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The Psychology Of Wine
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Book Synopsis Neuroenology by : Gordon M. Shepherd
Download or read book Neuroenology written by Gordon M. Shepherd and published by Columbia University Press. This book was released on 2016-11-22 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in Neurogastronomy: How the Brain Creates Flavor and Why It Matters, that creating the taste of wine engages more of the brain than does any other human behavior. He clearly illustrates the scientific underpinnings of this process, along the way enhancing our enjoyment of wine. Neuroenology is the first book on wine tasting by a neuroscientist. It begins with the movements of wine through the mouth and then consults recent research to explain the function of retronasal smell and its extraordinary power in creating wine taste. Shepherd comprehensively explains how the specific sensory pathways in the cerebral cortex create the memory of wine and how language is used to identify and imprint wine characteristics. Intended for a broad audience of readers—from amateur wine drinkers to sommeliers, from casual foodies to seasoned chefs—Neuroenology shows how the emotion of pleasure is the final judge of the wine experience. It includes practical tips for a scientifically informed wine tasting and closes with a delightful account of Shepherd's experience tasting classic Bordeaux vintages with French winemaker Jean-Claude Berrouet of the Chateau Petrus and Dominus Estate.
Book Synopsis Tasting the Good Life by : George Gmelch
Download or read book Tasting the Good Life written by George Gmelch and published by Indiana University Press. This book was released on 2011-06-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five million visitors a year travel to California's Napa Valley to experience the good life: to taste fine wines, eat fine food, and immerse themselves in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the world's largest employer, and tourists today want to experience the world through all five senses. Tasting the Good Life tells the story of Napa tourism through the words of the tourists who visit and the men and women who provide the products and services they rely on. The stories of 17 people--from winemaker to vineyard manager, from celebrity chef to wait staff, from hot air balloonist to masseuse--provide extraordinary insight into this new form of tourism and its impact on an iconic American place.
Book Synopsis The Handbook of Alcohol Use by : Daniel Frings
Download or read book The Handbook of Alcohol Use written by Daniel Frings and published by Academic Press. This book was released on 2021-01-17 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use is complex and multifaceted. Our understanding must be also. Alcohol use, both problematic and not, can be understood at many levels – from basic biological systems through to global public health interventions. To provide the multi-level perspective needed to address this complexity, the Handbook of Alcohol Use draws together an eclectic set of authors, including both researchers and practitioners, to examine the causes, processes and effects of alcohol consumption. Specifically, this book approaches the topic from biological, individual cognition, small group/systems, and domestic/global population perspectives. Each examines alcohol use differently and each offers its own ways to combat problematic behavior. While these alternative viewpoints are sometimes construed as incompatible or antagonistic, the current volume also explores how they can be complimentary.In summary, the Handbook of Alcohol Use brings together an international group of experts to explore how alcohol use can be understood from various perspectives and how these conceptualizations relate. In doing so, it allows us to understand alcohol consumption, and our responses to it, more from an account which spans 'from synapse to society'. - Explores alcohol use from individual through to societal levels - Synthesizes these varied levels of analysis on alcohol use - Draws on an international team of experts including researchers and alcohol treatment practitioners - Makes clear the implications of research for practice (and vice versa)
Book Synopsis Why You Like the Wines You Like by : Tim Hanni
Download or read book Why You Like the Wines You Like written by Tim Hanni and published by . This book was released on 2013-01-10 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master of Wine and Chef Tim Hanni MW was hailed as the Wine Antisnob by the Wall Street Journal for his work in understanding consumer wine preferences and revolutionary concepts for wine and food pairing. This introductory volume for The New Wine Fundamentals wine education program is based on two decades of research by the author and many research colleagues. "Why You Like the Wines You Like; changing the way the world thinks about wine" introduces the physiological and psychological factors that shape personal wine preferences. It offers empowerment to wine drinkers at all levels and is a truly game-changing approach to the subject of the enjoyment of wine and wine with food. Why You Like the Wine You Like also looks at the countless myths and lore associated with wine and provides insights and an information for anyone interested in wine history. Hanni's wine and food principles were adopted last year and taught as part of the Advanced Diploma curriculum for the Wine & Spirits Educational Trust. "Wine and food pairing is has become an imaginary and metaphorical exercise with little basis in reality," Hanni says. "I am on a mission to have everyone pair wines with the diner, not the dinner." "I have spent many hours with Tim wrestling with some of his ideas while they were still in the formative stage. It was both an exhilarating and an exhaustive experience. With a broad and deep knowledge of wine and food history as well as their complexities, he is not afraid to challenge the way things are done and suggest alternatives. He's not dogmatic in his beliefs, but he demands that conventional thinkers think again. You may not agree with all his conclusions, but I promise he will make you think." George Taber, author of the bestseller The Judgment of Paris and A Guide to Bargain Wines and former correspondent and editor for Time magazine
Book Synopsis What Makes a Wine Worth Drinking by : Terry Theise
Download or read book What Makes a Wine Worth Drinking written by Terry Theise and published by Harvest. This book was released on 2018 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: A paean to authentic wines, describing their fundamental qualities and their power to improve and enrich our lives, from "one of the wine world's most intriguing personalities" (New York Times).
Download or read book Wine Science written by Ronald S. Jackson and published by Academic Press. This book was released on 2008-04-30 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine Science, Third Edition, covers the three pillars of wine science – grape culture, wine production, and sensory evaluation. It takes readers on a scientific tour into the world of wine by detailing the latest discoveries in this exciting industry. From grape anatomy to wine and health, this book includes coverage of material not found in other enology or viticulture texts including details on cork and oak, specialized wine making procedures, and historical origins of procedures. Author Ronald Jackson uniquely breaks down sophisticated techniques, allowing the reader to easily understand wine science processes. This updated edition covers the chemistry of red wine color, origin of grape varietyies, wine language, significance of color and other biasing factors to wine perception, various meanings and significance of wine oxidation. It includes significant additional coverage on brandy and ice wine production as well as new illustrations and color photos. This book is recommended for grape growers, fermentation technologists; students of enology and viticulture, enologists, and viticulturalists. NEW to this edition:* Extensive revision and additions on: chemistry of red wine color, origin of grape varietyies, wine language, significance of color and other biasing factors to wine perception, various meanings and significance of wine oxidation* Significant additional coverage on brandy and ice wine production* New illustrations and color photos
Book Synopsis A Natural History of Wine by : Ian Tattersall
Download or read book A Natural History of Wine written by Ian Tattersall and published by Yale University Press. This book was released on 2015-01-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A captivating survey of the science of wine and winemaking for anyone who has ever wondered about the magic of the fermented grape An excellent bottle of wine can be the spark that inspires a brainstorming session. Such was the case for Ian Tattersall and Rob DeSalle, scientists who frequently collaborate on book and museum exhibition projects. When the conversation turned to wine one evening, it almost inevitably led the two--one a palaeoanthropologist, the other a molecular biologist--to begin exploring the many intersections between science and wine. This book presents their fascinating, freewheeling answers to the question "What can science tell us about wine?" And vice versa. Conversational and accessible to everyone, this colorfully illustrated book embraces almost every imaginable area of the sciences, from microbiology and ecology (for an understanding of what creates this complex beverage) to physiology and neurobiology (for insight into the effects of wine on the mind and body). The authors draw on physics, chemistry, biochemistry, evolution, and climatology, and they expand the discussion to include insights from anthropology, primatology, entomology, Neolithic archaeology, and even classical history. The resulting volume is indispensible for anyone who wishes to appreciate wine to its fullest.
Book Synopsis How Pleasure Works: The New Science of Why We Like What We Like by : Paul Bloom
Download or read book How Pleasure Works: The New Science of Why We Like What We Like written by Paul Bloom and published by W. W. Norton & Company. This book was released on 2010-06-14 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Engaging, evocative…[Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling." —NPR Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.
Download or read book I Taste Red written by Jamie Goode and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Taste Red is the first book of its kind to address and relate all the different sensory and psychological factors that shape our experience of tasting wine. Award-winning author Jamie Goode explores how our sensory system, psychology, philosophy, and flavor chemistry all play a central part in our perception and enjoyment of wine. He uses case studies, grounded in practice, to demonstrate his theory and to illuminate his conclusions about how language and sensory output help us construct our recognition and interpretation of flavor. He examines whether wine tasting as a skill is objective or subjective and the implications of this distinction for wine experts. Delving deep into the science of wine but bringing in the influences of psychology, language, and philosophy, this book is a must-read for all lovers of wine.
Download or read book Love Is The Wine written by Muzaffer Ozak and published by SCB Distributors. This book was released on 2013-10-17 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love is the Wine presents an intoxicating mix of essays to satisfy the spiritual thirst of those with long experience in Islam, as well as those encountering Sufism and the meaning of spiritual love for the first time. Themes including generosity, faith, self-knowledge, patience, and love are developed with stories and teachings by Turkish Sufi master Sheikh Muzaffer Ozak. A mesmerizing storyteller, master teacher, and prolific author in his native country, he was ideally suited to bring the richness of the Sufi tradition to the West. The chapters of this book, skillfully edited and compiled by the psychologist and Sufi teacher Dr. Robert Frager, were derived from talks given during Sheikh Muzafffer’s visits to New York and California over the last years of his life. Sheikh Muzaffer Ozak understood Westerners as almost no Sufi master before him has. His religious bookshop in Istanbul attracted hundreds of Western seekers visiting Turkey. In his travels, he initiated hundreds of Americans and Europeans into the Halveti Jerrahi Order, interpreted their dreams, and answered their questions about everything from theology and mysticism to marriage and earning a living. These stories and teachings are memorable, yet highly enigmatic, and meant to be told and retold. Like great spiritual parables, the themes are universal and their applications ageless. The astute reader will appreciate new levels of meaning in these profound teaching tales with each reading. Love is the Wine is a treasury filled with priceless items of Sufi wisdom.
Book Synopsis Alcohol, Other Drugs, and Behavior by : John Jung
Download or read book Alcohol, Other Drugs, and Behavior written by John Jung and published by SAGE. This book was released on 2010 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Excellent text for covering alcohol and other drugs of abuse.""
Book Synopsis The Psychology of Eating and Drinking by : Alexandra W. Logue
Download or read book The Psychology of Eating and Drinking written by Alexandra W. Logue and published by Psychology Press. This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logue grounds her investigation into the complex interactions between human physiology, environment & eating habits in laboratory research & up-to-date scientific information.
Book Synopsis The Science of Drinking by : Amitava Dasgupta
Download or read book The Science of Drinking written by Amitava Dasgupta and published by Rowman & Littlefield Publishers. This book was released on 2011-04-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific research has clearly established that drinking in moderation has many health benefits, including maintaining a healthy heart. Yet, many people do not know that drinking red wine protects the heart more than white wine, while beer, margaritas, and hard liquor are less effective in providing such protection. And while alcoholism is a serious problem requiring medical and psychological treatment, for those who are not addicted, drinking alcohol is not necessarily a bad habit. The problem is to distinguish between drinking sensibly and drinking insensibly. Dasgupta clearly outlines what constitutes healthy drinking and its attendant health benefits, offers advice on how to drink responsibly, and provides insight into just how alcohol works on the brain and the body. After reading this book, readers will enjoy their next drink with a fuller and safer understanding of why they're enjoying it.
Download or read book Wine Science written by Jamie Goode and published by Mitchell Beazley. This book was released on 2014-04-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revolutionary book is the only indepth reference to detail the processes, developments, and factors affecting the science of winemaking. Jamie Goode, a highly regarded expert on the subject, skilfully opens up this complex subject and explains the background to the various processes involved and the range of issues surrounding their uses. He reports on the vital progress in winemaking research that has been made in the last decade and explains the practical application of science with reference to the range of winemaking techniques used around the world, as well as viticultural practices, organics and ecology, and lifestyle influences. Written in a uniquely accessible style, the book is divided into three sections covering the vineyard, the winery and human interaction with wine. It also features over 80 illustrations and photographs to help make even the most complex topics clear, straightforward and easy to understand.
Download or read book The Wine Bible written by Karen MacNeil and published by Workman Publishing Company. This book was released on 2015-10-13 with total page 2408 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one can describe a wine like Karen MacNeil. Comprehensive, entertaining, authoritative, and endlessly interesting, The Wine Bible is a lively course from an expert teacher, grounding the reader deeply in the fundamentals—vine-yards and varietals, climate and terroir, the nine attributes of a wine’s greatness—while layering on tips, informative asides, anecdotes, definitions, photographs, maps, labels, and recommended bottles. Discover how to taste with focus and build a wine-tasting memory. The reason behind Champagne’s bubbles. Italy, the place the ancient Greeks called the land of wine. An oak barrel’s effect on flavor. Sherry, the world’s most misunderstood and underappreciated wine. How to match wine with food—and mood. Plus everything else you need to know to buy, store, serve, and enjoy the world’s most captivating beverage.
Book Synopsis Women Winemakers by : Lucia Albino Gilbert
Download or read book Women Winemakers written by Lucia Albino Gilbert and published by . This book was released on 2020-01-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The passion, courage, and talent of women making their way in a male-dominated field are captured through conversations with women winemakers from throughout California and wine regions of France, Italy, New Zealand, Portugal, and Spain. Their stories are told through the lens of four career pathways and the cultural histories of each wine region.
Book Synopsis Life's Too Short to Drink Cheap Wine by : Cliff Hakim
Download or read book Life's Too Short to Drink Cheap Wine written by Cliff Hakim and published by Cliff Hakim. This book was released on 2012-04 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
