author of Why We Get Fat, a groundbreaking, eye-opening exposé that makes the convincing case that sugar is the tobacco of the new millennium: backed by powerful lobbies, entrenched in our lives, and making us very sick. Among Americans, diabetes is more prevalent today than ever; obesity is at epidemic proportions; nearly 10% of children are thought to have nonalcoholic fatty liver disease. And sugar is at the root of these, and other, critical society-wide, health-related problems. With his signature command of both science and straight talk, Gary Taubes delves into Americans' history with sugar: its uses as a preservative, as an additive in cigarettes, the contemporary overuse of high-fructose corn syrup. He explains what research has shown about our addiction to sweets. He clarifies the arguments against sugar, corrects misconceptions about the relationship between sugar and weight loss; and provides the perspective necessary to make informed decisions about sugar as individuals and as a society.

The Truth about Sugar

Author : Anette Sams
Publisher : Gyldendal A/S
ISBN 13 : 8702282046
Total Pages : 245 pages
Book Rating : 4.7/5 (22 download)

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Book Synopsis The Truth about Sugar by : Anette Sams

Download or read book The Truth about Sugar written by Anette Sams and published by Gyldendal A/S. This book was released on 2019-01-31 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover your body’s health potential The Truth about Sugar teaches you everything you need to know about the effects of sugar on your biology. Your health doesn’t depend on how much sugar you eat. It depends on how much sugar is circulating in your bloodstream. Blood sugar spikes can maintain a negative health spiral, where even small fluctuations in blood sugar levels can sustain weight problems, chronic diseases and fatigue. The good news is it’s easy to get your blood sugar back on track. And The Truth about Sugar shows you how. Get a 6-step personal sugar strategy Get 6 steps to a life-changing period of stable blood sugar Debunk myths about sugar and carbohydrates Discover basic knowledge and a new mindset of sugar, carbohydrates and calories Learn why some people can tolerate unlimited amounts of sugar while others put on weight – despite exercising and living a sugar-free life Get the tools for your best protection against chronic inflammation and lifestyle diseases With recipes, guides, exercises and reflections, glossary and reference section.

Fat Chance

Author : Robert Lustig
Publisher :
ISBN 13 : 9780007514144
Total Pages : 0 pages
Book Rating : 4.5/5 (141 download)

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Book Synopsis Fat Chance by : Robert Lustig

Download or read book Fat Chance written by Robert Lustig and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Documenting the science and the politics that has led to the pandemic of metabolic syndrome - whose symptoms include obesity, diabetes and heart disease - Robert Lustig exposes for the first time how changes in the food industry and in our wider environment have affected our collective metabolisms and waistlines.

The Fat Chance Cookbook

Author : Robert H. Lustig
Publisher : Penguin
ISBN 13 : 0142181641
Total Pages : 354 pages
Book Rating : 4.1/5 (421 download)

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Book Synopsis The Fat Chance Cookbook by : Robert H. Lustig

Download or read book The Fat Chance Cookbook written by Robert H. Lustig and published by Penguin. This book was released on 2014-12-30 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited cookbook companion to the instant New York Times bestseller Fat Chance shows you how to beat the odds—deliciously Dr. Robert Lustig’s message that a calorie is not a calorie revolutionized our understanding of weight loss and nutrition. But in order to avoid the hidden sugars that threaten our health and waistlines, Dr. Lustig warns that we must transform the way we shop, cook, and eat. Teaming up with Cindy Gershen—a chef who’s lost more than one-hundred pounds on his plan—Dr. Lustig shows readers how to: • Stock a pantry • Prepare more than 100 fast and delicious recipes • Feed a family—kids included—healthy foods they’ll love • Make entertaining easy and nutritious More timely than ever now that newest edition of The Dietary Guidelines for Americans has for the first time placed hard limits on the amount of sugar we should consume, The Fat Chance Cookbook shows you how to lose weight, find your way back to health, and still enjoy delectable, memorable meals.

Pure, White, and Deadly

Author : John Yudkin
Publisher : Penguin
ISBN 13 : 0698141881
Total Pages : 149 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Pure, White, and Deadly by : John Yudkin

Download or read book Pure, White, and Deadly written by John Yudkin and published by Penguin. This book was released on 2013-08-28 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 40 years before Gary Taubes published The Case Against Sugar, John Yudkin published his now-classic exposé on the dangers of sugar—reissued here with a new introduction by Robert H. Lustig, the bestselling author of Fat Chance. Scientist John Yudkin was the first to sound the alarm about the excess of sugar in the diet of modern Americans. His classic exposé, Pure, White, and Deadly, clearly and engagingly describes how sugar is damaging our bodies, why we eat so much of it, and what we can do to stop. He explores the ins and out of sugar, from the different types—is brown sugar really better than white?—to how it is hidden inside our everyday foods, and how it is harming our health. In 1972, Yudkin was mostly ignored by the health industry and media, but the events of the last forty years have proven him spectacularly right. Yudkin’s insights are even more important and relevant now, with today’s record levels of obesity, than when they were first published. Brought up-to-date by childhood obesity expert Dr. Robert H. Lustig, this emphatic treatise on the hidden dangers of sugar is essential reading for anyone concerned about their health, the health of their children, and the wellbeing of modern society.

Sugar Nation

Author : Jeff O'Connell
Publisher : Hachette Books
ISBN 13 : 1401396577
Total Pages : 274 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Sugar Nation by : Jeff O'Connell

Download or read book Sugar Nation written by Jeff O'Connell and published by Hachette Books. This book was released on 2011-07-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: THIS BOOK COULD SAVE YOUR LIFE Every five seconds, one more person develops diabetes. Worldwide, 285 million people are affected by type 2 diabetes. Many of them have no idea. Here is the personal story of one man who has unearthed the mysteries of this global epidemic and offers hard-won practical advice for how readers can take control of their lives and combat this deadly disease. "Sugar Nation is a must-read! As a fitness expert myself, who has dealt with family diabetes and coaching families on how to limit their sugar intake, this book is a fundamental tool in educating the world on just how dangerous dietary sugar can be. Jeff O'Connell's direct yet user-friendly approach to this important and overlooked subject is more than refreshing. All will benefit from picking this book up." -- Jennifer Nicole Lee, author of The Jennifer Nicole Lee Fitness Model Diet

The Real Truth About Sugar

Author : Samantha Quinn
Publisher : CreateSpace
ISBN 13 : 9781468161779
Total Pages : 96 pages
Book Rating : 4.1/5 (617 download)

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Book Synopsis The Real Truth About Sugar by : Samantha Quinn

Download or read book The Real Truth About Sugar written by Samantha Quinn and published by CreateSpace. This book was released on 2012-01-02 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fat Chance

Author : Robert H. Lustig
Publisher : Penguin
ISBN 13 : 0142180432
Total Pages : 338 pages
Book Rating : 4.1/5 (421 download)

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Book Synopsis Fat Chance by : Robert H. Lustig

Download or read book Fat Chance written by Robert H. Lustig and published by Penguin. This book was released on 2013-12-31 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The landmark New York Times best seller that reveals how the explosion of sugar in our diets has created an obesity epidemic, and what we can do to save ourselves. Robert Lustig is at the forefront of war against sugar — showing us that it's toxic, it's addictive, and it's everywhere because the food companies want it to be. His 90-minute YouTube video "Sugar: The Bitter Truth" has been viewed more than 7 million times. Now, in this landmark book, he documents the science and the politics that have led to personal misery and public crisis — the pandemic of obesity and chronic disease--over the last thirty years. In the late 1970s, when the U.S. government declared that we needed to get the fat out of our diets, the food industry responded by pumping in more sugar to make food more palatable (and more salable), and by removing the fiber to make food last longer on the shelf. The result has been a perfect storm for our health, disastrously altering our biochemistry to make us think we're starving, drive our eating habits out of our control, and turn us into couch potatoes. If we cannot control how we eat, it's because of the catastrophic excess of sugar in our diet--the resulting hormonal imbalances have rewired our brains! To help us lose weight and recover our health, Lustig presents strategies we can each use to readjust the key hormones that regulate hunger, reward, and stress, as well as societal strategies to improve the health of the next generation. With scientific rigor and even a little humor, Fat Chance categorically proves that "a calorie is not a calorie," and takes that knowledge to its logical conclusion--an overhaul of the global food system.

Metabolical

Author : Robert H. Lustig
Publisher : HarperCollins
ISBN 13 : 0063027739
Total Pages : 442 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Metabolical by : Robert H. Lustig

Download or read book Metabolical written by Robert H. Lustig and published by HarperCollins. This book was released on 2021-05-04 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author of Fat Chance explains the eight pathologies that underlie all chronic disease, documents how processed food has impacted them to ruin our health, economy, and environment over the past 50 years, and proposes an urgent manifesto and strategy to cure both us and the planet. Dr. Robert Lustig, a pediatric neuroendocrinologist who has long been on the cutting edge of medicine and science, challenges our current healthcare paradigm which has gone off the rails under the influence of Big Food, Big Pharma, and Big Government. You can’t solve a problem if you don’t know what the problem is. One of Lustig’s singular gifts as a communicator is his ability to “connect the dots” for the general reader, in order to unpack the scientific data and concepts behind his arguments, as he tells the “real story of food” and “the story of real food.” Metabolical weaves the interconnected strands of nutrition, health/disease, medicine, environment, and society into a completely new fabric by proving on a scientific basis a series of iconoclastic revelations, among them: Medicine for chronic disease treats symptoms, not the disease itself You can diagnose your own biochemical profile Chronic diseases are not "druggable," but they are "foodable" Processed food isn’t just toxic, it’s addictive The war between vegan and keto is a false war—the combatants are on the same side Big Food, Big Pharma, and Big Government are on the other side Making the case that food is the only lever we have to effect biochemical change to improve our health, Lustig explains what to eat based on two novel criteria: protect the liver, and feed the gut. He insists that if we do not fix our food and change the way we eat, we will continue to court chronic disease, bankrupt healthcare, and threaten the planet. But there is hope: this book explains what’s needed to fix all three.

Year of No Sugar

Author : Eve Schaub
Publisher : Sourcebooks, Inc.
ISBN 13 : 140229588X
Total Pages : 276 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Year of No Sugar by : Eve Schaub

Download or read book Year of No Sugar written by Eve Schaub and published by Sourcebooks, Inc.. This book was released on 2014-04-08 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of the New York Times bestseller I Quit Sugar or Katie Couric's controversial food industry documentary Fed Up, A Year of No Sugar is a "delightfully readable account of how [one family] survived a yearlong sugar-free diet and lived to tell the tale...A funny, intelligent, and informative memoir." —Kirkus It's dinnertime. Do you know where your sugar is coming from? Most likely everywhere. Sure, it's in ice cream and cookies, but what scared Eve O. Schaub was the secret world of sugar—hidden in bacon, crackers, salad dressing, pasta sauce, chicken broth, and baby food. With her eyes opened by the work of obesity expert Dr. Robert Lustig and others, Eve challenged her husband and two school-age daughters to join her on a quest to quit sugar for an entire year. Along the way, Eve uncovered the real costs of our sugar-heavy American diet—including diabetes, obesity, and increased incidences of health problems such as heart disease and cancer. The stories, tips, and recipes she shares throw fresh light on questionable nutritional advice we've been following for years and show that it is possible to eat at restaurants and go grocery shopping—with less and even no added sugar. Year of No Sugar is what the conversation about "kicking the sugar addiction" looks like for a real American family—a roller coaster of unexpected discoveries and challenges. "As an outspoken advocate for healthy eating, I found Schaub's book to shine a much-needed spotlight on an aspect of American culture that is making us sick, fat, and unhappy, and it does so with wit and warmth."—Suvir Sara, author of Indian Home Cooking "Delicious and compelling, her book is just about the best sugar substitute I've ever encountered."—Pulitzer Prize-winning author Ron Powers

Lick the Sugar Habit

Author : Nancy Appleton
Publisher : Penguin
ISBN 13 : 1101662476
Total Pages : 273 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Lick the Sugar Habit by : Nancy Appleton

Download or read book Lick the Sugar Habit written by Nancy Appleton and published by Penguin. This book was released on 1988-02-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a sugarholic? As Americans, we consume on average 150 pounds of sugar a year, and that’s as bad for you as it sounds. Sugar upsets body chemistry and devastates the endocrine and immune systems, leading to a host of diseases and conditions including hypoglycemia, diabetes, osteoporosis, arthritis, cancer, heart disease, headaches, allergies, asthma, obesity, periodontal disease, tooth decay, and more. A sugarholic since childhood, Dr. Nancy Appleton cured herself of chronic illnesses by changing her diet. In Lick the Sugar Habit, she explains how it worked for her, and how it can help you too through a variety of simple techniques, and mouth-watering, healthful recipes. Are you a sugarholic? Answer the questionnaire to find out Test yourself for food allergies caused by sugar End sugar-related calcium loss, heartburn, and indigestion—without drugs! Follow one of three detailed food plans to east yourself into a low-sugar life Through a variety of simple techniques, learn how to banish sugar cravings Savor healthy, hearty dishes like Hot Asparagus Soup, Persian Lamb and Bean Stew, and Savory Pepper Pilaf. Choose from an entire chapter of easy-to-prepare recipes

Vitamin K2

Author : Dennis Goodman, MD
Publisher : AuthorHouse
ISBN 13 : 1496970861
Total Pages : 106 pages
Book Rating : 4.4/5 (969 download)

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Book Synopsis Vitamin K2 by : Dennis Goodman, MD

Download or read book Vitamin K2 written by Dennis Goodman, MD and published by AuthorHouse. This book was released on 2015-03-18 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some people are aware that Vitamin K1 is important for blood clotting, but relatively few are aware of Vitamin K2 and its essential role in bone and heart health. There is now an impressive body of research showing that Vitamin K2 plays an integral role ensuring that our bones grow strong and our hearts and blood vessels remain healthy. Dr. Dennis Goodman has dedicated himself to researching vitamins and minerals so that he can educate his patients on which supplements to take—who needs them, how much, and why. If you care about your bones and heart health—and no doubt you do—this book is a must read. With “Vitamin K2: The Missing Nutrient for Heart and Bone Health,” Dr. Goodman presents the latest and most impressive research studies, as well as insights on diet, exercise, and stress reduction, as a conversation between doctor and patient. Providing clear and concise information, he puts readers on the path to learn more for themselves and continue the conversation with their own doctor.

In Defense of Sugar

Author : Joey Lott
Publisher : CreateSpace
ISBN 13 : 9781518666810
Total Pages : 62 pages
Book Rating : 4.6/5 (668 download)

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Book Synopsis In Defense of Sugar by : Joey Lott

Download or read book In Defense of Sugar written by Joey Lott and published by CreateSpace. This book was released on 2015-10-20 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does Sugar Make Us Fat and Sick? Like fat in the 80s and 90s, sugar is the new nutritional devil. Sugar is the scapegoat for all of our woes. Got cancer? Well sugar feeds cancer! Got diabetes? You ate too much sugar; better cut back! Your kid's hyperactive? Clearly they've been eating too many Twinkies. And don't forget: Sugar is more addictive than cocaine and heroin! But is this "truth" too sweet to swallow? Free Yourself from the Fear and Hysteria Surrounding Sugar Pundits, politicians, medical professionals, and hucksters alike bombard us with their scaremongering. We're reminded often of the high rates of cardiovascular disease, diabetes, cancer, and other diseases, and we're encouraged--sometimes even mandated--to reduce our risk. Amidst the hysteria, everyone is looking for something to blame. Sugar has become a scapegoat. In fact, sugar has been called "the new tobacco." But the evidence against sugar is practically non-existent. Time to Face the Sweet, Sweet Truth The consumption of high-fructose corn syrup has declined in the US since 1999, but people continue getting fatter, so there must be another explanation for the obesity epidemic besides overconsumption of candy and soda. It's facts like this that make Joey's Lott's latest book, In Defense of Sugar, a must-read. Lott cuts through the nonsense being sold by the likes of Dr. Mark Hyman and Dr. Joseph Mercola-the "anti-sugarists"-by digging deep into the scientific studies. And what do those studies say? That sugar, when included in a well-rounded diet, is not only not harmful, but may even be beneficial. Let's put it this way: If fructose is really so dangerous, early humans would have dropped dead from eating all that tropical fruit before they had time to create the next generation. Get your facts straight and put sugar back on your plate.

Sugar: The World Corrupted: From Slavery to Obesity

Author : James Walvin
Publisher : Simon and Schuster
ISBN 13 : 1681777207
Total Pages : 352 pages
Book Rating : 4.6/5 (817 download)

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Book Synopsis Sugar: The World Corrupted: From Slavery to Obesity by : James Walvin

Download or read book Sugar: The World Corrupted: From Slavery to Obesity written by James Walvin and published by Simon and Schuster. This book was released on 2018-04-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern successor to Sweetness and Power, James Walvin’s Sugar is a rich and engaging work on a topic that continues to change our world. How did a simple commodity, once the prized monopoly of kings and princes, become an essential ingredient in the lives of millions, before mutating yet again into the cause of a global health epidemic? Prior to 1600, sugar was a costly luxury, the domain of the rich. But with the rise of the sugar colonies in the New World over the following century, sugar became cheap, ubiquitous and an everyday necessity. Less than fifty years ago, few people suggested that sugar posed a global health problem. And yet today, sugar is regularly denounced as a dangerous addiction, on a par with tobacco. While sugar consumption remains higher than ever—in some countries as high as 100lbs per head per year—some advertisements even proudly proclaim that their product contains no sugar. How did sugar grow from prize to pariah? Acclaimed historian James Walvin looks at the history of our collective sweet tooth, beginning with the sugar grown by enslaved people who had been uprooted and shipped vast distances to undertake the grueling labor on plantations. The combination of sugar and slavery would transform the tastes of the Western world. Masterfully insightful and probing, James Walvin reveals the relationship between society and sweetness over the past two centuries—and how it explains our conflicted relationship with sugar today.

The Hacking of the American Mind

Author : Robert H. Lustig
Publisher : Penguin
ISBN 13 : 1101982594
Total Pages : 352 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Hacking of the American Mind by : Robert H. Lustig

Download or read book The Hacking of the American Mind written by Robert H. Lustig and published by Penguin. This book was released on 2017-09-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

Breaking Up With Sugar

Author : Molly Carmel
Publisher : Penguin
ISBN 13 : 0593086171
Total Pages : 288 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Breaking Up With Sugar by : Molly Carmel

Download or read book Breaking Up With Sugar written by Molly Carmel and published by Penguin. This book was released on 2019-12-31 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven plan to break free from your unhealthy relationship with Sugar - and reclaim your health and your life for good. The solution to your food and weight problems isn't willpower or the next fad diet - it's breaking up with Sugar. Molly Carmel, an eating disorder therapist with a thriving clinic in New York City, discovered the devastating role Sugar played in her own 20-year struggle with disordered eating. After reaching a peak weight of 325 pounds and trying every diet imaginable, Molly was finally able to dramatically transform her life--and find her happy weight-by breaking up with Sugar. Molly has since helped thousands of people overcome compulsive overeating, repetitive dieting, and Sugar addiction to reinvent their lives. Here, she shares her empowering 66-day blueprint for kicking Sugar to the curb - once and for all. Molly explains how Sugar is not only bad for your health, it's also a substance with highly addictive potential - one that creates physical, neurological, and hormonal changes that often make moderation impossible. This is the first book to address the emotional, spiritual, chemical, and physical components of this toxic relationship and help guide you through the steps to create a new and lasting relationship with food...and with yourself. Breaking Up with Sugar includes step-by-step meal plans to take the guesswork out of going Sugar-free, as well as seven key self-affirming vows you can rely on to help end the overeating and dieting cycle and release unhealthy weight. With empathy, honesty, and humor as your trusted coach and friend, Molly gives you essential tools to navigate this new way of eating when life gets "life-y" or times get tough. Her sustainable roadmap will put you on the path to true freedom.

Salt Sugar Fat

Author : Michael Moss
Publisher : Signal
ISBN 13 : 0771057091
Total Pages : 461 pages
Book Rating : 4.7/5 (71 download)

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Book Synopsis Salt Sugar Fat by : Michael Moss

Download or read book Salt Sugar Fat written by Michael Moss and published by Signal. This book was released on 2013-02-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."