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The Promotion Playbook
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Book Synopsis The Marketing Playbook by : John Zagula
Download or read book The Marketing Playbook written by John Zagula and published by Penguin. This book was released on 2004 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to effective marketing, presented by the developers of the Microsoft Office brand and the Windows marketing strategy, shares easy-to-apply techniques that encompass five basic strategies for a competitive market, making recommendations on when and how to apply each. 25,000 first printing.
Book Synopsis The Promotion Playbook by : Joshua Wells
Download or read book The Promotion Playbook written by Joshua Wells and published by . This book was released on 2020-09-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an experienced firefighter looking to succeed at a promotional test but don't know where to start?You are not alone. Promotional tests in the fire service are confusing, stressful, and highly competitive. Without a plan to win, you will likely fail.To win the game of promotion, you must have a winning strategy and skill set. The Promotion Playbook takes you on a journey of one firefighter's path to promotion. You will learn seven proven strategies and four skills that will guide you to victory on this journey.The Promotion Playbook will teach you...7 proven strategies with seven practical tools to implement what you learn4 skills to master for an assessment centerThe Gameday Tool Kit includes practical worksheets for assessment center scenarios. Benefits of reading The Promotion Playbook Taught in an entertaining narrative that is easy to followIncludes practical tools, drawings, and diagrams to apply what you learnWritten by a firefighter for firefighters, so there is no fluff or overcomplicated jargonThe content is flexible and applies to any position from new Firefighter to ChiefThe book digs deep and helps the reader find their WHY behind the test
Book Synopsis How To Excel At Fire Department Promotional Exams by : Steve Prziborowski
Download or read book How To Excel At Fire Department Promotional Exams written by Steve Prziborowski and published by Lulu.com. This book was released on 2013-10 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting promoted in the fire service is not an easy process. Many people have that desire to promote, but for whatever reason cannot put the pieces together to make it a reality. Over the 20 plus years I have been in the fire service, I have had the opportunity to be on both sides of the promotional process - as a candidate, and as a rater and proctor. This book will assist fire department personnel specifically prepare for their next promotional exam. Promotional candidates will be exposed to and offered key points for the most common tasks and events within a fire department promotional process including, but not limited to: promotional preparation, completing the application, resume preparation, the written exam, the oral interview, the personnel problem, the oral presentation, and the emergency simulation.
Download or read book Build It written by Glenn Elliott and published by John Wiley & Sons. This book was released on 2018-02-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current way of treating people at work has failed. Globally, only 30% of employees are engaged in their jobs, and in this fast-paced world that's just not enough. The world's best companies understand this, and have been quietly treating people differently for nearly two decades. Now you can learn their secrets and discover The Engagement BridgeTM model, proven to build bottom line value for companies through sustainable employee engagement. Companies with the best cultures generate stock market returns of twice the general market and enjoy half the employee turnover of their peers. Their staff innovate more, deliver better customer service and, hands-down, beat the competition. These companies outperform and disrupt their markets. They break the rules of traditional HR, they rebel against the status quo. Build it has found these rebels and the rulebreakers. From small startups to global powerhouses, this book shows that courage, commitment, and a people-centric mindset, rather than money and resources, are what you need to turn an average business into a category leader. The book follows the clear and proven Engagement BridgeTM model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical model highlights the areas that leaders need to examine in order to build a highly engaged company culture and provides a framework for success. Build it is packed with tips, tools and real-life examples from employers including NASDAQ, Unilever, IBM, KPMG, 3M, and McDonald's to help you start doing this not tomorrow, but today. Readers will learn: How employee engagement helps companies perform The key factors that drive engagement, and how they work together What the world's most rebellious companies have done to break the rules of traditional HR and improve engagement How to implement The Engagement BridgeTM model to boost productivity, innovation, and better decision-making Unique in this category, Build it is written from two sharply different perspectives. Glenn Elliott is a multi-award winning Entrepreneur of the Year, CEO and growth investor. He talks candidly about the mistakes and missteps he has made whilst building Reward Gateway into a $300m category leader in employee engagement technology. Debra Corey brings 30 years experience in senior level HR roles at global companies such as Gap, Quintiles, Honeywell and Merlin Entertainments. She shares the practical tools and case studies that can kickstart your employee engagement plan, bringing her own pragmatic and engaging style to each situation.
Book Synopsis The CEO's Digital Marketing Playbook by : Thomas J. Donohoe
Download or read book The CEO's Digital Marketing Playbook written by Thomas J. Donohoe and published by Koehler Books. This book was released on 2019-11-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.
Book Synopsis The Event Marketing Playbook - Everything You'll Ever Need to Know About Events by : Adella Pasos
Download or read book The Event Marketing Playbook - Everything You'll Ever Need to Know About Events written by Adella Pasos and published by Adella Pasos. This book was released on 2020-08-12 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started
Book Synopsis The Parental Leave Playbook by : Amy Beacom
Download or read book The Parental Leave Playbook written by Amy Beacom and published by John Wiley & Sons. This book was released on 2021-09-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Support your growing family without losing professional ground—a proven approach The Parental Leave Playbook helps parents take control of their leave and make the most of what's considered a career timeout, but is actually a vital "time-in" for your life. If you're an expecting or new parent concerned about how your leave and return plans will affect your visibility, candidacy for promotion, work relationships, and performance (not to mention your identity and home life), this book will guide you into the smoothest transition possible. Most importantly, this book will help you as you grow and strengthen yourself and your family while remaining a professional. In The Parental Leave Playbook, you'll learn Dr. Amy Beacom's innovative R.E.T.A.I.N. framework and the three-phase, ten-touchpoint model, to coach yourself through the leave process. Beacom identifies the critical points before, during, and after leave where parents and managers must work together, and explains how parents can facilitate success by finessing the way they approach their manager and colleagues. These models are supported by case studies from the author's work in the field with leading organizations like Microsoft, and supplemented by resources such as the evidence-based Parental Leave Transition Assessment (PLTA) sample report, leave action plan templates, reflection prompts, and development exercises to enhance self-awareness and skills. You'll learn how to: Communicate your parental leave plans effectively and at the right time Set expectations with managers and colleagues to ensure a smooth transition Learn how to maintain visibility, avoid being replaced, and continue your upward career trajectory during your parental leave and beyond Grow and strengthen your family without sacrificing your professional gains All working parents-to-be can benefit from the ideas and proven tools in this direct and practical book.
Download or read book The Shift written by Scott M. Davis and published by John Wiley & Sons. This book was released on 2009-05-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" –Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." –Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." –Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." –David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company
Book Synopsis The Innovation Playbook by : Nicholas J. Webb
Download or read book The Innovation Playbook written by Nicholas J. Webb and published by John Wiley & Sons. This book was released on 2010-08-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more. Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation Shares the 56 ways in which innovations fail Learn the success secrets of "Innovation Superstars" Reduce innovation failure and build speed to market Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.
Book Synopsis The 12 Rules of Millennium Marketing by : Victoria Blanton
Download or read book The 12 Rules of Millennium Marketing written by Victoria Blanton and published by iUniverse. This book was released on 2000-06 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a Leader or a Migrator? Rule #1 - "Get a Plan" in order to get results. Rule #2 - "Make "e" Business "your" Business," get connected, sell time, be in real time, or go out of business. Rule #3 - "Design for the Mind" with mind positioning, mind stimulation, the power of words, and brain functions. Rule #4 - "Raise the Bar" by communicating the level of expectation. Rule #5 - "Marketing is an Investment" in substance and 7 key talents. Rule #6 - "Measuring Performance" because if it can't be measured, it can't be improved. Rule #7 - "Problems are Delayed Solutions" with the Universal Formula. Rule #8 - "You Must be Willing to Sweat" with 8 underused tactics. Rule #9 - "If You Market, They Will Come," no more "seasonal" or "soft market" excuses. Rule #10 - "Train the Troops" with the new TEAM training approach. Rule #11 - "Form Marketing Partnerships," with a MRFP. Rule #12 - "The Law of Unintended Consequences," "Nova" when translated into Spanish means "It doesn't go." This playbook is your one-stop shop. You will plan your marketing strategy, formulate it, implement it, measure it, and debrief success. AUTHOR BIO: Victoria L. Blanton was born and raised in Seattle, Washington. She has been a resident of Central Florida for the past 12 years. Her accreditations are CAM, ARM, and NALP. She is presently in the real estate industry and specializes in Marketing.
Book Synopsis Delta Democracy by : Catherine E. Herrold
Download or read book Delta Democracy written by Catherine E. Herrold and published by Oxford University Press. This book was released on 2020-03-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2011 Arab Spring protests seemed to mark a turning point in Middle East politics, away from authoritarianism and toward democracy. Within a few years, however, most observers saw the protests as a failure given the outbreak of civil wars and re-emergence of authoritarian strongmen in countries like Egypt. But in Delta Democracy, Catherine E. Herrold argues that we should not overlook the ongoing mobilization taking place in grassroots civil society. Drawing upon ethnographic research on Egypt's nongovernmental organizations (NGOs) in the wake of the uprisings, Herrold uncovers the strategies that local NGOs used to build a more democratic and just society. Departing from US-based democracy advocates' attempts to reform national political institutions, local Egyptian organizations worked with communities to build a culture of democracy through public discussion, debate, and collective action. At present, these forms of participatory democracy are more attainable than establishing fair elections or parliaments, and they are helping Egyptians regain a sense of freedom that they have been denied as the long-time subjects of a dictator. Delta Democracy advances our understanding of how civil society organizations maneuver under state repression in order to combat authoritarianism. It also offers a concrete set of recommendations on how US policymakers can restructure foreign aid to better help local community organizations fighting to expand democracy.
Book Synopsis The Design Thinking Playbook by : Michael Lewrick
Download or read book The Design Thinking Playbook written by Michael Lewrick and published by John Wiley & Sons. This book was released on 2018-05-03 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Book Synopsis Losing the Signal by : Jacquie McNish
Download or read book Losing the Signal written by Jacquie McNish and published by Flatiron Books. This book was released on 2015-05-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE BASIS FOR IFC FILMS' BLACKBERRY Named a Best Business Book by The Wall Street Journal, Forbes, Financial Times, and more The riveting, true story of the BlackBerry empire—and how it would eventually come crumbling down in the wake of the smartphone revolution "One helluva story.” ―Toronto Star Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway. With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones. Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.
Book Synopsis The Cybersecurity Playbook by : Allison Cerra
Download or read book The Cybersecurity Playbook written by Allison Cerra and published by John Wiley & Sons. This book was released on 2019-09-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world guide to defeating hackers and keeping your business secure Many books discuss the technical underpinnings and complex configurations necessary for cybersecurity—but they fail to address the everyday steps that boards, managers, and employees can take to prevent attacks. The Cybersecurity Playbook is the step-by-step guide to protecting your organization from unknown threats and integrating good security habits into everyday business situations. This book provides clear guidance on how to identify weaknesses, assess possible threats, and implement effective policies. Recognizing that an organization’s security is only as strong as its weakest link, this book offers specific strategies for employees at every level. Drawing from her experience as CMO of one of the world’s largest cybersecurity companies, author Allison Cerra incorporates straightforward assessments, adaptable action plans, and many current examples to provide practical recommendations for cybersecurity policies. By demystifying cybersecurity and applying the central concepts to real-world business scenarios, this book will help you: Deploy cybersecurity measures using easy-to-follow methods and proven techniques Develop a practical security plan tailor-made for your specific needs Incorporate vital security practices into your everyday workflow quickly and efficiently The ever-increasing connectivity of modern organizations, and their heavy use of cloud-based solutions present unique challenges: data breaches, malicious software infections, and cyberattacks have become commonplace and costly to organizations worldwide. The Cybersecurity Playbook is the invaluable guide to identifying security gaps, getting buy-in from the top, promoting effective daily security routines, and safeguarding vital resources. Strong cybersecurity is no longer the sole responsibility of IT departments, but that of every executive, manager, and employee.
Book Synopsis The Diversity Playbook by : Hephzi Pemberton
Download or read book The Diversity Playbook written by Hephzi Pemberton and published by . This book was released on 2021-05-24 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hephzi Pemberton's first nonfiction, business book The Diversity Playbook provides an empowering and uplifting experience. It contains proven expertise, factual examples and practical tools to transform your business and leadership approach with inclusion and innovation as a central shared goal and priority. Hephzi founded Equality Group in 2018, as an inclusion and diversity specialist business focused on helping financial and technology companies, to diversify their teams and create more inclusive cultures, to manifest a brighter, kinder and bolder future for all. Her book demonstrates with clarity, relevant case studies and the latest research, as well as an applicable exercise in each chapter, to show how leaders and firms who embrace and embed inclusion and diversity into their business will benefit. They will be the businesses that innovate and adapt more rapidly. They will have a workplace culture that the latest talent seeks out and stays with. They will reach a wider set of customers and clients who feel valued and understood. They know that to achieve these benefits and many others besides, leaders and businesses now and in the future will have to take inclusion and diversity seriously. Her cutting-edge, poignant, ten chapters feature how the time has arrived for inclusion, right now and exactly how to: - apply inclusive leadership skills; - ensure that communication is key and data matters; - enhance business values with purposeful action and positive return; - celebrate success using incentive and accountability applications; - debias systems and ensure inclusive hiring; - achieve parity across reviews, retention and promotion; - build inclusive foundations and positive policies; and - humanise work making sure that social sustainability is achieved for all. She reveals, with a compelling and expert presence and urgency, how emerging events have demonstrated that new leaders are needed more than ever before in our brave new post- Covid world. Leaders with a growth mindset who will shape the way businesses evolve and remain competitive, or flatline and fade into extinction, using Lehman Brothers as a relevant opening example. She shows that - how you lead is as important as who is leading - citing representative, inclusive leadership as the only way forward. Balance and bias are addressed, as well as the competency traits of the culture makers who are our world's future. Hephzi discusses the value sets required to show the way, using communication and data as the keys to unlock the ability to voice your truth and truly connect with your audience. Using colourful and engaging illustrations and graphs, her book shows exactly how to: activate accountability; make inclusive policies visible; turbo charge your taskforce; incorporate valuable incentives and rewards; as well achieve balanced scorecards and celebrate successes. Her highly-relevant book illustrates the latest hiring and team building pathways to ensure inclusion and diversity parity and debiased systems for all. Each chapter ends with clearly presented Reflect and Act calls to actions, which can be applied to make a difference and conscious contribution in the world, as soon as each chapter has been completed. As a whole, the book provides an easy to read, interactive playbook, revealing how to optimise business for inclusion and diversity. How to equalise, amplify and innovate within a global context and ensure authentic productivity, performance and profit, leading to true social sustainability for all humanity.
Book Synopsis Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by : Joe Pulizzi
Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Book Synopsis The High North by : Andrew D. Hathaway
Download or read book The High North written by Andrew D. Hathaway and published by UBC Press. This book was released on 2022-05-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The High North is a groundbreaking collection of essays that shakes up widely accepted narratives about marijuana legalization in Canada. In 2018, Canada became only the second country in the world to legalize cannabis. Once shunned, cannabis users are now eagerly courted as customers. What has cannabis legalization meant for the general public, governments, and the Canadian legal system? The contributors, cannabis scholars and “practitioners,” activists and advocates, examine public policy on cannabis, analyze consumer perceptions, and recount the history of the legalization movement. From the first appearance of cannabis in Canada and the advent of current-day dispensaries, to the mental health implications of legal weed and the plight of workers in the cannabis economy, The High North offers a comprehensive critique of the many aspects of legalization. To quote the Grateful Dead: “What a Long Strange Trip It’s Been.”
