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The Potential Of Influencer Marketing For Tour Operators To Increase Brand Value
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Book Synopsis The Potential of Influencer Marketing for Tour Operators to Increase Brand Value by : Alina F.
Download or read book The Potential of Influencer Marketing for Tour Operators to Increase Brand Value written by Alina F. and published by GRIN Verlag. This book was released on 2020-09-07 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Applied Sciences Deggendorf, language: English, abstract: This paper examines the com-ponents of Influencer Marketing with its target groups, potentials and risks. Nowadays, it is becoming increasingly difficult for companies to reach potential customers, which is due to a society flooded with stimuli and advertisements. The Marketing activities of companies are in a state of change, due to the many possibilities offered by the Internet. Tour operators also struggle with this, as they can hardly reach certain target groups via traditional media anymore. From a consumer's point of view, the generation change has opened up a new target group, most of which are online. Another problem is that consumers are less and less trusting in traditional media and are instead following recommendations from friends and acquaintances. Companies must react to this trend and are forced to find alternative communication methods and integrate them into their existing Marketing system. One of these tools is Influencer Marketing, which many companies are now using and integrating as an important part of their Marketing mix.
Book Synopsis Information and Communication Technologies in Tourism 2020 by : Julia Neidhardt
Download or read book Information and Communication Technologies in Tourism 2020 written by Julia Neidhardt and published by Springer Nature. This book was released on 2019-12-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. It shares the latest findings discussed at the conference and highlights various topics within the field, including social media, destination marketing, recommender systems and decision-making, virtual and augmented reality, technology in tourism, and research on hotels and activities. Readers will find a wealth of state-of-the-art insights and ideas on how information and communication technologies can be applied in travel and tourism.
Book Synopsis Benefits of Influencer Marketing in Tourism by : Alina Fackler
Download or read book Benefits of Influencer Marketing in Tourism written by Alina Fackler and published by GRIN Verlag. This book was released on 2018-04-17 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Deggendorf, language: English, abstract: Nowadays, it is a decisive role for the image of a company to be represented on social media because it is one of the most important type of media in today’s time. The influence of traditional media is declining sharply. Companies thus loose the opportunity to reach their target groups via these older communication channels. At the same time, almost 80% of adults are online and are spending daily 166 minutes on average in the web. Consumers look at other consumers to inform themselves about products and services. This is why a new segment of Marketing has developed: so called Influencer Marketing. It is a trend topic and many companies deal already with it. Many tourism companies agree that Marketing of their offers is mostly online. But customers do not exclusively inform themselves online. Word of mouth from family and friends are still worth a lot. Consequently, the tourism companies cannot compete with personal relations. Nevertheless, there is an opportunity to work with bloggers and thus imitate the personal recommendation. Most tourism experts are already actively using social media and look, above all opportunities, for stronger customer loyalty, direct contact with customers, but also for addressing new target groups. The aim of the present work is to define Influencer Marketing and to work out the benefits for the tourism industry.
Book Synopsis Before you GO influence by : Mohamed Maher
Download or read book Before you GO influence written by Mohamed Maher and published by Mo Maher. This book was released on 2023-03-28 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an entrepreneur or marketer looking to increase the visibility of your brand through influencer marketing? Do you want to know how to find the right influencers, establish connections with them, and develop campaigns that are successful and have an impact on generating engagement and revenue? Look no further than "Before you GO Influence: A Comprehensive Guide to Influencer Marketing and Brand Partnerships." Influencer marketing is now an essential component of any effective marketing strategy in the modern digital age. With so many platforms, tools, and influencers available, navigating the world of influencer marketing can be difficult. To help you comprehend the value of influencer marketing and how to use it to further your business objectives, we have produced this in-depth guide. The fundamentals of influencer marketing are covered in this book, including how to find the right influencers and develop relationships with them, as well as more sophisticated subjects like creating compelling campaigns and evaluating campaign performance. Along with future trends and business opportunities in the sector, you'll learn about the morals and best practices of influencer marketing. With "Before you GO Influence: A Comprehensive Guide to Influencer Marketing and Brand Partnerships." you'll gain the knowledge and skills you need to create successful influencer marketing campaigns that drive engagement, conversions, and growth for your brand. You'll learn how to: Identify the right influencers for your brand and target audience Build strong relationships with influencers based on mutual value and trust Craft effective campaigns that align with your brand messaging and goals Measure and analyze campaign performance to make data-driven decisions Stay ahead of industry trends and changes to ensure long-term success This book is a must-read for anyone looking to leverage the power of influencer marketing to achieve their business goals, whether you're a marketer or an entrepreneur. Don't pass up the chance to elevate your influencer marketing game and take your brand to the next level. Order "A Comprehensive Guide to Influencer Marketing and Brand Partnerships" today to begin forming successful influencer partnerships that will propel your company forward.
Book Synopsis Advances in Social Media for Travel, Tourism and Hospitality by : Marianna Sigala
Download or read book Advances in Social Media for Travel, Tourism and Hospitality written by Marianna Sigala and published by Routledge. This book was released on 2017-07-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Book Synopsis Using Influencer Marketing as a Digital Business Strategy by : Teixeira, Sandrina
Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Book Synopsis Digital Influence by : Joel Backaler
Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Download or read book Camgirls written by Theresa M. Senft and published by Peter Lang. This book was released on 2008 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a critical and ethnographic study of camgirls: women who broadcast themselves over the web for the general public while trying to cultivate a measure of celebrity in the process. The book's over-arching question is, «What does it mean for feminists to speak about the personal as political in a networked society that encourages women to 'represent' through confession, celebrity, and sexual display, but punishes too much visibility with conservative censure and backlash?» The narrative follows that of the camgirl phenomenon, beginning with the earliest experiments in personal homecamming and ending with the newest forms of identity and community being articulated through social networking sites like Live Journal, YouTube, MySpace, and Facebook. It is grounded in interviews, performance analysis of events transpiring between camgirls and their viewers, and the author's own experiences as an ersatz camgirl while conducting the research.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Social Media Influencers in Strategic Communication by : Nils S. Borchers
Download or read book Social Media Influencers in Strategic Communication written by Nils S. Borchers and published by Routledge. This book was released on 2021-12-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
Book Synopsis The Age of Influence by : Neal Schaffer
Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Author : Publisher :John Wiley & Sons ISBN 13 :1394162723 Total Pages :418 pages Book Rating :4.3/5 (941 download)
Download or read book written by and published by John Wiley & Sons. This book was released on with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Companion to Contemporary Brand Management by : Francesca Dall'Olmo Riley
Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Book Synopsis Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition by : Sezerel, Hakan
Download or read book Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition written by Sezerel, Hakan and published by IGI Global. This book was released on 2022-10-07 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage given the hypercompetitive nature of the global marketplace in all industries including tourism. The COVID-19 pandemic has exacerbated the situation, thus requiring the tourism industry to reassess itself and realign operations with global and local realities. The Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition examines various aspects of the hospitality, recreation, and tourism industries. It contributes empirical research, theoretical development, and current best practices to the field. Covering topics such as sustainable medical tourism, technology acceptance model, and cultural tourism, this major reference work is an essential resource for community leaders, business executives and managers, government officials, librarians, students and faculty of higher education, researchers, and academicians.
Book Synopsis Current and Future Trends on Intelligent Technology Adoption by : Mohammed A. Al-Sharafi
Download or read book Current and Future Trends on Intelligent Technology Adoption written by Mohammed A. Al-Sharafi and published by Springer Nature. This book was released on 2024-01-29 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores current and future trends in adopting intelligent technologies, such as the metaverse, social technologies, FinTech applications, and blockchain, among individuals and organizations. The edited book includes empirical and review studies primarily focusing on these issues. This focus aids scholars in conducting future research in the domain and identifying possible future developments of emerging technologies. The empirical studies in the book utilize recent and advanced analytical techniques for data analysis.
Download or read book Brand Awareness written by and published by BoD – Books on Demand. This book was released on 2024-07-10 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations reshaping how brands connect with their audiences. From the influence of social media to the power of storytelling, this book navigates through the latest trends and breakthroughs, offering insights for marketers, entrepreneurs, and anyone intrigued by the art of brand building. Engaging case studies and expert perspectives show the reader how to create lasting impressions in today’s competitive market. Brand Awareness - Recent Advances and Perspectives is an indispensable guide for those seeking to elevate their brand’s impact and relevance in an ever-evolving digital age.
Book Synopsis Effectiveness of Influencer Marketing by : Jane Johne
Download or read book Effectiveness of Influencer Marketing written by Jane Johne and published by Springer Nature. This book was released on 2023-06-15 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success. The first empirical project explicitly examines the question of which influencer characteristics should be considered in the selection process in order to increase different campaign metrics along the consumer decision journey. Campaign data from several brands is used for the project and is extended with survey data from a large-scale consumer survey. The second empirical project examines how the influencer marketing channel, compared to other firm and consumer activities, affects consumer interest and firm performance. The project uses historical data from one of Europe's largest specialized online retailers and analyzes it in a time series model.
