The Profitable Content System

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The Profitable Content System

Author : Meera Kothand
Publisher :
ISBN 13 : 9781692624439
Total Pages : 146 pages
Book Rating : 4.6/5 (244 download)

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Book Synopsis The Profitable Content System by : Meera Kothand

Download or read book The Profitable Content System written by Meera Kothand and published by . This book was released on 2019-09-19 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you scrambling to fill your content pipeline week after week with little to show for it in terms of results? No subscribers. No brand authority.No shares. Do you wish you had a yearly plan for your content based around your products and services-one that helps you create content that doesn't just languish on your blog's virtual shelves but that actually brings you sales? Do you desperately desire a content workflow that doesn't seem crazy overwhelming? If you think your content does nothing for you and that it's a waste of time... If you've been leaving the return on investment from the time you've spent creating content to chance or luck, then you could use the Profitable Content System! If you offer products or services and want to create content that directly drives sales, this book will be right up your alley. Here's what's packed in this how-to guide: How to strategically create an array of content pieces that make your products and services fly off your virtual shelves. This ONE framework is all you need to seamlessly move your subscriber through his/her purchasing journey. The 8-step system that brought in $14,000 in sales and how you can replicate that for your own business. Why content repurposing has NEVER worked for you and the minimum viable repurposing method that will change that. Grasp the ins-and-outs of how to map out and launch your own profitable content campaigns to skyrocket your business (no more confusion; just an actionable plan for results). Marketing blueprints that you can follow (examples for service-based, coaching, and digital-product businesses). Imagine delivering the right type of content that not only delights your audience but also leads to your Stripe and PayPal accounts pinging with joy... Imagine having the confidence that comes from knowing that every month will be a solid four- or five-figure month even when you do minimum viable promotions... That's the power of a profit-driven method of content planning. It'll radically change how you approach content and plan your business. Ready to discover a system that supercharges the content you create and ties it directly to revenue? Then scroll to the top and click or tap "Buy Now." You don't just want random content pieces. You want sales. You'll learn how to harness the Profitable Content System to deliver those in abundance.

The Profitable Content System

Author : Miles Rizzo
Publisher : Zen Mastery Srl
ISBN 13 : 9786069837429
Total Pages : 46 pages
Book Rating : 4.8/5 (374 download)

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Book Synopsis The Profitable Content System by : Miles Rizzo

Download or read book The Profitable Content System written by Miles Rizzo and published by Zen Mastery Srl. This book was released on 2021-02-12 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Profitable Content System: The Ultimate Guide on How to Create and Repurpose Your Content, Discover the Best Ways on How to Make the Most Out Of Your Content You are probably already familiar with creating content or at least how to come up with one. But if you have existing content that you have not been reusing or repurposing, you are wasting time and money. Learning how to reuse your content in many ways is very important because it will not only free some of your time but will save you money in the long run as well. This book will teach you how to get the most of your content. You will learn how to create the best content and repurpose them in different ways so you can have more profit from the same content. You will discover tips on how you can create totally new content from previous material you have written or from PLR material you might have purchased. This book will discuss some of the following topics: Where To Use New Content Repurposing Your Report Content Curation Techniques and Tips Creating a Sales Funnel With Your Content Creating Landing/Squeeze Pages Best Practices for Repurposing Your Content Why Repurpose Your Content? You must have some amazing and helpful content at one time and it's a shame to let them sit and stay in your archives. You can breathe new life into them by repurposing them. Not only will you revive the content but you can earn money from it again. If you want to learn more about the best ways of repurposing your content so you can gain additional profit from them, scroll up and click "add to cart" now!

Profit First

Author : Mike Michalowicz
Publisher : Penguin
ISBN 13 : 073521414X
Total Pages : 225 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Profit First by : Mike Michalowicz

Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

The Profitable Blogging System 2.0: Step By Step Action Plan to Launch,Grow and Scale your Blog into a Business

Author : Durga Thiyagarajan
Publisher : Clever Fox Publishing
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Profitable Blogging System 2.0: Step By Step Action Plan to Launch,Grow and Scale your Blog into a Business by : Durga Thiyagarajan

Download or read book The Profitable Blogging System 2.0: Step By Step Action Plan to Launch,Grow and Scale your Blog into a Business written by Durga Thiyagarajan and published by Clever Fox Publishing. This book was released on 2023-06-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Profitable Blogging System is a comprehensive guide for bloggers who want to turn their passion into a profitable business. In this book, Durga provides a step-by-step system that takes you through everything you need to know to create a successful blog. With chapters on finding your niche, developing your creative edge, building your tech stack, creating a content strategy, conducting keyword research, and perfecting your blog writing process, this book provides a complete blueprint for creating a profitable blog. The Profitable Blogging System is not just another blogging book - it's a complete system that takes you from beginner to pro. Whether you're just starting out or you've been blogging for years, this book has something to offer. So why wait? Start your journey towards profitable blogging today with The Profitable Blogging System!

Content That Converts

Author : Laura Hanly
Publisher :
ISBN 13 : 9781539005742
Total Pages : 142 pages
Book Rating : 4.0/5 (57 download)

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Book Synopsis Content That Converts by : Laura Hanly

Download or read book Content That Converts written by Laura Hanly and published by . This book was released on 2016-10-02 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen.This book provides that system - a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing.In Content That Converts, you'll learn:- How to get clear on your audience, offers and messaging (and why those three elements are so important)- How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader- How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales- How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result"Laura is a content machine that pumps out excellence onto paper."Jeff Root, SellTermLife and #1 Amazon Bestseller"Using your strategies, we're getting more sales and people are much more engaged. Good work!"Scott Desgrosseilliers, Wicked Reports"Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on."Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

The One Hour Content Plan

Author : Meera Kothand
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781974415700
Total Pages : 0 pages
Book Rating : 4.4/5 (157 download)

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Book Synopsis The One Hour Content Plan by : Meera Kothand

Download or read book The One Hour Content Plan written by Meera Kothand and published by Createspace Independent Publishing Platform. This book was released on 2017-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you unlock a full year's worth of blog traffic-building content ideas in 60 minutes or less.

Power Your Profits

Author : Susie Carder
Publisher : Simon and Schuster
ISBN 13 : 1982137703
Total Pages : 336 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Power Your Profits by : Susie Carder

Download or read book Power Your Profits written by Susie Carder and published by Simon and Schuster. This book was released on 2020-09-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to create “success in all aspects of life and business” (Lisa Nichols, New York Times bestselling author) with this comprehensive, bulletproof plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method™. In the United States, most small business owners struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder—entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell—has developed the ultimate formula for incredible success. But she didn’t create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up. Today, she takes what she learned during that difficult time and shares her radical business strategies that have helped countless entrepreneurs and small business owners increase their revenues by more than 3,000%. As the creator of the Predictable Success Method™, Carder has a proven, twenty-year track record that includes building two $10 million companies herself, which she later sold. Filled with clear-eyed and practical advice, Power Your Profits teaches you how to run your daily operations, understand your finances, account for sales, and employ marketing systems that lead to predictable and substantial revenue and profit growth. And now, she’s sharing her hard-won wisdom—worth $5,000 an hour in coaching fees—with you.

Designing Data-Intensive Applications

Author : Martin Kleppmann
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491903104
Total Pages : 658 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Designing Data-Intensive Applications by : Martin Kleppmann

Download or read book Designing Data-Intensive Applications written by Martin Kleppmann and published by "O'Reilly Media, Inc.". This book was released on 2017-03-16 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures

Content Management

Author : George Pullman
Publisher : Routledge
ISBN 13 : 135184525X
Total Pages : 217 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Content Management by : George Pullman

Download or read book Content Management written by George Pullman and published by Routledge. This book was released on 2017-03-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles is the first attempt by academics and professional writers to delve into the world of content management systems. The knowledge economy's greatest asset and primary problem is information management: finding it, validating it, re-purposing it, keeping it current, and keeping it safe. In the last few years content management software has become as common as word-processing software was five years ago. But unlike word processors, which are designed for single authorization and local storage, content management systems are designed to accommodate large-scale information production, with many authors providing many different pieces of information kept in a web-accessible database, any piece of which might find its way into electronic documents that the author doesn't even know exist. These software systems are complex, to say the least, and their impact on the field of writing will be immense.

From Zero to Six Figures: Building a Profitable Membership Website

Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4./5 ( download)

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Book Synopsis From Zero to Six Figures: Building a Profitable Membership Website by : Shu Chen Hou

Download or read book From Zero to Six Figures: Building a Profitable Membership Website written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to build a profitable membership website that generates six figures of passive income? Do you want to provide value to your members while also building a thriving business? If so, then our ebook, "From Zero to Six Figures: Building a Profitable Membership Website," is the perfect guide for you. In this comprehensive guide, we'll show you the fundamental steps to building a successful membership website that generates passive income and provides value to your members. We'll cover everything from understanding your niche and creating valuable content to monetizing your website, marketing your site, and scaling your business to achieve long-term growth. You'll learn how to create a membership program that resonates with your audience, price your memberships, and process payments. We'll also explore ways to market your website, optimize your website for conversions, and create a sense of community among your members. We'll discuss how to track your website's performance using analytics tools and how to scale your membership site to achieve long-term growth. Whether you're just starting out or you're looking to take your membership site to the next level, our ebook will provide you with the tools, strategies, and mindset you need to succeed. By following the steps outlined in this guide, you can build a profitable membership website that generates six figures of passive income and provides value to your members. Don't wait any longer to start building your own profitable membership website. Order our ebook today and take the first step towards building a successful and thriving business!

Profitable Podcasting

Author : Stephen Woessner
Publisher : AMACOM
ISBN 13 : 0814438296
Total Pages : 273 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Profitable Podcasting by : Stephen Woessner

Download or read book Profitable Podcasting written by Stephen Woessner and published by AMACOM. This book was released on 2017-09-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.

System1

Author : John Kearon
Publisher :
ISBN 13 : 9780995594012
Total Pages : 254 pages
Book Rating : 4.5/5 (94 download)

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Book Synopsis System1 by : John Kearon

Download or read book System1 written by John Kearon and published by . This book was released on 2017 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call it System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you."--

Master Content Marketing

Author : Pamela Wilson
Publisher : Big Brand Books
ISBN 13 : 9780997875447
Total Pages : 244 pages
Book Rating : 4.8/5 (754 download)

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Book Synopsis Master Content Marketing by : Pamela Wilson

Download or read book Master Content Marketing written by Pamela Wilson and published by Big Brand Books. This book was released on 2016-10-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson."

Winning the Hardware-Software Game

Author : Ruth D. Fisher
Publisher : Pearson Education
ISBN 13 : 0131364421
Total Pages : 376 pages
Book Rating : 4.1/5 (313 download)

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Book Synopsis Winning the Hardware-Software Game by : Ruth D. Fisher

Download or read book Winning the Hardware-Software Game written by Ruth D. Fisher and published by Pearson Education. This book was released on 2009-03-04 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Many books discuss high-tech decision making, but this is the only book I know of that provides a systematic approach based on objective analysis.” —Matthew Scarpino, author of Programming the Cell Processor “This book offers a unique approach to analyzing business strategy that changes the focus and attitude to a lively and fun exercise of treating business strategy as a game.” —Dave Hendricksen, Architect, Thomson-Reuters USE GAME THEORY TO SOLVE THE #1 PROBLEM THAT CAUSES NEW TECHNOLOGIES TO FAIL IN THE MARKETPLACE: LACK OF COORDINATION Too many advanced technologies fail the test of adoption, at immense cost to their creators and investors. Why? Many new technologies are launched into complex ecosystems where hardware, software, and/or connectivity components must work together—for instance, next-generation gaming and video platforms that can only succeed if they offer attractive, compatible content. Often, users aren’t ready to give up existing systems, and content or connectivity providers aren’t ready to move away from existing markets. In either case, the real issue is a lack of coordination. Fortunately, coordination problems have specific, proven solutions, and Winning the Hardware–Software Game shows you exactly how to find them. Drawing on advanced ideas from game theory, economics, sociology, and business strategy, author Ruth D. Fisher presents a systematic framework for identifying, assessing, and resolving coordination problems among all the participants in a product ecosystem. Writing in plain, nontechnical, nonmathematical English, Dr. Fisher helps you discover specific steps that will prepare your customers and partners for successful adoption. Using these techniques, you can shape strategy, systematically reduce risk, and dramatically increase profitability. Topics covered in this book include: Discovering the forces that drive or delay adoption by users and content providers Understanding networks, network effects, switching costs, technology compatibility, and other crucial issues Speeding the pace of adoption, and getting to the “tipping point” sooner Clarifying and restructuring the incentives that motivate users and software providers Engineering new systems to maximize the likelihood of adoption Creating expectations of adoption and decreasing the relative value of older systems Learning from Apple Newton versus Palm Pilot, HD DVD versus Blu-Ray, and other significant technology battles Leveraging lock-in, path dependence, standardization, and first-mover advantage With so much at stake, Winning the Hardware–Software Game is a required resource for everyone concerned with new technology adoption—executives, strategists, R&D leaders, marketers, product managers, industry analysts, and investors alike.

Profits Aren't Everything, They're the Only Thing

Author : George Cloutier
Publisher : Harper Collins
ISBN 13 : 0061832855
Total Pages : 198 pages
Book Rating : 4.0/5 (618 download)

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Book Synopsis Profits Aren't Everything, They're the Only Thing by : George Cloutier

Download or read book Profits Aren't Everything, They're the Only Thing written by George Cloutier and published by Harper Collins. This book was released on 2009-09-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business—rules that aren't taught at Harvard Business School—include: The best family business has one member. Weekends are for working, not playing golf or coaching. Never pay your vendors on time. Wear your control freak badge with pride. Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others. Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability. Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.

Good Profit

Author : Charles G. Koch
Publisher : Crown Currency
ISBN 13 : 1101904143
Total Pages : 290 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Good Profit by : Charles G. Koch

Download or read book Good Profit written by Charles G. Koch and published by Crown Currency. This book was released on 2015-10-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Learn how to apply the principles of Charles Koch’s revolutionary Market-Based Management® system to generate good profit in your organization, company, and life “This book helps show you the way to good profit—whether you work for an international supermarket chain, a medium-sized regional business, or your own start-up.”—John Mackey, co-founder and co-CEO, Whole Foods Market The technological innovations, extreme politics, civil unrest, cyber attacks, demographic shifts, and global pandemic that have affected all businesses since this book was published have only confirmed Charles Koch’s belief that “the only reason a business should exist (and the only way it can legitimately survive long term) is to create value in a responsible way.” Hence, the principles in Good Profit are more important today than ever before. What exactly does Koch Industries, Inc., do and why is it so remarkably profitable? Koch’s name may not be on your home’s plywood, vehicle’s grille, smartphone’s connectors, or baby’s ultra-absorbent diapers but it makes them all. And Koch’s Market-Based Management® (MBM) system is what drives these innovations and many more. The core objective of MBM is to generate good profit. Good profit results from products and services that customers vote for freely with their dollars. It results from a bottom-up culture where employees are empowered to act entrepreneurially to discover customers’ preferences and the best ways to improve their lives. Drawing on six decades of interdisciplinary studies, experimental discovery, and practical implementation across Koch businesses worldwide, Charles Koch walks the reader through the five dimensions of MBM to show how to apply its framework in any business, industry, or organization of any size. Readers will learn how to: • Craft a vision for how to thrive in spite of increasingly rapid disruption and ever-changing consumer values • Select and retain a workforce possessing both virtue and talent • Create an environment of knowledge sharing that prizes respectful challenges from everyone at every level • Award employees with ownership and decision rights based on their comparative advantages and proven contributions, not job title • Motivate all employees to maximize their contributions by structuring incentives so compensation is limited only by the value they create A must-read for any leader, entrepreneur, or student, as well as anyone who wants a more civil, fair, and prosperous society, Good Profit is one of the greatest management books of all time.

Basic Management Accounting for the Hospitality Industry

Author : Michael Chibili
Publisher : Routledge
ISBN 13 : 1000035751
Total Pages : 381 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Basic Management Accounting for the Hospitality Industry by : Michael Chibili

Download or read book Basic Management Accounting for the Hospitality Industry written by Michael Chibili and published by Routledge. This book was released on 2019-11-26 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic Management Accounting for the Hospitality Industry uses a step by step approach to enable students to independently master the field. This second edition contains many new themes and developments, including: the essence of the International Financial Reporting Standards (IFRS) integration of the changes caused by the evolution of the Uniform System of Accounts for the Lodging Industry (USALI) the extension of price elasticity of demand, and addition of income and cross elasticities the addition of break-even time (BET) as an additional method of analysing capital investments Up-to-date and comprehensive coverage, this textbook is essential reading for hospitality management students. Additional study and teaching materials can be found on www.hospitalitymanagement.noordhoff.nl