Good Is the New Cool

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Publisher : Simon and Schuster
ISBN 13 : 1682450473
Total Pages : 304 pages
Book Rating : 4.6/5 (824 download)

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Book Synopsis Good Is the New Cool by : Afdhel Aziz

Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

The Purpose Principles

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Author :
Publisher : National Geographic Books
ISBN 13 : 0399172645
Total Pages : 0 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis The Purpose Principles by : Jake Ducey

Download or read book The Purpose Principles written by Jake Ducey and published by National Geographic Books. This book was released on 2015-01-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, inspirational book from the world’s first millennial motivational speaker—TEDx star and motivational coach Jake Ducey! The Purpose Principles draws on the stories of success, failure, and the common threads among some of today’s most successful and influential people, inspiring you to see yourself in the same light as the world’s biggest difference-makers. Jake Ducey offers a humorous, action-oriented approach for getting more meaning out of life, teaching you how to live with more excitement, productivity, clarity, and confidence. This can help you tackle daily challenges, inspire others, live with passion and purpose, and realize all your goals more efficiently, and reach them even faster! With “WOW-ing” and unfamiliar stories of how familiar celebrities like Brad Pitt, Will Smith, Taylor Swift, Stephen King, Dave Matthews, Jim Carrey, and many others came to be, TEDx speaker and inspirational role model Ducey reveals a step-by-step pathway for living your best life in a changing world . His principles and exercises give the know-how to take advantage of the opportunities all around you. The Purpose Principles spells out the timeless wisdom used by the greatest contributors to human history, and shows how you can integrate them into your life immediately to live your wildest dreams and become a world-changer!

The Heart of Business

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Publisher : Harvard Business Press
ISBN 13 : 1647820391
Total Pages : 154 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis The Heart of Business by : Hubert Joly

Download or read book The Heart of Business written by Hubert Joly and published by Harvard Business Press. This book was released on 2021-05-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.

Principles for Success

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Publisher : Simon and Schuster
ISBN 13 : 1982147253
Total Pages : 164 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Principles for Success by : Ray Dalio

Download or read book Principles for Success written by Ray Dalio and published by Simon and Schuster. This book was released on 2019-11-26 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entertaining, illustrated adaptation of Ray Dalio’s Principles, the #1 New York Times bestseller that has sold more than two million copies worldwide. Principles for Success distills Ray Dalio’s 600-page bestseller, Principles: Life & Work, down to an easy-to-read and entertaining format that’s acces­sible to readers of all ages. It contains the key elements of the unconven­tional principles that helped Dalio become one of the world’s most suc­cessful people—and that have now been read and shared by millions worldwide—including how to set goals, learn from mistakes, and collaborate with others to produce exceptional results. Whether you’re already a fan of the ideas in Princi­ples or are discovering them for the first time, this illustrated guide will help you achieve success in having the life that you want to have.

Principles

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1982112387
Total Pages : 560 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Principles by : Ray Dalio

Download or read book Principles written by Ray Dalio and published by Simon and Schuster. This book was released on 2018-08-07 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success. In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

The Success Principles Workbook

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Author :
Publisher : HarperCollins
ISBN 13 : 0062912909
Total Pages : 272 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Success Principles Workbook by : Jack Canfield

Download or read book The Success Principles Workbook written by Jack Canfield and published by HarperCollins. This book was released on 2020-03-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOUR ACTION PLAN FOR SUCCESS! Don’t just dream about the life you want. Take action with this essential companion guide to Jack Canfield’s #1 success book. Hailed by Oprah Winfrey as “a guide to how to lift your life to where it can be,” The Success Principles® from #1New York Times bestselling author Jack Canfield (Chicken Soup for the Soul®, The Power of Focus) has inspired more than one million readers to achieve their dreams and fulfill their purpose. But knowledge is nothing without action. Now, with The Success Principles Workbook, Canfield challenges you to put the principles into action and get the very most out of his central lessons. The Success Principles Workbook revisits the original book’s core principles—including “Take 100% Responsibility for Your Life” and “ Decide What You Want”—then provides step-by-step instructions, self-discovery exercises, Make-It-a-Habit worksheets, and guided journaling to keep you on a path to success. Whether you want to fulfill your professional and personal goals, create an exciting new lifestyle, retire early, develop a better network, or achieve your deepest purpose, this indispensable book will provide the clarity you’ve been seeking to give you the future you’ve always wanted.

Be Fearless

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Publisher : Simon & Schuster
ISBN 13 : 1501196359
Total Pages : 288 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Be Fearless by : Jean Case

Download or read book Be Fearless written by Jean Case and published by Simon & Schuster. This book was released on 2020-01-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change. When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear. Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of. Be Fearless features a compelling foreword from Jane Goodall saying “there is no time in history when it has been more important to Be Fearless” and a new afterword with stories of people inspired to take action after reading the book.

Beginner's Pluck

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Author :
Publisher : Baker Books
ISBN 13 : 1493419161
Total Pages : 240 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis Beginner's Pluck by : Liz Forkin Bohannon

Download or read book Beginner's Pluck written by Liz Forkin Bohannon and published by Baker Books. This book was released on 2019-10-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's no lack of people out there telling you to find your passion and dream big. But why does it seem like when we try, we so often end up more lost and overwhelmed than when we started? Liz Forkin Bohannon wants you to rethink everything you've been told about finding your passion and following your dreams. Why? Hate to break it to you, but you're likely never going to "find your passion." Because your passion and purpose are something you build--actively--day by day. In her signature tell-it-like-it-is fashion, Liz shares 14 actionable principles that will teach you how to do just that. With total transparency, Liz shares hilarious and heartbreaking stories of her journey of screwups and successes that illustrate the mindsets and principles that will give you a jolt of energy, inspiration, and direction toward your True North. By embracing your Inner Beginner, dreaming small, choosing curiosity over criticism, and so much more, Liz's story and the principles of Beginner's Pluck will have you on your way to building a life of purpose, passion, and lasting impact. Ready to rise to the occasion? It's time to make this life everything you want it to be. ****** "Brave, practical, and true, Liz shares her magical journey for anyone brave enough (and generous enough) to want to go on the journey of a lifetime."--Seth Godin "I met Liz more than a decade ago in Gulu, Uganda. Beginner's Pluck is a thoughtful book about what Liz has been strategically doing in the world, not merely optimistically hoping for. Her authentic voice is one I trust because I've seen what she's done. As you flip these pages, you won't want to be more like Liz. Instead, you'll want to figure out what your next steps are to release your passions, hopes, and love into a world which is in desperate need of someone just like you to engage it."--Bob Goff, hon. consul for the Republic of Uganda and author New York Times bestsellers Love Does and Everybody Always "I am SO VERY GLAD this book exists. We have long needed Liz's expert voice speaking into the minds of dreamers and doers, the ones who have the ideas and want to execute, and the ones who are exhaustedly executing. We want purpose in our day, and Liz does it with her life and teaches it here."--Annie F. Downs, bestselling author of 100 Days to Brave and Remember God

The Five Guiding Principles

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Author :
Publisher : Canterbury Press
ISBN 13 : 0715111361
Total Pages : 38 pages
Book Rating : 4.7/5 (151 download)

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Book Synopsis The Five Guiding Principles by : The Faith and Order Commission

Download or read book The Five Guiding Principles written by The Faith and Order Commission and published by Canterbury Press. This book was released on 2017-12-01 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Five Guiding Principles set out the basis for mutual flourishing in the Church of England. This study resource introduces the Five Guiding Principles and offers a theological commentary on each of them, exploring what it means to live them out in practice.

The Future of the Corporation

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Author :
Publisher : New York : Mason & Lipscomb Publishers
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Future of the Corporation by : PLM (Firm)

Download or read book The Future of the Corporation written by PLM (Firm) and published by New York : Mason & Lipscomb Publishers. This book was released on 1974 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers from a conference sponsored by PLM in Malmo, Sweden, June 1970. Includes bibliographical references.

The Principles and Power of Vision

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Author :
Publisher : Whitaker House
ISBN 13 : 1603741410
Total Pages : 240 pages
Book Rating : 4.6/5 (37 download)

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Book Synopsis The Principles and Power of Vision by : Myles Munroe

Download or read book The Principles and Power of Vision written by Myles Munroe and published by Whitaker House. This book was released on 2015-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are a businessperson, a departmental manager, an employee, a homemaker, a student, or a head of state, author Myles Munroe explains how you can make your dreams and hopes a living reality. Through The Principles and Power of Vision, you will… Discover your purpose in life. Understand why vision is essential to your success. Grasp the necessary keys for fulfilling your life’s dream. Develop a specific plan for achieving your vision. Overcome obstacles to your vision. Your success is not dependent on the state of the economy, what careers are currently in demand, or what the job market is like. You do not need to be hindered by what people think you are capable of or a lack of resources. This book provides you with time-tested principles that will enable you to fulfill your vision no matter who you are or where you come from. You were not meant for a mundane or mediocre life. You do not exist just to earn a paycheck. Revive your passion for living. Pursue your dream. Discover your vision—and find your true life.

Value Creation Principles

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119706629
Total Pages : 272 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Value Creation Principles by : Bartley J. Madden

Download or read book Value Creation Principles written by Bartley J. Madden and published by John Wiley & Sons. This book was released on 2020-06-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRAISE FOR VALUE CREATION PRINCIPLES "In Value Creation Principles, Madden introduces the Pragmatic Theory of the Firm that positions the firm as a system fueled by human capital, innovation, and, at a deeper level, imagination. He challenges us to understand how we know what we think we know in order to better discover faulty assumptions that often are camouflaged by language. His knowledge building loop offers guideposts to design experiments and organize feedback to facilitate early adaptation to a changed environment and to avoid being mired in ways of thinking rooted in 'knowledge' of what worked well in the past—a context far different from the context of today. His book explains a way of being that enables those who work for, or invest in, business firms to see beyond accounting silos and short-term quarterly earnings and to focus on capabilities instrumental for creating long-term future and sustainable value for the firm's stakeholders. I can't recommend this astounding book enough especially given its deep and timely insights for our world today." —John Seely Brown, former Chief Scientist for Xerox Corp and Director of its Palo Alto Research Center (PARC); co-author with Ann Pendleton-Jullian of Design Unbound: Designing for Emergence in a White Water World "In contrast to existing abstract theories of the firm, Madden's pragmatic theory of the firm connects management's decisions in a practical way to a firm's life cycle and market valuation. The book promotes a firm's knowledge building proficiency, relative to competitors, as the fundamental driver of a firm's long-term performance, which leads to insights about organizational capabilities, intangible assets, and excess shareholder returns. Value Creation Principles is ideally suited to facilitate progress in the New Economy by opening up the process by which firms build knowledge and create value, which is a needed step in revising how neoclassical economics treats the firm." —Tyler Cowen, Professor of Economics, George Mason University; co-author of the popular economics blog Marginal Revolution "Bartley Madden rightfully points out that both textbook and more advanced economic theories of the firm fail to address the concerns of top management and boards of directors. He offers a tantalizing pragmatic alternative that directly connects to quantitative changes in the firm's market value. His framework gives recognition to the importance of intangible assets, and his pragmatic approach is quite complementary to the Dynamic Capabilities framework that strategic managers implicitly and sometimes explicitly employ." —David J. Teece, Thomas W. Tusher Professor in Global Business, Faculty Director, Tusher Center for the Management of Intellectual Capital, Haas School of Business, University of California, Berkeley

Principles of Memory

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Author :
Publisher : Psychology Press
ISBN 13 : 113695063X
Total Pages : 198 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Principles of Memory by : Aimée M. Surprenant

Download or read book Principles of Memory written by Aimée M. Surprenant and published by Psychology Press. This book was released on 2013-03-07 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In over 100 years of scientific research on human memory, and nearly 50 years after the so-called cognitive revolution, we have nothing that really constitutes a widely accepted and frequently cited law of memory, and perhaps only one generally accepted principle. The purpose of this monograph is to begin to rectify this situation by proposing 7 principles of human memory that apply to all memory. These principles are qualitative statements of empirical regularities that can serve as intermediary explanations and which follow from viewing memory as a function. They apply to all types of information, to all memory systems, and to all time scales. The principles highlight important gaps in our knowledge, challenge existing organizational views of memory, and suggest important new lines of research. This volume is intended for people in the field of memory (from advanced undergraduates to seasoned researchers), although it will be of interest to those who would like a comprehensive overview of the fundamental regularities in cognitive functioning.

The Principles and Benefits of Change

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Author :
Publisher : Whitaker House
ISBN 13 : 1603744703
Total Pages : 208 pages
Book Rating : 4.6/5 (37 download)

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Book Synopsis The Principles and Benefits of Change by : Myles Munroe

Download or read book The Principles and Benefits of Change written by Myles Munroe and published by Whitaker House. This book was released on 2009-06-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thriving in a Changing WorldChange comes to all of us—whether we prepare for it or not. How we deal with those inevitable changes—no matter what the source—determines whether they will ultimately be a positive or negative force in our lives. Best-selling author Dr. Myles Munroe reveals how to experience security, confidence, and freedom in the uncertainty of our changing world. Through this book, you can discover how to: Become an active part of change—not its victim. Be free of fear during unsettling times. Fulfill your God-given purpose. Maximize the benefits of change. Tap into the positive power of change. Be proactive in pursuing your God-given purpose. You can be ready for the changing seasons that lie ahead.

Understanding Your Potential

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Author :
Publisher : Destiny Image Publishers
ISBN 13 : 0768498589
Total Pages : 187 pages
Book Rating : 4.7/5 (684 download)

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Book Synopsis Understanding Your Potential by : Myles Munroe

Download or read book Understanding Your Potential written by Myles Munroe and published by Destiny Image Publishers. This book was released on 2011-07-28 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Your Potential is a motivating, provocative look at the awesome potential trapped within you, waiting to be realized. This book will cause you to be uncomfortable with your present state of accomplishment and dissatisfied with resting on your past success. It will turn your failure into motivation and mediocrity into excellence.

The Power of Joy and Purpose

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Author :
Publisher :
ISBN 13 : 9780578207605
Total Pages : pages
Book Rating : 4.2/5 (76 download)

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Book Synopsis The Power of Joy and Purpose by : Nicole Martin

Download or read book The Power of Joy and Purpose written by Nicole Martin and published by . This book was released on 2018-08-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Power of Joy and Purpose, Nicole Martin, Chief Empowerment Officer, Speaker, Author and Futurist invites us to accompany her on a journey of spiritual awakening to claim joy and purpose with the tools and principles of presence. As Nicole makes clear throughout this book, life is not easy; it may be full of challenges that appear insurmountable. Growing through her own experiences, we peer through the veils of our common human experience to discover how gratitude and forgiveness can heal us to move forward in faith and recapture who we are truly meant to be.

7 Principles of Transformational Leadership

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Author :
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659107
Total Pages : 214 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis 7 Principles of Transformational Leadership by : Hugh Blane

Download or read book 7 Principles of Transformational Leadership written by Hugh Blane and published by Red Wheel/Weiser. This book was released on 2017-05-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to flourish as a leader so that a mindset of growth, optimism, and positivity spreads to your employees and shows up in the customer experience. In the world of work, the single greatest asset of successful individuals, teams, and organizations is their mindset—what happens in between their ears. It’s not the corporate strategy, the sales compensation plan, or the market segments they’re pursuing. It is what each leader, team member, and employee chooses to focus on, believe, and create for themselves and others. 7 Principles of Transformational Leadership presents the fundamental concepts whose implementation will result in dramatic revenue, performance, and relationship growth. Specifically, leaders will learn to: Live their professional and personal lives with unbridled purpose and passion. Execute strategic priorities more effectively and with accelerated results. Retain the brightest and best talent. Have employees, key stakeholders, and managers enthusiastically follow them. Be exemplars of innovation, growth, and positive mindsets. Cascade excellence throughout their organizations. You may have employees with all the talent in the world, but you’ll never achieve remarkable results until you change your employees’ mindset. 7 Principles of Transformational Leadership will help you convert your human potential into accelerated business results.