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Author : Doris Mae Green
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Presentation of Women in Advertisements in Women's Magazines written by Doris Mae Green and published by . This book was released on 1973 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christin Thieler
Publisher : GRIN Verlag
ISBN 13 : 3668797684
Total Pages : 70 pages
Book Rating : 4.6/5 (687 download)
Download or read book The portrayal of women in Elle magazine advertisements. A comparison between France and Russia written by Christin Thieler and published by GRIN Verlag. This book was released on 2018-09-14 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Central Lancashire, language: English, abstract: The purpose of the dissertation is to investigate how women are portrayed in two chosen countries: Russia and France. More specifically, it will be investigated whether women are portrayed as sexual objects in both countries or differently. The purpose is to investigate whether this is indeed true by choosing woman magazine Elle to investigate whether women are primarily used as sex objects or not to advertise different products and for what kind of products in France and Russia and whether there is a difference in one of the countries in particular the degree of body revealing clothes plays an important role as well as the gaze of women. As France is supposed to be open-minded to nudity, it was interesting to find out whether this is indeed true and whether Russia is the same because the culture differs. Therefore, a content analysis of magazine advertisements in women magazine Elle has been conducted of the French and Russian issue of Elle from May to September 2014 to investigate the degree sexuality by looking at body revealing clothes that is body display, facial expression as well as nudity will be taken into consideration. In addition, gender roles in advertisements will be considered where women are with a men in advertisement regarding women role allocation. As a guideline, variables will be applied developed by sociologist Ervin Goffman, who developed gender categories which can be applied in advertisements. They are the following: Licensed withdrawal, relative size, function ranking, feminine touch and ritualization of subordination which will be covered and explained in the literature review in more detail. To classify roles women and men take in advertisements when being together, the relative size and function ranking categories will be applied to estimate gender roles in the analysis of advertisements. In addition, the gender roles, that is the position between a man is investigated by measuring size whether woman is equal, smaller or not important and whether she takes decorative roles, non-executive roles making her inferior or not. Goffman’s gender variables will be thus considered to help to find out whether women are portrayed unequal as well. Furthermore, two additional categories have been added by Kang (1997) who did a content analysis using Goffman’s variables, these are body display and self-assertiveness/independence.
Author : Rachel Ritchie
Publisher : Routledge
ISBN 13 : 1317584023
Total Pages : 277 pages
Book Rating : 4.3/5 (175 download)
Download or read book Women in Magazines written by Rachel Ritchie and published by Routledge. This book was released on 2016-02-19 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women’s experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women’s contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia.
Author : Trevor Millum
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.F/5 ( download)
Download or read book Images of Woman written by Trevor Millum and published by . This book was released on 1975 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erving Goffman
Publisher : Palgrave
ISBN 13 : 9780333239537
Total Pages : 84 pages
Book Rating : 4.2/5 (395 download)
Download or read book Gender Advertisements written by Erving Goffman and published by Palgrave. This book was released on 1979 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angela McRobbie
Publisher : Manchester University Press
ISBN 13 : 9780719044557
Total Pages : 230 pages
Book Rating : 4.0/5 (445 download)
Download or read book Back to Reality? written by Angela McRobbie and published by Manchester University Press. This book was released on 1997 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: From rap to rave, from designer menswear to Marie Claire, from rock to sex tourism, each essay in this collection tackles issues of ideology, bodies, power and gender in contemporary popular culture.
Author : Janice Winship
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.X/5 (6 download)
Download or read book Advertising in Women's Magazines, 1956-74 written by Janice Winship and published by . This book was released on 1980 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephanie Desoye
Publisher : GRIN Verlag
ISBN 13 : 3346374416
Total Pages : 24 pages
Book Rating : 4.3/5 (463 download)
Download or read book The Changing Portrayal of Women in Advertisement over the last Sixty Years. “Show her it’s a man’s world” written by Stephanie Desoye and published by GRIN Verlag. This book was released on 2021-03-26 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 1,3, University of Trier, language: English, abstract: The purpose of this term paper is to analyze the portrayal of women in print advertisement over the last sixty years to represent changes in the depiction of females over this period. This topic is of interest since mass media plays an important role in our society today and it can be considered as one of the major agents of socialization. Consequently, gender stereotypes presented in advertisement influence the way we think men and women shall be. However, since the role of women has changed dramatically over the last decades due to feminist movements, it will be of interest if these social changes have been depicted in advertisement as well. In particular, it is assumed that the portrayal of women in advertisement has been shifting from an overt, traditional stereotypical portrayal of women as housewives or highly dependent on men to a slightly more subtle stereotypical portrayal of women as decorative, sexy, and using facial expressions and body positions to demonstrate subordination and weakness. To prove this hypothesis this term paper will first compare past studies focusing on the stereotypical depiction of females in advertisement. For this purpose two studies were considered most important: These were Courtney and Lockeretz quantitative print magazine analysis covering the year 1970, and Erving Goffman’s selective print magazine analysis published in 1979. Furthermore, there are many relating and follow-up studies that are based on the coding schemes used in these two analyses which provide the possibility to show changes over time. Afterwards, the second part will be more practical, examining portrayals of women in example print advertisements. To be able to provide a consecutive and meaningful depiction of the changes, advertisements of two companies from different years were chose to be analyzed.
Author : Tawnya J. Adkins Covert
Publisher : Lexington Books
ISBN 13 : 0739169262
Total Pages : 198 pages
Book Rating : 4.7/5 (391 download)
Download or read book Manipulating Images written by Tawnya J. Adkins Covert and published by Lexington Books. This book was released on 2011-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Author : Noliwe Rooks
Publisher : Taylor & Francis
ISBN 13 : 113483246X
Total Pages : 255 pages
Book Rating : 4.1/5 (348 download)
Download or read book Women's Magazines in Print and New Media written by Noliwe Rooks and published by Taylor & Francis. This book was released on 2016-10-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes to our collective understanding of the significance of representations of women and gender in magazines in both their print and online forms. The essays are authored by scholars, writers and cultural producers in fields such as art, film and visual studies, literature, critical race studies, communications, broadcast and print journalism, history, and women and gender studies. Taken as a whole, the volume offers historical breadth and perspectives that are transnational and cross-racial on women in magazines and digital media in a variety of ways. It examines how women are represented, how women have created and produced magazines and how women make meaning of themselves and their world using magazines as key sources of information.
Author : Patricia Incantalupo
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (851 download)
Download or read book The Portrayal of Women in Sport Advertising in Two Women's Fitness Magazines written by Patricia Incantalupo and published by . This book was released on 1992 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Asheida Charles
Publisher : GRIN Verlag
ISBN 13 : 3668125449
Total Pages : 22 pages
Book Rating : 4.6/5 (681 download)
Download or read book A Critical Analysis of the Representation of Female Body Image in Women Magazines written by Asheida Charles and published by GRIN Verlag. This book was released on 2016-01-14 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Communications - Mass Media, grade: 94%, Communication University of China (Institute of Communication Studies), course: Theories of Communication, language: English, abstract: The purpose of this paper is to examine and criticize the representation of female body image by mass media. For decades the bodies of women have been tailored to highlight products and services by advertisers and owners of the media as a means of generating capital gains. This tailoring, has led to what many have come to accept as the ‘ideal image of beauty’ that every woman should endeavor to achieve. This paper continues the discussion on a topic that is widely and frequently discussed. The theoretical framework that this paper employs is based on one of the most applauded theory in communication studies; The Political Economy of Communication and Media theory, which was first coined by Dallas William Smythe. This theory is pertinent to understand the presence of the commercial forces behind creating and maintaining this ideal body image, particularly by advertisers in mass media. The form of mass media that this paper concentrates on is women’s magazine, with specific focus on advertisements regarding beauty and cosmetic products/services. Additionally, case studies in the US and China are used to depict the influence mass media representation of female body image on women.
Author : Ellen McCracken
Publisher : Springer
ISBN 13 : 1349223816
Total Pages : 348 pages
Book Rating : 4.3/5 (492 download)
Download or read book Decoding Women’s Magazines written by Ellen McCracken and published by Springer. This book was released on 1992-10-27 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Author : Marco Adorno
Publisher : GRIN Verlag
ISBN 13 : 3656539715
Total Pages : 29 pages
Book Rating : 4.6/5 (565 download)
Download or read book Gender and Advertising written by Marco Adorno and published by GRIN Verlag. This book was released on 2013-11-12 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Koblenz-Landau (Anglistik), language: English, abstract: In this term paper, in order to analyze how gender roles and stereotypes are built in magazine advertisements, overall 280 advertisements of men's magazine Men’s Health and women's magazine Women’s Health, published in 2012 in the USA, were surveyed. Three issues for each magazine were selected to collect enough data for a content analysis. For the semiotic analysis ten advertisement were chosen as representative of gender advertising that appears in our society. The final conclusion of this term paper will be that, gender stereotypes are highly expressed, conveyed and confirmed in magazine advertisements and that although changes are visible, they are merely only on the surface, pretending to change.
Author : Suzanne E. Fickes
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (288 download)
Download or read book The Portrayal of Men in Advertising in Specific Women's Magazines written by Suzanne E. Fickes and published by . This book was released on 1993 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Heather Marie Andersen
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.:/5 (44 download)
Download or read book The Multiplicity of Women's Role Portrayals in Magazine Advertisements written by Heather Marie Andersen and published by . This book was released on 2000 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to advance the understanding of how women are portrayed in magazine advertisements by employing interval measurements to the standard content analysis techniques and providing a comparison between the advertisements and actual trends of the female population in the United States. Although this study is a content analysis, the different constructs measured by unipolar, seven-point scales provided a more detailed account of the depiction of women in advertising. The account of the depiction was more detailed because stereotypes are often used as a basis for classification, yet stereotypes fail to measure less dominant features of character portrayal. Significant findings reveal a change in the direction advertising has been moving. Other role portrayal studies have used content analysis as a method for examining the depiction of women in advertising, but these studies failed to create a method for measuring several aspects within an advertisement. This study not only analyzed the most dominant characteristic of the portrayals of women in each advertisement; several characteristics of the advertisement were measured in an attempt to reflect more accurate stereotypes.
Author : Joke Hermes
Publisher : Polity
ISBN 13 : 9780745612713
Total Pages : 240 pages
Book Rating : 4.6/5 (127 download)
Download or read book Reading Women's Magazines written by Joke Hermes and published by Polity. This book was released on 1995-06-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on women's magazines, on how they are read and the role they play in their readers' lives.
