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Author : Massoud M. Saghafi
Publisher : JAI Press(NY)
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.F/5 ( download)
Download or read book Managing the R&D/marketing Interface for Product Success written by Massoud M. Saghafi and published by JAI Press(NY). This book was released on 1990 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon van Dam
Publisher :
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4.:/5 (659 download)
Download or read book The R & D - Marketing Interface written by Simon van Dam and published by . This book was released on 1992 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig Cruickshank
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (643 download)
Download or read book Managing the R & D-marketing Interface written by Craig Cruickshank and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ashok Kumar Gupta
Publisher :
ISBN 13 :
Total Pages : 6 pages
Book Rating : 4.:/5 (439 download)
Download or read book Managing the R & D-marketing Interface written by Ashok Kumar Gupta and published by . This book was released on 1987 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Abbie Griffin
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Marketing and R & D Interface written by Abbie Griffin and published by . This book was released on 1992 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ashok Kumar Gupta
Publisher :
ISBN 13 :
Total Pages : 271 pages
Book Rating : 4.:/5 (753 download)
Download or read book A Study of R&D Marketing Interface and Innovation Success in High Technology Firms written by Ashok Kumar Gupta and published by . This book was released on 1984 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ashok Kumar Gupta
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.:/5 (473 download)
Download or read book A Study of R&D/marketing Interface and Innovation Success in High Technology Firms written by Ashok Kumar Gupta and published by . This book was released on 1987 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chiek Ting Ong
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.:/5 (969 download)
Download or read book The R & D Marketing Interface in the New Product Development Process of a High-tech Company written by Chiek Ting Ong and published by . This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : European Industrial Research Management Association
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (6 download)
Download or read book New Aspects of the Interface Between R & D and Marketing written by European Industrial Research Management Association and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Qing Wang
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (536 download)
Download or read book The R & D/marketing Interface in Product Innovation written by Qing Wang and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Clare Gillian Elstone
Publisher :
ISBN 13 :
Total Pages : 321 pages
Book Rating : 4.:/5 (15 download)
Download or read book R & D and Marketing Interface in the Pharmaceutical Industry written by Clare Gillian Elstone and published by . This book was released on 1987 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Treacy
Publisher : Basic Books
ISBN 13 : 0465003974
Total Pages : 175 pages
Book Rating : 4.4/5 (65 download)
Download or read book The Discipline of Market Leaders written by Michael Treacy and published by Basic Books. This book was released on 2007-03-20 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Author : European Industrial Research Management Association
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (6 download)
Download or read book New Aspects of the Interface Between R & D and Marketing written by European Industrial Research Management Association and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert B. Stoker
Publisher :
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.:/5 (631 download)
Download or read book Modelling the distribution - marketing interface written by Robert B. Stoker and published by . This book was released on 1975 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerald E. Hills
Publisher :
ISBN 13 : 9781884058134
Total Pages : 636 pages
Book Rating : 4.0/5 (581 download)
Download or read book Research at the Marketing/entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 2002 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angelika Sabine Mayman
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.:/5 (337 download)
Download or read book Understanding the Marketing/R & D Interface written by Angelika Sabine Mayman and published by . This book was released on 1995 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
