The Promotion Playbook

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Publisher :
ISBN 13 : 9781735739502
Total Pages : pages
Book Rating : 4.7/5 (395 download)

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Book Synopsis The Promotion Playbook by : Joshua Wells

Download or read book The Promotion Playbook written by Joshua Wells and published by . This book was released on 2020-09-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an experienced firefighter looking to succeed at a promotional test but don't know where to start?You are not alone. Promotional tests in the fire service are confusing, stressful, and highly competitive. Without a plan to win, you will likely fail.To win the game of promotion, you must have a winning strategy and skill set. The Promotion Playbook takes you on a journey of one firefighter's path to promotion. You will learn seven proven strategies and four skills that will guide you to victory on this journey.The Promotion Playbook will teach you...7 proven strategies with seven practical tools to implement what you learn4 skills to master for an assessment centerThe Gameday Tool Kit includes practical worksheets for assessment center scenarios. Benefits of reading The Promotion Playbook Taught in an entertaining narrative that is easy to followIncludes practical tools, drawings, and diagrams to apply what you learnWritten by a firefighter for firefighters, so there is no fluff or overcomplicated jargonThe content is flexible and applies to any position from new Firefighter to ChiefThe book digs deep and helps the reader find their WHY behind the test

The CEO's Digital Marketing Playbook

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Publisher : Koehler Books
ISBN 13 : 9781633939509
Total Pages : 250 pages
Book Rating : 4.9/5 (395 download)

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Book Synopsis The CEO's Digital Marketing Playbook by : Thomas J. Donohoe

Download or read book The CEO's Digital Marketing Playbook written by Thomas J. Donohoe and published by Koehler Books. This book was released on 2019-11-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.

Flex

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Publisher : Harper Collins
ISBN 13 : 0062248537
Total Pages : 240 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Flex by : Jane Hyun

Download or read book Flex written by Jane Hyun and published by Harper Collins. This book was released on 2014-03-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned executive coaches and global leadership strategists Jane Hyun and Audrey S. Lee offer lessons on the vital skill of “Flexing”—the art of switching leadership styles to more effectively lead people who are different from you, allowing managers to successfully manage the multicultural workers of today and tomorrow. Flex offers a proactive strategy for managers to navigate and leverage diversity effectively in this new global economy, showing managers how to: understand the power gap, the social distance between you and those in the workplace of different cultures, ages, and gender; flex your management style, by stretching how you work and communicate with others, and bridging the gap with more effective communication, feedback tools and building healthy teams; and multiply the effect, by teaching these skills to others and closing the power gap with clients, customers, and partners to create innovative solutions. Creating flex in a company’s management style will impact all aspects of developing the talent you have, attracting future talent and building relationships with customers in this competitive marketplace. Now, Flex: The New Playbook for Managing Across Differences shows you how.

The Shift

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Publisher : John Wiley & Sons
ISBN 13 : 0470473398
Total Pages : 256 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The Shift by : Scott M. Davis

Download or read book The Shift written by Scott M. Davis and published by John Wiley & Sons. This book was released on 2009-06-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" –Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." –Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." –Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." –David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company

The 12 Rules of Millennium Marketing

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Publisher : iUniverse
ISBN 13 : 0595096786
Total Pages : 182 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis The 12 Rules of Millennium Marketing by : Victoria Blanton

Download or read book The 12 Rules of Millennium Marketing written by Victoria Blanton and published by iUniverse. This book was released on 2000-06 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a Leader or a Migrator? Rule #1 - "Get a Plan" in order to get results. Rule #2 - "Make "e" Business "your" Business," get connected, sell time, be in real time, or go out of business. Rule #3 - "Design for the Mind" with mind positioning, mind stimulation, the power of words, and brain functions. Rule #4 - "Raise the Bar" by communicating the level of expectation. Rule #5 - "Marketing is an Investment" in substance and 7 key talents. Rule #6 - "Measuring Performance" because if it can't be measured, it can't be improved. Rule #7 - "Problems are Delayed Solutions" with the Universal Formula. Rule #8 - "You Must be Willing to Sweat" with 8 underused tactics. Rule #9 - "If You Market, They Will Come," no more "seasonal" or "soft market" excuses. Rule #10 - "Train the Troops" with the new TEAM training approach. Rule #11 - "Form Marketing Partnerships," with a MRFP. Rule #12 - "The Law of Unintended Consequences," "Nova" when translated into Spanish means "It doesn't go." This playbook is your one-stop shop. You will plan your marketing strategy, formulate it, implement it, measure it, and debrief success. AUTHOR BIO: Victoria L. Blanton was born and raised in Seattle, Washington. She has been a resident of Central Florida for the past 12 years. Her accreditations are CAM, ARM, and NALP. She is presently in the real estate industry and specializes in Marketing.

Build It

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Publisher : John Wiley & Sons
ISBN 13 : 1119390079
Total Pages : 272 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Build It by : Glenn Elliott

Download or read book Build It written by Glenn Elliott and published by John Wiley & Sons. This book was released on 2018-02-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current way of treating people at work has failed. Globally, only 30% of employees are engaged in their jobs, and in this fast-paced world that's just not enough. The world's best companies understand this, and have been quietly treating people differently for nearly two decades. Now you can learn their secrets and discover The Engagement BridgeTM model, proven to build bottom line value for companies through sustainable employee engagement. Companies with the best cultures generate stock market returns of twice the general market and enjoy half the employee turnover of their peers. Their staff innovate more, deliver better customer service and, hands-down, beat the competition. These companies outperform and disrupt their markets. They break the rules of traditional HR, they rebel against the status quo. Build it has found these rebels and the rulebreakers. From small startups to global powerhouses, this book shows that courage, commitment, and a people-centric mindset, rather than money and resources, are what you need to turn an average business into a category leader. The book follows the clear and proven Engagement BridgeTM model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical model highlights the areas that leaders need to examine in order to build a highly engaged company culture and provides a framework for success. Build it is packed with tips, tools and real-life examples from employers including NASDAQ, Unilever, IBM, KPMG, 3M, and McDonald's to help you start doing this not tomorrow, but today. Readers will learn: How employee engagement helps companies perform The key factors that drive engagement, and how they work together What the world's most rebellious companies have done to break the rules of traditional HR and improve engagement How to implement The Engagement BridgeTM model to boost productivity, innovation, and better decision-making Unique in this category, Build it is written from two sharply different perspectives. Glenn Elliott is a multi-award winning Entrepreneur of the Year, CEO and growth investor. He talks candidly about the mistakes and missteps he has made whilst building Reward Gateway into a $300m category leader in employee engagement technology. Debra Corey brings 30 years experience in senior level HR roles at global companies such as Gap, Quintiles, Honeywell and Merlin Entertainments. She shares the practical tools and case studies that can kickstart your employee engagement plan, bringing her own pragmatic and engaging style to each situation.

Shakespeare and the Book Trade

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Publisher : Cambridge University Press
ISBN 13 : 0521765668
Total Pages : 319 pages
Book Rating : 4.5/5 (217 download)

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Book Synopsis Shakespeare and the Book Trade by : Lukas Erne

Download or read book Shakespeare and the Book Trade written by Lukas Erne and published by Cambridge University Press. This book was released on 2013-04-25 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study establishes the remarkable presence of Shakespeare's plays and poems in the early modern English book trade.

Losing the Signal

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Publisher : Flatiron Books
ISBN 13 : 1250060184
Total Pages : 288 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Losing the Signal by : Jacquie McNish

Download or read book Losing the Signal written by Jacquie McNish and published by Flatiron Books. This book was released on 2015-05-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, BlackBerry controlled half of the smartphone market. Today that number is one percent. What went so wrong? Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway. With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones. Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.

The Innovation Playbook

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Publisher : John Wiley & Sons
ISBN 13 : 0470916893
Total Pages : 290 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Innovation Playbook by : Nicholas J. Webb

Download or read book The Innovation Playbook written by Nicholas J. Webb and published by John Wiley & Sons. This book was released on 2010-08-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more. Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation Shares the 56 ways in which innovations fail Learn the success secrets of "Innovation Superstars" Reduce innovation failure and build speed to market Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.

Advertising and Sales Promotion

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Publisher : Vandana Publications
ISBN 13 : 8193788796
Total Pages : 137 pages
Book Rating : 4.1/5 (937 download)

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Book Synopsis Advertising and Sales Promotion by : Dr. Bhuwan Gupta

Download or read book Advertising and Sales Promotion written by Dr. Bhuwan Gupta and published by Vandana Publications. This book was released on with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, sales promotion today has become the pillars of marketing success. Most of marketer’s effort evolves round performing these activities. Hence the clear and thorough understanding of these entire element has become a pre requisite of success for marketers. Keeping in mind the above perspective an idea of designing a comprehensive book came in our mind 5 years ago. After discussing from the academicians and practitioners of the industry, we planned the book named ‘Advertising and Sales promotion’. This book specifically written for students of MBA 3RD SEMESTER Rajasthan Technical University. However it will also prove useful for the students of other universities. In the preparation of this text we have consulted various renowned authors and other publications for information on subtle issues. We are highly thankful to them. I shall be failing our duty if we do not appreciate the contribution of our family members for their encouragement and continued support in completing the text. We are highly thankful to “Vandana Publications”, who took a lot of interest in publishing this text with great interest and enthusiasm. We are highly rewarded if this book fulfills the expectation of students and various interest groups. We invite suggestions for the improvement in the text from the students, learned teachers and marketing practitioners so as to make it more useful in years to come.

Sport Marketing

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Publisher : Human Kinetics
ISBN 13 : 1492594628
Total Pages : 490 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

The High North

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Publisher : UBC Press
ISBN 13 : 077486673X
Total Pages : 354 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis The High North by : Andrew D. Hathaway

Download or read book The High North written by Andrew D. Hathaway and published by UBC Press. This book was released on 2022-05-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The High North is a groundbreaking collection of essays that shakes up widely accepted narratives about marijuana legalization in Canada. Featuring contributions from cannabis scholars and “practitioners,” activists and advocates, these pieces examine public policy on cannabis, assess consumer perceptions, and revisit the history of the legalization movement. From the first appearance of cannabis in Canada and the advent of current-day dispensaries, to the mental health implications of legal weed and the plight of workers in the cannabis economy, The High North offers a comprehensive critique of the many aspects of legalization.

Book Marketing Is Dead

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Publisher : Creativindie
ISBN 13 : 9780984655120
Total Pages : 160 pages
Book Rating : 4.6/5 (551 download)

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Book Synopsis Book Marketing Is Dead by : Derek Murphy

Download or read book Book Marketing Is Dead written by Derek Murphy and published by Creativindie. This book was released on 2013-12-31 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

Delta Democracy

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Publisher : Oxford University Press
ISBN 13 : 0190093250
Total Pages : 224 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Delta Democracy by : Catherine E. Herrold

Download or read book Delta Democracy written by Catherine E. Herrold and published by Oxford University Press. This book was released on 2020-03-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2011 Arab Spring protests seemed to mark a turning point in Middle East politics, away from authoritarianism and toward democracy. Within a few years, however, most observers saw the protests as a failure given the outbreak of civil wars and re-emergence of authoritarian strongmen in countries like Egypt. But in Delta Democracy, Catherine E. Herrold argues that we should not overlook the ongoing mobilization taking place in grassroots civil society. Drawing upon ethnographic research on Egypt's nongovernmental organizations (NGOs) in the wake of the uprisings, Herrold uncovers the strategies that local NGOs used to build a more democratic and just society. Departing from US-based democracy advocates' attempts to reform national political institutions, local Egyptian organizations worked with communities to build a culture of democracy through public discussion, debate, and collective action. At present, these forms of participatory democracy are more attainable than establishing fair elections or parliaments, and they are helping Egyptians regain a sense of freedom that they have been denied as the long-time subjects of a dictator. Delta Democracy advances our understanding of how civil society organizations maneuver under state repression in order to combat authoritarianism. It also offers a concrete set of recommendations on how US policymakers can restructure foreign aid to better help local community organizations fighting to expand democracy.

The Routledge Companion to Advertising and Promotional Culture

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Publisher : Routledge
ISBN 13 : 1135095574
Total Pages : 469 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Companion to Advertising and Promotional Culture by : Emily West

Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Routledge. This book was released on 2013-02-11 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

NPR's Podcast Start Up Guide

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Publisher : Random House
ISBN 13 : 1984862510
Total Pages : 305 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis NPR's Podcast Start Up Guide by : Glen Weldon

Download or read book NPR's Podcast Start Up Guide written by Glen Weldon and published by Random House. This book was released on 2024-06-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low (just the cost of a mic and a laptop), the learning curve is steep—and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent—from recognizable hosts, such as Guy Raz (How I Built This), Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players, such as producers, engineers, and editors—to guide aspiring podcasters through the conception, creation, and launch of a podcast. Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality.

State of the world’s hand hygiene

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Author :
Publisher : World Health Organization
ISBN 13 : 924003644X
Total Pages : 87 pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis State of the world’s hand hygiene by :

Download or read book State of the world’s hand hygiene written by and published by World Health Organization. This book was released on 2021-12-07 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: