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The Power Of Nostalgic Advertising
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Book Synopsis Nostalgia Marketing by : Marco Pichierri
Download or read book Nostalgia Marketing written by Marco Pichierri and published by Springer Nature. This book was released on 2023-03-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.
Book Synopsis Introduction to Advertising by : Emmanuel Mogaji
Download or read book Introduction to Advertising written by Emmanuel Mogaji and published by Routledge. This book was released on 2021-05-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Book Synopsis Advertising and Reality by : Amir Hetsroni
Download or read book Advertising and Reality written by Amir Hetsroni and published by Bloomsbury Publishing USA. This book was released on 2012-11-02 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Book Synopsis Animation and Advertising by : Malcolm Cook
Download or read book Animation and Advertising written by Malcolm Cook and published by Springer Nature. This book was released on 2019-12-17 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.
Book Synopsis Digital Marketing Fundamentals by : Greg Jarboe
Download or read book Digital Marketing Fundamentals written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2023-03-01 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.
Book Synopsis Advertising: Principles and Practice by : Sandra Moriarty
Download or read book Advertising: Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Book Synopsis Generation Reinvention by : Brent Green
Download or read book Generation Reinvention written by Brent Green and published by iUniverse. This book was released on 2010-09-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.
Book Synopsis Handbook of Media Branding by : Gabriele Siegert
Download or read book Handbook of Media Branding written by Gabriele Siegert and published by Springer. This book was released on 2015-08-07 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
Book Synopsis A Select Collection of Old Plays: Advertisement to the present edition; Mr. Reed's preface; Mr. Dodsley's preface; Historia histrionica; God's promises; The four P's; Ferrex and Porex; Damon and Pithias; New custome by : Robert Dodsley
Download or read book A Select Collection of Old Plays: Advertisement to the present edition; Mr. Reed's preface; Mr. Dodsley's preface; Historia histrionica; God's promises; The four P's; Ferrex and Porex; Damon and Pithias; New custome written by Robert Dodsley and published by . This book was released on 1825 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Ancient World from the Earliest Times to 800 A.D. by : Willis Mason West
Download or read book The Ancient World from the Earliest Times to 800 A.D. written by Willis Mason West and published by . This book was released on 1904 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behaviour by : John O'Shaughnessy
Download or read book Consumer Behaviour written by John O'Shaughnessy and published by Bloomsbury Publishing. This book was released on 2012-12-04 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Book Synopsis History of Old Age by : Georges Minois
Download or read book History of Old Age written by Georges Minois and published by University of Chicago Press. This book was released on 1989-11-28 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: History of Old Age is the first major study of the ways in which old age has been perceived in western culture throughout history. Georges Minois paints a vast fresco, starting with the first old man to relate his own story—an Egyptian scribe some 4500 years ago—and ending with the deaths of Elizabeth I and Henry IV in the sixteenth century. Tracing the changing conceptions of the nature, value, and burden of the old, Minois argues that western history during this period is marked by great fluctuation in the social and political role of the aged. Minois shows how, in ancient Greece, the cult of youth and beauty on the one hand, and the reverence for the figure of the Homeric sage, on the other, created an ambivalent attitude toward the aged. This ambiguity appears again in the contrast between the active role that older citizens played in Roman politics and their depiction in satirical literature of the period. Christian literature in the Middle Ages also played a large part in defining society's perception of the old, both in the image of the revered holy sage and in the total condemnation of the aged sinner. Drawing on literary texts throughout, Minois considers the interrelation of literary, religious, medical, and political factors in determining the social fate of the elderly and their relationship to society. This book will be of great interest to social and cultural historians, as well as to general readers interested in the subject of the aged in society today.
Book Synopsis A Select Collection of Old Plays: Advertisement to the present edition; Prefaces; Historia histrionica; God's promises; The four P's; Ferrex and Porex; Damon and Pithias; New custome by : Robert Dodsley
Download or read book A Select Collection of Old Plays: Advertisement to the present edition; Prefaces; Historia histrionica; God's promises; The four P's; Ferrex and Porex; Damon and Pithias; New custome written by Robert Dodsley and published by . This book was released on 1825 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Understand the Old Testament by : David Holsted
Download or read book Understand the Old Testament written by David Holsted and published by Christian Faith Publishing, Inc.. This book was released on 2018-02-16 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full 75 percent of the Bible is the Old Testament. If one of your kids, or your coworkers, or your friends were to ask you about the Old Testament, could you talk knowledgably about it? When you pastor says that your church believes in the Old Testament because the whole Bible is about Jesus, can you even imagine what he's talking about? In my experience, Christians often know stories from the Old Testament, or maybe have memorized verses from it, but very few would say that they understand it. That's where I stood not long ago, so I set out to do something about it. Frankly, without help, the Old Testament can be difficult to read, let alone understand. But with a little guidance, you can not only understand it, you can appreciate how it harmonizes with the New Testament and you can see how it is so foundational to your faith. I put together this book as I earnestly studied my way through the Old Testament. My hope is that I have taken hundreds of hours of reading and work, and summarized it into a book that can be used by Christians who just don't have hundreds of hours to invest. This book combines the best of what I've read and studied about the Old Testament. • It is part book-read it through, or select areas of interest from the summaries. • It is part Bible study guide-use the summaries to study or lead a Bible study group. • It is part commentary-use it to complement your Old Testament reading. The Old Testament is the story that Jesus completes, and the promise that Jesus fulfills. Are you willing to invest about an hour per week for a year in order to see how this is true? • Learn the name, nature, attributes, and character of God. • Learn biblical principles, patterns, and promises. • Learn about Hebrew culture, language, and history in the context of world history. • Learn of the prophecies of hope through the Messiah. • Learn how the Old Testament testifies to Jesus throughout! Share this adventure with me! Take the first step! Start down the path! You will find it one of the most fulfilling things you've ever done!
Book Synopsis Nostalgia Now by : Michael Hviid Jacobsen
Download or read book Nostalgia Now written by Michael Hviid Jacobsen and published by Routledge. This book was released on 2020-02-25 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the nature of nostalgia as an important emotion in contemporary society and social theory. Situated between the ‘sociology of emotions’ and ‘nostalgia studies’, it considers the reasons for which nostalgia appears to be becoming an increasingly significant and debated emotion in late-modern culture. With chapters offering studies of nostalgia at micro-, meso- and macro-levels of society, it offers insights into the rise to prominence of nostalgia and the attendant consequences. Thematically organised and examining the role of nostalgia on an individual level – in the lives of concrete individuals – as well as analysing its function on a more historical social level as a collective and culturally shared emotion, Nostalgia Now brings together the latest empirical and theoretical work on an important contemporary emotion and proposes new agendas for research. As such, it will appeal to scholars of sociology, social theory, psychology and cultural studies with interests in the emotions.
Book Synopsis Marketing Graffiti by : Michael Saren
Download or read book Marketing Graffiti written by Michael Saren and published by Routledge. This book was released on 2013-05-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. By taking this alternative approach - linking the abstract concepts to the everyday world the reader already knows -Marketing Graffiti explains marketing as consumers experience it, as active participants in it reflecting the variety in the bricollage subject that is marketing.
Book Synopsis A Synopsis of Criticisms Upon Those Passages of the Old Testament by : Richard Arthur Francis Barrett
Download or read book A Synopsis of Criticisms Upon Those Passages of the Old Testament written by Richard Arthur Francis Barrett and published by . This book was released on 1847 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
