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Nostalgia Marketing
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Book Synopsis Nostalgia Marketing by : Marco Pichierri
Download or read book Nostalgia Marketing written by Marco Pichierri and published by Springer Nature. This book was released on 2023-03-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.
Book Synopsis Marketing - The Retro Revolution by : Stephen Brown
Download or read book Marketing - The Retro Revolution written by Stephen Brown and published by SAGE. This book was released on 2001-08-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Author :Thorsten Hennig-Thurau Publisher :Springer Science & Business Media ISBN 13 :9783540669425 Total Pages :482 pages Book Rating :4.6/5 (694 download)
Book Synopsis Relationship Marketing by : Thorsten Hennig-Thurau
Download or read book Relationship Marketing written by Thorsten Hennig-Thurau and published by Springer Science & Business Media. This book was released on 2000-01-24 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Book Synopsis Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference by : Dawn R. Deeter-Schmelz
Download or read book Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference written by Dawn R. Deeter-Schmelz and published by Springer. This book was released on 2014-10-23 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.
Book Synopsis Digital Marketing Fundamentals by : Greg Jarboe
Download or read book Digital Marketing Fundamentals written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2023-02-22 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.
Book Synopsis The Soundtrack Album by : Paul N. Reinsch
Download or read book The Soundtrack Album written by Paul N. Reinsch and published by Routledge. This book was released on 2020-02-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Soundtrack Album: Listening to Media offers the first sustained exploration of the soundtrack album as a distinctive form of media. Soundtrack albums have been part of our media and musical landscape for decades, enduring across formats from vinyl and 8-tracks to streaming playlists. This book makes the case that soundtrack albums are more than promotional tools for films, television shows, or video games— they are complex media texts that reward a detailed analysis. The collection’s contributors explore a diverse range of soundtrack albums, from Super Fly to Stranger Things, revealing how these albums change our understanding of the music and film industries and the audio-visual relationships that drive them. An excellent resource for students of Music, Media Studies, and Film/Screen Media courses, The Soundtrack Album offers interdisciplinary perspectives and opens new areas for exploration in music and media studies.
Book Synopsis Intimations of Nostalgia by : Hviid Jacobsen, Michael
Download or read book Intimations of Nostalgia written by Hviid Jacobsen, Michael and published by Policy Press. This book was released on 2021-11-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nostalgia, a complex and multi-layered emotion, has gained interest since the turn of the century in both society and academic circles. Written by an international group of scholars, this volume investigates the relationship between nostalgia and contemporary social issues from a multidisciplinary perspective. From history and political theory to marketing and media, each chapter discusses the way nostalgia has been presented within a disciplinary context and shows how it has evolved over time as a topic of research. Casting light on many recent changes in society and culture, this is an important contribution to the study of nostalgia and emotions.
Book Synopsis Rethinking Marketing by : Douglas Brownlie
Download or read book Rethinking Marketing written by Douglas Brownlie and published by SAGE. This book was released on 1999-03-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Book Synopsis Basics Marketing 01: Consumer Behaviour by : Hayden Noel
Download or read book Basics Marketing 01: Consumer Behaviour written by Hayden Noel and published by Bloomsbury Publishing. This book was released on 2017-12-14 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour. Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace.
Book Synopsis Mixtape Nostalgia by : Jehnie I. Burns
Download or read book Mixtape Nostalgia written by Jehnie I. Burns and published by Rowman & Littlefield. This book was released on 2021-10-19 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixtape Nostalgia: Culture, Memory, and Representation tells the story of the mixtape from its history in 1970s bootlegging to its resurgence as an icon of nostalgic analog technology. Burns looks at the history of the mixtape from the early 1980s and the rise of the cassette as a fundamental aspect of the music industry. Stories from music fans collecting hip hop mixtapes in the Bronx or recording songs off the radio permeate the book. She discusses the continued contemporary appeal of the mixtape as musicians, novelists, memoirists, playwrights, and even podcasters have used it as a metaphor for connection and identity. From Rob Sheffield’s Love is a Mix Tape to Questlove’s Mixtape Potluck Cookbook, Burns analyzes how the mixtape can function as a plot point, a stand-in for emotional connection, or an organizing structure. The book shows how creators use the iconography of the mixtape cassette to create ephemera, from coffee subscriptions to board games, which speaks to the appreciation of the tangible and the analog. The desire to find connection through sharing a physical artifact permeates the various creative uses of the mixtape. From blockbuster films like Guardians of the Galaxy to mixtape throw pillows, Burns highlights the mixtape as a site of collective memory tied to youth culture, community identity, and sharing music.
Book Synopsis Cyber Security Intelligence and Analytics by : Zheng Xu
Download or read book Cyber Security Intelligence and Analytics written by Zheng Xu and published by Springer Nature. This book was released on 2021-03-09 with total page 995 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the outcomes of the 2021 International Conference on Cyber Security Intelligence and Analytics (CSIA 2021), an international conference dedicated to promoting novel theoretical and applied research advances in the interdisciplinary field of cyber security, particularly focusing on threat intelligence, analytics, and countering cybercrime. The conference provides a forum for presenting and discussing innovative ideas, cutting-edge research findings and novel techniques, methods and applications on all aspects of cyber security intelligence and analytics. Due to COVID-19, Authors, Keynote Speakers and PC committees will attend the conference online.
Book Synopsis Trailblazers: 100 Case Studies in Marketing Brilliance by : Himanshu Singhal
Download or read book Trailblazers: 100 Case Studies in Marketing Brilliance written by Himanshu Singhal and published by INK FREEDOM PUBLISHERS. This book was released on 2024-04-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trailblazers: 100 Case Studies in Marketing Brilliance unveils the revolutionary power of marketing that transcends mere transactions to forge lasting cultural phenomena. From Apple's iPod unveiling that reshaped the music industry, to Red Bull and Coca-Cola creating iconic brand experiences, this book chronicles the journey of brands that broke the mold. It's a testament to those who leveraged innovation, psychology, and bold narratives to not just meet, but anticipate consumer desires. For visionaries eager to disrupt and inspire, "Trailblazers" is your guide to the art of marketing that changes the world—one campaign at a time. Welcome to the revolution.
Download or read book Foreverism written by Grafton Tanner and published by John Wiley & Sons. This book was released on 2023-10-30 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do cinematic “universes,” cloud archiving, and voice cloning have in common? They’re in the business of foreverizing – the process of revitalizing things that have degraded, failed, or disappeared so that they can remain active in the present. To foreverize something is to reanimate it, to enclose and protect it from time and the elements, and to eradicate the feeling of nostalgia that accompanies loss. Foreverizing is a bulwark against instability, but it isn’t an infallible enterprise. That which is promised to last forever often does not, and that which is disposed of can sometimes last, disturbingly, forever. In this groundbreaking book, American philosopher Grafton Tanner develops his theory of foreverism: an anti-nostalgic discourse that promises growth without change and life without loss. Engaging with pressing issues from the ecological impact of data storage to the rise of reboot culture, Tanner tracks the implications of a society averse to nostalgia and reveals the new weapons we have for eliminating it.
Book Synopsis Nostalgia Now by : Michael Hviid Jacobsen
Download or read book Nostalgia Now written by Michael Hviid Jacobsen and published by Routledge. This book was released on 2020-02-25 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the nature of nostalgia as an important emotion in contemporary society and social theory. Situated between the ‘sociology of emotions’ and ‘nostalgia studies’, it considers the reasons for which nostalgia appears to be becoming an increasingly significant and debated emotion in late-modern culture. With chapters offering studies of nostalgia at micro-, meso- and macro-levels of society, it offers insights into the rise to prominence of nostalgia and the attendant consequences. Thematically organised and examining the role of nostalgia on an individual level – in the lives of concrete individuals – as well as analysing its function on a more historical social level as a collective and culturally shared emotion, Nostalgia Now brings together the latest empirical and theoretical work on an important contemporary emotion and proposes new agendas for research. As such, it will appeal to scholars of sociology, social theory, psychology and cultural studies with interests in the emotions.
Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2019-06-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Download or read book On Nostalgia written by David Berry and published by Coach House Books. This book was released on 2020-07-21 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Mad Men to MAGA: how nostalgia came to be and why we are so eager to indulge it. From movies to politics, social media posts to the targeted ads between them, nostalgia is one of the most potent forces of our era. On Nostalgia is a panoramic cultural history of nostalgia, exploring how a force that started as a psychological diagnosis of soldiers fighting far from home has come become a quintessentially modern condition. Drawing on everything from the modern science of memory to the romantic ideals of advertising, and traversing cultural movements from futurism to fascism to Facebook, cultural critic David Berry examines how the relentless search for self and overwhelming presence of mass media stokes the fires of nostalgia, making it as inescapable as it is hard to pin down. Holding fast against the pull of the past while trying to understand what makes the fundamental impossibility of return so appealing, On Nostalgia explores what it means to remember, how the universal yearning is used by us and against us, and it considers a future where the past is more readily available and easier to lose track of than ever before. "If nostalgia was a disease in the Good Old Days, then David Berry's cogently argued, intelligent, and witty book should be prescribed reading for anyone wishing to understand what sometimes feels like a peculiarly virulent epidemic of our current times." —Travis Elborough "We're so lucky to have a writer as thoughtful, funny, smart, and cutting as David Berry. Nostalgia dictates so much of our world, and there isn't a better cataloger, critic, and guide through it than Berry." —Scaachi Koul
Download or read book Nostalgia written by Clay Routledge and published by Routledge. This book was released on 2015-10-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nostalgia is a topic that most lay people are familiar with, but, until recently, few social scientists understood. Once viewed as a disease, nostalgia is now considered to be an important psychological resource. It involves revisiting personally cherished memories that involve close others. When people engage in nostalgia, they experience a boost in positive psychological states such as positive mood, feelings of social connectedness, self-esteem, self-continuity, and perceptions of meaning in life. Since nostalgia promotes these positive states, when people experience negative states (such as loneliness or meaninglessness), they use nostalgia to regulate distress. This book explains in detail what nostalgia is, how views of it have changed over time, and how it has been studied by social scientists. It explores issues like how common nostalgia is and whether people differ in their tendency to be nostalgic. It looks at the triggers and inspiration for nostalgia, and the emotional states that are associated with it. Finally, the psychological, social, and behavioral effects of engaging in nostalgia are discussed. This volume provides the most comprehensive overview to date of the social scientific research into the complex and intriguing phenomenon of nostalgia. It will be of interest to a range of students and researchers in psychology and beyond, and its accessible writing style and engaging anecdotes will also be appreciated by a wider, non-academic audience.
