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Author : Robert Tarbell OLIVER
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.:/5 (563 download)
Download or read book The Psychology of Persuasive Speech. Second Edition written by Robert Tarbell OLIVER and published by . This book was released on 1957 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Tarbell Oliver
Publisher :
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Psychology of Persuasive Speech written by Robert Tarbell Oliver and published by . This book was released on 1942 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert T. Oliver
Publisher :
ISBN 13 :
Total Pages : 389 pages
Book Rating : 4.:/5 (981 download)
Download or read book The Psychology of Persuasive Speech written by Robert T. Oliver and published by . This book was released on 1951 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. T. Oliver
Publisher :
ISBN 13 : 9780679301752
Total Pages : pages
Book Rating : 4.3/5 (17 download)
Download or read book Psychology of Persuasive Speech written by R. T. Oliver and published by . This book was released on 1977-09-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. Richard Shell
Publisher : Penguin
ISBN 13 : 1101202513
Total Pages : 332 pages
Book Rating : 4.1/5 (12 download)
Download or read book The Art of Woo written by G. Richard Shell and published by Penguin. This book was released on 2007-10-18 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)
Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author : Herbert W. Simons
Publisher : Taylor & Francis
ISBN 13 : 1135890633
Total Pages : 585 pages
Book Rating : 4.1/5 (358 download)
Download or read book Persuasion in Society written by Herbert W. Simons and published by Taylor & Francis. This book was released on 2011-04-20 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
Author : Kevin Hogan
Publisher : Pelican Publishing
ISBN 13 : 1455610755
Total Pages : 296 pages
Book Rating : 4.4/5 (556 download)
Download or read book The Psychology of Persuasion written by Kevin Hogan and published by Pelican Publishing. This book was released on 2010-09-23 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Hogan empowers you to improve all areas of your life.
Author : Jean G. Jones
Publisher : Routledge
ISBN 13 : 9781003107651
Total Pages : 366 pages
Book Rating : 4.1/5 (76 download)
Download or read book Persuasion in Society written by Jean G. Jones and published by Routledge. This book was released on 2022 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, it draws from popular culture, mass media, social media, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies show how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. This new edition includes extended treatment of the ethics of persuasion, including opposing views on handling controversial issues in the college classroom; a new chapter on propaganda and ideology; and a greater focus on digital contexts and social media. Discussion questions, exercises, and key terms are provided for each chapter. This textbook will be a valuable tool for students of communication, media studies, politics, psychology, and business and advertising. Online resources for instructors include PowerPoint slides and test bank"--
Author : William Macpherson
Publisher :
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Psychology of Persuasion written by William Macpherson and published by . This book was released on 1920 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sharon Shavitt
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.F/5 ( download)
Download or read book Persuasion written by Sharon Shavitt and published by Allyn & Bacon. This book was released on 1994 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to make the psychology of persuasion accessible to the non-specialist or non-scientist. It includes an introduction to the subject followed by an examination of issues of definition and measurement, and basic theory and research.
Author : Ervin Eugene Williams
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.3/5 (129 download)
Download or read book A Study of the Treatment of Rationalization in Four Selected Persuasive Speech Textbooks Published Since 1950 written by Ervin Eugene Williams and published by . This book was released on 1961 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andy Fisher
Publisher : SUNY Press
ISBN 13 : 1438444761
Total Pages : 410 pages
Book Rating : 4.4/5 (384 download)
Download or read book Radical Ecopsychology, Second Edition written by Andy Fisher and published by SUNY Press. This book was released on 2013-01-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanded new edition of a classic examination of the psychological roots of our ecological crisis.
Author : Shane Parrish
Publisher : Penguin
ISBN 13 : 0593719972
Total Pages : 209 pages
Book Rating : 4.5/5 (937 download)
Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Author : Patsy McCarthy
Publisher : Routledge
ISBN 13 : 9781865088112
Total Pages : 267 pages
Book Rating : 4.0/5 (881 download)
Download or read book Speaking Persuasively written by Patsy McCarthy and published by Routledge. This book was released on 2002 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough and practical guide to making presentations and speeches to small and large groups.
Download or read book The Southern Speech Journal written by and published by . This book was released on 1957 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shawn T. Wahl
Publisher : Routledge
ISBN 13 : 1000442373
Total Pages : 403 pages
Book Rating : 4.0/5 (4 download)
Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by Routledge. This book was released on 2021-09-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
