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The Reagan Persuasion
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Download or read book Reagan Persuasion written by James Humes and published by Sourcebooks, Inc.. This book was released on 2010-07-01 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuade, mentor, and motivate like the Great Communicator More than just an influential speaker, Ronald Reagan was a master of all types of communication and employed his personal warmth and charm to rally Americans around his vision. Now, former Reagan speechwriter James C. Humes shows how you can replicate Reagan's ability to influence others and utilize his communication tools when interacting with colleagues and partners. Don't just rely on words, instead: • Communicate with gestures, postures, and even clothing • Learn the power of podium presence • Fine-tune your humor and voice for each unique audience Praise for James C. Humes's Speak Like Churchill, Stand Like Reagan: "As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide." -Roger Ailes, chairman and CEO, FOX News "I love this book. I've followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now." -Chris Matthews, Hardball with Chris Matthews
Book Synopsis The Reagan Persuasion by : James Humes
Download or read book The Reagan Persuasion written by James Humes and published by Sourcebooks, Inc.. This book was released on 2010-07-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuade, mentor, and motivate like the Great Communicator More than just an influential speaker, Ronald Reagan was a master of all types of communication and employed his personal warmth and charm to rally Americans around his vision. Now, former Reagan speechwriter James C. Humes shows how you can replicate Reagan's ability to influence others and utilize his communication tools when interacting with colleagues and partners. Don't just rely on words, instead: Communicate with gestures, postures, and even clothing Learn the power of podium presence Fine-tune your humor and voice for each unique audience Praise for James C. Humes's Speak Like Churchill, Stand Like Reagan: "As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide."—Roger Ailes, chairman and CEO, FOX News "I love this book. I've followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now."—Chris Matthews, Hardball with Chris Matthews
Book Synopsis Ronald Reagan's Rhetoric: Metaphor as Persuasion by : Jerold William Aust
Download or read book Ronald Reagan's Rhetoric: Metaphor as Persuasion written by Jerold William Aust and published by . This book was released on 1995 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Power Without Persuasion by : William G. Howell
Download or read book Power Without Persuasion written by William G. Howell and published by Princeton University Press. This book was released on 2003-07-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the early 1960s, scholarly thinking on the power of U.S. presidents has rested on these words: "Presidential power is the power to persuade." Power, in this formulation, is strictly about bargaining and convincing other political actors to do things the president cannot accomplish alone. Power without Persuasion argues otherwise. Focusing on presidents' ability to act unilaterally, William Howell provides the most theoretically substantial and far-reaching reevaluation of presidential power in many years. He argues that presidents regularly set public policies over vocal objections by Congress, interest groups, and the bureaucracy. Throughout U.S. history, going back to the Louisiana Purchase and the Emancipation Proclamation, presidents have set landmark policies on their own. More recently, Roosevelt interned Japanese Americans during World War II, Kennedy established the Peace Corps, Johnson got affirmative action underway, Reagan greatly expanded the president's powers of regulatory review, and Clinton extended protections to millions of acres of public lands. Since September 11, Bush has created a new cabinet post and constructed a parallel judicial system to try suspected terrorists. Howell not only presents numerous new empirical findings but goes well beyond the theoretical scope of previous studies. Drawing richly on game theory and the new institutionalism, he examines the political conditions under which presidents can change policy without congressional or judicial consent. Clearly written, Power without Persuasion asserts a compelling new formulation of presidential power, one whose implications will resound.
Book Synopsis The Great Persuasion by : Angus Burgin
Download or read book The Great Persuasion written by Angus Burgin and published by Harvard University Press. This book was released on 2012-10-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as economists struggle today to justify the free market after the global economic crisis, an earlier generation revisited their worldview after the Great Depression. In this intellectual history of that project, Burgin traces the evolution of postwar economic thought in order to reconsider the most basic assumptions of a market-centered world.
Download or read book Recent Reports written by and published by . This book was released on 1990 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Strategic President by : George C. Edwards III
Download or read book The Strategic President written by George C. Edwards III and published by Princeton University Press. This book was released on 2012-03-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do presidents lead? If presidential power is the power to persuade, why is there a lack of evidence of presidential persuasion? George Edwards, one of the leading scholars of the American presidency, skillfully uses this contradiction as a springboard to examine--and ultimately challenge--the dominant paradigm of presidential leadership. The Strategic President contends that presidents cannot create opportunities for change by persuading others to support their policies. Instead, successful presidents facilitate change by recognizing opportunities and fashioning strategies and tactics to exploit them. Edwards considers three extraordinary presidents--Abraham Lincoln, Franklin D. Roosevelt, and Ronald Reagan--and shows that despite their considerable rhetorical skills, the public was unresponsive to their appeals for support. To achieve change, these leaders capitalized on existing public opinion. Edwards then explores the prospects for other presidents to do the same to advance their policies. Turning to Congress, he focuses first on the productive legislative periods of FDR, Lyndon Johnson, and Reagan, and finds that these presidents recognized especially favorable conditions for passing their agendas and effectively exploited these circumstances while they lasted. Edwards looks at presidents governing in less auspicious circumstances, and reveals that whatever successes these presidents enjoyed also resulted from the interplay of conditions and the presidents' skills at understanding and exploiting them. The Strategic President revises the common assumptions of presidential scholarship and presents significant lessons for presidents' basic strategies of governance.
Book Synopsis A Critical Analysis of Persuasive Techniques in Selected Speeches of Ronald Reagan by : Dan Wayland Peters
Download or read book A Critical Analysis of Persuasive Techniques in Selected Speeches of Ronald Reagan written by Dan Wayland Peters and published by . This book was released on 1974 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Reasoning Voter by : Samuel L. Popkin
Download or read book The Reasoning Voter written by Samuel L. Popkin and published by University of Chicago Press. This book was released on 2020-05-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
Download or read book Shadow written by Bob Woodward and published by Simon and Schuster. This book was released on 2012-12-11 with total page 1068 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-five years after Richard Nixon's resignation, investigative journalist Bob Woodward examines the legacy of Watergate. Based on hundreds of interviews - both on and off the record - and three years of research of government archives, Woodward's latest book explains in detail how the premier scandal of US history has indelibly altered the shape of American politics and culture - and has limited the power to act of the presidency itself. Bob Woodward's mix of historical perspective and journalistic sleuthing provides a unique perspective on the repercussions of Watergate and proves that it was far more than a passing, embarrassing crisis in American politics: it heralded the beginning of a new period of troubled presidencies. From Ford through to Clinton, presidents have battled public scepticism, a challenging Congress, adversarial press and even special prosecutors in their term in office. Now, a quarter of a century after the scandal emerged, the man who helped expose Watergate shows us the stunning impact of its heritage.
Download or read book Persuasion written by Charles U. Larson and published by . This book was released on 1989 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Business of Persuasion by : Harold Burson
Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Book Synopsis Getting Into the Game by : Mary E. Stuckey
Download or read book Getting Into the Game written by Mary E. Stuckey and published by Praeger. This book was released on 1989-04-17 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why did Ronald Reagan have such a strong impact on the political scene when he first ran for the presidency? Politics as practiced by Reagan is examined through analysis of Reagan's rhetoric from his days as the governor of California to his campaign for the presidency in 1980. The author contends that Reagan's approach is a new phenomenon and will outlast his presidency by impacting the way future candidates run for office. Candidates in the past used symbols of our national identity to achieve and articulate substantive, policy-oriented goals. Modern political rhetoric is seen as increasingly personalistic and individually oriented. When rhetoric becomes dissociated from the policies and programs of national government, there is a danger that the symbols, devoid of substance, become meaningless. The author suggests that Reagan's rhetoric has accelerated the movement towards more style with less substance. This incisive book defines Reagan's impact, examines the conditions which enabled him to create such an impression on contemporary politics, and discusses the implications of his pre-presidential rhetoric and campaign style. Students and scholars of political science and communications, will find Getting Into The Game a thought provoking study. Getting Into The Game begins with an analysis of the role played by rhetoric in our national politics and American political culture from 1960 to 1980. Further chapters provide detailed analysis of Reagan's rhetoric during his term as governor and his bid for the presidency. Reagan's communication is put into the context of the political culture and personal aspects of his rhetoric. A summary of the major arguments and themes of Reagan's presidency and the far reaching significance of his pre-presidential campaign rhetoric complete the study.
Book Synopsis Slipping the Surly Bonds by : Mary E. Stuckey
Download or read book Slipping the Surly Bonds written by Mary E. Stuckey and published by Texas A&M University Press. This book was released on 2006-02-21 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of Americans, including hundreds of thousands of schoolchildren, watched in horror as the Challenger shuttle capsule exploded on live television on January 28, 1986. Coupled with that awful image in Americans’ memory is the face of President Ronald Reagan addressing the public hours later with words that spoke to the nation’s shock and mourning. Focusing on the text of Reagan’s speech, author Mary Stuckey shows how President Reagan’s reputation as “the Great Communicator” adds significance to our understanding of his rhetoric on one of the most momentous occasions of his administration.
Book Synopsis The Populist Persuasion by : Michael Kazin
Download or read book The Populist Persuasion written by Michael Kazin and published by Cornell University Press. This book was released on 1998-10-29 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of populism in the United States from the time of Thomas Jefferson to the era of Bill Clinton.
Book Synopsis Persuasion Across Genres by : Helena Halmari
Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Book Synopsis The Strategic President by : George C. Edwards III
Download or read book The Strategic President written by George C. Edwards III and published by Princeton University Press. This book was released on 2012-03-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do presidents lead? If presidential power is the power to persuade, why is there a lack of evidence of presidential persuasion? George Edwards, one of the leading scholars of the American presidency, skillfully uses this contradiction as a springboard to examine--and ultimately challenge--the dominant paradigm of presidential leadership. The Strategic President contends that presidents cannot create opportunities for change by persuading others to support their policies. Instead, successful presidents facilitate change by recognizing opportunities and fashioning strategies and tactics to exploit them. Edwards considers three extraordinary presidents--Abraham Lincoln, Franklin D. Roosevelt, and Ronald Reagan--and shows that despite their considerable rhetorical skills, the public was unresponsive to their appeals for support. To achieve change, these leaders capitalized on existing public opinion. Edwards then explores the prospects for other presidents to do the same to advance their policies. Turning to Congress, he focuses first on the productive legislative periods of FDR, Lyndon Johnson, and Reagan, and finds that these presidents recognized especially favorable conditions for passing their agendas and effectively exploited these circumstances while they lasted. Edwards looks at presidents governing in less auspicious circumstances, and reveals that whatever successes these presidents enjoyed also resulted from the interplay of conditions and the presidents' skills at understanding and exploiting them. The Strategic President revises the common assumptions of presidential scholarship and presents significant lessons for presidents' basic strategies of governance.
